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Our CIM-accredited Marketing (Digital Marketing) MSc is designed for those seeking to develop their knowledge of digital marketing and e-commerce at an advanced level, preparing you for a career in marketing, advertising or social media. Read more

Our CIM-accredited Marketing (Digital Marketing) MSc is designed for those seeking to develop their knowledge of digital marketing and e-commerce at an advanced level, preparing you for a career in marketing, advertising or social media.

On the course, you will:    

  • Develop the skills and knowledge necessary to manage digital marketing campaigns within a modern marketing communications mix    
  • Examine the range of digital marketing channels and contextualise emerging digital marketing opportunities
  • Hear guest speakers from the digital marketing industry discuss best practice in email, mobile, social media, SEO and digital strategy.

Accredited by the Chartered Institute of Marketing (CIM), the world’s leading professional marketing body, this course progresses you towards Chartered Marketer status through exemptions from examinations of the institute.  

This course is part of our Marketing MSc programme. All students complete the same core modules to give you practical knowledge in key marketing subjects, then from the end of your first term you will be able to tailor your course to your interests or career aspirations through a choice of specialisms and option modules, or continue on a more generalist route with our Marketing MSc.

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules. This specialist route includes one subject-specific module (Digital Marketing), but also shares a range of optional modules which enable you to tailor the course to your own interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

You will learn through a combination of structured teaching and independent study and research. Modules will be assessed with a mixture of essays, reports, group work, presentations and examinations.

Students select six core modules and select one optional module.

Modules

  • Moving to Masters
  • Critical Developments in Marketing Theory and Practice
  • Marketing Planning and Strategy
  • Marketing Research I: quantitative methods
  • Marketing Research II: qualitative methods
  • Digital Marketing
  • Dissertation

One from:

  • International Marketing
  • Social Marketing
  • Behavioural Economics
  • Branding and Communications
  • New Product Development 

CIM

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership 

You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

  • The Marketer – the members' magazine
  • Studying Member e-news
  • Learning Zone website – study resources
  • Marketing library and online archive resources

You will also be able to take modules from your course that will help you gain the following CIM qualifications:

CIM Certificate in Professional Marketing

To obtain this certificate you will need to pass the CIM’s Integrated Communications module and one option module. You will be exempt from the CIM’s Marketing module.

CIM Diploma in Professional Marketing

To obtain the diploma you will need to pass the CIM’s Marketing Metrics module and one option module. *

CAM Diploma in Digital Marketing

To obtain the diploma you will need to take the Branding and Marketing Communications module and pass the CIM’s Digital Marketing Essentials module and one option module. You will be exempt from the Marketing and Consumer Behaviour module.

International Study Exchange 

Through our partnership with MIP Politecnico di Milano Graduate School of Business you have the opportunity to gain an international perspective to your studies. On our study exchange programme you would join MIP’s International Master in Multichannel Marketing Management course, which is taught in English.

You will be able to choose from a range of modules including Design & Marketing: the Italian way in different sectors including for example Design, Fashion and Furniture, Automotive, Wine and Sports Marketing. 

Careers and employability

Digital media and marketing has grown into a multi-billion pound industry. As demand for digital marketing has grown, so has the number of specialist digital jobs in companies and agencies. 

This course is ideal for potential marketing professionals and digital marketing specialists.

Graduates are likely to be able to choose from a wide variety of marketing careers, from those traditionally associated with marketing (such as advertising, direct marketing, event management, market research, public relations and sales) to specialist digital marketing roles such as: 

  • Analytics Manager
  • CRM (Customer Relationship Marketing) and email marketing Manager
  • Digital Agency Account Manager and Sales Director
  • Copywriter
  • Digital Marketing Manager and Web Manager
  • Ecommerce Manager
  • PPC (Pay Per Click) Search Manager
  • Search Manager / SEO (Search Engine Optimisation) Manager
  • Social Media Manager or Community Manager
  • Web Developer and Web Designer


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Our CIM-accredited Marketing MSc develops your understanding of marketing from a strategic perspective, with specialisms available in Digital Marketing, Branding and Communications, Social Marketing and International Marketing. Read more

Our CIM-accredited Marketing MSc develops your understanding of marketing from a strategic perspective, with specialisms available in Digital Marketing, Branding and Communications, Social Marketing and International Marketing.

Using a mix of lectures, practical experience from live client projects and case studies our course will prepare you for a career in marketing. You will learn about both the theory and practice of marketing at an advanced level, and cover topics such as research methodologies, marketing planning and strategy. 

At the end of the first term, you will also have the option to specialise in one of four areas:

Accredited by the Chartered Institute of Marketing (CIM), the world’s leading professional marketing body, this course progresses you towards Chartered Marketer status through exemptions from examinations of the institute.  

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

All students will study six core modules including a masters transition module and a dissertation. Optional modules will allow you to specialise in the areas of marketing that interest you most.

Modules

  • Moving to Masters
  • Critical Developments in Marketing Theory and Practice
  • Marketing Planning and Strategy 
  • Marketing Research I: quantitative methods
  • Marketing Research II: qualitative methods
  • Dissertation

Two from:

  • International Marketing 
  • Branding and Communications 
  • Social Marketing 
  • Behavioural Economics 
  • Digital Marketing 
  • New Product Development

Chartered Institute of Marketing

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership 

You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

  • The Marketer – the members' magazine
  • Studying Member e-news
  • Learning Zone website – study resources
  • Marketing library and online archive resources

You will also be able to take modules from your course that will help you gain the following CIM qualifications:

CIM Certificate in Professional Marketing

To obtain this certificate you will need to pass the CIM’s Integrated Communications module and one option module. You will be exempt from the CIM’s Marketing module.

CIM Diploma in Professional Marketing

To obtain the diploma you will need to pass the CIM’s Marketing Metrics module and one option module. *

CAM Diploma in Digital Marketing

To obtain the diploma you will need to take the Branding and Marketing Communications module and pass the CIM’s Digital Marketing Essentials module and one option module. You will be exempt from the Marketing and Consumer Behaviour module.

Teaching excellence

Most of our tutors worked in industry before joining the university and continue to consult for corporate firms, which allows them to integrate the latest commercial developments into our courses. They are also active researchers at the forefront of marketing theory.

Industry representatives advise on the content and development of our courses and contribute to teaching as guest lecturers. Their talks help to bring classroom theory to life by sharing real-world case studies, results and pitfalls.

You will learn transferable skills in research, presentations, group work and conflict resolution, all of which are highly sought after in today's highly competitive job market.

Class sizes are small enough for there to be a personal and friendly atmosphere where staff know students by name and can closely monitor their progress.

Careers and employability

A Marketing MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. It will equip you with both the theoretical knowledge and practical skills necessary for a successful career.

The course has been designed for people wanting a successful and rewarding career in sectors including advertising, branding, communications, digital marketing, direct marketing, event management, public relations and sales.

The course is also ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.

Previous graduates have started successful careers with the following companies:

  • Product Manager for Astra Zeneca, Milan
  • Brand manager for Campari, Switzerland
  • Account Executive for Blaze Communications, UK
  • Marketing Manager for Mitchells and Butlers, UK
  • Marketing Manager for Cartier, Taiwan
  • Brand Manager for L'Oreal, Greece.

By the time you graduate, you will be equipped with the skills to think and act independently, and to arrive at considered judgements and decisions in co-operation with others. You will be able to interpret information, data and ideas to produce creative solutions to problems and identify market opportunities.



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Our CIM-accredited Marketing (International Marketing) MSc is designed for those seeking to develop their knowledge of global and multi-cultural marketing – positioning you for a career in a multinational organisation. Read more

Our CIM-accredited Marketing (International Marketing) MSc is designed for those seeking to develop their knowledge of global and multi-cultural marketing – positioning you for a career in a multinational organisation.  

On the course, you will:

  • examine how cultural differences, new technologies and the rapid emergence of Brazil, Russia, China and India create opportunities and challenges·
  • develop your knowledge of both the theory and practice of marketing at an advanced level
  • gain an in-depth and critical understanding of research methodologies, and marketing planning and strategy

 Accredited by the Chartered Institute of Marketing (CIM), the world’s leading professional marketing body, this course progresses you towards Chartered Marketer status through exemptions from examinations of the institute.  This course is part of our Marketing MSc programme.

All students complete the same core modules to give you practical knowledge in key marketing subjects, then from the end of your first term you will be able to tailor your course to your interests or career aspirations through a choice of specialisms and option modules, or continue on a more generalist route with our Marketing MSc.

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules (Moving to Masters, Critical Developments in Marketing Theory and Practice, Marketing Planning and Strategy, Marketing Research I: quantitative methods, Marketing Research II: qualitative methods, and a dissertation).

This specialist route includes one subject-specific module (International Marketing), but also shares a range of optional modules which enable you to tailor the course to your interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

All students will study seven core modules. You will also select one option module, which will allow you to specialise in an additional strand of marketing.

Modules

  • Moving to Masters
  • Critical Developments in Marketing Theory and Practice
  • Marketing Planning and Strategy
  • Marketing Research I: Quantitative Methods
  • Marketing Research II: Qualitative Methods
  • International Marketing
  • Dissertation

One from:

  • Branding and Communications
  • Social Marketing
  • Behavioural Economics
  • Digital Marketing
  • New Product Development

Chartered Institute of Marketing

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership 

You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

  • The Marketer – the members' magazine
  • Studying Member e-news
  • Learning Zone website – study resources
  • Marketing library and online archive resources

You will also be able to take modules from your course that will help you gain the following CIM qualifications:

CIM Certificate in Professional Marketing

To obtain this certificate you will need to pass the CIM’s Integrated Communications module and one option module. You will be exempt from the CIM’s Marketing module.

CIM Diploma in Professional Marketing

To obtain the diploma you will need to pass the CIM’s Marketing Metrics module and one option module. *

CAM Diploma in Digital Marketing

To obtain the diploma you will need to take the Branding and Marketing Communications module and pass the CIM’s Digital Marketing Essentials module and one option module. You will be exempt from the Marketing and Consumer Behaviour module.

International Study Exchange 

Through our partnership with MIP Politecnico di Milano Graduate School of Business you have the opportunity to gain an international perspective to your studies. On our study exchange programme you would join MIP’s International Master in Multichannel Marketing Management course, which is taught in English.

You will be able to choose from a range of modules including Design & Marketing: the Italian way in different sectors including for example Design, Fashion and Furniture, Automotive, Wine and Sports Marketing. 

Careers and employability

A Marketing (International Marketing) MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. It will equip you with both the theoretical knowledge and practical skills necessary for a successful career.

The course has been designed for people wanting a successful and rewarding career in sectors such as:

  • advertising
  • branding
  • communications
  • creative and design
  • digital marketing
  • direct marketing
  • event management
  • market research
  • marketing (general)
  • media
  • product marketing
  • public relations
  • sales

The course is ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.



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Perfect if you want to be recognised as a marketing professional that has the ability to create high level strategies while managing creative and systematic global marketing plans. Read more
Perfect if you want to be recognised as a marketing professional that has the ability to create high level strategies while managing creative and systematic global marketing plans.

This Master’s programme has the added value of the Chartered Institute of Marketing (CIM) accreditation. Combining the kudos of this leading professional body for marketers with our academic rigour gives you a postgraduate qualification with exceptional value in the marketing industry.

If you have a Masters level award you can progress to a senior marketing role in a variety of industries around the world. The specialist skills you will hold are highly valued by private and public sector organisations.

CIM Affiliate Membership included:

Whilst you are actively studying with us, we will cover the cost of your studying membership with the CIM. This gives you access to a range of great resources – find out more here.

Modules

Marketing Communications
Driving Innovation -CIM
Mastering Metrics - CIM
International Marketing
Strategic Marketing - CIM
Research Methods
Dissertation

What having the Chartered Institute of Marketing (CIM) accreditation means

In addition to developing a range of high level transferrable skills and the ability to demonstrate them, this programme is aligned to the CIM Professional Diploma in Marketing.

This means that on graduation, you will be able to add even more value to your Masters qualification by gaining an additional CIM qualification for relatively little extra time and cost.

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The Chartered Institute of Marketing (CIM) is the world’s largest professional marketing body. It provides membership, qualifications and training to marketing professionals around the world. Read more
The Chartered Institute of Marketing (CIM) is the world’s largest professional marketing body. It provides membership, qualifications and training to marketing professionals around the world.

The accredited CIM qualifications available at the University of South Wales are for marketers looking to aquire professional recognition whilst gaining both practical and strategic marketing skills and knowledge.

The Chartered Institute of Marketing (CIM) Professional Certificate is a Level 4 qualification, designed for junior marketers who want to gain knowledge in the basics of marketing. It also provides an understanding of tactical considerations which will help students progress their careers in marketing.

The University of South Wales is a CIM accredited study centre, and our pass rates consistently exceed the national average. We have achieved accolades and continually receive positive feedback from students, employers and the CIM.

The key benefits of the CIM Professional Certificate at Newport include:

• Developing an understanding of key concepts in marketing.
• Relating your studies to your work & examining current marketing practice.
• Providing a solid foundation in marketing study, and enabling understanding of marketing principles.

See the website http://courses.southwales.ac.uk/courses/1277-chartered-institute-of-marketing-cim-level-4-certificate-in-professional-marketing

What you will study

You will study two core compulsory modules and one optional module from a choice of two:

Compulsory modules
- Marketing
- Integrated Marketing Communications

Optional modules
- Digital Marketing or Customer Experience

Learning and teaching methods

Students are provided with a range of learning materials which are available 24/7 on line. They will be required to read ahead and during the workshop sessions to apply to given contexts and scenarios. The application of current marketing practice to different marketing situations is used to build understanding of best practice, which is then applied to the students’ own organisation.

Assessment methods

The compulsory Marketing module is assessed by an examination. All other modules are assessed through work based projects on the students’ own organisation.

Employment Prospects

In an increasingly competitive workplace and job market, CIM qualifications can be seen as a differentiator. They are both a recognition of achievement, and a way to further develop marketing skills and knowledge, enhancing your career, CV and prospects.

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Our CIM-accredited Marketing (Social Marketing) MSc explores the nuances of marketing for the wider benefit of society, preparing you for a marketing career in the public sector, health authorities, not-for-profit organisations and social marketing consultancies in the UK and internationally. . Read more

Our CIM-accredited Marketing (Social Marketing) MSc explores the nuances of marketing for the wider benefit of society, preparing you for a marketing career in the public sector, health authorities, not-for-profit organisations and social marketing consultancies in the UK and internationally. 

On the course, you will:·    

  • understand how to use the motivations of target audiences when planning programmes to influence, and ultimately change, behaviour     
  • develop your knowledge of both the theory and practice of marketing at an advanced level    
  • gain an in-depth and critical understanding of research methodologies, and marketing planning and strategy 

This course is part of our Marketing MSc programme. All students complete the same core modules to give you practical knowledge in key marketing subjects, then from the end of your first term you will be able to tailor your course to your interests or career aspirations through a choice of specialisms and option modules, or continue on a more generalist route with our Marketing MSc.

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules (Moving to Masters, Critical Developments in Marketing Theory and Practice, Marketing Planning and Strategy, Marketing Research I: quantitative methods, Marketing Research II: qualitative methods, and a dissertation).

This specialist route includes one subject-specific module (Social Marketing), but you can also select from a range of optional modules which enable you to tailor the course to your interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

All students will study seven core modules. You will also select one option module, which will allow you to specialise in an additional strand of marketing.

Modules

  • Moving to Masters
  • Critical Developments in Marketing Theory and Practice
  • Marketing Planning and Strategy
  • Marketing Research I: quantitative methods
  • Marketing Research II: qualitative methods
  • Social Marketing
  • Dissertation

One from:

  • International Marketing
  • Branding and Communications
  • Behavioural Economics
  • Digital Marketing
  • New Product Development

Chartered Institute of Marketing

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership 

You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

  • The Marketer – the members' magazine
  • Studying Member e-news
  • Learning Zone website – study resources
  • Marketing library and online archive resources

You will also be able to take modules from your course that will help you gain the following CIM qualifications:

CIM Certificate in Professional Marketing

To obtain this certificate you will need to pass the CIM’s Integrated Communications module and one option module. You will be exempt from the CIM’s Marketing module.

CIM Diploma in Professional Marketing

To obtain the diploma you will need to pass the CIM’s Marketing Metrics module and one option module. *

CAM Diploma in Digital Marketing

To obtain the diploma you will need to take the Branding and Marketing Communications module and pass the CIM’s Digital Marketing Essentials module and one option module. You will be exempt from the Marketing and Consumer Behaviour module.

Teaching excellence

Most of our tutors worked in industry before joining the university and continue to consult for corporate firms, which allows them to integrate the latest commercial developments into our courses. They are also active researchers at the forefront of marketing theory.

Industry representatives advise on the content and development of our courses and contribute to teaching as guest lecturers. Their talks help to bring classroom theory to life by sharing real-world case studies, results and pitfalls.

You will learn transferable skills in research, presentations, group work and conflict resolution, all of which are highly sought after in today's highly competitive job market.

Class sizes are small enough for there to be a personal and friendly atmosphere where staff know students by name and can closely monitor their progress.

Careers and employability

A Marketing (Social Marketing) MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. It will equip you with both theoretical knowledge and practical skills necessary for a successful career in marketing.

The course has been designed for people wanting a successful and rewarding careers in sectors such as:

  • advertising
  • branding
  • communications
  • creative and design
  • digital marketing
  • direct marketing
  • event management
  • market research
  • marketing (general)
  • media
  • product marketing
  • public relations
  • sales.

The course is ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.



Read less
Branding is one of the most important aspects of marketing. This course is designed for those seeking to develop a specialist understanding of brand management and communications. Read more

Branding is one of the most important aspects of marketing. This course is designed for those seeking to develop a specialist understanding of brand management and communications. If you want to kick-start a career in one of these exciting fields, this is the course for you.

Communications contribute to the competitive advantage of a business through differentiation and building brand value and equity. This degree will introduce you to the various tools businesses use - including advertising, promotion and PR to communicate with target markets.

The degree develops your knowledge of both the theory and practice of marketing at an advanced level. It will provide you with an in-depth and critical understanding of research methodologies, as well as marketing communications planning and strategy.

You will critically analyse real world branding and develop a marketing communications strategy for a real client. This will provide you with the commercial marketing experience that employers are looking for.

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules (Moving to Masters, Critical Developments in Marketing Theory and Practice, Marketing Planning and Strategy, Marketing Research I: quantitative methods, Marketing Research II: qualitative methods, and a dissertation).

This specialist route includes one subject-specific module (Branding and Communications), but also shares a range of optional modules which enable you to tailor the course to your interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

All students will study six core modules including a masters transition module and a dissertation. You will also choose an option module to study. This will allow you to specialise in the areas of the course that interest you the most.

Modules

  • Moving to Masters
  • Critical Developments in Marketing Theory and Practice
  • Marketing Planning and Strategy 
  • Marketing Research I: Quantitative Methods
  • Marketing Research II: Qualitative Methods
  • Branding and Communications
  • Dissertation

One from:

  • International Marketing 
  • Social Marketing 
  • Behavioural Economics 
  • Digital Marketing 
  • New Product Development

Chartered Institute of Marketing

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership 

You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

  • The Marketer – the members' magazine
  • Studying Member e-news
  • Learning Zone website – study resources
  • Marketing library and online archive resources

You will also be able to take modules from your course that will help you gain the following CIM qualifications:

CIM Certificate in Professional Marketing

To obtain this certificate you will need to pass the CIM’s Integrated Communications module and one option module. You will be exempt from the CIM’s Marketing module.

CIM Diploma in Professional Marketing

To obtain the diploma you will need to pass the CIM’s Marketing Metrics module and one option module. *

CAM Diploma in Digital Marketing

To obtain the diploma you will need to take the Branding and Marketing Communications module and pass the CIM’s Digital Marketing Essentials module and one option module. You will be exempt from the Marketing and Consumer Behaviour module.

Careers and employability

A Marketing (Branding and Communications) MSc from Brighton Business School will help you to specialise and stand out in today's competitive job market. It will equip you with both the theoretical knowledge and practical skills necessary for a successful career.

The course has been designed for people wanting a successful and rewarding career in sectors including advertising, branding, communications, digital marketing, direct marketing, event management, public relations and sales.

The course is also ideal preparation for continuing your study at MPhil or PhD level or working as a professional researcher in marketing.

Previous graduates have started successful careers with the following companies:

  • Product Manager for Astra Zeneca, Milan
  • Brand manager for Campari, Switzerland
  • Account Executive for Blaze Communications, UK
  • Marketing Manager for Mitchells and Butlers, UK
  • Marketing Manager for Cartier, Taiwan
  • Brand Manager for L'Oreal, Greece


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London Metropolitan University has been successfully delivering CIM qualifications for over 25 years. Based at our Moorgate campus, our strong team of tutors have a wide range of practitioner experience and will offer feedback and support to enable you to maximise your experience on the course. Read more
London Metropolitan University has been successfully delivering CIM qualifications for over 25 years. Based at our Moorgate campus, our strong team of tutors have a wide range of practitioner experience and will offer feedback and support to enable you to maximise your experience on the course. You'll also have the opportunity to undertake relevant assessment practice.

More about this course

This degree course is aimed at the aspiring professional marketer who wishes to gain the knowledge and skills to succeed and progress within a career in marketing. The qualification provides a practical insight into the principles and application of marketing at a tactical level.

We aim to ensure you're supported throughout your CIM certificate in professional marketing whilst offering a rewarding educational experience. You'll receive high quality teaching and the opportunity to undertake exam and assessment practice. Our experts offer valuable feedback and advice to enable you to maximise your time on the course.

You'll be assessed across the modules using a blend of assignments, examinations and portfolio work. Assessment methods used within the qualification are driven by the needs of employers and practitioners, relevant and appropriate for business needs.

Professional accreditation

This course is accredited by the Chartered Institute of Marketing.

Modular structure

To gain the full qualification you are required to complete three of the four following modules:
-Marketing (Mandatory)
-Integrated Communications (Mandatory)
-Digital Marketing (Elective)

All classes take place at our new refurbished Moorgate campus with evening classes running from 6pm - 9pm and can be taken as a full course or as a self-contained award for each module.

Students who have previously completed ‘Marketing Essentials and Assessing the Marketing Environment’ after 2008 as part of the previous Certificate will be exempt from the new ‘Marketing’ module.

What our students say

“I thoroughly enjoyed studying for the CIM qualification at London Metropolitan University. Working full time in the City, the location was convenient and I was impressed with their prior pass rates. Although initially wary of being back in a classroom situation, I enjoyed the networking it provided and found it gave me extra motivation to complete the course. I appreciated the practical experience of the tutors, and found them very approachable.”

Caroline Wright, Marketing Manager

After the course

The CIM Certificate in Professional Marketing will help to develop and enhance your knowledge and prospects within your current company and marketing career. This qualification gives you the practical skills and knowledge to devise and execute tactical marketing activities and gain marketing credibility.

On completion of this course you may wish to progress further with your CIM studies by undertaking the CIM Diploma in Professional Marketing.

Attendance

Typically students complete this course in twelve to eighteen months but the new modular pathway qualification has been structured to reflect the need for a flexible approach. Therefore each module can also be taken as a self-contained award which can be built up to attain the full certificate.

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The Chartered Institute of Marketing (CIM) is the world’s largest professional marketing body. It provides membership, qualifications and training to marketing professionals around the world. Read more
The Chartered Institute of Marketing (CIM) is the world’s largest professional marketing body. It provides membership, qualifications and training to marketing professionals around the world.

The accredited CIM qualifications available at the University of South Wales are for those looking to acquire professional recognition, while gaining both practical and strategic marketing skills and knowledge.

The CIM Chartered Postgraduate Diploma is a Level 7 qualification that has been designed for marketing managers working at, or aspiring to work at strategic level. The focus is on strategic aspects of marketing management. This qualification is increasingly seen as the benchmark of competence at the highest level.

The University of South Wales is a CIM accredited study centre, and our pass rates consistently exceed the national average.

See the website http://courses.southwales.ac.uk/courses/1276-chartered-institute-of-marketing-cim-chartered-postgraduate-diploma

What you will study

The Chartered Postgraduate Diploma provides the opportunity to examine future strategic options and consider best marketing practice. You will appreciate how your organisation can differentiate in a competitive world.

The course includes four compulsory modules:
- Emerging Themes
- Analysis and Decision
- Marketing Leadership and Planning
- Managing Corporate Reputation

Learning and teaching methods

Work related assignments, projects and examinations.

Employment Prospects

Students who have achieved this qualification have secured senior positions as marketing managers that involve the creation and implementation of a marketing strategy.

Some students choose to go on to the postgraduate degree qualifications available at the university, such as our MBA (Master of Business Administration) or specialist Marketing Masters programmes such as the MSc Marketing and the MSc Strategic Digital Marketing qualifications.

Assessment methods

A mix of assignments and exams including a pre-seen case study exam.

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With its strong team of tutors and industry contacts, this part-time Chartered Institute of Marketing (CIM) accredited course can help you to progress to senior marketing roles in a wide variety of industries. Read more
With its strong team of tutors and industry contacts, this part-time Chartered Institute of Marketing (CIM) accredited course can help you to progress to senior marketing roles in a wide variety of industries.

More about this course

Designed for the professional marketer working in an operational, supervisory or management role, this course will develop your knowledge and skills across key areas including strategic marketing, metrics, digital strategies and innovation.

We will support you with your studies and offer an enriching educational experience. You will receive high-quality teaching, exam preparation and assessment practice.

Principal Lecturer Ray Donnelly brings his experience from senior marketing positions in multinational banks and the civil service to the course.

We have successfully delivered CIM qualifications for over 25 years and have ties to global banks, law firms and a number of creative enterprises.

You will be assessed across the modules using a combination of written assignments, examinations and portfolio work. Assessment is driven by the needs of employers and practitioners, and is relevant to the priorities of business.

Professional accreditation

This course is accredited by the Chartered Institute of Marketing.

Modular structure

You are required to complete three of the four modules:

1. Strategic Marketing (mandatory)
2. Mastering Metrics (mandatory)
3. Driving Innovation (elective)
4. Digital Strategy (elective)

You are exempt from the Strategic Marketing module on the new syllabus if you have previously completed Marketing Planning Process and Managing Marketing after 2008 as part of the previous diploma.

What our students say

“Studying at London Met was a great chance for me to step away from my day job and to meet, talk and learn from lecturers and students from diverse backgrounds. This inspired me to look and think differently and not be afraid to try new ideas at work.” - Ayo Abbas, Marketing Communications Manager

“Studying for the CIM post graduate diploma is a real commitment and it's important to make the right choice of course provider. I switched to the London Metropolitan University after a false start at another university as I'd heard they had high pass rates and the teachers were of a high standard. I wasn't disappointed. The location and course dates were really convenient and the tutors were passionate about their subjects, often bringing their own experience to bear and encouraging other students to participate. I enjoyed the supportive working environment and went on to study business at master's level so found the CIM course a great help both professionally and academically.” - Abigail Brown, Head of Health Marketing

“I thoroughly enjoyed studying for the CIM qualifications at London Metropolitan University. Working full time in the City, the location was convenient and I was impressed with their prior pass rates. Although initially wary of being back in a classroom situation, I enjoyed the networking it provided and found it gave me extra motivation to complete the course. I appreciated the practical experience of the tutors, and found them very approachable.” - Caroline Wright, Marketing Manager

After the course

You will acquire skills and understanding to perform at management level, and students have gone on to become heads of marketing at a wide range of organisations, such as market intelligence specialist S&P Global, international construction company Mace Group, and the charity Cancer Research UK.

Attendance options

Typically students complete this course in twelve to eighteen months but the new modular pathway qualification has been structured to reflect the need for a flexible approach. Therefore each module can also be taken as a self-contained award which can be built up to attain the full certificate.

Evening classes take place at our Moorgate campus from 6pm - 9pm. These can be taken as a full course or as a self-contained award. There are seven weekend classes.

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The Chartered Institute of Marketing (CIM) Professional Diploma is a Level 6 Qualification that has been designed for mid level marketers looking to acquire professional recognition whilst gaining both practical and strategic marketing skills. Read more
The Chartered Institute of Marketing (CIM) Professional Diploma is a Level 6 Qualification that has been designed for mid level marketers looking to acquire professional recognition whilst gaining both practical and strategic marketing skills. The course attracts students from a variety of sectors including private, public, tourism, retail, education and B2B. People studying the course might be:

• Operational marketers
• Departmental managers
• Functional managers
• Product/brand managers
• Account managers
• Agency managers
• Marketing executives
• Business development managers

The Chartered Institute of Marketing (CIM) is the world’s largest professional marketing body. It provides membership, qualifications and training to marketing professionals around the world. The accredited CIM qualifications available at the University of South Wales, are for those looking to acquire professional recognition whilst gaining both practical and strategic marketing skills and knowledge.

During the course you will develop the ability to prepare a marketing plan for a business/organisation and learn to examine opportunities for an organisation to show how it can gain a greater understanding of customers and how it can add value to the customer experience.

We have been acclaimed for the excellence of our professional marketing tuition for over 20 years. We are a Chartered Institute of Marketing accredited study centre and our pass rates consistently exceed national averages.

See the website http://courses.southwales.ac.uk/courses/1278-chartered-institute-of-marketing-cim-level-6-diploma-in-professional-marketing

What you will study

You will study two core compulsory modules and one optional module from a choice of two:

Core Compulsory Modules:
- Strategic Marketing
- Mastering Metrics

Optional Modules:
- Digital Strategy or Driving Innovation

Learning and teaching methods

Teaching sessions are designed to allow students to engage in regular group discussions about the marketing activity and strategy of their respective organisations. This creates an excellent thinking space for students to acquire new ideas and share good practice.

Employment Prospects

In an increasingly competitive workplace and job market, CIM qualifications can be seen as a differentiator. Both as recognition of achievement, and as a way to further develop marketing skills and knowledge, enhancing your career, CV and prospects.

Assessment methods

Work related assignments, projects and examinations.

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Today’s marketing leaders must be adept at sourcing, analysing and communicating data. Learning how to convert analysis into meaningful insights and strategic business recommendations is vital to your success in today’s data-driven marketing landscape. Read more
Today’s marketing leaders must be adept at sourcing, analysing and communicating data. Learning how to convert analysis into meaningful insights and strategic business recommendations is vital to your success in today’s data-driven marketing landscape. After studying this Master’s degree you will know how to leverage statistical processes to interpret and communicate large data sets and identify opportunities that are key in business today. You will also understand the critical role of data ethics in marketing.

As well as exploring a range of specialist marketing subjects, you will delve into the processes behind mining information from large complex databases. You will learn how this data can be manipulated to result in knowledge driven decisions. Developing the ability to create and manage strategic marketing plans, you will recognise the importance of data, globalisation and digital marketing.

Modules

Strategic Marketing
International Marketing
Mastering Metrics
Digital Strategy
Data Handling and Decision Making
Data Visualisation and Interpretation
Research Project

What having the Chartered Institute of Marketing (CIM) accreditation means

The MSc Data Analytics & Marketing has been approved by the Chartered Institute of Marketing (CIM) as mapping against its Diploma in Professional Marketing. This means that successful students may go on to submit the same assessments to the CIM for this professional body award. This accreditation is highly valued across the world.

This means that on graduation, you will be able to add even more value to your Masters qualification by gaining an additional CIM qualification for relatively little extra time and cost.

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The CIM Level 6 Diploma in Professional Marketing is aimed at the professional marketer working in an operational, supervisory or management role who wishes to develop their knowledge and skills across a range of areas to succeed and progress their career in marketing. Read more
The CIM Level 6 Diploma in Professional Marketing is aimed at the professional marketer working in an operational, supervisory or management role who wishes to develop their knowledge and skills across a range of areas to succeed and progress their career in marketing.

Successful completion of the CIM Level 6 Diploma in Professional Marketing will establish the knowledge, skills and understanding to be able to perform at a management level and to carry out an essential and successful professional marketing role within the workplace.

Modules

The course incorporates core and elective modules broken down as follows:

- Core:

Strategic Marketing
Mastering Metrics

- Elective:

Driving Innovation
Digital Strategy

Each module can be registered for separately and studied as a distinct, stand alone award in that subject. However, to achieve the CIM Level 6 Diploma in Professional Marketing, a pass in BOTH mandatory modules plus ONE elective module is required.

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The aim of the CIM Level 4 Certificate in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape. Read more
The aim of the CIM Level 4 Certificate in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape.

Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry.

Successful completion of the CIM Level 4 Certificate in Professional Marketing will establish the knowledge, skills and understanding to be able to perform at an operational level and to carry out an essential and successful professional marketing role within the workplace.

Modules

The course incorporates the following core and elective modules and are broken down as follows:

- Core:

Marketing
Integrated communications

- Elective:

Customer Experience
Digital Marketing

Each module can be registered for separately and studied as a distinct, stand alone award in that subject. However, to achieve the CIM Level 4 Certificate in Professional Marketing, a pass in both mandatory modules plus one elective module is required.

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This course is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those looking to build on their knowledge with a future marketing management role in mind. Read more

This course is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those looking to build on their knowledge with a future marketing management role in mind. You can achieve an internationally recognised and acclaimed professional qualification, and become an associate member of the Chartered Institute of Marketing. You gain the marketing skills you need at an operational level to maximise opportunities for your company. The course focuses on the practical application of the latest marketing theories and strategies in areas such as marketing planning, market research and marketing management. Successful completion offers the principal entry route to the Professional Postgraduate Diploma in Marketing including Chartered Status.

The University of Wolverhampton Business School is an accredited tuition and examination centre, and all CIM examinations can be sat at our Wolverhampton City campus.

What happens on the course?

Typical modules may include:

  • Strategic Marketing
  • Mastering Metrics
  • Driving Innovation
  • Digital Strategy

Why Wolverhampton?

The University of Wolverhampton Business School is one of the Chartered Institute of Marketing Accredited Study Centres.

Career path

This course is ideal for Marketers with operational , supervisory or managerial responsibilities with a view to moving up to a managerial role. This course also allows you to progress to the CIM Chatered Marketer status.

What skills will you gain?

the ability to

1 Evaluate the role of the marketing planning process and implementation in a range of marketing contexts.

2. Develop and manage a brand and product portfolio in the context of the organisation's marketing strategies and objectives.

3. Recommend how a marketing function should be structured to deliver competitive advantage, marketing and organisational success.

4. Identify the organisation's information needs, scope of research projects and resource capability to underpin the development of a business case to support marketing projects.



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