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Perfect if you want to be recognised as a marketing professional that has the ability to create high level strategies while managing creative and systematic global marketing plans. Read more
Perfect if you want to be recognised as a marketing professional that has the ability to create high level strategies while managing creative and systematic global marketing plans.

This Master’s programme has the added value of the Chartered Institute of Marketing (CIM) accreditation. Combining the kudos of this leading professional body for marketers with our academic rigour gives you a postgraduate qualification with exceptional value in the marketing industry.

If you have a Masters level award you can progress to a senior marketing role in a variety of industries around the world. The specialist skills you will hold are highly valued by private and public sector organisations.

CIM Affiliate Membership included:

Whilst you are actively studying with us, we will cover the cost of your studying membership with the CIM. This gives you access to a range of great resources – find out more here.

Modules

Marketing Communications
Driving Innovation -CIM
Mastering Metrics - CIM
International Marketing
Strategic Marketing - CIM
Research Methods
Dissertation

What having the Chartered Institute of Marketing (CIM) accreditation means

In addition to developing a range of high level transferrable skills and the ability to demonstrate them, this programme is aligned to the CIM Professional Diploma in Marketing.

This means that on graduation, you will be able to add even more value to your Masters qualification by gaining an additional CIM qualification for relatively little extra time and cost.

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The Chartered Institute of Marketing (CIM) is the world’s largest professional marketing body. It provides membership, qualifications and training to marketing professionals around the world. Read more
The Chartered Institute of Marketing (CIM) is the world’s largest professional marketing body. It provides membership, qualifications and training to marketing professionals around the world.

The accredited CIM qualifications available at the University of South Wales are for marketers looking to aquire professional recognition whilst gaining both practical and strategic marketing skills and knowledge.

The Chartered Institute of Marketing (CIM) Professional Certificate is a Level 4 qualification, designed for junior marketers who want to gain knowledge in the basics of marketing. It also provides an understanding of tactical considerations which will help students progress their careers in marketing.

The University of South Wales is a CIM accredited study centre, and our pass rates consistently exceed the national average. We have achieved accolades and continually receive positive feedback from students, employers and the CIM.

The key benefits of the CIM Professional Certificate at Newport include:

• Developing an understanding of key concepts in marketing.
• Relating your studies to your work & examining current marketing practice.
• Providing a solid foundation in marketing study, and enabling understanding of marketing principles.

See the website http://courses.southwales.ac.uk/courses/1277-chartered-institute-of-marketing-cim-level-4-certificate-in-professional-marketing

What you will study

You will study two core compulsory modules and one optional module from a choice of two:

Compulsory modules
- Marketing
- Integrated Marketing Communications

Optional modules
- Digital Marketing or Customer Experience

Learning and teaching methods

Students are provided with a range of learning materials which are available 24/7 on line. They will be required to read ahead and during the workshop sessions to apply to given contexts and scenarios. The application of current marketing practice to different marketing situations is used to build understanding of best practice, which is then applied to the students’ own organisation.

Assessment methods

The compulsory Marketing module is assessed by an examination. All other modules are assessed through work based projects on the students’ own organisation.

Employment Prospects

In an increasingly competitive workplace and job market, CIM qualifications can be seen as a differentiator. They are both a recognition of achievement, and a way to further develop marketing skills and knowledge, enhancing your career, CV and prospects.

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London Metropolitan University has been successfully delivering CIM qualifications for over 25 years. Based at our Moorgate campus, our strong team of tutors have a wide range of practitioner experience and will offer feedback and support to enable you to maximise your experience on the course. Read more
London Metropolitan University has been successfully delivering CIM qualifications for over 25 years. Based at our Moorgate campus, our strong team of tutors have a wide range of practitioner experience and will offer feedback and support to enable you to maximise your experience on the course. You'll also have the opportunity to undertake relevant assessment practice.

More about this course

This degree course is aimed at the aspiring professional marketer who wishes to gain the knowledge and skills to succeed and progress within a career in marketing. The qualification provides a practical insight into the principles and application of marketing at a tactical level.

We aim to ensure you're supported throughout your CIM certificate in professional marketing whilst offering a rewarding educational experience. You'll receive high quality teaching and the opportunity to undertake exam and assessment practice. Our experts offer valuable feedback and advice to enable you to maximise your time on the course.

You'll be assessed across the modules using a blend of assignments, examinations and portfolio work. Assessment methods used within the qualification are driven by the needs of employers and practitioners, relevant and appropriate for business needs.

Professional accreditation

This course is accredited by the Chartered Institute of Marketing.

Modular structure

To gain the full qualification you are required to complete three of the four following modules:
-Marketing (Mandatory)
-Integrated Communications (Mandatory)
-Digital Marketing (Elective)

All classes take place at our new refurbished Moorgate campus with evening classes running from 6pm - 9pm and can be taken as a full course or as a self-contained award for each module.

Students who have previously completed ‘Marketing Essentials and Assessing the Marketing Environment’ after 2008 as part of the previous Certificate will be exempt from the new ‘Marketing’ module.

What our students say

“I thoroughly enjoyed studying for the CIM qualification at London Metropolitan University. Working full time in the City, the location was convenient and I was impressed with their prior pass rates. Although initially wary of being back in a classroom situation, I enjoyed the networking it provided and found it gave me extra motivation to complete the course. I appreciated the practical experience of the tutors, and found them very approachable.”

Caroline Wright, Marketing Manager

After the course

The CIM Certificate in Professional Marketing will help to develop and enhance your knowledge and prospects within your current company and marketing career. This qualification gives you the practical skills and knowledge to devise and execute tactical marketing activities and gain marketing credibility.

On completion of this course you may wish to progress further with your CIM studies by undertaking the CIM Diploma in Professional Marketing.

Attendance

Typically students complete this course in twelve to eighteen months but the new modular pathway qualification has been structured to reflect the need for a flexible approach. Therefore each module can also be taken as a self-contained award which can be built up to attain the full certificate.

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The Chartered Institute of Marketing (CIM) is the world’s largest professional marketing body. It provides membership, qualifications and training to marketing professionals around the world. Read more
The Chartered Institute of Marketing (CIM) is the world’s largest professional marketing body. It provides membership, qualifications and training to marketing professionals around the world.

The accredited CIM qualifications available at the University of South Wales are for those looking to acquire professional recognition, while gaining both practical and strategic marketing skills and knowledge.

The CIM Chartered Postgraduate Diploma is a Level 7 qualification that has been designed for marketing managers working at, or aspiring to work at strategic level. The focus is on strategic aspects of marketing management. This qualification is increasingly seen as the benchmark of competence at the highest level.

The University of South Wales is a CIM accredited study centre, and our pass rates consistently exceed the national average.

See the website http://courses.southwales.ac.uk/courses/1276-chartered-institute-of-marketing-cim-chartered-postgraduate-diploma

What you will study

The Chartered Postgraduate Diploma provides the opportunity to examine future strategic options and consider best marketing practice. You will appreciate how your organisation can differentiate in a competitive world.

The course includes four compulsory modules:
- Emerging Themes
- Analysis and Decision
- Marketing Leadership and Planning
- Managing Corporate Reputation

Learning and teaching methods

Work related assignments, projects and examinations.

Employment Prospects

Students who have achieved this qualification have secured senior positions as marketing managers that involve the creation and implementation of a marketing strategy.

Some students choose to go on to the postgraduate degree qualifications available at the university, such as our MBA (Master of Business Administration) or specialist Marketing Masters programmes such as the MSc Marketing and the MSc Strategic Digital Marketing qualifications.

Assessment methods

A mix of assignments and exams including a pre-seen case study exam.

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The Chartered Institute of Marketing (CIM) Professional Diploma is a Level 6 Qualification that has been designed for mid level marketers looking to acquire professional recognition whilst gaining both practical and strategic marketing skills. Read more
The Chartered Institute of Marketing (CIM) Professional Diploma is a Level 6 Qualification that has been designed for mid level marketers looking to acquire professional recognition whilst gaining both practical and strategic marketing skills. The course attracts students from a variety of sectors including private, public, tourism, retail, education and B2B. People studying the course might be:

• Operational marketers
• Departmental managers
• Functional managers
• Product/brand managers
• Account managers
• Agency managers
• Marketing executives
• Business development managers

The Chartered Institute of Marketing (CIM) is the world’s largest professional marketing body. It provides membership, qualifications and training to marketing professionals around the world. The accredited CIM qualifications available at the University of South Wales, are for those looking to acquire professional recognition whilst gaining both practical and strategic marketing skills and knowledge.

During the course you will develop the ability to prepare a marketing plan for a business/organisation and learn to examine opportunities for an organisation to show how it can gain a greater understanding of customers and how it can add value to the customer experience.

We have been acclaimed for the excellence of our professional marketing tuition for over 20 years. We are a Chartered Institute of Marketing accredited study centre and our pass rates consistently exceed national averages.

See the website http://courses.southwales.ac.uk/courses/1278-chartered-institute-of-marketing-cim-level-6-diploma-in-professional-marketing

What you will study

You will study two core compulsory modules and one optional module from a choice of two:

Core Compulsory Modules:
- Strategic Marketing
- Mastering Metrics

Optional Modules:
- Digital Strategy or Driving Innovation

Learning and teaching methods

Teaching sessions are designed to allow students to engage in regular group discussions about the marketing activity and strategy of their respective organisations. This creates an excellent thinking space for students to acquire new ideas and share good practice.

Employment Prospects

In an increasingly competitive workplace and job market, CIM qualifications can be seen as a differentiator. Both as recognition of achievement, and as a way to further develop marketing skills and knowledge, enhancing your career, CV and prospects.

Assessment methods

Work related assignments, projects and examinations.

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With its strong team of tutors and industry contacts, this part-time Chartered Institute of Marketing (CIM) accredited course can help you to progress to senior marketing roles in a wide variety of industries. Read more
With its strong team of tutors and industry contacts, this part-time Chartered Institute of Marketing (CIM) accredited course can help you to progress to senior marketing roles in a wide variety of industries.

More about this course

Designed for the professional marketer working in an operational, supervisory or management role, this course will develop your knowledge and skills across key areas including strategic marketing, metrics, digital strategies and innovation.

We will support you with your studies and offer an enriching educational experience. You will receive high-quality teaching, exam preparation and assessment practice.

Principal Lecturer Ray Donnelly brings his experience from senior marketing positions in multinational banks and the civil service to the course.

We have successfully delivered CIM qualifications for over 25 years and have ties to global banks, law firms and a number of creative enterprises.

You will be assessed across the modules using a combination of written assignments, examinations and portfolio work. Assessment is driven by the needs of employers and practitioners, and is relevant to the priorities of business.

Professional accreditation

This course is accredited by the Chartered Institute of Marketing.

Modular structure

You are required to complete three of the four modules:

1. Strategic Marketing (mandatory)
2. Mastering Metrics (mandatory)
3. Driving Innovation (elective)
4. Digital Strategy (elective)

You are exempt from the Strategic Marketing module on the new syllabus if you have previously completed Marketing Planning Process and Managing Marketing after 2008 as part of the previous diploma.

What our students say

“Studying at London Met was a great chance for me to step away from my day job and to meet, talk and learn from lecturers and students from diverse backgrounds. This inspired me to look and think differently and not be afraid to try new ideas at work.” - Ayo Abbas, Marketing Communications Manager

“Studying for the CIM post graduate diploma is a real commitment and it's important to make the right choice of course provider. I switched to the London Metropolitan University after a false start at another university as I'd heard they had high pass rates and the teachers were of a high standard. I wasn't disappointed. The location and course dates were really convenient and the tutors were passionate about their subjects, often bringing their own experience to bear and encouraging other students to participate. I enjoyed the supportive working environment and went on to study business at master's level so found the CIM course a great help both professionally and academically.” - Abigail Brown, Head of Health Marketing

“I thoroughly enjoyed studying for the CIM qualifications at London Metropolitan University. Working full time in the City, the location was convenient and I was impressed with their prior pass rates. Although initially wary of being back in a classroom situation, I enjoyed the networking it provided and found it gave me extra motivation to complete the course. I appreciated the practical experience of the tutors, and found them very approachable.” - Caroline Wright, Marketing Manager

After the course

You will acquire skills and understanding to perform at management level, and students have gone on to become heads of marketing at a wide range of organisations, such as market intelligence specialist S&P Global, international construction company Mace Group, and the charity Cancer Research UK.

Attendance options

Typically students complete this course in twelve to eighteen months but the new modular pathway qualification has been structured to reflect the need for a flexible approach. Therefore each module can also be taken as a self-contained award which can be built up to attain the full certificate.

Evening classes take place at our Moorgate campus from 6pm - 9pm. These can be taken as a full course or as a self-contained award. There are seven weekend classes.

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Today’s marketing leaders must be adept at sourcing, analysing and communicating data. Learning how to convert analysis into meaningful insights and strategic business recommendations is vital to your success in today’s data-driven marketing landscape. Read more
Today’s marketing leaders must be adept at sourcing, analysing and communicating data. Learning how to convert analysis into meaningful insights and strategic business recommendations is vital to your success in today’s data-driven marketing landscape. After studying this Master’s degree you will know how to leverage statistical processes to interpret and communicate large data sets and identify opportunities that are key in business today. You will also understand the critical role of data ethics in marketing.

As well as exploring a range of specialist marketing subjects, you will delve into the processes behind mining information from large complex databases. You will learn how this data can be manipulated to result in knowledge driven decisions. Developing the ability to create and manage strategic marketing plans, you will recognise the importance of data, globalisation and digital marketing.

Modules

Strategic Marketing
International Marketing
Mastering Metrics
Digital Strategy
Data Handling and Decision Making
Data Visualisation and Interpretation
Research Project

What having the Chartered Institute of Marketing (CIM) accreditation means

The MSc Data Analytics & Marketing has been approved by the Chartered Institute of Marketing (CIM) as mapping against its Diploma in Professional Marketing. This means that successful students may go on to submit the same assessments to the CIM for this professional body award. This accreditation is highly valued across the world.

This means that on graduation, you will be able to add even more value to your Masters qualification by gaining an additional CIM qualification for relatively little extra time and cost.

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The CIM Level 6 Diploma in Professional Marketing is aimed at the professional marketer working in an operational, supervisory or management role who wishes to develop their knowledge and skills across a range of areas to succeed and progress their career in marketing. Read more
The CIM Level 6 Diploma in Professional Marketing is aimed at the professional marketer working in an operational, supervisory or management role who wishes to develop their knowledge and skills across a range of areas to succeed and progress their career in marketing.

Successful completion of the CIM Level 6 Diploma in Professional Marketing will establish the knowledge, skills and understanding to be able to perform at a management level and to carry out an essential and successful professional marketing role within the workplace.

Modules

The course incorporates core and elective modules broken down as follows:

- Core:

Strategic Marketing
Mastering Metrics

- Elective:

Driving Innovation
Digital Strategy

Each module can be registered for separately and studied as a distinct, stand alone award in that subject. However, to achieve the CIM Level 6 Diploma in Professional Marketing, a pass in BOTH mandatory modules plus ONE elective module is required.

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The aim of the CIM Level 4 Certificate in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape. Read more
The aim of the CIM Level 4 Certificate in Professional Marketing is to provide the practising marketer with relevant, contemporary marketing content to equip them for the current global landscape.

Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry.

Successful completion of the CIM Level 4 Certificate in Professional Marketing will establish the knowledge, skills and understanding to be able to perform at an operational level and to carry out an essential and successful professional marketing role within the workplace.

Modules

The course incorporates the following core and elective modules and are broken down as follows:

- Core:

Marketing
Integrated communications

- Elective:

Customer Experience
Digital Marketing

Each module can be registered for separately and studied as a distinct, stand alone award in that subject. However, to achieve the CIM Level 4 Certificate in Professional Marketing, a pass in both mandatory modules plus one elective module is required.

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This course is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those looking to build on their knowledge with a future marketing management role in mind. Read more
This course is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those looking to build on their knowledge with a future marketing management role in mind. You can achieve an internationally recognised and acclaimed professional qualification, and become an associate member of the Chartered Institute of Marketing.

You gain the marketing skills you need at an operational level to maximise opportunities for your company. The course focuses on the practical application of the latest marketing theories and strategies in areas such as marketing planning, market research and marketing management.

Successful completion offers the principal entry route to the Professional Postgraduate Diploma in Marketing including Chartered Status.

The University of Wolverhampton Business School is an accredited tuition and examination centre, and all CIM examinations can be sat at our Wolverhampton City campus.

What happens on this course?

Typical modules may include:
- Strategic Marketing
- Mastering Metrics
- Driving Innovation
- Digital Strategy

Why Wolverhampton?

The University of Wolverhampton Business School is one of the Chartered Institute of Marketing accredited study centres.

Career path

This course is ideal for marketers with operational, supervisory or managerial responsibilities with a view to moving up to a managerial role. This course also allows you to progress to CIM Chatered Marketer status.

What skills will you gain?

The ability to:
- Evaluate the role of the marketing planning process and implementation in a range of marketing contexts
- Develop and manage a brand and product portfolio in the context of the organisation's marketing strategies and objectives
- Recommend how a marketing function should be structured to deliver competitive advantage, marketing and organisational success
- Identify the organisation's information needs, scope of research projects and resource capability to underpin the development of a business case to support marketing projects

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Accredited by the. Chartered Institute of Marketing. (CIM), our Masters in Advertising and Marketing allows you to gain specialist knowledge in marketing communications and advertising, alongside comprehensive understanding of key areas of marketing such as strategy, consumer behaviour and research. Read more

Accredited by the Chartered Institute of Marketing (CIM), our Masters in Advertising and Marketing allows you to gain specialist knowledge in marketing communications and advertising, alongside comprehensive understanding of key areas of marketing such as strategy, consumer behaviour and research.

Taught by specialists with professional experience and research expertise, you’ll gain the skills and knowledge to prepare for a successful career in marketing communications.

The course offers a balanced academic and practical programme, giving you the opportunity to apply your knowledge to genuine business situations. You’ll explore contemporary developments in marketing and marketing communications theory and practice.

Dedicated modules will introduce you to key concepts, frameworks and approaches, whilst equipping you with the skills you need to work in a professional marketing communications or advertising environment. You’ll also select optional modules allowing you to focus on areas that suit your career plans.

Academic excellence

The Marketing division at Leeds University Business School is one of the leading centres of research in marketing in Europe. As part of our research, we engage with companies, senior executives and academics across the globe.

Our research makes an important contribution to your learning on the MA Advertising and Marketing; our academics bring their world-leading expertise to you in the classroom. The Global and Strategic Marketing Research Centre is the Business School’s established and esteemed centre of excellence for scholarly research work.

Accreditation

This programme is accredited by the Chartered Institute of Marketing (CIM), giving you the opportunity to gain professional qualifications through CIM Graduate Gateway. This means you can work towards CIM qualifications during your studies, and will receive exemptions from selected assessments.

CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

CIM qualifications are highly sought after by employers, which ensures you are equipped with the best opportunities for a successful marketing career.

Course content

Throughout the year you’ll study core modules covering different aspects of advertising and marketing.

You will build your understanding of the ways in which brands communicate with their audiences with modules in marketing communications and PR and corporate communications. From there you’ll explore theories and practices of different types of advertising, and examine how organisations plan and develop their media strategies in a changing media landscape. In addition you’ll also gain an insight into important marketing functions of marketing which support brand communications.

Optional modules will give you the chance to shape the programme to suit your interests or career plans. You could focus on sales promotion, brand management and other fields such as social media, digital and interactive marketing.

The course culminates in a final project, which allows you to demonstrate the knowledge and skills you’ve gained while focusing on a single topic in-depth. Two options are available – you could complete either a standard research dissertation on a topic of your choice, or a consultancy project, allowing you to work with an external business on a real marketing problem.

Throughout the course you’ll also benefit from a Professional Skills and Employability module, dedicated to developing the key skills employers are looking for when recruiting marketing graduates. Read what our students say about the opportunities for professional development.

Course structure

Compulsory modules

You’ll take eight compulsory modules, plus your dissertation, which can be either a research dissertation or marketing consultancy project.

  • Consumer Behaviour 15 credits
  • Marketing Communications 15 credits
  • Advertising 15 credits
  • Global Strategic Marketing 15 credits
  • Media Planning and Strategy 15 credits
  • Public Relations and Corporate Communications 15 credits
  • Marketing Research 15 credits
  • Professional Skills and Employability 15 credits
  • Dissertation OR Marketing Consultancy Project 30 credits

Optional modules

  • You’ll also choose two optional modules.
  • Brand Management and Corporate Identity 15 credits
  • Sales Promotion and Sponsorship 15 credits
  • Social Media Marketing 15 credits
  • Direct, Digital and Interactive Marketing 15 credits

For more information on typical modules, read Advertising and Marketing MA in the course catalogue

Learning and teaching

We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.

Independent study is also vital for this course allowing you to prepare for taught classes and sharpen your own research and critical skills.

Assessment

Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.

Career opportunities

Graduates of the MA Advertising and Marketing can expect to have a wide and varied range of career opportunities in marketing communications agencies and in-house marketing departments.

Previous graduates have become brand managers, research managers, account executives, business development specialists, sales managers and even started their own businesses. Employers include marketing agencies within the advertising and communications sector, retailers, communications groups, commercial banks, education and recruitment agencies.

An increasing number of graduates are working within the rapidly expanding digital, direct and interactive marketing industry.

Careers support

Our dedicated Professional Development Tutor provides tailored academic and careers support to every student. This means you will develop the academic skills to successfully progress through the course, and also the professional skills you will need to secure employment and start a successful career.

You can expect support and guidance on career choices, help in identifying and applying for jobs, as well as one-to-one coaching on interpersonal and communication skills.

Read more about our careers support.



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MSc Marketing Management is designed to offer students who currently hold the Chartered Institute of Marketing (CIM) and The Institute of Direct and Digital Marketing (IDM) QCA Level 7 Diploma (with a weighted average pass mark of 50%) the opportunity to upgrade their qualification to a full Masters degree. Read more
MSc Marketing Management is designed to offer students who currently hold the Chartered Institute of Marketing (CIM) and The Institute of Direct and Digital Marketing (IDM) QCA Level 7 Diploma (with a weighted average pass mark of 50%) the opportunity to upgrade their qualification to a full Masters degree.

The course aims to extend the understanding and competence gained via professional qualifications, and to enhance the ability of students to think strategically about marketing in the contemporary environment. A number of study routes are offered including both full time and part time learning. Delivery will be on campus during the daytime.

Full-time route (12 months)
All UK/EU students can choose to complete the course in full-time or part-time mode. International students will need to study full time and complete the whole course in two semesters (due to visa requirements).

Part-time route (24 months)
UK/ EU home students are also able to take the part-time route, which will enable two or three units to be taken over two semesters.

Modules

To upgrade from the Diploma to Masters Degree eligible students are required to successfully complete two or three taught modules (Research Methods and one or two optional units from the existing portfolio), depending on their prior qualification(s). All modules are assessed by a mix of coursework and exams.The list of available optional modules are detailed below:

Optional Modules

Semester 1:

Research Methods (see note 1) (20 credits)
Integrated Marketing Communications (20 credits)
Cross Cultural Buyer Behaviour (20 credits)
Creative and Media Strategy (20 credits)
Finance and HR for Marketing (20 credits)
Strategies for International Market Entry (20 credits)
Marketing Communications (see note 2,3,4) (10 credits)

Semester 2:

International Brand Management (20 credits)
International Pricing and Performance (20 credits)
Research Methods (see note 1) (20 credits)
Integrated Marketing Communications (20 credits)
Marketing Communications (see note 3 and 4) (10 credits)
Digital and Social Media (10 credits)
Emerging Issues in Marketing Communications (10 credits)
International Marketing (10 credits)
Market Driven Marketing (10 credits)
Social Marketing Strategy (10 credits)
Global Operations and logistics (10 credits)

NOTES

*1. Research methods is a compulsory unit. You need to take it once in either Semester 1 or Semester 2 (It is the same unit in both semesters).

*2. IMC is an optional unit. You can only take it once in either Semester 1 or Semester 2 (It is the same unit in both semesters).

*3. Marketing Communications is an optional unit. You can only take it once in either Semester 1 or Semester 2 (It is the same unit in both semesters).

*4. If you are doing RM, plus 1 Option Unit then you will be accredited with prior learning for 10 credits. The APL will be the Marketing Communications unit.

*5. Please note that you can only do the credits you need. For example if you are doing RM, plus 1 Optional Unit plus dissertation your optional unit will need to be one 20-‐credit unit. If you are doing Research Methods, plus 2 optional units plus dissertation your optional units will need to be one 20 credit unit and one 10- credit option.

Accreditation

LSBU is accredited for its Dual Award programme by the Chartered Institute of Marketing (CIM) and The Institute of Direct and Digital Marketing (IDM)

Employability

The MSc Marketing Management Top Up is designed to produce graduates with advanced expertise. You may find employment in middle to top management positions in large corporates or small charities, in modern e-businesses or public sector organisations. Successful students from other LSBU marketing orientated Masters programmes have entered into many different types of organisations including multinational and global companies, public sector organisations, charities and startups.

Students who have undertaken the masters have found it a great addition to their professional Diploma qualifications, enabling them to develop a greater confidence in their work through being able to understand and apply more advanced levels of theory and practice to the marketing and business challenges that they face every day.

LSBU Employability Services

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:

• Direct engagement from employers who come in to interview and talk to students
• Job Shop and on-campus recruitment agencies to help your job search
• Mentoring and work shadowing schemes.

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Our CIM-accredited Marketing (Digital Marketing) MSc is designed for those seeking to develop their knowledge of digital marketing and e-commerce at an advanced level, preparing you for a career in marketing, advertising or social media. Read more
Our CIM-accredited Marketing (Digital Marketing) MSc is designed for those seeking to develop their knowledge of digital marketing and e-commerce at an advanced level, preparing you for a career in marketing, advertising or social media.

On the course, you will:

• Develop the skills and knowledge necessary to manage digital marketing campaigns within a modern marketing communications mix
• Examine the range of digital marketing channels and contextualise emerging digital marketing opportunities
• Hear guest speakers from the digital marketing industry discuss best practice in email, mobile, social media, SEO and digital strategy.

Scholarships

Scholarships are available for this course. Please click the link below for more information.
https://www.brighton.ac.uk/studying-here/fees-and-finance/postgraduate/index.aspx

Course structure

The course is organised into three-hour blocks of teaching and seminar activities, which are based on specialist reading, research and case studies. Modules are assessed through essays, reports, group work, presentations and examinations.

All of our Marketing MSc courses share six core modules. This specialist route includes one subject-specific module (Digital Marketing), but also shares a range of optional modules which enable you to tailor the course to your own interests and career aspirations.

In the final phase of the course, you will complete a 15,000-word dissertation on a marketing topic of your choice, which will require you to make recommendations for real-life marketing practice. Throughout your dissertation, you will receive support from a supervisor who will help to guide you in your research.

Syllabus

You will learn through a combination of structured teaching and independent study and research. Modules will be assessed with a mixture of essays, reports, group work, presentations and examinations.

Students select six core modules and select one optional module.

Modules:

Moving to Masters
Critical Developments in Marketing Theory and Practice
Marketing Planning and Strategy
Marketing Research I: quantitative methods
Marketing Research II: qualitative methods
Digital Marketing
Dissertation

One from:

International Marketing
Social Marketing
Behavioural Economics
Branding and Communications
New Product Development

Please see the website for more information:

https://www.brighton.ac.uk/courses/study/marketing-digital-marketing-msc-pgcert-pgdip.aspx

CIM

This course is accredited by the Chartered Institute of Marketing (CIM), the world's largest organisation for professional marketers. The CIM have awarded the course Multiple Award Pathway status, which means that you will have a number of exemptions from CIM qualifications.

CIM qualifications are highly sought after by employers and – alongside our Marketing MSc – will ensure that you are equipped with the best education for a successful marketing career.

CIM membership:

You will be entitled to free CIM affiliate-level membership, giving you access to a range of benefits and services. CIM membership is a clear demonstration of your commitment to ongoing professional development.

Membership benefits include:

•The Marketer – the members' magazine
•Studying Member e-news
•Learning Zone website – study resources
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Professional Certificate in Marketing

The course consists of four units, two of which will be exempted:

• Marketing Essentials (exempt)
• Marketing Information and Research (exempt)
• Assessing the Marketing Environment
• Stakeholder Marketing

Professional Diploma in Marketing

The course consists of four units, two of which will be exempted:

• Marketing Planning Process (exempt)
• Delivering Customer Value through Marketing (exempt)
• Managing Marketing
• Project Management in Marketing

Diploma in Digital Marketing

This course consists of three units, one of which will be exempted:

• Marketing and Consumer Behaviour (exempt)
• Digital Marketing Essentials
• Digital Marketing Planning

Brighton's digital industry

Home to over 1,000 companies in the digital sector, Brighton is one of the UK's leading centres of creative media technology and the council have recently invested £10million in a state-of-the-art digital hub.

Brighton Digital Festival is a month-long celebration of digital culture and runs throughout September of every year. In 2013, the festival drew 41,000 people to 175 events that included coding workshops, motion capture performances and 3D printing installations.

WiredSussex are a locally based membership organisation for companies and individuals working in the digital sector. They offer internship services and a doorway to job opportunities across the city.

International Study Exchange

Through our partnership with MIP Politecnico di Milano Graduate School of Business you have the opportunity to gain an international perspective to your studies. On our study exchange programme you would join MIP’s International Master in Multichannel Marketing Management course, which is taught in English.

You will be able to choose from a range of modules including Design & Marketing: the Italian way in different sectors including for example Design, Fashion and Furniture, Automotive, Wine and Sports Marketing.

Teaching excellence

Most of our tutors worked in industry before joining the university and continue to consult for corporate firms, which allows them to integrate the latest commercial developments into our courses. They are also active researchers at the forefront of marketing theory.

Industry representatives advise on the content and development of our courses and contribute to teaching as guest lecturers. Their talks help to bring classroom theory to life by sharing real-world case studies, results and pitfalls.

You will learn transferable skills in research, presentations, group work and conflict resolution, all of which are highly sought after in today's highly competitive job market.

Class sizes are small enough for there to be a personal and friendly atmosphere where staff know students by name and can closely monitor their progress.

Careers and employability

Digital media and marketing has grown into a multi-billion pound industry. As demand for digital marketing has grown, so has the number of specialist digital jobs in companies and agencies.

This course is ideal for potential marketing professionals and digital marketing specialists.

Graduates are likely to be able to choose from a wide variety of marketing careers, from those traditionally associated with marketing (such as advertising, direct marketing, event management, market research, public relations and sales) to specialist digital marketing roles such as:

• Analytics Manager
• CRM (Customer Relationship Marketing) and email marketing Manager
• Digital Agency Account Manager and Sales Director
• Copywriter
• Digital Marketing Manager and Web Manager
• Ecommerce Manager
• PPC (Pay Per Click) Search Manager
• Search Manager / SEO (Search Engine Optimisation) Manager
• Social Media Manager or Community Manager
• Web Developer and Web Designer

Entrepreneurship network:

Beepurple is the university’s entrepreneurship support network. They offer free support any student or graduate with their business ideas, freelance plan or social enterprise project.

Beepurple run events throughout the throughout the academic year, designed to equip you with key skills that will improve your employability and help you grow a successful business. By taking part in their activities and events, you will meet like-minded people, hear how other graduates set up their own businesses and gain key enterprise skills that will help you stand out from the crowd.

For more information visit http://www.beepurple.co.uk

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Gain the marketing skills that will give you a competitive advantage by studying a course designed by professionals for professionals. Read more
Gain the marketing skills that will give you a competitive advantage by studying a course designed by professionals for professionals.

You will develop your understanding of three key areas – the strategic role of marketing in driving successful results for an organisation, mastering metrics and strategic digital marketing. You will focus on assessing the marketing environment to inform decision making, planning for competitive advantage, measuring and interpreting marketing data, and recognising how digital measures can achieve business objectives.

If you are looking to build on the knowledge you gained at professional certificate level and have a future marketing management role in mind, or are already involved in managing the marketing process, your course will enable you to develop your skills across a range of areas to succeed and progress in the industry.

We know this because the Chartered Institute of Marketing (CIM) consulted with employers to create this qualification – ensuring you will learn up-to-date techniques in managing marketing processes that are in huge demand around the world.

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We believe this part-time course can make a big difference to your career. That’s because the Chartered Institute of Marketing (CIM) consulted with employers to create this qualification – ensuring you will learn up-to-date marketing techniques that are in huge demand around the world. Read more
We believe this part-time course can make a big difference to your career. That’s because the Chartered Institute of Marketing (CIM) consulted with employers to create this qualification – ensuring you will learn up-to-date marketing techniques that are in huge demand around the world.

If you are a professional marketer working in an operational, supervisory or management role, this course will enable you to develop your skills across a range of areas to ensure you can further progress your career in marketing.

You will develop your understanding of three key areas – the role of marketing in driving successful results for an organisation, integrated communications and digital marketing. You will focus on applying the “marketing mix” to meet customer needs, the importance of communications in delivering marketing solutions, and improving digital marketing effectiveness.

You will also benefit from learning alongside fellow marketing professionals, sharing ideas and experiences in small-group discussions.

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