The Professional Certificate in Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. It also aims to provide a practical insight into the principles and application of marketing at a tactical level.
The syllabus reflects the changing issues and practices within marketing, and employers' views of marketing in today's business environment. The qualification is ideal for junior marketers, those working in marketing support roles (such as personal assistants), or if marketing plays some part in your current job description. the course can also benefit individuals in more senior roles particularly from small and medium sized enterprises where marketing is only part of the role.
What happens on the course?
What will I study
This qualification consists 4 modules of study. You can expect to study one module each semester for qualification in two years or two modules per semester for qualification in one year.
This qualifcation is aimed at those who are working in supporting marketing roles, usually within the marketing function, but also targets individuals in more senior roles, particularly in SMEs, where marketing is only a part of what they do.
The qualification provides a practical insight into the principles and application of marketing at a tactical level and aims to advance marketing knowledge and accelerate career progression.
Typical profiles of people who might take this qualification could include:
Marketing managers in SMEs without formal marketing qualifications
Non-marketers with aspirations to work in marketing
Existing marketers wanting to become more specialist with their knowledge
What skills will you gain?
The ability to
Understand the function and fundamentals of marketing in some depth
Know the many different ways of understandingand communicating with with customers
Understand your organisation's marketing environment
Apply practical knowledge which includes the collecting and analysing of data and the establishment of marketing budgets.