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This strategic marketing MSc will be invaluable to any student wishing to pursue a career in marketing (e.g. marketing management, brand management, customer experience and customer service management). In today’s global, digital world, effective strategic marketing puts the customer and their needs at the centre of decision-making, and a clear focus on customer experience is a critical part of this. An understanding of this need for customer-centricity is at the core of our MSc in Strategic Marketing & Customer Experience Management. This leading edge programme is designed to be totally relevant to today’s organisations, exposing students to managerially relevant theory and practice, which will be of value in real world business contexts. The programme provides students with the knowledge, understanding and skills required to help firms address the marketing challenges that lie at the heart of their business.
2:2 (Hons) degree or equivalent or/and relevant business experience. IELTS=6.5
Please refer to our website for latest course fees.
Known for being the home of the two-year degree, The University of Buckingham is ranked 1st for Student Satisfaction in the UK by the Complete University Guide and has been for the last three years. Our Buckingham campus is situated close to Oxford and Milton Keynes. From here, we deliver postgraduate programmes in Medicine, Psychology, Law, Business, Computing and Education. We also have premises in Bloomsbury, London. This is where the majority of our Humanities postgraduate studies are supported. The University was established via a Royal Charter over 40 years ago and places students at the
"Two good degrees in three years and the opportunity to serve my colleagues as undergraduate and postgraduate student representative on senate and council were the highlights of my success story at the University. I am now a proud alumnus of the University and I won't trade that for anything in the world. The teaching, support and attention I got from my tutors at the Business School was amazing. The University was definitely a good value for my money during my time."
"When I reflect on my one year in the MSC Management in a Global Service Economy programme I must say I have matured intellectually and socially which has prepared me even more in unpredictable ways for my career.
First and foremost, the learning environment that the University of Buckingham offered was very conducive. I found myself enjoying the peaceful neighbourhood and welcoming community that gave me a sense of belonging which was ideal especially being an international student. Working with students from diverse cultural backgrounds was insightful and listening to their different outlooks communicated across the multi-cultural teams was revealing and at the same time enjoyable.
My highlight of the programme was the quality of the content delivered by the lecturers who have extensive professional and academic experience. The practical case studies carried out in groups covered the missing gaps and linked the different business topics together, leading me to have a macro view on todays globalized realm essential for the continuation of my professional career. In addition, carrying out a self –independent six month research was at first challenging but with the supportive administration and encouragement from my peers, the journey proved to be informative and enlightening. I can honestly say, the programme has really helped me look at things differently with more perspective on one hand and a distinction on the other hand!!"
The first class scholarship is available to both home and international students following a taught postgraduate degree at the University. The scholarship will reduce tuition fees by 33%.
The scholarship will be automatically awarded to applicants who already have a first class honours degree that is recognised to UK standard.
The scholarship will be automatically awarded to applicants who meet the criteria.
History of the Scholarship
In 2003 Sir Christopher Ondaatje kindly gave a very generous donation to the University to fund one-year scholarships for Buckingham graduates or for overseas graduates undertaking postgraduate studies at Buckingham, and for Buckingham students attending Massey College, University of Toronto, to undertake postgraduate studies there. Students who obtain a Master’s degree are then eligible to apply to have their PhD studies funded by the University of Toronto.
We offer up to four scholarships for postgraduate study at Buckingham to students commencing their studies in September or January. Each scholarship is awarded on merit and is open to competition.
The scholarships are worth up to £4,000 each towards the tuition fees for one year’s postgraduate study.
Anyone interested in applying for the Ondaatje Scholarship should already have the offer of a place at Buckingham for postgraduate study.
Anyone interested in applying for the Ondaatje Scholarship should already have the offer of a place at Buckingham for postgraduate study, but cannot apply once they have commenced their Master’s degree. Completed applications should be emailed to: email@example.com
Applications should include:
- Ondaatje Scholarship Application form (download from: https://www.buckingham.ac.uk/admissions/scholarships/open/ondaatje)
- An up-to-date Curriculum Vitae (CV)
- An academic reference
- A letter stating your proposed programme of study, why you wish to undertake it and why you believe that you should be awarded the scholarship
Applications for postgraduate courses commencing September 2020 will close 16th July 2021.
Applications for postgraduate courses commencing January 2021 will close 5th November 2021.
The final decision regarding the awards will be made by the Scholarship Committee Members. Candidates will be notified of the outcome within two weeks of the closing date.
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