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Study at Cranfield School of Management – a specialist postgraduate only business school

We are one of an elite group of Schools worldwide to hold the triple accreditation from AACSB International, EQUIS and AMBA.

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Full time September MSc Full-time: 1 year

About the course

The Strategic Marketing MSc will give you the specialised skills and knowledge to become a successful marketing leader of the future. Accredited by the Chartered Institute of Marketing (CIM) and Market Research Society (MRS), you will gain an in-depth understanding of marketing, including marketing strategy, digital marketing, branding, communications, marketing consulting, CRM, key account management, market research, omnichannel marketing and big data marketing analytics.

In the QS World University Rankings: Masters in Marketing Rankings 2020 Cranfield School of Management's full-time Strategic Marketing MSc achieved the following rankings: 5th in the UK, 16th in the world overall, 4th in the world for employability, 23rd in the world for alumni outcomes.

Our Strategic Marketing MSc

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Entry Requirements

We welcome applications from talented candidates of all backgrounds and each application is considered on its individual merit. Usually candidates must hold either a:

- first or a second class UK honours degree in a relevant discipline, or
- international degree - equivalent of UK qualifications

Candidates who do not meet these criteria may be considered if they have a professional qualification (e.g. CIM) together with 5 years' post-qualification relevant work experience. Other relevant qualifications, together with significant experience, may be considered.


 Course Content


Where is Cranfield University

Videos


All Available Videos:
An introduction to the Careers Service at Cranfield University An introduction to the Careers Service at Cranfield University 01/03/2017 10:55:15
An introduction to the Careers Service at Cra...
Welcome to Cranfield School of Management Welcome to Cranfield School of Management 24/08/2017 14:28:35
Welcome to Cranfield School of Management
An introduction to the Strategic Marketing MSc at Cranfield School of Management An introduction to the Strategic Marketing MSc at Cranfield School of Management 29/04/2020 16:38:22
An introduction to the Strategic Marketing MS...
Strategic Marketing MSc - My Cranfield experience (Maria Salazar) Strategic Marketing MSc - My Cranfield experience (Maria Salazar) 29/04/2020 16:38:41
Strategic Marketing MSc - My Cranfield experi...
Strategic Marketing MSc - My Cranfield Experience (Angela Stimamiglio) Strategic Marketing MSc - My Cranfield Experience (Angela Stimamiglio) 29/04/2020 16:39:10
Strategic Marketing MSc - My Cranfield Experi...

Student Profile(s)

Shivangi Mody

At Cranfield we have the opportunity to apply everything that we learn on the course and we also have the chance to take on the role of consultants which prepares us for the real world.

Throughout the course we took part in a number of activities that allowed us to apply the knowledge that we gained in class. The main activity being the Marketing Consultancy Project which required us to create a Marketing Plan for a client. We had the chance to apply various concepts including; Strategy, Branding, CRM, Communications and Digital Marketing.

Shivangi Mody (2018)
Brand Management Executive, Bisleri International Private Limited

Karl-Khalil Sarraf


Culture and diversity is what I found most enjoyable and inspiring whilst studying the Strategic Marketing MSc. The amazing blend of nationalities led to social relationships, which made working together much more fun and enjoyable.

Studying in one of the UK’s top universities has opened up a lot of opportunities for me. International companies and recruiters reached out to me with job offerings while I was still working on my thesis project.

Karl-Khalil Sarraf (2019)
Trade Marketing Specialist, Ferrero

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Cranfield School of Management

Study at Cranfield School of Management – a specialist postgraduate only business school

A world-leader in management education, research and consultancy for over 50 years, Cranfield School of Management is an exclusively postgraduate business school whose mission is to improve the practice of management. We have a global reputation for developing high-performing leaders in technology and management - encouraging them to transform their organisations and wider society.

Renowned for our strong links with industry, Cranfield is both about business and for business. We are a centre of world-class research, expertise and teaching, providing practical management solutions through a range of activities including leadership, finance, marketing and logistics.

We are one of an elite group of Schools worldwide to hold the triple accreditation from AACSB International (Association to Advance Collegiate Schools of Business), EQUIS (European Quality Improvement System) and AMBA (the Association of MBAs).

Programmes

MSc

MBA

Cranfield School of Management

Our success

Cranfield School of Management consistently performs well in the major school and programme specific rankings, reinforcing our position as a top global management school.

MSc

  • School of Management: 7th in the UK and 44th in Europe in the Financial Times European Business Schools 2019 Rankings.
  • Management MSc: 3rd in the UK and 30th in the world in The Economist Which MBA? Masters in Management (MiM) 2019 ranking.
  • Management MSc: 5th in the UK and 55th in the world in the Financial Times Masters in Management 2018 ranking.
  • Finance and Management MSc: 9th in the UK and 35th in the world overall in the QS World University Rankings: Masters in Finance Rankings 2020
  • Strategic Marketing MSc: 5th in the UK and 16th in the world by QS World University Rankings: Masters in Marketing Rankings 2020

MBA

  • MBA full time: 9th in the UK, 18th in Europe and 76th in the world in the Financial Times 2019 ranking of full-time MBA programmes.
  • Executive MBA: 7th in the UK, 64th in the world and 8th in the world for career progression in the Financial Times ranking of Executive MBA programmes 2018.

Click here to see all of our rankings.

Contact us

Call +44 (0)1234 758081 or email: studysom@cranfield.ac.uk.

Cranfield School of Management