Programme informationFind out more

Study at Cranfield School of Management – a specialist postgraduate only business school

Find out more
Full time September MSc Full-time: 1 year

About the course

The Strategic Marketing MSc will give you the specialised skills and knowledge to become a successful marketing leader of the future. Accredited by the Chartered Institute of Marketing (CIM) and Market Research Society (MRS), you will gain an in-depth understanding of marketing, including marketing strategy, digital marketing, branding, communications, marketing consulting, CRM, key account management, market research, omnichannel marketing and big data marketing analytics.

In the QS World University Rankings: Masters in Marketing Rankings 2020 Cranfield School of Management's full-time Strategic Marketing MSc achieved the following rankings: 5th in the UK, 16th in the world overall, 4th in the world for employability, 23rd in the world for alumni outcomes.

Our Strategic Marketing MSc

Read more about this course

Entry Requirements

We welcome applications from talented candidates of all backgrounds and each application is considered on its individual merit. Usually candidates must hold either a:

- first or a second class UK honours degree in a relevant discipline, or
- international degree - equivalent of UK qualifications

Candidates who do not meet these criteria may be considered if they have a professional qualification (e.g. CIM) together with 5 years' post-qualification relevant work experience. Other relevant qualifications, together with significant experience, may be considered.

Course Content

Open days

21 November 2020
Cranfield University Open Day

Where is Cranfield University


All Available Videos:

An introduction to the Careers Service at Cra...
Welcome to Cranfield School of Management
An introduction to the Strategic Marketing MS...
Strategic Marketing MSc - My Cranfield experi...
Strategic Marketing MSc - My Cranfield Experi...

Student Profile(s)

Shivangi Mody

At Cranfield we have the opportunity to apply everything that we learn on the course and we also have the chance to take on the role of consultants which prepares us for the real world.

Throughout the course we took part in a number of activities that allowed us to apply the knowledge that we gained in class. The main activity being the Marketing Consultancy Project which required us to create a Marketing Plan for a client. We had the chance to apply various concepts including; Strategy, Branding, CRM, Communications and Digital Marketing.

Shivangi Mody (2018)
Brand Management Executive, Bisleri International Private Limited

Karl-Khalil Sarraf

Culture and diversity is what I found most enjoyable and inspiring whilst studying the Strategic Marketing MSc. The amazing blend of nationalities led to social relationships, which made working together much more fun and enjoyable.

Studying in one of the UK’s top universities has opened up a lot of opportunities for me. International companies and recruiters reached out to me with job offerings while I was still working on my thesis project.

Karl-Khalil Sarraf (2019)
Trade Marketing Specialist, Ferrero

Search Suggestions

Search Suggestions

Based on your current searches we recommend the following search filters.

Course Suggestions

Course Suggestions

Based on our current search criteria we thought you might be interested in these.

Strategic Marketing - MSc
Cardiff University

Strategic Marketing Management - MSc
Aston University

Strategic Marketing and Consulting - MSc
University of Birmingham