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Course content

Our Strategic Marketing MSc has been designed with senior marketing practitioners to ensure you gain cutting-edge knowledge and skills in strategic marketing. The programme is a Chartered Institute of Marketing (CIM) Graduate Gateway accredited degree, enabling you to achieve CIM’s professional marketing qualifications and awards alongside your Cranfield degree. It will give you the specialised skills and knowledge to become a successful marketing leader of the future.

You will gain an in-depth understanding of areas including marketing strategy, digital marketing, branding, communications, marketing consulting, CRM, key account management, market research, omnichannel marketing and big data marketing analytics.

Practical skills are developed through topical case studies, in-class debates, master classes and guest lectures by high-profile industry partners, and by a real-life Marketing Consulting Project involving a reputable organization.

The diverse, multi-national cohort provides an international learning opportunity enabling you to share marketing insight and

Our unique, self-contained campus, just one hour from London, offers a friendly postgraduate-focused learning environment with unrivalled access to lecturers and support staff.

Visit the Strategic Marketing (MSc) page on the Cranfield University website for more details!

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