Strategic Marketing (MSc)

Cranfield University Leadership and Management

Study at Cranfield School of Management – a specialist postgraduate only business school

We are one of an elite group of Schools worldwide to hold the triple accreditation from AACSB International, EQUIS and AMBA.

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Full time September MSc Full-time: 1 year

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Business & Management Marketing - Market Research Bedford United Kingdom On Campus

About the course

The Strategic Marketing MSc will give you the specialised skills and knowledge to become a successful marketing leader of the future. Accredited by the Chartered Institute of Marketing (CIM) and Market Research Society (MRS), you will gain an in-depth understanding of marketing, including marketing strategy, digital marketing, branding, communications, marketing consulting, CRM, key account management, market research, omnichannel marketing and big data marketing analytics.

In the QS World University Rankings: Masters in Marketing Rankings 2020 Cranfield School of Management's full-time Strategic Marketing MSc achieved the following rankings: 5th in the UK, 16th in the world overall, 4th in the world for employability, 23rd in the world for alumni outcomes.

Our Strategic Marketing MSc

Entry Requirements

We welcome applications from talented candidates of all backgrounds and each application is considered on its individual merit. Usually candidates must hold either a:

- first or a second class UK honours degree in a relevant discipline, or
- international degree - equivalent of UK qualifications

Candidates who do not meet these criteria may be considered if they have a professional qualification (e.g. CIM) together with 5 years' post-qualification relevant work experience. Other relevant qualifications, together with significant experience, may be considered.

Fees

Please see the university website for further information on fees for this course.

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Student Profile(s)

Shivangi Mody

At Cranfield we have the opportunity to apply everything that we learn on the course and we also have the chance to take on the role of consultants which prepares us for the real world.

Throughout the course we took part in a number of activities that allowed us to apply the knowledge that we gained in class. The main activity being the Marketing Consultancy Project which required us to create a Marketing Plan for a client. We had the chance to apply various concepts including; Strategy, Branding, CRM, Communications and Digital Marketing.

Shivangi Mody (2018)
Brand Management Executive, Bisleri International Private Limited

Karl-Khalil Sarraf

Culture and diversity is what I found most enjoyable and inspiring whilst studying the Strategic Marketing MSc. The amazing blend of nationalities led to social relationships, which made working together much more fun and enjoyable.

Studying in one of the UK’s top universities has opened up a lot of opportunities for me. International companies and recruiters reached out to me with job offerings while I was still working on my thesis project.

Karl-Khalil Sarraf (2019)
Trade Marketing Specialist, Ferrero

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Study at Cranfield School of Management – a specialist postgraduate only business school

A world-leader in management education, research and consultancy for over 50 years, Cranfield School of Management is an exclusively postgraduate business school whose mission is to improve the practice of management. We have a global reputation for developing high-performing leaders in technology and management - encouraging them to transform their organisations and wider society.

Renowned for our strong links with industry, Cranfield is both about business and for business. We are a centre of world-class research, expertise and teaching, providing practical management solutions through a range of activities including leadership, finance, marketing and logistics.

We are one of an elite group of Schools worldwide to hold the triple accreditation from AACSB International (Association to Advance Collegiate Schools of Business), EQUIS (European Quality Improvement System) and AMBA (the Association of MBAs).

Programmes

MSc

Finance and Management MSc (full-time, 1 year)
Investment Management MSc (full-time, 1 year)
Logistics and Supply Chain Management MSc (full-time, 1 year)
Logistics and Supply Chain Management MSc (Executive) (part-time, 2 years)
Management MSc (full-time, 1 year)
Management and Entrepreneurship MSc (full-time, 1 year)
Management and Leadership MSc (part-time, 2 years)
Management and Corporate Sustainability MSc (full-time, 1 year)
Management and Human Resource Management MSc (full-time, 1 year)
Procurement and Supply Chain Management MSc (full-time, 1 year)
Strategic Marketing MSc (full-time, 1 year)
Marketing and Leadership MSc (part-time, 2 years)

MBA

Full-time MBA (1 year)
Executive MBA (part-time, 2 years)
MBA Defence (part-time, 2 years)
MBA Energy (full-time, 1 year)

Our success

Cranfield School of Management consistently performs well in the major school and programme specific rankings, reinforcing our position as a top global management school.

MSc

School of Management: 7^th in the UK and 44^th in Europe in the Financial Times European Business Schools 2019 Rankings.
Management MSc: 3^rd in the UK and 30^th in the world in The Economist Which MBA? Masters in Management (MiM) 2019 ranking.
Management MSc: 5^th in the UK and 55^th in the world in the Financial Times Masters in Management 2018 ranking.
Finance and Management MSc: 9^th in the UK and 35^th in the world overall in the QS World University Rankings: Masters in Finance Rankings 2020
Strategic Marketing MSc: 5^th in the UK and 16^th in the world by QS World University Rankings: Masters in Marketing Rankings 2020

MBA

MBA full time: 9^th in the UK, 18^th in Europe and 76^th in the world in the Financial Times 2019 ranking of full-time MBA programmes.
Executive MBA: 7^th in the UK, 64^th in the world and 8^th in the world for career progression in the Financial Times ranking of Executive MBA programmes 2018.