Strategic Marketing MSc

Cranfield University    School of Management

Full time September MSc Full-time: 1 year

About the course

The Strategic Marketing MSc will give you the specialised skills and knowledge to become a successful marketing leader of the future. Accredited by the Chartered Institute of Marketing (CIM) and Market Research Society (MRS), you will gain an in-depth understanding of marketing, including marketing strategy, digital marketing, branding, communications, marketing consulting, CRM, key account management, market research, omnichannel marketing and big data marketing analytics.

In the QS World University Rankings: Masters in Marketing Rankings 2022 Cranfield School of Management's full-time Strategic Marketing MSc achieved the following rankings: 5th in the UK, 15th in the world overall and 3rd in the UK and 7th in the world for employability.

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Entry Requirements

We welcome applications from talented candidates of all backgrounds and each application is considered on its individual merit. Usually candidates must hold either a:

- first or a second class UK honours degree in a relevant discipline, or
- international degree - equivalent of UK qualifications

Candidates who do not meet these criteria may be considered if they have a professional qualification (e.g. CIM) together with 5 years' post-qualification relevant work experience. Other relevant qualifications, together with significant experience, may be considered.

 Course Content

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Where will I study?

Where is Cranfield University


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Strategic Marketing MSc - My Cranfield experience (Maria Salazar) Strategic Marketing MSc - My Cranfield experience (Maria Salazar) 29/04/2020 16:38:41
Strategic Marketing MSc - My Cranfield experi...
Strategic Marketing MSc - My Cranfield Experience (Angela Stimamiglio) Strategic Marketing MSc - My Cranfield Experience (Angela Stimamiglio) 29/04/2020 16:39:10
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An introduction to the Strategic Marketing MSc An introduction to the Strategic Marketing MSc 14/07/2021 06:51:02
An introduction to the Strategic Marketing MS...

Student Profiles

Shivangi Mody

At Cranfield we have the opportunity to apply everything that we learn on the course and we also have the chance to take on the role of consultants which prepares us for the real world.

Throughout the course we took part in a number of activities that allowed us to apply the knowledge that we gained in class. The main activity being the Marketing Consultancy Project which required us to create a Marketing Plan for a client. We had the chance to apply various concepts including; Strategy, Branding, CRM, Communications and Digital Marketing.

Shivangi Mody (2018)
Brand Management Executive, Bisleri International Private Limited

Karl-Khalil Sarraf

Graduated in 2019

Culture and diversity is what I found most enjoyable and inspiring whilst studying the Strategic Marketing MSc. The amazing blend of nationalities led to social relationships, which made working together much more fun and enjoyable.

Studying in one of the UK’s top universities has opened up a lot of opportunities for me. International companies and recruiters reached out to me with job offerings while I was still working on my thesis project.

Karl-Khalil Sarraf (2019)
Trade Marketing Specialist, Ferrero

Cristina Gavilan

Graduated in 2019

Two months after completing the Strategic Marketing MSc, I was offered a Marketing Executive role in a company that manufactures British vitamin supplements. And now, after seven months in the company, I have been promoted to a Marketing Manager. I had to design a three-year Marketing Strategy for the brand; this is the reason why the Marketing Consultancy Project as well as the Marketing Communication modules were really useful and helped me to define the best option for the brand.

Cristina Gavilan (2019)
Marketing Manager, AvaCare


Value of Scholarship(s)

20% off the UK tuition fee


Cranfield School of Management is offering all successful UK applicants for our full-time master’s courses, starting in September 2022, a scholarship to cover 20% of their course tuition fee.

In order to be considered, you need to show both aptitude and ability for the subject applied for.

All eligible applicants will have this scholarship applied at the point of accepting their offer.

Application Procedure

Applicants wishing to be considered for a Cranfield Scholarship should indicate their interest on their course application form including a short statement of why they should be considered.

If you have any questions about this funding opportunity please call +44 (0)1234 758181 or send an email to

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