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Masters Degrees (Wine And Spirits)

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This course is a conversion course, it is ideal for graduates who would like to change subjects or career direction. This course is intended to provide you with an advanced understanding of the hospitality and tourism industry as and a managerial perspective of how to run such organisations. Read more
This course is a conversion course, it is ideal for graduates who would like to change subjects or career direction.

This course is intended to provide you with an advanced understanding of the hospitality and tourism industry as and a managerial perspective of how to run such organisations. After completing this course, you'll have the capacity to be involved in more analytical, developmental and strategic perspectives of the industries than those at undergraduate level, and gain insights of the issues affecting hospitality and tourism.

Equally, this course will provide the opportunity for you to identify and engage with specialisms such as consumer behaviour, marketing, international human resource management, revenue management and international market trends. You will also have access to a wide range of extra curricula activities and qualifications, such as our visiting speakers programme for example representatives from Hilton International, Shangri-la Hotels, Fairmont Hotels and Le Manior aux Quat Saisons. You will have the opportunity to attend our Annual hospitality student conference and to undertake added value courses such as the Wine and Spirits Trust Award, trips to the World Travel and Tourism Market, London and the HOTS Hotel Simulation package.

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This course is a conversion course, it is ideal for graduates who would like to change subjects or career direction. This Master's degree is intended to provide you with an advanced understanding of the hotel & food services industries and a managerial perspective of how to run such organisations. Read more
This course is a conversion course, it is ideal for graduates who would like to change subjects or career direction.
This Master's degree is intended to provide you with an advanced understanding of the hotel & food services industries and a managerial perspective of how to run such organisations. It is anticipated that after completing this course, you'll have the capacity to be involved in more analytical, developmental and strategic perspectives of the industries and will develop insights into the issues affecting these industries than at undergraduate level.

The emphasis of this course is on accommodation management, food & drink, and the food service sector. As such, this is a course with an operational management focus, although it will also provide you with the opportunity to identify and engage with selected areas of specialism within these industries such as revenue management, IT applications, and human resource management.

You will also have access to a wide range of extra curricula activities and qualifications, such as our visiting speakers programme including representatives from Hilton International, Shangri-la Hotels, Fairmont Hotels, Le Manior aux Quat Saisons and many more. You will have the opportunity to attend our annual hospitality student conference and to undertake added value courses such as the Wine and Spirits Trust Award, trips to the World Travel and Tourism Market, London and to participate in the HOTS Hotel Simulation package.

Placement

As part of this course you can take an optional minimum 30-week work placement giving you further hands-on experience and understanding of the industry. The placement will take place after the taught elements of the course are complete.

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This program covers the art and luxury management sector with a focus on France and its cultural excellence. Taught in English, this program explores the management, sales and distribution of luxury products using the themes of taste and luxury à la française from Louis XIV to present-day France. Read more
This program covers the art and luxury management sector with a focus on France and its cultural excellence. Taught in English, this program explores the management, sales and distribution of luxury products using the themes of taste and luxury à la française from Louis XIV to present-day France. Themes covered include the French arts de la table, fashion, gemology, cosmetics and fragrances, interior design, furniture, art objects and design, scenery and décor, etc.

The innovative academic program combines lectures with practical field visits major historical monuments, fashion houses, and workshops that represent French cultural excellence. Legal aspects, finance, luxury marketing and management, communication and strategic marketing are all taught by professionals.

Direct interaction with industry players will allow students to build up a network of top professionals in the field and discover the savoir-faire of different sectors.

Structure

The year is made up of 3 terms: 2 terms of classes (Oct-Dec/ Jan-March) and a term of professional experience in the form of an internship (April-June). The first term ends with a group project to validate the term. During the last two terms, students will work on a personal project that they will be expected to present in front of a jury in validation of their diploma “Titre I”.

Each trimester consists of 200 hours of classes spread out over a 10-week period. Courses are taught in English.Participants are attributed a mentor for personalized coaching as well as group methodology sessions to guide them in the conception and realization of their personal project.

1st Term :

The history of art and style (17th-21st centuries), art law, the management of art objects and artistic projects communication and the marketing of art and luxury goods, defining an artistic project (content, business plan, legal structure, communication, marketing), meeting with professionals in situ during visits and workshops.

2nd Term:

e-communication and e-marketing of art and luxury products, negotiation of art objects, promotion of an artistic production, a brand or an artist, contemporary art and luxury, organizing an exhibit, the history of l’art de la table, the history of fashion and luxury products (fashion and accessories, wine and spirits, gastronomy, jewelry and watches, cosmetics and fragrances, niche brands), the history of interior design, meetings with professionals in situ for visits and workshops, methodology and follow up on personal projects.

3rd Term:

Full-time internship along with methodology sessions and personal projects.

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Centennial College's Advanced Business Management - Alcoholic Beverages program was launched in response to the demand for savvy businesspeople to take the reins in Canada's $40-billion wine, beer and spirits industry. Read more
Centennial College's Advanced Business Management - Alcoholic Beverages program was launched in response to the demand for savvy businesspeople to take the reins in Canada's $40-billion wine, beer and spirits industry.

Through courses taught by industry experts, you gain practical experience and insight into how the business of alcoholic beverages is managed. This Alcoholic Beverages business program covers topics like category management and supply chain, accounting and marketing. There is also a key focus on the global regulatory framework and good corporate social responsibility.

Upon completion of the program, you will have developed the analytical skills, business acumen, and core industry knowledge necessary for a successful career in a dynamic and growing field.

Program Highlights

-This program employs a flexible blended format that allows you to work while you study
-Taught in convenient downtown Toronto, on the subway line at our Yonge and Eglington location
-Optional Co-op program offered to gain valuable industry work experience*
-Small class environment taught by industry experts
-Hands on training in understanding how to use industry customer analytics tools

*Subject to qualified candidates.

Learning Outcomes

-Manage and control different aspects of an alcohol-related enterprise by accounting, finance, analytics and general business best practices
-Plan and manage product distribution and retail systems to achieve business success, comply with legislative requirements and meet social responsibility obligations
-Analyze local and global markets to position products using appropriate sales and marketing strategies
-Interpret import and export regulations to determine opportunities and challenges within the business structures of the alcoholic beverages industry
-Develop strategies to optimize product and market opportunities including brand development and positioning
-Conduct business in compliance with relevant national and international law, regulations, ethical standards and corporate social responsibility
-Use human resources best practices to recruit, motivate, resolve labour relations issues and manage culturally sensitive situations
-Act entrepreneurially by researching and operationalizing business opportunities within the alcoholic beverages industry
-Develop strategies to assess the impact and opportunities associated with the globalization of the alcoholic beverages industry
-Develop personal and professional development strategies and plans to enhance leadership, management skills and expertise

Career Opportunities

Career Outlook
-Product and category manager
-Buyer
-Inventory replenishment
-Planning professional
-Brand and retail marketer
-Key account manager
-Sales Representative (commercial inside and territory)
-Areas of Employment

Private and government retailers
-Alcohol beverage suppliers: from large multinational to small craft producers
-On-premise businesses such as restaurants, bars and private clubs
-Trade agencies

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