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Graduate Certificate in Advanced Business Management: Alcoholic Beverages

Course content

Centennial College's Advanced Business Management - Alcoholic Beverages program was launched in response to the demand for savvy business people to take the reins in Canada's $40-billion wine, beer and spirits industry.

Through business courses taught by industry experts, you gain practical experience and insight into how the business of alcoholic beverages is managed. This Alcoholic Beverages business program covers topics like category and supply chain management, accounting and marketing. There is also a key focus on the global regulatory framework and good corporate social responsibility.

Upon completion of the program, you will have developed the analytical skills, business acumen and core industry knowledge necessary for a successful career in a dynamic and growing field.

Program Highlights

  • Courses for this this program are taught on Monday to Wednesday allowing flexibility for those who have other commitments the balance of the week.
  • Taught in convenient downtown Toronto, on the subway line at our Yonge and Eglington location.
  • Optional Co-op program offered to gain valuable industry work experience.*
  • Small class environment taught by industry experts.
  • Hands-on training in understanding how to use industry customer analytics tools. 

*Subject to qualified candidates.

Learning Outcomes

  • Manage and control different aspects of an alcohol-related enterprise by accounting, finance, analytics and general business best practices.
  • Plan and manage product distribution and retail systems to achieve business success, comply with legislative requirements and meet social responsibility obligations.
  • Analyze local and global markets to position products using appropriate sales and marketing strategies.
  • Interpret import and export regulations to determine opportunities and challenges within the business structures of the alcoholic beverages industry.
  • Develop strategies to optimize product and market opportunities, including brand development and positioning.
  • Conduct business in compliance with relevant national and international law, regulations, ethical standards and corporate social responsibility.
  • Use human resources best practices to recruit, motivate, resolve labour relations issues and manage culturally sensitive situations.
  • Act entrepreneurially by researching and operationalizing business opportunities within the alcoholic beverages industry.
  • Develop strategies to assess the impact and opportunities associated with the globalization of the alcoholic beverages industry.
  • Develop personal and professional development strategies and plans to enhance leadership, management skills and expertise.

Career Outlook

  • Product and category manager
  • Buyer
  • Inventory replenishment
  • Planning professional
  • Brand and retail marketer
  • Key account manager
  • Sales Representative (commercial inside and territory)

Areas of Employment

  • Private and government retailers
  • Alcohol beverage suppliers: from large multinational to small craft producers
  • On-premise businesses such as restaurants, bars and private clubs
  • Trade agencies

Visit the Graduate Certificate in Advanced Business Management: Alcoholic Beverages page on the Centennial College website for more details!

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