Fast-paced, exciting and innovative, the MSc International Fashion Marketing will provide you with the international business knowledge along with the creative and practical marketing expertise to succeed in today's increasingly competitive and global fashion industry.
Our programme's unique design incorporates a broad curriculum focusing on the core concepts and principles of fashion marketing and then provides a specialist focus on the contemporary international issues within fashion marketing, logistics, buying and merchandising, fashion business analysis, integrated fashion communications, consumer insights, marketing planning, brand management.
Designed to challenge and inspire, our programme is intensive and academically challenging. You'll analyse relevant academic theories and apply models, tools and techniques to real fashion marketing situations. Well encourage you to critically develop independent, inquiring and creative approaches to strategic fashion marketing issues and problems.
Contemporary Issues for Business and Society
This core module reflects the fact that organisations do not operate in a vacuum: they are both shaped by and themselves also shape the geo-political, economic, social and technological environments in which they operate. Understanding the interaction between organisations and their wider contexts is essential to effective management and responsible leadership. This module is designed to equip students with the information and analytical skills required to critically reflect upon some of the most significant issues which pose challenges to business managers and organisational leaders in the modern world.
Consumer-Led Fashion Marketing
This module is designed to provide an in-depth and critical understanding of consumer-led marketing practices. Students are introduced to the concept of customer insight and its role in marketing decision making. A range of models of consumer behaviour, including consumer value, are examined in the context of strategic decision making and relationship building.
Strategic Decisions in the International Fashion Marketplace
Core to organisational success is strategic planning, implementation and evaluation. This module considers the challenges facing organisations in the contemporary marketplace and explores the creation and consideration of solutions that arise from such. Adopting a marketing planning perspective this module will equip students with the necessary tools, skills and insights to generate a comprehensive, cohesive and congruent marketing plan.
Digital Fashion Branding and Delivery
The module explores the role of technology and the creative process in the development of brands. Focusing on the emergence and growth of virtual realities and e-communications, students will examine how the creation and delivery of a new brand concept through creative technologies represents a transformational shift in the entrepreneurship, commerce and professional practice of the contemporary marketer.
Fashion Buying, Merchandising and Distribution
This module provides students with a critical understanding of the buying, merchandising and distribution functions with a fashion organisaton. The associated management processes are explored in detail, including analysis of market trends, product concept, sourcing, buying, merchandising, logistics and distribution channel decisions. The aim being to furnish students with the ability to critically examine the inter-relatonships that exist between these different processes.
Personal and Professional Development
Enables you to identify, understand, develop and articulate your personal abilities in the context of your future career aspirations.
Develops your advanced skills related to a range of research methods needed for academic and practical research at a Masters Level.
The research project can assume one of 3 forms: An Applied Research Project, an Inquiry Project or a Business Consultancy Project. The Applied Research project involves collection of secondary and primary data. The Management Inquiry Project is secondary data based and can assume the form of an exploration of an aspect of the development of global trends in the relevant business literature and an assessment of its implications for local practice. The Management Consultancy project is normally primary data based and requires the student to adopt the role of a consultant.
MSc International Fashion Marketing is accredited by the European Foundation for Management Development Programme Accreditation Scheme (EPAS) and is the only fashion programme worldwide to receive this distinction of high quality education.
Benchmarked against international standards. GCU is one of just 69 international institutions to have EPAS accreditation, and was commended by EPAS for its exceptional commitment to the ethics, responsibility and sustainability (ERS) agenda.
EPAS accreditation is a key achievement of Glasgow School for Business and Society (GSBS) and gives MSc IFM graduates the assurance that they will be equipped with the skills and knowledge needed to succeed in the fashion marketing industry as well as being recognised internationally for their excellent Master’s education and experience.
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
GCU has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
Find out more about CIM Membership.
The MSc Fashion Marketing Management degree at Cardiff Met is a dynamic and exciting course that blends fashion, marketing and management principles to equip you for a career within the global fashion industry. The overall aim of the programme is to develop fashion marketers who can run and successfully integrate at a managerial level in a broad range of fashion organisations and marketing environments.
The course will be ideal for graduates motivated by the desire to launch or develop an existing career in the fashion industry. Central to our MSc Fashion Marketing Management degree is the opportunity to integrate marketing theory with and principles with practice, especially in relation to your own career needs.
You will gain critical insights into the needs and desires of fashion consumers, understand the importance of brand marketing in fashion and the international scope of the fashion industry. You will explore aspects such as fashion buying and merchandising including trend prediction, supply chain management and fashion forecasting.
You will discover the art of effectively communicating with a variety of fashion customers using both digital and traditional methods through our Multi-Channel Fashion Marketing module. Finally you will apply your knowledge and understanding to creating marketing strategies within International Fashion and Brand Management focusing on all levels of the industry, from fast fashion to luxury brands.
Achieving all of this means our approach to teaching goes beyond merely presenting you with sets of theories and principles of marketing. Instead it extends to you being able to evaluate the usefulness of these theories and principles in practice through the use of case studies and 'live' projects. We believe this programme will give the skills and knowledge to excel within the fashion industry by being equipped with the insights, education and critical understanding needed to operate in what is a dynamic and ever-changing global industry.
The programme is comprised of three distinct stages, Postgraduate Certificate (PGCert) Fashion Marketing, Postgraduate Diploma (PGDIP) Fashion Marketing, and MSc Strategic Fashion Marketing, with a range of compulsory taught modules (120 credits), and a non-taught element (60 credits). The MSc will be awarded on successful completion of 180 credits.
Term 1: (Certificate = Completing 60 credits):
• Multi-channel Fashion Marketing (20 credits) • Strategic Fashion Buying and Product Management (20 credits) including Trend Prediction, Supply Chain and Fashion Forecasting • Modern Marketing Research for Fashion (20 credits)
Term 2: (Diploma = Completion of stage 1 and an additional 60 credits):
• Understanding the Fashion Consumer (20 credits) • International Fashion and Luxury Brand Management (20 credits) • Academic Research for Business (20 credits)
Term 3: (Masters = Completion of stages 1 & 2) and:
• Dissertation (60 credits) or • Fashion Marketing Plan (60 credits)
•Or Optional Creativity, Marketing and Enterprise (20 credits) and International Fashion Research Project (40 Credits)
The course is delivered with a mixture of lectures and seminars. Many of the assessments will be based on real world cases and therefore specialist guest speakers and visits to businesses will also form part of the learning journey. At Master’s level, self-management and independent research and study is expected with students being directed and encouraged to deepen their understanding of particular areas of Marketing. Moodle is used as an interactive VLE but the development of a learning community is particularly prevalent at Cardiff Metropolitan with excellent student support.
Assessment on the programme is mixed and will include a variety of formats. You are assessed throughout the course on the basis of coursework and presentations, many of which are focused on real-life cases studies.
The MSc Fashion Marketing Management degree has been designed for people wanting a successful and rewarding marketing career in the Fashion Industry. Expected career paths include but are not limited to:
Additionally the course is excellent preparation for continuing your study at MPhil or PhD at Cardiff Metropolitan University.
The MSc in Economics and Business Administration - Business-to-Business Marketing and Purchasing focuses on the managerial challenges related to operating in industrial markets. The programme prepares students for a wide range of careers, mainly in the private sector. Students following the programme gain skills in areas such as business-to-business marketing and strategy, purchasing management, relationship management, innovation, pricing, and the regulation of cooperation in business markets.
Firms operating in business markets cater to the needs of other firms rather than private households, and in so doing they face specific challenges and opportunities. Business-to-business activities constitute the main part of any developed economy, and managers who are able to understand, develop and manage such activities – upstream as well as downstream – are an important asset to firms.
Students will master their knowledge of how business markets work through courses in buyer-supplier relationships and networks as well as the innovation and development of these relationships. Focus will also be put on areas of business-to-business purchasing management, business-to-business sales and marketing management, pricing, and the regulation of marketing and purchasing cooperation.
The programme has a duration of 2 years and consists of 4 semesters.
1st semester: Prerequisite courses
The first semester consists of 4 courses. The students will be provided with knowledge regarding the social characteristics of buyer-supplier relationships in a course called Buyer-Supplier Relationships and Networks. This will allow them to manage these types of relationships for improved value creation.
The course in Marketing Theory enables students to udnerstand developments and perspectives within the marketing discipline, and to identify marketing concepts and theories releavnt for the nalysis and solution of marketing problems at hand.
The role of suppliers and customers in the innovation and product development activities of firms will be addressed in Innovation in Buyer-Supplier Relationships course.
Finally, the semester covers knowledge of research methods, both qualitative and quantitative. This will be introduced in a Business-to-Business Research Methods course. The students will gain knowledge about choices of research questions, selection of data, analysis of data and reporting data.
2nd semester: Specialisation courses
In the second semester students will follow 4 specialisation courses.
The first course in Business-to-Business Purchasing Management will take the students through how tasks such as: buying goods/services and knowledge from a global portfolio of suppliers are managed. The course includes developing a purchasing strategy, selecting the right suppliers, evaluating and developing suppliers performance and value creation, and coordinating and organizing the purchasing task internally in the buying company.
The course in Business-to-Business Sales and Marketing Strategy is focusing on classic and modern literature on customer value generation in a strategic, tactical and operational sales/marketing perspective
Students will be introduced to the firm's pricing problems in Pricing Strategy course, which will also provide them with practical techniques to understanding price setting in context of the firm's customers, costs and competition.
Lastly, the semester finishes with Regulating Marketing and Purchasing Cooperation course, which focuses on the most important regulatory areas covering the cooperation between private enterprises on marketing and purchasing. The main focus will be on agreements restricting competition (competition law), including rules on agreements between competitors as well as non-competitors.
3rd semester: Electives or study abroad
In the third semester, you can choose elective courses within your areas of interest. The courses can be taken either at Aarhus BSS during the semester, at the AU Summer University or at one of our more than 300 partner universities abroad. You can also participate in internship programmes either in Denmark or abroad.
4th semester: Final thesis
The fourth semester is devoted to the Master's thesis. You may freely choose the topic of the thesis and thereby get a chance to concentrate on and specialise in a specific field of interest. The thesis may be written in collaboration with another student or it may be the result of your individual effort. When the thesis has been submitted, it is defended before the academic advisor as well as an external examiner.
Real Estate is now a worldwide profession for many specialists in the field, investors and property developers, international travellers and businesses. Globalisation has meant that real estate is now visible to each of us in most countries in the world. This presents both huge opportunities and managed risks in countries offering different types of regulation, rules of conduct, registration and assessment methods. Risks are many and varied but include managing fraud, money laundering, protecting money and more. You also have to understand valuation methods inside and out for buying, selling, renting, letting, understanding disputes, issues affecting homes and businesses, auctions, planning issues affecting your property and more. There are now new ways of buying and selling property complete online or by auction models.
Real Estate if a very vocational Master's degree which is open to students from any degree background who want to start a chartered surveying profession in valuation, property investment and development with RICSs accreditation which is recognised globally. The programme is very employable and previous graduates are employed in senior positions in the profession.
The Degree is fully accredited by the Royal Institution of Chartered Surveyors (RICS) allowing graduates to proceed to the RICS Assessment of Professional Competence (APC) following appropriate work experience
The Degree has been running for over 20 years and has established a strong reputation among employers with many past graduates employed in senior positions in the profession.
Employers like the combination of first degree coupled with a postgraduate Masters degree in the specialist area
Average cohort size of 15 to 25 students ensures an interactive, friendly learning environment
International Real Estate module includes a week long European field trip
Find out more detail by visiting the programme web page
Find out about fees
*Please be advised that some programmes have different tuition fees from those listed above and that some programmes also have additional costs.
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The "Italian Food and Wine" MSc degree will focus on the understanding, management, promotion and protection of high-value food products, including wine.
In this MSc course, the internationally-recognised Italian food production system is analysed as a model for defining and characterising the individual elements that contribute to the unique value of food products that are inextricably linked to place (terroir) through historic, social and cultural ties. These elements also include more recent developments in technology, nutrition, food safety, diet and health, and sensory science that are at the heart of a growing international demand for terroir-related high-value foods.
The specific learning outcome is a deep understanding of the multi-faceted characteristics that distinguish these foods from others in the marketplace and that can be exploited in products’ valorisation and consumer information strategies both in the EU and international markets. The ultimate objective of this multi-disciplinary program is to train professionals who are well-versed in the complex system of producing high-value foods and wines whose quality is profoundly linked to tradition and place of origin.
This programme is open to Italian and foreign students interested in learning and implementing effective actions for the valorisation of high-quality food products and wines.
Graduates will be expert in the technical and economical management, valorisation and protection of high quality agro-food products - in an export and territorial development-oriented perspective - by using the Italian system as the reference model. He/she will find employment opportunities in quality-oriented agro-food companies, in producers' organizations, and in public and private consultancy companies involved in the protection, valorisation, marketing, consulting, training and communication activities for high-quality agro-food products.
The most relevant positions concern: ii) marketing of high-quality foods and wines, on both the EU and international market; ii) design and implementation of promotion and protection strategies for these products; iii) management of producers' organizations; iv) 'off-trade' and 'on-trade' buying activities, mainly in the international market; v) information on high-quality foods and wines management; vi) planning and management of territorial development strategies based on 'terroir-related' quality agro-food products.
During the two-years MSc course students choose 12 course units – according to their individual background and interest - among the following:
Plant biodiversity and food
Animal biodiversity and food
Quality, processing and sensorial analysis of Italian food
Quality, processing and sensorial analysis of Italian wine
Food microbiology and quality
Food safety and hygiene
Food traceability for food quality
Food, wine and nutrition
Value adding quality schemes and consumer demand
Food and Wine-based territorial valorization and rural development
Quality-oriented Food and Wine management and governance
Food, wine and society
Food and Wine history and anthropology
Food and wine: perspectives from abroad
Foreign language (Italian or English)
Teaching includes lectures, laboratory and field activities, practical exercises, and seminars by outside experts that feature a rich variety of relevant case studies of Italian foods and wines. Opportunities for intensive tutoring and for master thesis-related stages of at least six months duration will be available with outstanding companies in this sector of the food industry or with other relevant organisations in the private or public sphere.
Visit the MSc “Italian food and wine” page on the Università di Padova web-site (http://www.unipd.it/en/italian-food-and-wine) for more details.
The University of Padova, the Veneto Region and other organisations offer various scholarship schemes to support students. Below is a list of the funding opportunities that are most often used by international students in Padova.
You can find more information below and on our website here: http://www.unipd.it/en/studying-padova/funding-and-fees/scholarships
You can find more information on fee waivers here: http://www.unipd.it/en/fee-waivers
The growing importance of digital technologies has created a number of challenges for marketers. The number of channels through which to reach individuals has multiplied, whilst customers are better informed and more connected than ever. They communicate with each other, influence buying behaviour and brand reputation, and provide marketers with a wealth of insight to an extent unimaginable a few years ago.
Not sure which pathway to choose (International Marketing or Digital Marketing)? Apply for the one that you feel fits you better and you will be able to change the pathway within the first few weeks from your arrival to the university.
This programme provides students with the business context and the tools needed to make the best use of digital channels, helping them to better understand how customers and prospective customers communicate with firms online. Key topics covered include the commercial and social context behind digital, search engine marketing, developing content, digital marketing strategies, and building effective relationships with customers through social media. You will understand how to apply the key building blocks of successful digital strategies.
Career and personal development planning is integral to our master's courses. We have a team of career professionals offering support, to give you the fundamental tools needed to achieve your career aspirations.
The skills and competencies of the global oil and gas manager are key to ensuring a safe and effective workforce and to provide safe and reliable oil and gas extraction. In global exploration and production networks there is a clear need for managers who are trained in the latest techniques and practices in the field of the global oil and gas environment. The needs of the industry, technology and work practices are ever-changing. Consequently, it is vital that all their training reflects the changes in the business.
This postgraduate degree programme provides a global perspective on these issues and also a high quality of delivery from subject matter experts, from both industry and academia. The programme also features software products and computer-based training from market leaders in the relevant subject areas.
The aims of the programme are to:
Students are required to study the following compulsory courses.
Students are required to study the following compulsory courses.
Students are required to study the following compulsory courses.
Assessment methods include examinations, coursework and a project.
Accreditation will be sought for the programme. It is strongly anticipated that this programme will have a minimum of two accrediting professional bodies.
The oil and gas industries provide a wide range of career opportunities across the globe. Some are offshore, working directly out on the rigs drilling for oil and gas and on fixed installation oil and gas production platforms as part of the extraction process. Other roles are in commercial activities working onshore, such as in buying and selling oil and gas or as part of the legal teams setting up contracts.
Students will have access to existing online resources such as Moodle, emails, library online resources, IEEEXplore, databases, Web of Knowledge, and Scopus.