Fast-paced, exciting and innovative, the MSc International Fashion Marketing will provide you with the international business knowledge along with the creative and practical marketing expertise to succeed in today's increasingly competitive and global fashion industry.
Our programme's unique design incorporates a broad curriculum focusing on the core concepts and principles of fashion marketing and then provides a specialist focus on the contemporary international issues within fashion marketing, logistics, buying and merchandising, fashion business analysis, integrated fashion communications, consumer insights, marketing planning, brand management.
Designed to challenge and inspire, our programme is intensive and academically challenging. You'll analyse relevant academic theories and apply models, tools and techniques to real fashion marketing situations. Well encourage you to critically develop independent, inquiring and creative approaches to strategic fashion marketing issues and problems.
Contemporary Issues for Business and Society
This core module reflects the fact that organisations do not operate in a vacuum: they are both shaped by and themselves also shape the geo-political, economic, social and technological environments in which they operate. Understanding the interaction between organisations and their wider contexts is essential to effective management and responsible leadership. This module is designed to equip students with the information and analytical skills required to critically reflect upon some of the most significant issues which pose challenges to business managers and organisational leaders in the modern world.
Consumer-Led Fashion Marketing
This module is designed to provide an in-depth and critical understanding of consumer-led marketing practices. Students are introduced to the concept of customer insight and its role in marketing decision making. A range of models of consumer behaviour, including consumer value, are examined in the context of strategic decision making and relationship building.
Strategic Decisions in the International Fashion Marketplace
Core to organisational success is strategic planning, implementation and evaluation. This module considers the challenges facing organisations in the contemporary marketplace and explores the creation and consideration of solutions that arise from such. Adopting a marketing planning perspective this module will equip students with the necessary tools, skills and insights to generate a comprehensive, cohesive and congruent marketing plan.
Digital Fashion Branding and Delivery
The module explores the role of technology and the creative process in the development of brands. Focusing on the emergence and growth of virtual realities and e-communications, students will examine how the creation and delivery of a new brand concept through creative technologies represents a transformational shift in the entrepreneurship, commerce and professional practice of the contemporary marketer.
Fashion Buying, Merchandising and Distribution
This module provides students with a critical understanding of the buying, merchandising and distribution functions with a fashion organisaton. The associated management processes are explored in detail, including analysis of market trends, product concept, sourcing, buying, merchandising, logistics and distribution channel decisions. The aim being to furnish students with the ability to critically examine the inter-relatonships that exist between these different processes.
Personal and Professional Development
Enables you to identify, understand, develop and articulate your personal abilities in the context of your future career aspirations.
Research Methods
Develops your advanced skills related to a range of research methods needed for academic and practical research at a Masters Level.
Dissertation
The research project can assume one of 3 forms: An Applied Research Project, an Inquiry Project or a Business Consultancy Project. The Applied Research project involves collection of secondary and primary data. The Management Inquiry Project is secondary data based and can assume the form of an exploration of an aspect of the development of global trends in the relevant business literature and an assessment of its implications for local practice. The Management Consultancy project is normally primary data based and requires the student to adopt the role of a consultant.
EPAS
MSc International Fashion Marketing is accredited by the European Foundation for Management Development Programme Accreditation Scheme (EPAS) and is the only fashion programme worldwide to receive this distinction of high quality education.
Benchmarked against international standards. GCU is one of just 69 international institutions to have EPAS accreditation, and was commended by EPAS for its exceptional commitment to the ethics, responsibility and sustainability (ERS) agenda.
EPAS accreditation is a key achievement of Glasgow School for Business and Society (GSBS) and gives MSc IFM graduates the assurance that they will be equipped with the skills and knowledge needed to succeed in the fashion marketing industry as well as being recognised internationally for their excellent Master’s education and experience.
CIM
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.
GCU has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.
Find out more about CIM Membership.
The MSc Fashion Marketing Management degree at Cardiff Met is a dynamic and exciting course that blends fashion, marketing and management principles to equip you for a career within the global fashion industry. The overall aim of the programme is to develop fashion marketers who can run and successfully integrate at a managerial level in a broad range of fashion organisations and marketing environments.
The course will be ideal for graduates motivated by the desire to launch or develop an existing career in the fashion industry. Central to our MSc Fashion Marketing Management degree is the opportunity to integrate marketing theory with and principles with practice, especially in relation to your own career needs.
You will gain critical insights into the needs and desires of fashion consumers, understand the importance of brand marketing in fashion and the international scope of the fashion industry. You will explore aspects such as fashion buying and merchandising including trend prediction, supply chain management and fashion forecasting.
You will discover the art of effectively communicating with a variety of fashion customers using both digital and traditional methods through our Multi-Channel Fashion Marketing module. Finally you will apply your knowledge and understanding to creating marketing strategies within International Fashion and Brand Management focusing on all levels of the industry, from fast fashion to luxury brands.
Achieving all of this means our approach to teaching goes beyond merely presenting you with sets of theories and principles of marketing. Instead it extends to you being able to evaluate the usefulness of these theories and principles in practice through the use of case studies and 'live' projects. We believe this programme will give the skills and knowledge to excel within the fashion industry by being equipped with the insights, education and critical understanding needed to operate in what is a dynamic and ever-changing global industry.
The programme is comprised of three distinct stages, Postgraduate Certificate (PGCert) Fashion Marketing, Postgraduate Diploma (PGDIP) Fashion Marketing, and MSc Strategic Fashion Marketing, with a range of compulsory taught modules (120 credits), and a non-taught element (60 credits). The MSc will be awarded on successful completion of 180 credits.
Term 1: (Certificate = Completing 60 credits):
• Multi-channel Fashion Marketing (20 credits) • Strategic Fashion Buying and Product Management (20 credits) including Trend Prediction, Supply Chain and Fashion Forecasting • Modern Marketing Research for Fashion (20 credits)
Term 2: (Diploma = Completion of stage 1 and an additional 60 credits):
• Understanding the Fashion Consumer (20 credits) • International Fashion and Luxury Brand Management (20 credits) • Academic Research for Business (20 credits)
Term 3: (Masters = Completion of stages 1 & 2) and:
• Dissertation (60 credits) or • Fashion Marketing Plan (60 credits)
•Or Optional Creativity, Marketing and Enterprise (20 credits) and International Fashion Research Project (40 Credits)
The course is delivered with a mixture of lectures and seminars. Many of the assessments will be based on real world cases and therefore specialist guest speakers and visits to businesses will also form part of the learning journey. At Master’s level, self-management and independent research and study is expected with students being directed and encouraged to deepen their understanding of particular areas of Marketing. Moodle is used as an interactive VLE but the development of a learning community is particularly prevalent at Cardiff Metropolitan with excellent student support.
Assessment on the programme is mixed and will include a variety of formats. You are assessed throughout the course on the basis of coursework and presentations, many of which are focused on real-life cases studies.
The MSc Fashion Marketing Management degree has been designed for people wanting a successful and rewarding marketing career in the Fashion Industry. Expected career paths include but are not limited to:
Additionally the course is excellent preparation for continuing your study at MPhil or PhD at Cardiff Metropolitan University.
The MSc in Economics and Business Administration - Business-to-Business Marketing and Purchasing focuses on the managerial challenges related to operating in industrial markets. The programme prepares students for a wide range of careers, mainly in the private sector. Students following the programme gain skills in areas such as business-to-business marketing and strategy, purchasing management, relationship management, innovation, pricing, and the regulation of cooperation in business markets.
Firms operating in business markets cater to the needs of other firms rather than private households, and in so doing they face specific challenges and opportunities. Business-to-business activities constitute the main part of any developed economy, and managers who are able to understand, develop and manage such activities – upstream as well as downstream – are an important asset to firms.
Students will master their knowledge of how business markets work through courses in buyer-supplier relationships and networks as well as the innovation and development of these relationships. Focus will also be put on areas of business-to-business purchasing management, business-to-business sales and marketing management, pricing, and the regulation of marketing and purchasing cooperation.
Get more details about the programme here >>
The programme has a duration of 2 years and consists of 4 semesters.
1st semester: Prerequisite courses
The first semester consists of 4 courses. The students will be provided with knowledge regarding the social characteristics of buyer-supplier relationships in a course called Buyer-Supplier Relationships and Networks. This will allow them to manage these types of relationships for improved value creation.
The course in Marketing Theory enables students to udnerstand developments and perspectives within the marketing discipline, and to identify marketing concepts and theories releavnt for the nalysis and solution of marketing problems at hand.
The role of suppliers and customers in the innovation and product development activities of firms will be addressed in Innovation in Buyer-Supplier Relationships course.
Finally, the semester covers knowledge of research methods, both qualitative and quantitative. This will be introduced in a Business-to-Business Research Methods course. The students will gain knowledge about choices of research questions, selection of data, analysis of data and reporting data.
2nd semester: Specialisation courses
In the second semester students will follow 4 specialisation courses.
The first course in Business-to-Business Purchasing Management will take the students through how tasks such as: buying goods/services and knowledge from a global portfolio of suppliers are managed. The course includes developing a purchasing strategy, selecting the right suppliers, evaluating and developing suppliers performance and value creation, and coordinating and organizing the purchasing task internally in the buying company.
The course in Business-to-Business Sales and Marketing Strategy is focusing on classic and modern literature on customer value generation in a strategic, tactical and operational sales/marketing perspective
Students will be introduced to the firm's pricing problems in Pricing Strategy course, which will also provide them with practical techniques to understanding price setting in context of the firm's customers, costs and competition.
Lastly, the semester finishes with Regulating Marketing and Purchasing Cooperation course, which focuses on the most important regulatory areas covering the cooperation between private enterprises on marketing and purchasing. The main focus will be on agreements restricting competition (competition law), including rules on agreements between competitors as well as non-competitors.
3rd semester: Electives or study abroad
In the third semester, you can choose elective courses within your areas of interest. The courses can be taken either at Aarhus BSS during the semester, at the AU Summer University or at one of our more than 300 partner universities abroad. You can also participate in internship programmes either in Denmark or abroad.
4th semester: Final thesis
The fourth semester is devoted to the Master's thesis. You may freely choose the topic of the thesis and thereby get a chance to concentrate on and specialise in a specific field of interest. The thesis may be written in collaboration with another student or it may be the result of your individual effort. When the thesis has been submitted, it is defended before the academic advisor as well as an external examiner.
Want more information about this programme? Click here.
This fashion business course covers the creative, managerial and commercial aspects of the global fashion industry. You will learn through projects which are based on case study scenarios, simulate real-life practice, and incorporate group interaction, ensuring you are equipped with the relevant knowledge and skills for a rewarding head office career.
A key feature of the course is digital literacy, including strategic digital communications and analytics. You will also develop an understanding of fashion brand management, including luxury branding, and will explore the ways in which consumers respond to fashion and how their needs are anticipated, identified and satisfied.
Specific fashion strategies relating to trend forecasting, positioning and pricing, supply chain, marketing, retailing, internationalisation and ethical issues will also be taught.
STAGES 1 & 2
You will develop your knowledge and understanding of the key areas of fashion management including fashion branding, the fashion business environment, fashion forecasting, buying and merchandising and global fashion strategy. You will also gain communication, management and digital strategy skills. A four week period of professional industry experience is undertaken at the end of the taught modules for September starts, or between stage 1 and 2 for January starts.
STAGE 3
You will work independently but under tutorial supervision, to undertake research and prepare a 15,000 word dissertation on a fashion related topic within a relevant field. This provides you with the opportunity to integrate and synthesise your knowledge and understanding of fashion management. A practical project or professional consultancy option is available as an alternative to the traditional written dissertation.
You will learn through a combination of lectures, tutorials and workshop sessions. These comprise of a mix of group study, discussion, simulation and presentations of findings by groups and individuals. You will work as an individual and also as part of a team on case studies, projects, study trips, presentations and discussions.
You will gain experience using industry specific software including Lectra’s Kaledo fashion software, Adobe Photoshop, the Retailer Business Simulation package and WGSN, the leading online trend-analysis and research service.
Access to our virtual learning environment, CampusMoodle, is also provided giving you access from home to learning materials (including videos, e-books and journals).
ACTIVITY SUMMARY
INDEPENDENT STUDY
The course requires you to become independent 'open learners' and take responsibility for when, where and how your learning occurs. You will spend approximately 30 hours per week working on your own, undertaking prescribed reading, preparing for group activities and researching and writing course assessments.
STAFF DELIVERING ON THIS COURSE
All the MSc Fashion Management teaching staff have worked in a variety of roles in industry such as fashion design and garment development, visual merchandising, fabric design, marketing and events management.
All staff have teaching qualifications, including fellowship or senior fellowship of the Higher Education Academy, recognising their practice, impact and leadership in teaching and learning.
Other staff members include fashion industry experts, media technicians and subject experts in supporting disciplines of Communication, Media, Marketing and Management.
ASSESSMENT
Typically students are assessed each year:
We aim to provide you with feedback within 20 working days of hand-in for all written exams, coursework and practical exams.
You will undertake a 4 week (generally unpaid) professional placement or consultancy project in a fashion-related company, which will enable you to put into practice the knowledge and skills developed throughout the course. For September starts, this placement opportunity takes place at the end of Semester 2. For January starts, the placement takes place between Semesters 1 and 2.
You will have access to our Employment and Professional Enrichment Hub, who will support you in sourcing and validating a suitable placement position.
Previous placements include Zara, Hugo Boss, John Lewis, Ferregamo, Johnston’s of Elgin and Debenhams.
Fashion is a multi-disciplinary business activity and the fashion industry recognises a need for those with both management and digital skills.
On completion of this course, you will be ready to make a valuable contribution within the regional, national and global fashion business sector and its wider community.
Opportunities exist in head office roles, often located in fashion capitals such as London, in fashion buying, financial merchandising and allocation, brand management, marketing and digital content creation.
Roles held by our graduates include Content Manager for Amazon in London, PR and Events Assistant for Michael Kors in Italy, Merchandiser for Gucci Group in Hong Kong, Merchandiser at ASOS in London, Buyer at Lifestyle Sports in Ireland.
Please visit the website to find out how to apply.
Real Estate is now a worldwide profession for many specialists in the field, investors and property developers, international travellers and businesses. Globalisation has meant that real estate is now visible to each of us in most countries in the world. This presents both huge opportunities and managed risks in countries offering different types of regulation, rules of conduct, registration and assessment methods. Risks are many and varied but include managing fraud, money laundering, protecting money and more. You also have to understand valuation methods inside and out for buying, selling, renting, letting, understanding disputes, issues affecting homes and businesses, auctions, planning issues affecting your property and more. There are now new ways of buying and selling property complete online or by auction models.
Real Estate if a very vocational Master's degree which is open to students from any degree background who want to start a chartered surveying profession in valuation, property investment and development with RICSs accreditation which is recognised globally. The programme is very employable and previous graduates are employed in senior positions in the profession.
The Degree is fully accredited by the Royal Institution of Chartered Surveyors (RICS) allowing graduates to proceed to the RICS Assessment of Professional Competence (APC) following appropriate work experience
The Degree has been running for over 20 years and has established a strong reputation among employers with many past graduates employed in senior positions in the profession.
Employers like the combination of first degree coupled with a postgraduate Masters degree in the specialist area
Average cohort size of 15 to 25 students ensures an interactive, friendly learning environment
International Real Estate module includes a week long European field trip
Semester One
Semester Two
Third Semester
Find out more detail by visiting the programme web page
Find out about fees
*Please be advised that some programmes have different tuition fees from those listed above and that some programmes also have additional costs.
View all funding options on our funding database via the programme page
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Find out more about living in Aberdeen and living costs
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Real Estate (Commercial Option)
Social Documentary photography is a form of documentary photography that looks at and records how the world looks from a social angle or environmental focus. “While each picture then had its own backing of data, its own internal story, it took its meaning ultimately from the larger story” (Trachtenberg, 1981, p.250).
The aim of the research is to look at social documentary style photography through the last century and look at its key practitioners, e.g Lewis’s Hine, Don Mc Cullin, Bill Brandt and understand, the why, the how and its importance in term of photography and design.
Social documentary photography has been used through out design since the early days of advertising, with each image acting as a visual storyteller, weaving a story through visual information and supporting the text it’s accompanying. In her book ‘The Whole truth and nothing but the truth’ Natasha Christopher suggests “the social, political and ameliorative objectives in historical social documentary photography are not dissimilar to some of the imperatives in ‘participatory’ art practice trends. These social and political aspects referred to relate to the desire to work with a social or political cause.”
There is vast academic research and writings into the effect and importance of documentary style photography, this research will look at the effect and use within the advertising and design industry. Christopher goes further to state – “The ameliorative has to do with the wish to correct a situation by drawing attention to it, making it visible, and the desire to ‘correct’ a situation, which, I have suggested, operates within a ‘liberal’ domain, representing a desire to ‘bring good and truth to the world’ -
For example, photographer Marcus Bleasdale has been documenting the consequences of natural resource exploitation in the Democratic Republic of the Congo since 2000. Human Rights Watch worked with Bleasdale to create a report and exhibition that eventually forced a Swiss company, Metalor Technologies, to stop buying Congolese gold in Uganda. As a result of these efforts and the work of other organizations, nearly $100 million in funding for warlords dried up overnight.
This documentary style has changed through the ages, driven by content, technology and societies acceptance or rejection of social issue. The responsibility of meaning still lies with the photographer. Lewis Hine always stated of his work “a responsibility to the truth of his vision” (Trachtenberg, 1981, p.240). Social Documentary photography, plays a major role in design, advertising and propaganda, this has shaped the path of this genre of photography.
This research will look to document the style, look at the influence, examine how the style affects the content its aside, and breakdown its rationale for existing. Look at how design / advertising has influence the style over the years and see where it currently sits.
Methodology will be a mixture of qualitative interviews with existing photographers and practitioners to understand the documentary style itself.
It will involve a number of interviews with creative groups and photographers to gauge the reason for the use of certain styles and their effectiveness within the industry. These practitioners will be involved within a certain area of design, usually within social / charity campaigns.
It will involve extensive research through literature and exhibition catalogues to track and trace its origins and evolution.
It will involve a body of experimentation photographic work using various techniques and technologies.
The outcomes will include a documented report, regarding the influence of social documentary style photography on design and advertising, its uses and effects and impact.
It will also include a body of work that will attempt to emulate the style. Using existing style and applying to a contemporary body of work, which will involve a final exhibition.
The textiles industry is continually evolving. Developing new products that meet the needs of a changing market demands a combination of technology and design technology. This programme will give you access to the latest developments across the textile industry to equip you for these challenges.
You’ll receive training in key skills including laboratory practice, problem solving, and reasoning, and you’ll undertake a substantial research dissertation. In addition, you’ll have the chance to specialise in either textile technology or textile design technology, depending on your own interests and career plans. A variety of optional modules will also give you the chance to learn about topics such as medical textiles, or fashion and sustainability.
Taught by experts in one of the UK’s major hubs for textile research, this programme will help you gain the specialist knowledge and skills to build a career in a fast-paced and challenging industry.
We have plenty of facilities to help you make the most of your time at Leeds, including well-equipped laboratories and purpose-built computer clusters so you can build your skills on both PC and Mac.
The course is accredited by the Society of Dyers and Colourists as being equivalent to its ASDC examinations leading to Chartered Colourist (CCol) status. It is also accredited by The Textile Institute at Associate level (CText ATI), this demonstrates a good broad knowledge of textiles and its application, and allows you to apply for Licentiateship (LTI) upon graduation, and Associateship (CText ATI) after one year in industry.
Everyone studies the same compulsory modules throughout the programme, which allow you to become a confident researcher and give you experience of practical lab work in Semester 2. You’ll apply the knowledge and skills that you have gained throughout the course to a substantial piece of independent research, which you’ll submit by the end of the programme in September.
You’ll also have the chance to specialise in the aspects of textiles that interest you by selecting the appropriate pathway.
Textile Design Technology pathway
In the modules on this pathway you’ll learn how to view technology through the eyes of both the designer and the technologist. You’ll gain understanding of how to manipulate technology to design and produce new products and how to maintain and/or improve the desirability of current products.
Textile Technology pathway
You will gain in-depth knowledge of advanced textile technology, textile processes and quality management together with the science, technology and testing of functional textile materials, product development, coloration and finishing processes, medical textiles, nonwovens and performance clothing.
If you choose to study part-time, you’ll study over a longer period and take fewer modules in each year.
Compulsory modules
Optional modules
For more information on typical modules, read Textiles MSc Full Time in the course catalogue
For more information on typical modules, read Textiles MSc Part Time in the course catalogue
We use various teaching and learning methods, including practicals, lectures, seminars and tutorials. Independent study is also vital to this degree, allowing you to develop your skills and prepare for taught sessions so you can make the most of them.
You’ll be assessed by a range of methods including essays and exams as well as practical and project work, reports, literature reviews and presentations.
This degree is designed to equip you with a wide range of knowledge and skills to succeed in careers such as textile management, technical consultancy, and education and training. You’ll also be well prepared to continue with academic research in textiles at PhD level.
If you take the Textile Design Technology pathway, you could work in the industry as designers or in areas, which need an understanding of technology and design e.g. buying, textile product development for apparel, and in various third party testing houses. Moreover, you could work in various textile industries in managerial positions including the retail and supply chain management with major clothing companies and their suppliers.
The Textile Technology pathway will allow you to gain the skills to pursue a career in any of the following fields: technical consultancy; education and training; and academic research in technical textiles. You may also be employed as a product development technologist in specialist fields such as medical textiles, geotextiles and civil engineering materials, aerospace and transport engineering materials, and sport and performance clothing.
We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers.
The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.
The Strategic Marketing MSc will give you the specialised skills and knowledge to become a successful marketing leader of the future. Accredited by the Chartered Institute of Marketing (CIM) and Market Research Society (MRS), you will gain an in-depth understanding of marketing, including marketing strategy, digital marketing, branding, communications, marketing consulting, CRM, key account management, market research, omnichannel marketing and big data marketing analytics.
More than just an academic institution, Cranfield School of Management’s world-class research, expertise and teaching result in practical management solutions that are transforming the world of business today. For 50 years, we have been working with leading companies across the globe, pursuing our mission to improve the practice of management.
Our Strategic Marketing MSc will provide you with a thorough grounding in the core disciplines of marketing and how to apply them. Programme highlights include:
As one of the top schools for postgraduate marketing education, we develop proactive marketing professionals who can put their practical skills straight to work in the marketplace.
Our Strategic Marketing MSc faculty are experts in their field and have considerable industry experience. They work with the operating boards of many of the world's leading multinationals so bring the latest insights and best practice to their lectures.
Our faculty are supported by a team of international visiting industry speakers and professors who also bring the latest thinking and best practice into the classroom.
The leadership of the course is informed by a panel of high-profile marketing professionals, the Practice Advisory Board. Our Practice Advisory Board informs the design and development of the master's in marketing programme. Comprising leading figures from the world of marketing, it recommends additions and amendments to the course to reinforce its relevance to the modern marketing world.
The Strategic Marketing MSc is a Chartered Institute of Marketing (CIM) Graduate Gateway accredited degree, enabling you to achieve CIM’s professional marketing qualifications and awards alongside your Cranfield degree. CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing professionals. More information can be found at: http://www.cim.co.uk
The Strategic Marketing MSc is also one of only a few master's degrees in the UK that is accredited by the Market Research Society (MRS). This means that while studying for your master's in marketing, you also have the opportunity to work towards achieving the MRS Advanced Certificate in Market and Social Research Practice, and with appropriate work experience you will be eligible to join the Market Research Society after graduation. More information can be found at: http://www.mrs.org.uk
The course has been developed to produce practical, proactive strategic marketers, and our teaching methods are specifically geared towards encouraging participation, self-development and team working. As well as studying a number of core modules, you will complete a marketing consultancy project carried out in teams and have the opportunity to undertake a research project, which can be either company-sponsored, or an empirical project in an area of marketing you are passionate about.
Consultancy project
The marketing consultancy project simulates a real-life consultancy assignment. You will work in teams in a time-constrained environment, competing against your class colleagues to make the strongest marketing strategy presentation to senior executives from partner firms. You will attend a briefing meeting to define the project, research the situation and consider your options. You will then formulate your recommendations and present them to company leaders at the final client presentation. On completion you will receive feedback from your supervisor and an industry expert. Companies students have worked with include Google, Nike, Cobra Beer, InterContinental Hotels Group, Acer and Sainsbury’s.
Research project
The culmination of the learning process is your opportunity to undertake a research project, which can be either company-sponsored, or an empirical project in an area of marketing you are passionate about (usually involving direct research with either marketing professionals/managers or with customers).
Assessment
Taught modules 60%, MSc thesis project 40%
95% of School of Management students were employed within 3 months of graduation*.
The Cranfield Career Development Service offers a comprehensive service to help you develop a set of career management skills that will remain with you throughout your career.
During your course you will receive support and guidance to help you plan an effective strategy for your personal and professional development, whether you are looking to secure your first management role, or wanting take your career to the next level.
Cranfield Strategic Marketing MSc graduates have secured jobs with a diverse range of companies including Vodafone, TJX, Kerry, Christian Dior, Henkel, GE, Schlumberger, Ernst & Young, Estée Lauder, Coca-Cola, Mars, Beiersdorf, KMPG Nunwood and Microsoft. Their roles have included Customer Insight Consultant, Junior Manager, Buying and Merchandising Graduate Programme trainee, Marketing Manager and Associate Consultant.
*based on those students for whom we hold data, across all School of Management full-time master's courses (2015/16 cohort).
