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Course content

Fast-paced, exciting and innovative, our MSc International Fashion Marketing provides you the international business knowledge along with creative and practical marketing expertise to succeed in today's increasingly competitive and global fashion industry.

Accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide, and the only fashion programme in the world accredited by European Foundation for Management Development Programme Accreditation Scheme (EPAS), our prgoramme is benchmarked against international standards. This double accreditation demonstrates your degree is recognised internationally for its excellent education and experience.

Our programme's unique design incorporates a broad curriculum focusing on the core concepts and principles of fashion marketing and then provides a specialist focus on the contemporary international issues within fashion marketing, logistics, buying and merchandising, fashion business analysis, integrated fashion communications, consumer insights, marketing planning, brand management.

With teaching designed to challenge and inspire, you’ll analyse relevant academic theories and apply models, tools and techniques to real fashion marketing situations. We incorporate the latest academic marketing thinking and theories to ensure the programme is leading edge in all respects. We’ll encourage you to develop creative and strategic approaches to fashion marketing issues and problems.

This programme also has a JANUARY 2017 start - for more information, please view this web-page: http://www.gcu.ac.uk/gsbs/study/courses/details/index.php/P02562-1FTAB-1617/International_Fashion_Marketing_(Jan_start)?utm_source=YYYY&utm_medium=web&utm_campaign=courselisting

Why choose this programme?

-Unique dual accreditation from CIM & EPAS.
-GCU was commended for its exceptional commitment to the ethics, responsibility and sustainability (ERS) agenda by EPAS.
-Designed in consultation with industry.
-Coursework relates directly to real-world business challenges.
-A friendly and highly supportive learning environment.
-Teaching is delivered in small groups and supported by cutting edge e-learning technology.
-You can start in September or January at our Glasgow or London campus.


Assessment strategies aim to test subject knowledge, independent thought and skills acquisition. They are balanced in accordance with the learning outcomes of each module and include examinations, essays and reports.

Assessments are designed in various formats to allow the development of specific skills, for example, individual as well as group work, case study analysis as well as real-life hosted projects and various forms of academic and management-style presentations. Some of the assessments are summative (marked) while others are designed solely to give you feedback on the progress of your learning throughout the year.

During the course of the year, you will also undertake a major research dissertation on a fashion marketing topic of your choice. Some topics may be suggested and sponsored by commercial companies, allowing you to undertake research which has a real impact on marketing decision making.

Significant emphasis is placed on independent learning throughout the assessment period. Students are encouraged to manage their own learning and embrace the values of rationality, reflection, critical appraisal and self-development.

Career Opportunities

The prospects for graduates from this programme are high. Our graduates have gone on to succeed in a range of organisations, both in the UK and internationally. Employers have identified the key strengths of our graduates as being their commercial awareness and combination of academic and applied skills.

Previous graduates have secured employment in brand management, market analysis, buying and merchandising, marketing communications, direct marketing and media planning. Other graduates have successfully set up their own business or developed an existing company.

Visit the International Fashion Marketing - MSc page on the Glasgow Caledonian University website for more details!






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Recipient: Glasgow Caledonian University

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