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As the third industrial revolution gathers pace, the practice of fashion marketing and the roles associated with the sector are rapidly evolving. Our MA Fashion Marketing course examines new and emerging marketing methods and processes, and established practice from an international perspective.
You’ll gain insight into the commercial and creative world of marketing through the lens of fashion insiders and specialist academic staff. The curriculum focuses on strategic marketing concepts for digital and physical fashion arenas, and includes strategic and critical marketing, consumer behaviour and psychology, international culture and marketing environments, competition strategies, semiotic analysis, business intelligence, performance measurement, and marketing ethics.
Your knowledge and
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2.2 honours degree.
Applicants with non-standard entry qualifications and / or relevant work experience will be considered on an individual basis.
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Start dates & study options
“The best experience I’ve had on this course so far is meeting my beloved international friends from around the world, who share the same interest and passion with me for fashion. Apart from the informative lectures, seminars and workshops, I’ve really valued the stories and knowledge shared by my classmates. I’ve learnt about culture and fashion in their countries, and have been able to maintain a strong relationship with them afterwards.
“The main reason I chose NTU was because the University had a specific MA Fashion Marketing course that catered to my needs and career development. I also chose NTU because of the affordable tuition fees.
“The lecturers are helpful in demonstrating what is expected of us, and make sure we’re able to follow the pace of the course. The facilities at NTU has made my postgraduate student life much easier and more comfortable. What I most appreciate is the 24/7 Boots library, where I have spent countless days in.
“Nottingham is an extremely convenient and cultural city to live in. Since I live quite near the city centre, I get to enjoy various events taking place all year round. I also enjoy thrift shopping and digging for vintage pieces in the many second-hand stores in Nottingham.
“I went on a European study trip with my course, where we got to see the fashion scenes of Paris and Antwerp. It was a memorable experience filled with interesting fashion walking tours. We were able to immerse ourselves in the local fashion culture, and we also had the chance to visit international tradeshow Première Vision Paris.
“I think the MA Fashion Marketing course serves as a good stepping stone for anyone who wants to explore the fashion industry without having any foundation knowledge, and similarly for fashion design students who want to develop their business skills. Since this course offer the core concepts of the fashion industry, it allow us to further explore them at our own pace.”
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