What Can I Do With a Masters in Marketing? | FindAMasters.com

What Can I Do With a Masters in Marketing?

Written by Sarah Hastings-Woodhouse

Masters courses in Marketing courses blend theory with the latest industry practice to equip you with skills that can be used across a diverse range of sectors. You’ll gain a comprehensive understanding of an increasingly competitive consumer market, and how to design and implement effective marketing strategies.

This guide will cover what you’ll learn from a Masters in Marketing, as well as you career prospects and the average salary you can expect to earn post-graduation.

What skills will I gain from a Masters in Marketing?

You’ll learn fundamental marketing principles such as consumer behaviour, strategic marketing, communications and research methods. You’ll likely also have the option to specialise in areas that most closely align with your personal interests and career aspirations, such as:

  • Digital marketing
  • International marketing
  • Business to business (B2B) marketing

Some topics you might study on your course include:

  • Forecasting and analytics
  • Advertising theory and practice
  • Employment law
  • Product development
  • Corporate responsibility
  • Financial management
  • Ethnography
  • Pricing strategy

You might be taught through a variety of methods including interactive lectures, case studies, seminars and group work.

Some universities offer a ‘Practice Track’ route, where you’ll work alongside an industry partner on a real-world business challenge. This means you’ll gain practical experience of applying your skills and knowledge to live marketing scenarios.

What jobs can I do with a Masters in Marketing?

There are very few companies in today’s world that do not have a marketing department, and fewer still industries where marketing acumen is not in high demand. You’ll have the option of applying your skills in a vast range of sectors, including retail, education, charity and technology – to name just a few.

Some positions you might pursue include:

  • Brand manager
  • Global brand director
  • Head of planning
  • Digital marketing executive
  • Market research analyst
  • Area manager

How employable are Marketing Masters graduates?

Official government data reveals that 84% of UK Marketing Management graduates from English universities are in full-time employment or further study five years after finishing their Masters.

What salary can I earn with a Masters in Engineering Management?

Masters study is a big investment – which is why most students want to have a good idea of how it might impact their future salary! Fortunately, data shows that studying Marketing at the postgraduate level can substantially boost your earning potential.

Please note that the data we use groups earning statistics by discipline. The figures below reflect average graduate earnings for the field of Engineering as a whole.
  • The median salary for Engineering Masters graduates five years after completing their course was £41,200.
  • The median salary for Engineering Bachelors graduates five years after completing their course was £28,800.

So, on average, Marketing graduates with a Masters degree earn around 43% more than those who only hold an undergraduate degree.

Data sources

This page uses official statistics for postgraduate salaries in the UK, based on information from HMRC that measures the earnings of UK postgraduates from English universities in the 2018-19 tax year. You should be aware that historical information doesn’t guarantee future career prospects and earnings. Many other factors also play a role in determining how well someone does with a Masters.

Search for a Masters in Marketing

Ready to begin your search for a programme? Browse the Marketing Masters listed on our website.


Last updated: 05 July 2022