What Can I Do With a Masters in Marketing?

Masters courses in Marketing courses blend theory with the latest industry practice to equip you with skills that can be used across a diverse range of sectors. You’ll gain a comprehensive understanding of an increasingly competitive consumer market, and how to design and implement effective marketing strategies.

This guide will cover what you’ll learn from a Masters in Marketing, as well as you career prospects and the average salary you can expect to earn post-graduation.

What skills will I gain from a Masters in Marketing?

You’ll learn fundamental marketing principles such as consumer behaviour, strategic marketing, communications and research methods. You’ll likely also have the option to specialise in areas that most closely align with your personal interests and career aspirations, such as:

• Digital marketing
• International marketing
• Business to business (B2B) marketing

Some topics you might study on your course include:

• Forecasting and analytics
• Advertising theory and practice
• Employment law
• Product development
• Corporate responsibility
• Financial management
• Ethnography
• Pricing strategy

You might be taught through a variety of methods including interactive lectures, case studies, seminars and group work.

Some universities offer a ‘Practice Track’ route, where you’ll work alongside an industry partner on a real-world business challenge. This means you’ll gain practical experience of applying your skills and knowledge to live marketing scenarios.

What jobs can I do with a Masters in Marketing?

There are very few companies in today’s world that do not have a marketing department, and fewer still industries where marketing acumen is not in high demand. You’ll have the option of applying your skills in a vast range of sectors, including retail, education, charity and technology – to name just a few.

Some positions you might pursue include:

• Brand manager
• Global brand director
• Head of planning
• Digital marketing executive
• Market research analyst
• Area manager

What salary can I earn with a Masters in Marketing?

Masters study is a big investment – which is why most students want to have a good idea of how it might impact their future salary! Fortunately, data shows that studying Marketing at the postgraduate level can substantially boost your earning potential.

• The median salary for Business and Management Masters graduates five years after completing their course was £44,500.
• The median salary for Business and Management Bachelors graduates five years after completing their course was £29,800.

So, on average, Marketing graduates with a Masters degree earn around 50% more than those who only hold an undergraduate degree.