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Written by Sarah Hastings-Woodhouse
Masters courses in Marketing courses blend theory with the latest industry practice to equip you with skills that can be used across a diverse range of sectors. You’ll gain a comprehensive understanding of an increasingly competitive consumer market, and how to design and implement effective marketing strategies.
This guide will cover what you’ll learn from a Masters in Marketing, as well as you career prospects and the average salary you can expect to earn post-graduation.
You’ll learn fundamental marketing principles such as consumer behaviour, strategic marketing, communications and research methods. You’ll likely also have the option to specialise in areas that most closely align with your personal interests and career aspirations, such as:
Some topics you might study on your course include:
You might be taught through a variety of methods including interactive lectures, case studies, seminars and group work.
Some universities offer a ‘Practice Track’ route, where you’ll work alongside an industry partner on a real-world business challenge. This means you’ll gain practical experience of applying your skills and knowledge to live marketing scenarios.
There are very few companies in today’s world that do not have a marketing department, and fewer still industries where marketing acumen is not in high demand. You’ll have the option of applying your skills in a vast range of sectors, including retail, education, charity and technology – to name just a few.
Some positions you might pursue include:
Official government data reveals that 83.3% of UK Marketing Management graduates from English universities are in full-time employment or further study five years after finishing their Masters.
Masters study is a big investment – which is why most students want to have a good idea of how it might impact their future salary! Fortunately, data shows that studying Marketing at the postgraduate level can substantially boost your earning potential.
Please note that the data we use groups earning statistics by discipline. The figures below reflect average graduate earnings for the field of Business and Management as a whole.So, on average, Marketing graduates with a Masters degree earn around 50% more than those who only hold an undergraduate degree.
This page uses official statistics for postgraduate salaries in the UK, based on information from HMRC that measures the earnings of UK postgraduates from English universities in the 2019-20 tax year. You should be aware that historical information doesn’t guarantee future career prospects and earnings. Many other factors also play a role in determining how well someone does with a Masters.
Ready to begin your search for a programme? Browse the Marketing Masters listed on our website.
Sarah joined FindAMasters as a Content Writer in 2021 and produces polished and thoroughly researched pages to inspire and inform prospective postgraduate students. In her time at FindAMasters, she has gained a comprehensive understanding of the postgraduate journey and has engaged with hundreds of prospective postgraduates while manning the advice stand at our popular study fairs.