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  Marketing (International Marketing) MSc (PGCert PGDip)

University of Brighton    School of Business and Law

Full time & Part time See Course PGDip, MSc, PGCert Full-time 1 year / 2 years with placement; Part-time 2 years
Business & Management (5) Communication & Media Studies (7)

FindAMasters summary

Unleash your potential with the Marketing (International Marketing) MSc programme at the University of Brighton. This CIM-accredited course is tailored for aspiring marketers seeking a global perspective. Delve into marketing strategy, planning, and practice through a multicultural lens, exploring the impact of cultural nuances and technological advancements on global economies. The programme offers a unique opportunity for a year-long paid placement, enhancing your practical skills and employability. With a focus on core modules and specialisms like International and Global Marketing, you'll develop critical thinking and decision-making abilities. Benefit from the support of experienced supervisors during your dissertation or placement project. Stand out in the competitive job market with skills in advertising, branding, digital marketing, and more. Whether you're a recent graduate or a professional looking to advance your career, this programme equips you with the tools to excel in diverse marketing roles. Join us and embark on a transformative journey towards a successful marketing career.

About the course

Focusing on global and multi-cultural marketing, this CIM-accredited masters degree is designed for people looking to pursue a marketing career in a multinational organisation.

You’ll learn marketing strategy, planning and practice from a global perspective.

Examine how cultural differences, new technologies and the rapid emergence of global economies create both opportunities and challenges.

If you’re a full-time student starting in September, you have the option to gain experience on a year’s paid placement in industry. This option is only available if you’re starting the course in September.

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Entry Requirements

Normally a good honours degree or equivalent is required. Work experience is useful but not essential. Applicants with non-standard entry qualifications will be considered. If you are unsure whether you meet the entry requirements then please contact us.

International students who need help meeting the academic entry requirements should contact our International College.

English language requirements: IELTS 6.5 overall with a minimum of 5.5 in each element.

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 Course Content

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Where will I study?

Where is University of Brighton

Student Profiles

Jianbi Chen

“The international environment at the University of Brighton has enriched my appreciation for other cultures and allowed me to share the experiences of my fellow classmates. I value all of my experiences at the university, from my study in the UK to the dynamic classroom discussions and practical nature of the courses that are carefully designed to challenge you to apply what you have learnt. Living in Brighton is so amazing. Pubs, clubs, shopping, restaurants, cinemas, the marina, the pier and the beach in the summer. Everything is within walking distance. Brighton is so lively – it really is a 24/7 city!!”

Markus Steinhauser

“The course not only provided me with the skills to compete efficiently in today’s fast moving environment, but also gave me the chance to work and make friends with classmates from various cultural backgrounds. Compared to my first degree in International Business, where the foundations of a career in business were laid down by touching the surface of a wide variety of areas in business, the Marketing course really felt like 'deep sea diving' – challenging and questioning widely recognised, but dated concepts such as the 4P's, and shifting attention to present and future challenges to marketing in an interconnected world with increasingly demanding customers – a great but demanding experience."

Tina Sendlhofer

"The MSc Marketing course at University of Brighton was a very valuable experience and an important time in my life. I was inspired by an intellectual and international environment. Without doubts, the course taught me the essentials about Marketing and equipped me with important research tools."

"When I think about the years at Brighton, I remember an exciting period of time with challenging group assignments. The course helped students to succeed in teamwork and develop further our skills and knowledge. Next to that, the course enabled us to build up a useful worldwide network of friends and future colleagues."

"Achieving the Masters degree from the University of Brighton was crucial for me to get hired for a competitive future leadership programme at an international Dutch corporation. After I had collected some work experience, I decided to return to research and have started PhD studies at the Department for Marketing and Strategy at the Stockholm School of Economics."

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