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Designed for those seeking to develop their knowledge of digital marketing and e-commerce at an advanced level, our CIM-accredited Marketing (Digital Marketing) MSc prepares you for a career in marketing, advertising or social media.
On the course, you will learn both theory and practice of marketing at an advanced level, providing you with an in-depth, critical understanding of research methodologies, and marketing communications planning and strategy.
Full-time students also have the option to add work experience to their Masters through a year’s paid placement in industry.
You will benefit from hearing guest speakers from the digital marketing industry discuss best practice in email, mobile, social media, SEO and digital strategy.
This course is part of our Marketing MSc programme. All
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Normally a good honours degree or equivalent is required. Work experience is useful but not essential. Applicants with non-standard entry qualifications will be considered. If you are unsure whether you meet the entry requirements then please contact us.
International students who need help meeting the academic entry requirements should contact our International College.
English language requirements: IELTS 6.5 overall with a minimum of 5.5 in each element.
International students whose language skills do not match the IELTS scores set out here should consider applying for this course through the Extended Masters programme at the university's Language Institute.
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“The course not only provided me with the skills to compete efficiently in today’s fast moving environment, but also gave me the chance to work and make friends with classmates from various cultural backgrounds. Compared to my first degree in International Business, where the foundations of a career in business were laid down by touching the surface of a wide variety of areas in business, the Marketing course really felt like 'deep sea diving' – challenging and questioning widely recognised, but dated concepts such as the 4P's, and shifting attention to present and future challenges to marketing in an interconnected world with increasingly demanding customers – a great but demanding experience."
"The MSc Marketing course at University of Brighton was a very valuable experience and an important time in my life. I was inspired by an intellectual and international environment. Without doubts, the course taught me the essentials about Marketing and equipped me with important research tools."
"When I think about the years at Brighton, I remember an exciting period of time with challenging group assignments. The course helped students to succeed in teamwork and develop further our skills and knowledge. Next to that, the course enabled us to build up a useful worldwide network of friends and future colleagues."
"Achieving the Masters degree from the University of Brighton was crucial for me to get hired for a competitive future leadership programme at an international Dutch corporation. After I had collected some work experience, I decided to return to research and have started PhD studies at the Department for Marketing and Strategy at the Stockholm School of Economics."
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