Marketing MSc (PGCert PGDip)

University of Brighton    School of Business and Law

Full time & Part time September MSc, PGCert, PGDip Full-time 1 year / 2 years with placement; Part-time 2 years
Business & Management (5)

FindAMasters summary

The Marketing MSc (PGCert PGDip) programme at our university offers a comprehensive understanding of marketing from a strategic perspective. With specialisations available in digital marketing, branding and communications, social marketing, and international marketing, this programme is perfect for those looking to launch a successful career in marketing or advance their existing knowledge. You will gain expertise in research methodologies, marketing planning, and strategy, both through theory and practical application. Additionally, you have the option to add a year's paid placement in industry to enhance your employability. Our CIM accreditation ensures that you can also gain professional qualifications while studying. Entry requirements include a good honours degree or equivalent, with work experience being advantageous but not essential. If you have non-standard qualifications, we will still consider your application. For international students, our International College can provide support to meet academic entry requirements.

About the course

Designed for people wanting to launch or further their career in marketing, this CIM-accredited masters degree develops your understanding of strategic and contemporary marketing.

You’ll apply theory and practice to marketing planning and strategy, learn about buyer behaviour and responsible marketing.

If you’re a full-time student starting in September, you have the option to gain experience on a year’s paid placement in industry. This option is only available if you’re starting the course in September.

At the end of the first term, you can specialise in any of the below areas, or stay on the Marketing MSc degree.

Read more about this course

Entry Requirements

Normally a good honours degree or equivalent is required. Work experience is useful but not essential. Applicants with non-standard entry qualifications will be considered. If you are unsure whether you meet the entry requirements then please contact us.

International students who need help meeting the academic entry requirements should contact our International College.

English language requirements: IELTS 6.5 overall with a minimum of 5.5 in each element.

International students whose language skills do not match the IELTS scores set out here should consider applying for this course through the Extended Masters programme at the university's Language Institute.

 Course Content

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Where will I study?

Where is University of Brighton

Student Profiles

Jianbi Chen

“The international environment at the University of Brighton has enriched my appreciation for other cultures and allowed me to share the experiences of my fellow classmates. I value all of my experiences at the university, from my study in the UK to the dynamic classroom discussions and practical nature of the courses that are carefully designed to challenge you to apply what you have learnt. Living in Brighton is so amazing. Pubs, clubs, shopping, restaurants, cinemas, the marina, the pier and the beach in the summer. Everything is within walking distance. Brighton is so lively – it really is a 24/7 city!!”

Markus Steinhauser

“The course not only provided me with the skills to compete efficiently in today’s fast moving environment, but also gave me the chance to work and make friends with classmates from various cultural backgrounds. Compared to my first degree in International Business, where the foundations of a career in business were laid down by touching the surface of a wide variety of areas in business, the Marketing course really felt like 'deep sea diving' – challenging and questioning widely recognised, but dated concepts such as the 4P's, and shifting attention to present and future challenges to marketing in an interconnected world with increasingly demanding customers – a great but demanding experience."

Tina Sendlhofer

"The MSc Marketing course at University of Brighton was a very valuable experience and an important time in my life. I was inspired by an intellectual and international environment. Without doubts, the course taught me the essentials about Marketing and equipped me with important research tools."

"When I think about the years at Brighton, I remember an exciting period of time with challenging group assignments. The course helped students to succeed in teamwork and develop further our skills and knowledge. Next to that, the course enabled us to build up a useful worldwide network of friends and future colleagues."

"Achieving the Masters degree from the University of Brighton was crucial for me to get hired for a competitive future leadership programme at an international Dutch corporation. After I had collected some work experience, I decided to return to research and have started PhD studies at the Department for Marketing and Strategy at the Stockholm School of Economics."

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