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Masters Degrees (Marketing Psychology)
We have 72 Masters Degrees (Marketing Psychology)
Marketing Psychology is the study of how people make decisions about what to buy and when to buy it. It includes research on topics such as how people perceive ads, how they remember information and what motivates them to buy.
If you study a Masters in Marketing Psychology, you could learn how to use psychological principles to better understand consumer behaviour, as well as how to create marketing campaigns that are more likely to resonate with consumers.
A Masters can also equip postgraduates with the skills to segment markets and target consumers, along with knowledge of the roles that emotions play in marketing.
Why study a Masters in Marketing Psychology?
A Masters in Marketing Psychology can provide students with the necessary skills to develop and implement marketing strategies that are based on an understanding of consumer behaviour. The programme can also prepare students for careers in marketing research or advertising.
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Marketing and Consumer Psychology - MSc
University of Sussex
University of Sussex Business School
Consumer psychology is the key to understanding how consumers behave. It plays an important role in many aspects of marketing. Insights into consumer psychology enable organisations to design innovative, value-adding products and to create effective communications in marketing campaigns. Read more
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Marketing Management (MSc)
GBSB Global Business School
Masters Programmes
The Master in Marketing Management is designed to provide students with an in-depth education on current, innovative marketing skills and techniques. Read more
Behavioural Science - MSc
University of Glasgow
Adam Smith Business School
The MSc in Behavioural Science is a unique new programme co-run by the Adam Smith Business School and the School of Psychology & Neuroscience. Read more
MSc In People Analytics
University of Hull
University of Hull Online
Start date: 29-May Application deadline: w/c 8-May Play an essential role in your company’s success with advanced data skills gained on our MSc in People Analytics *. Read more
MSc Marketing Management
Grenoble Ecole de Management
Management, Technology and Innovation
QS 2021 Master in Marketing Ranking: GEM is ranked 18th in the World Campus locations: Grenoble, France Marketing is changing and we will equip you, as New Marketing Professionals, to meet the highest standards of successful organizations. Read more
MSc Marketing
University College Dublin
UCD College of Business
This rigorous course is designed to prepare graduates for positions in brand management and marketing in Ireland and abroad. The programme is suitable for business and non-business graduates with a marketing orientation and marketing professionals wishing to build upon their existing skills. Read more
International Marketing with Consumer Psychology - MSc
Heriot-Watt University
Edinburgh Business School
Heriot Watt University’s MSc in International Marketing with Consumer Psychology delivers a strong understanding of psychological approaches and interventions… Read more
MSc Marketing
University of Essex
Essex Business School
What are the challenges facing the marketing industry today? What links are there between management, marketing and culture? Modern marketing requires a global mind-set. Read more
MSc - Strategic Digital Marketing
Aston University
Aston Business School
This contemporary course will equip you with the creative and strategic skills needed to work in Digital Marketing. The emergence of the circular economy and digital transformation has led to the creation of significant career opportunities worldwide ranging from small business to larger enterprise level. Read more
MA Strategic Marketing Management
International School of Management
Master Programmes
Apply now The strategic role of marketing has become more crucial to the profitable operation and growth of businesses in recent years. Read more
Master in International Marketing Management
Università Cattolica del Sacro Cuore
Graduate Programs
The Master in International Marketing Management (MIMM) prepares students for a successful career in international marketing management, whether in a large multinational firm, a smaller company, or his/her own business. Read more
Advertising and Marketing MA
Coventry University
Faculty of Business and Law
Marketing - and advertising within it - comprise a vital and huge sector of the economy, requiring you to develop specialist skills and knowledge. Read more
Digital Marketing - MSc
University of Roehampton
Faculty of Business and Law
Digital marketing is a fast moving landscape, so it is important that you are able to respond quickly to trends and data to ensure your organisation stays ahead. Read more
MSc in Marketing Management
Bocconi University
Masters Opportunities
The rise of competitive pressure and the spread of the digital technologies have dramatically increased the importance of marketing in organizations and have broadened its areas of competence. Read more
Business and Organizational Psychology with M.Sc. Psychology (HRDM)
Steinbeis University Berlin
Institute of Executive Capabilities
The IEC is collaborating with CHRIST (Deemed to be University) in Bangalore, India - offering a collaborative degree program where students obtain their M.A. Read more
