Psychology plays an important role in many aspects of business and marketing. Consumer psychology is the key to understanding buyer behaviour, enabling organisations to design innovative products and create effective communication messages.
This course will prepare you for careers building on both disciplines – whether you wish to pursue a successful career in marketing, or more generally apply psychological theories to the world of business.
Your studies will culminate in a research project that bridges both disciplines.
This course is currently subject to validation, in line with our procedures for assuring the quality of our degrees. This means that some course detail may change. The validation process will be concluded before the course starts.
How will I study?
You’ll study core modules and options in the autumn and spring terms. In the summer term, you carry out your research project.
Assessment is through a combination of coursework, projects, examinations and presentations.
This course will open up career options in both senior marketing management as well as psychologist roles in business and other sectors. This includes areas such as: -FMCG and retail marketing, -Brand management -Communications -Market research -Consumer psychology -Consultancy