Marketing and Consumer Psychology - MSc

University of Sussex University of Sussex Business School

Full time & Part time September MSc 1 year full time

About the course

Learn how successful organisations use psychology to understand consumer behaviour, and gain the skills to apply psychology in a business context. Consumer psychology is key to:

  • understanding buyer behaviour
  • enabling organisations to design innovative products
  • creating effective communication messages.

This course prepares you for careers building on both disciplines – whether you want to work in marketing, or apply psychological theories to the business world. Your studies culminate in a research project that bridges marketing and psychology.

You’ll benefit from the academic expertise and industry experience of the School of Psychology and the University of Sussex Business School.


The University of Sussex Business School is accredited by EQUIS, the most comprehensive

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Entry Requirements

You should normally have an upper second-class (2.1) undergraduate honours degree or above.

Your qualification can be in any subject. You may also be considered for the course if you have other professional qualifications or experience of equivalent standing.


Find the specific fees for your chosen programme on the website

Course Content

Open days

06 March 2021
Masters Open Day - Saturday 6 March 2021 - find out more about the studying a Masters at the University of Sussex Business School

Where is University of Sussex


Chancellors International and EU Business School Scholarships

The University of Sussex Business School International Masters Award

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