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Masters Degrees (Consumer Psychology)
We have 32 Masters Degrees (Consumer Psychology)
Consumer Psychology is the study of how people make decisions about what to buy, how much to pay, when to buy, and how to evaluate what they have bought.
A Masters in Consumer Psychology will provide you with skills and knowledge in qualitative and quantitative research methods, data analysis and interpretation. You will also learn about consumer behaviour, including motivation, decision-making and attitudes.
Additionally, you will gain an understanding of how to apply psychological principles to marketing, as well as how to design advertising campaigns that are effective at influencing consumer behaviour.
The interdisciplinary nature of Consumer Psychology means that these programmes are usually closely associated with a university’s Business and Psychology departments, with opportunities to specialise in one area or the other.
You’ll usually need a Bachelors degree in Psychology or a background in Business or Statistics in order to meet the entry requirements for a Masters in Consumer Psychology.
Why study a Masters in Consumer Psychology?
Some examples of careers that may be pursued with a Masters in Consumer Psychology include marketing research, advertising, brand management, market analysis and consumer behaviour. You could find employment in a range of organisations, from global food brands to companies within the fashion industry.
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Marketing and Consumer Psychology - MSc
University of Sussex
University of Sussex Business School
Consumer psychology is the key to understanding how consumers behave. It plays an important role in many aspects of marketing. Insights into consumer psychology enable organisations to design innovative, value-adding products and to create effective communications in marketing campaigns. Read more
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Marketing Management (MSc)
GBSB Global Business School
Masters Programmes
The Master in Marketing Management is designed to provide students with an in-depth education on current, innovative marketing skills and techniques. Read more
International Marketing with Consumer Psychology - MSc
Heriot-Watt University
Edinburgh Business School
Heriot Watt University’s MSc in International Marketing with Consumer Psychology delivers a strong understanding of psychological approaches and interventions… Read more
MSc - Consumer Psychology
Anglia Ruskin University ARU
Faculty of Science and Engineering
This is your chance to gain an advanced understanding of consumer psychology. Put yourself at the forefront of the discipline by joining one of the few European MScs offered in this area. Read more
MSc Psychology
Leiden University
Faculty of Behavioural and Social Sciences
This programme focuses on in-depth study of theory as well as on the acquisition of professional and research skills, which can be applied in a wide range of psychology specialisations. Read more
Psychological Research Methods - MSc
Lancaster University
Department of Psychology
Are you interested in pursuing a career in research, or looking to progress into specialist areas of professional psychology? Our programme will enable you to develop the skills and technical knowledge required to advance in these areas. Read more
MSc by Research - Psychology
University of Warwick
Department of Psychology
Here at Warwick, we pride ourselves in using a rigorous scientific approach to studying the human mind, brain, and behaviour. Read more
Master in Market Research & Consumer Behaviour
IE University
Masters programmes
The Master in Market Research & Consumer Behavior is a unique program that trains professionals to get inside consumers' minds in order to uncover and understand the motivations behind their behavior. Read more
MPhil - Psychology
University of Warwick
Department of Psychology
The Department of Psychology offers high quality doctoral training and supervision experience in the fields of Behavioural Science, Language and Learning, and Lifespan Health and Wellbeing. Read more
MSc - Psychology of the Arts, Neuroaesthetics and Creativity
Goldsmiths, University of London
Department of Psychology
The MSc Psychology of the Arts, Neuroaesthetics and Creativity is the first postgraduate programme in the world for the scientific study of aesthetics and creativity. Read more
MSc International Business: Marketing-Finance
Maastricht University
School of Business and Economics
Are you curious to learn how to bridge the gap in methodology, thinking, and language and between “number-crunching” finance professionals and customer-centric… Read more
MSc Luxury Management & Innovation
Burgundy School of Business
Masters Programmes
Burgundy School of Business is much more than an international « Grande École ». We believe in a unique student-focused teaching model. Read more
Digital Marketing - MSc
University of Roehampton
Faculty of Business and Law
Digital marketing is a fast moving landscape, so it is important that you are able to respond quickly to trends and data to ensure your organisation stays ahead. Read more
Consumer Studies MSc
Wageningen University & Research
Social Sciences
Consumer Studies offers a unique approach to study consumers in an ever changing society. Understanding consumers to improve quality of life is central to our programme. Read more
Master Sociology – Social and Economic Psychology
University of Cologne
Faculty of Management, Economics and Social Sciences
a solid foundation in sociological and advanced methods of cross-sectional data analysis. in-depth knowledge of social and economic psychology, including advanced skills in decision-making, persuasion, consumer behavior and organisational psychology. Read more
