Masters Degrees (Luxury Brand Management)

Our MBA Luxury Brand Management builds on GCU London's expertise in the luxury industry. We developed this innovative programme to meet the growing demand for experienced managers who really understand luxury brand management.

Through this programme, you'll master the tools and strategies of the global luxury market, launching your successful career in this fascinating industry. Luxury markets are becoming more competitive, more complex and more polarised; with the relevant, up-to-date industry knowledge you'll acquire in this programme, you'll be ready to meet those challenges head-on.

The curriculum emphasises data analysis to support evidence-based decision-making.

• Develop the analytical skills to examine issues that affect the luxury sector
• Practise creative and critical thinking for innovative solutions
• Examine the challenges of global expansion while maintaining brand exclusivity
• Learn by collaborating with your classmates and thinking like an entrepreneur
• Strengthen your problem-solving capabilities with case studies, business challenges and a live brief project developed in partnership with industry
• Explore responsible leadership and ethical decision-making in the context of the luxury market, considering the common good alongside profitability

In the MBA Luxury Brand Management, you will explore key brand concepts such as authenticity, exclusivity and craftsmanship, balanced with brand access and immediacy. Then you'll develop your understanding of how these issues intersect with digital technology and contemporary culture.

At GCU, you'll join a welcoming and career-focused community of learners, professors and professionals. You'll find personal support as you work hard to achieve the successful career that's right for you.

What you will study

Our well-established links with industry together with current thinking and research has shaped the structure of the programme, which consists of 7 modules, plus a dissertation.

Luxury Perspectives and Practice

Designed to critically assess the complexities of the luxury concept and the evolution of the global luxury sector. Students will analyse how perceptions of luxury value evolve across different product/market contexts and will investigate how individual consumers’ characteristics, social dynamics and brand related factors affect decisions to purchase luxury products and services.

Finance and Wealth Management

Develops a critical awareness of modern wealth management and builds on students' previous exposure to the financial management principles and techniques. The module will focus on all three major aspects of wealth management, which would be: wealth creation, wealth preservation and wealth transfer.

Luxury Distribution and Retail

Provides a critical analysis of management trends and developments with respect to the retailing and distribution of luxury goods and services. The dimensions of the luxury retail experience are considered - with a particular emphasis upon the creation of differential advantage through store image creation and customer service.

Strategy Leadership and Social Responsibility

Enables students to critically analyse the roles that managers play in formulating, implementing and evaluating strategy within organisations in the luxury sector. Students are encouraged reflect upon the importance of leadership in developing, protecting and exploiting strategic capabilities within organisations. The module is designed to help students take on a significant leadership role in their future careers in the luxury sector.

Strategic Brand Management

Explores the nature and role of the product from the perspective of brand delivery and experience across a range of luxury sectors. It highlights the importance of effective brand management in the luxury goods and services sector through a detailed consideration of the relative literature, supported by contextual examples.

Legal Aspects of Brand Management

Focuses on and contextualises niche aspects of law so as to be accessible to those without prior legal study of intellectual property law or regulation. It provides foundations for critical, analytical and legally creative thinking while exploring legal issues related to trademarks, domain names, passing off, design rights, patent rights, copyright, and issues relating to advertising standards.

Research Project: Design and Methods

Introduces students to research approaches and time management skills essential for their research project. The module provides essential knowledge of research design across key areas and adopts a critical perspective in comparing and contrasting alternative research models.

Dissertation

The final element of the programme is the dissertation, which provides you with an opportunity to design and undertake a piece of original research in a selective area of Luxury Brand Marketing. As part of the research, students have the opportunity to apply theories, concepts, theories and frameworks introduced in the modules that were previously taught.

The dissertation can assume one of 3 forms: An Applied Research Project, an Inquiry Project or a Business Consultancy Project.

Teaching methods

Students studying the MBA Luxury Brand Management will be part of a small and focused class, a mix of local and international students sharing management expertise and benefiting from teaching by world-class professors, with research and professional experience as well as close links to industry.

The diversity and experience brought to the class by each individual is one of the primary strengths of the MBA Luxury Brand Management in GCU London. The programme is designed to promote informal peer support and knowledge sharing networks, helping them to become effective, independent, lifelong learners.

International academics from France, Spain, Italy, Taiwan, China and the USA have visited GCU London to gain insight into our teaching.

Assessment methods

A number of assessment methods are used in the programme, which vary between modules, and include: group work, case studies, written coursework, group presentations, projects and a research-based dissertation.

Graduate prospects

GCU's MBA Luxury Brand Management produces graduates who are successful leaders and responsible global citizens, with the relevant, practical skillsets that employers value. The programme will help you build on your managerial experience with an in-demand specialisation so you can advance in your career.

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The MA in Luxury Brand Management equips you with the management, entrepreneurial, marketing and professional skills to work in the luxury goods and experiential luxury industry.

The luxury brands sector encompasses the fashion and retail industry, as well as sectors such as tourism, hospitality, food and beverage, film, digital media, dance, music and theatre. This MA debates the concept of luxury in a historical and cross cultural context, and offers a strong academic underpinning on theories of luxury and consumption. You will explore the role of luxury in conserving traditional arts, especially with regard to Europe, Asia, Africa and the Americas.

The programme combines formal teaching with dissertation research, underpinned with visits to key luxury brand enterprises in London and elsewhere, and draws on Goldsmiths’ alumni for inspirational talks. This programme offers practice based assignments and voluntary intern opportunities in various cultural organisations and luxury corporations that have established links with Goldsmiths.

Modules & structure

Core Modules

You will take the following core modules:

• Luxury Brands: Retail, Digital and Marketing
• Luxury Brand Management
• Intellectual Property, Trademarks and Brands
• Dissertation

Option Modules

Students can make up the remaining credits with the modules below:

• Consumer Behaviour
• Psychology of Marketing and Advertising
• Marketing Strategy
• Project Management
• Tourism in Asia
• Cultural and Creative Tourism
• Culture, Tourism and Regeneration
• Museums and Galleries as Creative Entrepreneurs
• Museums and Galleries as Creative Entrepreneurs – Communicating Culture
• Interpretation, Education and Communication in the Art Museum
• Entrepreneurial Modelling

Skills

This programme has a strong critical and theoretical underpinning, enabling you to write a dissertation that could serve as a stepping stone to a higher level academic study and/or careers within research or academia.

Careers

This MA will provide you with the management, entrepreneurial marketing and professional skills required to pursue a career in the luxury brand field. 

This sector covers a wide range of creative industries and the combination of core and optional modules will allow you to develop specific knowledge and skills, to enhance your career prospects and succeed in relevant career/professional paths.

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Luxury Brand Management Innovation focuses on managing the relationship between luxury brands, high value services and consumer behaviour. To understand these complex relationships, you will gather and analyse customer and market data, to understand who the customers are, why they buy, and appreciate the value of brands and brand strategy.

Luxury Brand Management equip you to analyse new, sub-brands and established brands; and at a more strategic level, analyse issues around brand loyalty, equity and value.

Luxury Brand Management requires sensitivity to customer perceptions of established aesthetics and the potential for higher levels of engagement/participation and affinity-enabling services.

The course will take you through the various stages needed to turn a luxury brand into a ‘lived’ experience providing insightful thinking and practical strategies into what makes a luxury brand ‘high value’ in terms of meaningful interactions and diversified services with customers/markets.

Study units

Stage One: developing a knowledge base and new reference points - introduces you to a range of theories and practices in the strategic use of design and innovation, with a particular focus on the method of design thinking and how it relates to luxury brand management.

- Unit 1: Cultural and Contextual Design Studies
- Unit 2: Practical Application of Design Thinking in Luxury Brand Management
- Unit 3: Managing Design in a Global Society and Economy

Stage Two: putting new learning into a professional context – develops the practical application of design thinking with a focus on innovation and industry oriented professional practice.

- Unit 4: Professional Practice in Management and Consulting
- Unit 5: Strategic Design and Innovation
- Unit 6: Studio Practice

Stage Three: evaluating and advancing existing knowledge

- Unit 7: Major Project.

Course aims:

- To enable the development of high value services and luxury brands.
- To develop an understanding of personalised multi-platform experiences and interactions which can add value to, and build a brand on a global scale.

Programme Aims for the Master of Design

The Master of Design programme aims to provide the opportunity for you to develop creative thinking and innovative strategies through an advanced understanding of the practical application of design thinking and design strategy to management and organisational leadership, in order to equip you with the knowledge and skills to apply your learning in a global context. In particular, this programme aims:

- To equip you with an advanced knowledge and understanding of the contextual background to, and developments in design thinking and to reflect on that learning in order to advance your own practice and subject area and to innovate.

- To develop effective managers and leaders with effective design management skills who through creativity and global awareness are able to influence and create positive change in their organisations whether at an operational or a strategic level.

- To equip you with independent study skills that support research, practice and professional development and allow you to continue developing as life-long learners throughout their professional lives maintaining contact with emerging practice from a variety of fields.

- To provide a stimulating environment, which is supportive, flexible and collaborative and allows you to develop your potential.

- To develop a high level of professionalism and confidence to initiate and lead complex design projects involving diverse disciplines and business functions.

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Overview

The MA in Luxury Brand Management is designed to equip individuals, at any stage of their career, with the necessary scholarly and professional skills to develop a deep and critical understanding of luxury brand management, whilst preparing you for an uncertain and competitive future. The programme is suitable for recent business and marketing graduates seeking to pursue a career as a brand managers or for those who seek to develop or deepen their specialist knowledge of the luxury brand management sector.
Studying in the heart of London, in South Kensington, a centre for the luxury industry, you will develop the skills required to manage leading brands in a highly competitive environment

Content

Drawing from the opinions of industry experts and recent research undertaken by our faculty, every effort has been made to create a masters degree that balances historical perspectives with emerging trends in the luxury brand sector. The programme takes a holistic approach to this growing field, and you will be exposed to concepts from business and management theory, alongside behavioural psychology, psychoanalysis, culture theory, anthropology and design. There is also a strong emphasis on understanding different consumption practices globally – linked to various cultures, sub-cultures, ethnicities, and nationalities.

Assessment

Through the use of innovative assessments, where you will be required to produce industry reports, strategy documents, and video documentaries: you will be immersed in an interactive classroom experience, which also brings in visiting faculty from industry – with the aim of encouraging you to enhance your critical thinking, commercial skills, and entrepreneurial flair.

Core Modules

Global History of Luxury
Strategic Brand Management
Consumer Culture Theory and Insight
Advertising, Public Relations, and Sponsorship
Emerging and Future Industry Trends

Internship and Networking

Industry Networking & Internships

The programme benefits from exceptionally strong links with luxury brand management industry with teaching by practitioners, a wide range of distinguished guest speakers, and events involving brand leaders. These links not only ensure that students are aware of the latest developments in London’s luxury brand industry but also facilitate internships and help students with their career development.

How to Apply

Apply online using the application form available at http://www.richmond.ac.uk/admissions/postgraduate-admissions/ please send your completed form to us by email to [email protected] or by mail to the following address: Admission Office, Richmond, the American University in London, Queens Road, Richmond Upon Thames TW10 6JP, UK

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Luxury is going through a phenomenon much akin to the Big Bang our Universe has experienced billions of years ago. It is in perpetual movement and the core ideas defining its framework are being dismantled one by one. Is it still accurate to equate luxury with rarity when 94% of Japanese Women in their twenties are said to own a Louis Vuitton bag? Should we still assume that Luxury brands invariably utilize a price skimming strategy when Hermes was forced to hold its first ever sale in Hangzhou China in 2014?

The matter at stake here is to understand if the structural changes faced by this prestigious industry push it to morph and explode into various different, and sometimes paradoxical, ideologies; or if those same structural changes are precisely pushing luxury to initiate a retrenchment to its traditional and secular values, back to its original core? This is the initial postulate structuring one of the most sought after postgraduate courses in IFA Paris: The MBA in Luxury Brand Management.

The philosophy of this revamped MBA is based on the same principles as the other postgraduate courses in IFA Paris:

Discovery:
Students are being immersed in a workshop environment allowing them to get an intensive and practical training based on modules that analyze macro and micro trends in depth.

Experimentation:
While travelling between IFA’s campus locations (Paris, Istanbul, Bangkok and Shanghai) our students are able to experience first-hand the intrinsic characteristics of emerging and mature markets thanks to IFA Paris learning by doing pedagogy.

Self-affirmation:
The overarching Capstone thesis reflects the students’ commitment to the development of a unique and individual project.

The MBA in Luxury Brand Management also takes advantage of the unique heritage and bi-cultural affiliation of IFA Paris as it “sits” perfectly at the confluence of a geographical dichotomy:

The East as the catalyst transforming the “Luxe DNA”:
Thanks to IFA Paris unique combination of campus rotation system and synergistic curriculum, participants will be able to choose between 3 metropolises embodying luxury in developing countries:

Shanghai (2 Terms) where students will discover a country that will become the biggest luxury goods market in the world in 2020, and a city where consumers tastes and knowledge are at such a level of sophistication that some analysts consider they have reached a level of maturity faster than expected
Istanbul (2 Terms) where students will be able to analyse how demographic and lifestyle trends changes are driving one of the healthiest and steadiest industry growth in the European Continent
Bangkok (1 Term following rotations in Paris and Shanghai) where students will be able to explore the thriving fashion retail panorama in a city where the most luxurious brands are increasing their presence
The participants’ experience is reinforced by a unique course structure that offers a variety of modules and seminars opening doors into specific sectors of activity such as luxury watch making, cosmetics and perfume, haute couture or even Oenology and Gastronomy.

Finally, from inception to graduation, and regardless of their location, Postgraduate students of IFA Paris will benefit from the support of a unique department called the “Career and Alumni Center”. The industry relation arm of IFA Paris’ academic courses is in charge of organizing bi-weekly guest lectures and field trips to attune our students with the latest trends in the luxury industry.

Capitalizing on strong collaborations with groups such as LVMH, Richemont or Kering, the Career and Alumni Center will give access to exclusive brand launch events, fashion shows, art exhibitions or professional trade-shows in order to build the students’ own professional network.

Our MBA Courses are structured with the ECTS framework in mind as set by the Bologna Convention. Upon completion of their studies participants will gather a total of 120 ECTS that they will be able to transfer if they wish to further their studies. The Course is also accredited by IDEL/IDEART* and is certified as “International Master”.

*For more information feel free to visit http://www.idel-labels.eu

Course structure
Our Luxury brand Management course covers a wide range of modules clustered into five main module groupings:

Marketing and Management:

This grouping encompasses a series of modules that will be sequentially planned based on the structure of a marketing plan. The overall body of knowledge acquired by the students will prepare them to:

analyse complex marketing challenges based on practical case studies
allocate resources strategically to achieve pre-determined objectives
craft brand DNAs allowing for the achievement of a sustainable competitive advantage

Business Issues:

The capacity to listen and interpret markets’ signals is a key component of today’s managers. It needs to be continuously cultivated. Within this module grouping students will discover the idiosyncrasies of the luxury industry from an economic and financial view point.

Luxury Environment:

The concept of rarity has traditionally been associated to the idea of luxury. However, while rarity is still an important factor in determining the value of a luxury brand, terms such as “exclusivity” or “space” are now strongly resounding within customers’ minds as alternative descriptors. In this module grouping students will study the historical evolution of the luxury industry and will explore macro trends that are structuring the different international markets.

Luxury Lifestyle:

The series of seminars comprised within the “Luxury Lifestyle” module grouping will allow our students to experience diverse industries and give them more specific insights on each of them. Topics such as Haute Couture, Jewellery, Luxury Watch Making…etc will be covered by specialists of the sectors who will guide the students through their discovery process.

The Foundation workshop will be taught over 2 full weeks (75 Hours) and comprise the following modules:

Principles of Marketing – 15 Hours
Quantitative Research Approaches – 15 Hours
Accounting Principles – 15 Hours
Working Methodology – 15 Hours
Project Management – 15 Hours

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Take advantage of the exciting career opportunities offered by the expanding luxury industry. One of the most prestigious UK masters courses specialising in luxury brand management, this degree is taught by academics with extensive professional experience and offers an unrivalled level of industry exposure.

Introducing your course

Develop the creative and business skills necessary for success in the luxury industry – one of the fastest growing areas of global business. One of just a few courses of its kind in the UK, the MA Luxury Brand Management offers the opportunity to learn from academics with extensive industry experience. They use their network of contacts to create exceptional learning opportunitiessuch as field trips to London and Paris to visit prestigious luxury brands, regular talks by external speakers from companies such as Aston Martin and The Ritz, and the opportunity to work on a real-world industry consultancy project. Studying in a creative art school environment, you’ll learn about brand design and management in a range of premium industries, from fashion and perfume to yachts and automobiles. You’ll also gain an understanding of the evolution of the luxury market and contemporary debates in the field, informed by world-class research. In-depth study for your final project will allow you to become a specialist in an area of luxury that interests you. You’ll be prepared for a career in this exciting international industry, following in the footsteps of graduates who have gone on to work for brands such as Dior, Ferrari and Karl Lagerfeld.

Overview

We require our students to have one to two years’ experience in the luxury industry, so you’ll benefit from working within a high-calibre group with a range of existing skills and knowledge. We attract a diverse international cohort, so from day one you’ll be able to build a global network that will be invaluable as your career develops.

The course encompasses the creative as well as the business aspects of luxury brand management. Being based on a dedicated art school campus enables us to tap into a wealth of creative expertise – particularly valuable when exploring luxury from a design perspective.

Click here to download the full Programme Specification.

Career Opportunities

Our graduates have gone on to work in a range of roles in luxury companies around the globe, in brand management, advertising, visual merchandising, PR, and marketing. Some have also gone on to create their own luxury brands. Alumni career destinations include:

• Dior
• Ferrari
• Karl Lagerfeld
• Lane Crawford
• McLaren
• Selfridges

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Overview

The Master in Luxury Brand Management has been designed based on the idea that the acquisition of an eclectic set of competencies, which combines managerial, organizational, creative and multidisciplinary skills, has become the key to successfully operate in a highly competitive sector such as that of luxury goods.

Despite the recent acute economical crisis in many countries, the luxury sector as a whole has been witnessing an incredible growth, which shows no signs of slowing down. Its customer base is shifting dramatically, as wealth continues to spread to new parts of the globe. In order to fully size the opportunities arising from the recent changes, luxury companies, large or small need to evolve and rethink their business models in order to serve a more discriminating and demanding consumer. And they need to recruit managers with new skillsets, which this Master Course is intending to provide. The program includes an internship in a company working in the disciplinary field.

Audience

Candidates holding a first-level academic diploma or BA degree, or about to graduate and with a knowledge of the English language (IELTS 5.0 academic or equivalent certificate).
The program is addressed to candidates with a curriculum in creative disciplines who wish to acquire marketing and business management skills, and to graduates in social, economic, managerial disciplines that wish to deepen their knowledge in the field of luxury goods, services and experiences.

Job Opportunities

This Master course represents a unique opportunity for those who want to give a new start to their career and in particular, it offers interesting opportunities for position such as:

- Marketing Manager
- Brand Manager
- Product Manager
- Business Development Manager
- Communications Manager
- Luxury Industry Consultant

Companies

A network of professionals and leaders from different areas of interest are in constant and proficient interaction and collaboration with the Master in Luxury Brand Management of Domus Academy, actively participating in educational programming, workshops and international competitions organized by the department.

Students have access to an extended network of connections and relationships with the most prestigious companies.

The Master program has worked with Cartier, Castel Monastero Spa & Resort, Christie’s, De Beers (Forevermark), 10 Corso Como, FutureBrand, Moncler, Oteri, Park Hyatt Milan, Pommery, Recarlo, Salvatore Ferragamo, Stone Island, Trussardi, Zagliani.


For more information please visit http://www.domusacademy.com

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Do you have a passion for high-end fashion and lifestyle products? Want to work with the world’s most luxurious brands? Whether you’re interested in fashion, beauty, travel, sport, cars or yachts; Southampton Solent’s postgraduate luxury brand management programme will equip you with the knowledge and skills required to launch an exciting career.

The course will provide you with an advanced understanding of business management, strategic marketing and creative direction. You’ll work on real project briefs which have been sourced via the course team's close industry links. Projects will give you a range of practical and theory-based skills, all of which are tailored to meet your individual career ambitions.

You’ll graduate with a strong portfolio of real client work, acquired through the course’s industry-focused units, assessments and briefs.

The teaching team's industry links can provide you with a range of contacts at CEO and marketing director level. This presents an excellent opportunity for industry engagement while you are still on the course, and will help you to graduate with a professional network of in-house and agency contacts.

What does this course lead to?

Graduates from this course will be well-placed to pursue senior positions within the luxury brand sector. Suitable areas include brand management, marketing, PR, communications and business management.

Who is this course for?

This course will appeal to those with a desire to work at a senior level for the world’s most luxurious brands. It’s ideal for candidates who have gained a marketing-related degree, or who have professional experience in this field.

What you will study

Units include:

• Luxury Business Management
• Luxury Marketing & Branding
• Luxury Culture
• Luxury Launch
• Professional Practice
• Research Methods
• Final Masters Project

Facilities

A stimulating learning environment and access to state-of-the-art resources will help you to make the most of your time here at Solent. These include a 24-hour library, computer resource centres, bookable study spaces and comprehensive sport/exercise facilities. You’ll also have access to our academic support and career development services.

Students on this course benefit from a range of subject-specific facilities throughout their studies. This includes Mac computers, professional creative software, digital printing studios and high-end photography equipment.

Your future

This course will prepare you for a range of careers, including:

• Business management
• Brand management
• Marketing
• PR
• Luxury industry entrepreneurship

Industry links

Staff have strong links with industry. This gives students access to live briefs, consultancy projects and a programme of relevant guest speakers. 

Placements

The course project is flexible to allow for a work placement opportunity. Students are expected to source this opportunity themselves, but will be supported by the course team wherever possible.

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Course summary

The global luxury sector continues to grow, with increasing profits for both well established and new brands. This course will address the specific challenges and opportunities of the luxury sector and is the perfect choice for students that see their future careers with premium, high-end and luxury brands.

We enable you to become a confident leader and an innovative thinker, learning how to approach brands and decide their place within the market. You’ll learn how luxury brands are managed in the international marketplace, as well as looking at branding from producer and consumer perspectives.

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Objectives

By the end of the program, students will have acquired the key competencies to manage fashion, design and luxury companies successfully and will be able to evolve professionally within the cosmopolitan, culture-intensive and hypercompetitive environment typical of these industries.

LOCATIONS

Students have the opportunity to follow the MSc in Fashion, Design and Luxury Management program in the following locations:

- Grenoble - http://en.grenoble-em.com/grenoble-vibrant-and-welcoming
- Paris - http://en.grenoble-em.com/paris
- London

WHY CHOOSE TO DO A MSC IN FASHION, DESIGN AND LUXURY MANAGEMENT?

The MSc in Fashion, Design and Luxury Management is designed to provide international companies in these industries with the profiles they need to be highly competitive in a complex environment.

The fashion, design and luxury industries are design-intensive and innovation-oriented industries, providing very good opportunities for growth in a hypercompetitive environment. For this reason, companies in these industries are seeking to recruit experts aware of the specific dynamics of these fields, able to manage companies and develop brands in a successful way.

Students enrolled in the MSc Fashion, Design and Luxury Management will benefit from a high-level faculty with both academic and professional experience.

Taught entirely in English, this program offers students the international perspective and the industry-specific culture they will need in order to become skilled managers in these hypercompetitive industries.

Through their coursework, students will acquire the management tools and techniques and the overall industry culture needed to develop and govern fashion, design and luxury brands in a highly competitive global and complex environment. The course covers essential management skills as well as more industry-specific competencies:

- Principles of luxury and luxury brand management
- Luxury sectorial analysis
- Technology and innovation in the fashion and design business
- Creative fundamentals of fashion and design
- Sustainable design, luxury and fashion management.

Program

MANAGEMENT ESSENTIALS

- Intercultural Management and International Negotiations
- Global Leadership and People Management
- International Trade
- Marketing
- Branding and Brand Equity Management
- Strategic Management
- Finance and Accounting

FASHION, DESIGN & LUXURY MANAGEMENT

- Technology and Innovation in the Fashion and Design Business
- Industrial Design
- Interior Design and Merchandising
- Sustainable Luxury and Design
- Luxury Sectorial Analysis:
- Food, Wine and Hospitality
- Boats, Cars and Motorbikes
- Jewelry and Watches
- Perfumes, Cosmetics and Eyewear
- Accessories and Leather Goods

- Distribution Channels and Digital Marketing in the Fashion Industry
- Fundamentals of Fashion and Design
- Principles of Luxury and Managing Luxury Brands
- Integrated Communications Strategy
- Production, Operations, Purchasing and Supply Chain in the Fashion Industry
- Customer Management and Customer Intelligence
- The Legal Context of the Design and Fashion Industry

STUDY TRIPS

Students will take part in an international study trip of one week in one European Fashion Capital. They will have the opportunity to meet with leading industry professionals and visit companies in the fashion, design and luxury industries.

During the company visits students will work on a project relating to one of these industries and in alignment with their future career ambitions.

INTERNSHIP

Each student will undertake an internship of a minimum of three months in a company of their choice at the end of the classroom part of the program. The internship will contribute directly to the content of the Final Management Project and may take place anywhere in the world.

FINAL MANAGEMENT PROJECT

The second year of the program is dedicated to the Final Management Project which will be undertaken under the supervision of a GGSB professor.
Students will focus on a management aspect of the fashion, design and luxury industries; they are also encouraged to choose the subject of the Final Management Project in coherence with their future career goals. It is possible to complete the project in parallel with an employment or an internship in France or abroad.

FOREIGN LANGUAGES

Foreign language skills are essential in a globally competitive business environment. The program is taught in English, and no prior knowledge of French is required to attend the program. Students have the possibility of learning French or another foreign language such as Spanish or Chinese during the program.
This language component, although not compulsory, is highly recommended for students who intend to pursue an international career, since companies in the Fashion, Design and Luxury industry are currently recruiting personnel speaking the language of the country in which they are based, in addition to English and in-demand languages like Chinese or Russian.

LOCATION

The MSc in Fashion, Design and Luxury Management will be offered at the GGSB Grenoble, Paris and London campuses.

PROGRAM BENEFITS

Students enrolled in the program will:

- Acquire and develop the specific management skills required for a successful career in fashion, design, and luxury industries
- Benefit from teaching staff with extensive scientific and professional industry experience
- Enjoy study trips with visits to companies and industry-specific fairs and events
- Study in a multicultural and creative learning environment
- Understand the creation of value in the fashion, design and luxury industries

Careers

It is expected that graduates of this MSc program will either take up positions in multinational companies in the fashion, design and luxury industries or will become entrepreneurs able to found and develop their own companies.

The program will prepare graduates for positions in sourcing, purchasing, product development, product management, public relations, events, store retail management, people management and entrepreneurship.

Admission

Candidates should have excellent written and oral communication skills, as well as strong interpersonal skills and the motivation to pursue an international career.

No prior knowledge of the fashion, design and luxury management industries is required, but applicants should demonstrate a strong interest in this area and have a clear idea of how the program will help them achieve career goals.

ENTRY REQUIREMENTS

- Bachelor-level undergraduate degree in any subject with good grade average.
- Work experience is not compulsory.
- Fluency in English (see test requirements below).

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The Master in Luxury Goods Management - EMLUX is aimed at those students who wish to begin their career path in the luxury industry, a sector that requires both an understanding of the process of creativity and a solid managerial approach in order to succeed in an international multifaceted environment. With a concrete approach, EMLUX allows you to understand the peculiar logic and strategies of luxury companies, who master the ability to craft products that are desired by clients worldwide.

Learning objectives

Starting from the necessary cultural foundations of luxury and the understanding of the utmost importance of craftsmanship and of the Métiers d’Art which are vital for this industry, EMLUX proceeds to unravel the managerial tools that dominate the functions of a luxury company, with a particular focus on brand and marketing management, communication, retail, finance and accounting, which are key to obtain economic stability and long term growth. Our cross-functional approach is the key for future managers who need to understand the implications and impact of company decisions.

Career opportunities & professional recognition

EMLUX allows you to acquire an overview of all the different functions of a luxury company so you will be able to under- stand the peculiarities of the companies that operate in this sector and choose the path for the professional growth that best suits your interests and passions.

Participants will therefore be exposed to the fundamentals needed to start the following careers:

● Marketing or brand manager

● Product manager

● Licensing manager

● Retail/wholesale manager

● Communication manager

● Area manager

● Buyer/merchandiser

Curriculum

● Luxury: definition, environment and characteristics – introductory course

● Sociocultural analysis of luxury

● Human resource management & business organization

● Cross cultural management & organization

● Marketing management

● Brand management

● Global integrated marketing communication

● Research techniques in the luxury industry

● Accounting, financial management and performance measurement

● Pricing and retail in the luxury industry

● Sales and customer relationship management

● Legal issues

● Supply chain strategy and network design

● Manufacturing, distribution & operations

● Product design and development

● Innovation & trends

● Basic Chinese course

● Beginner Italian or French language course

The teaching method is based upon lessons, case analyses, company visits and presentations, group and individual work sessions, out-of class assignments and finalized by a Project Work with a practical approach to a managerial issue pertaining to the luxury industry. To complete the perspective on the luxury environment EMLUX activities include visits such as Baglietto (yachts), Damiani (jewellery), Van Cleef&Arpels (jewellery), Atelier Pino Grasso (fashion), Excelsior (concept store), etc.

Session in Paris

In addition, true to its international vocation, EMLUX has developed a session in Paris, France, with a focus on French luxury that during the past edition was in collaboration with the University of Sciences-Po. The session included not only lectures by French brands such as Lanvin and Chloé, but also a focus on the Champagne and jewellery market, with a visit to the Van Cleef&Arpels atelier and boutique.

Partner companies

EMLUX has been developed in collaboration with the Cologni Foundation of the Métiers d’Art and with the Fondation de la Haute Horlogerie.

Faculty & teaching staff

The following have lectured in the Master:

● Paolo Balistrieri, Head of Anti-counterfeiting for Southern Europe at Louis Vuitton Mallettier- LVMH Fashion Group

● Christopher Berry, author of The Idea of Luxury: a Conceptual and Historical Investigation

● Davide Castelvero, head of CRM Bottega Veneta

● Alberto Cavalli, Lifestyle and Luxury Goods Correspondent by Vedomosti, the leading Russian financial newspaper

● Michel Chevalier Professor at University Paris Dauphine; author of Luxury Brand Management, Luxury China: Opportunities and Market potential and Luxury Retail Management

● Marco De Angeli, Clients and External Relations Director at ABC

● Alberto Festa, President of Bulgari USA

● Pino Grasso, Haute Couture Embroiderer winner of the Prix Talent du Luxe et de la Création of the Centre du Luxe et de la Création Paris

● Paola Leoni, Founder and Managing Partner at Corporate Advisors

● Matteo Marzotto, President of Fiera di Vicenza, former CEO of Valentino and Vionnet

● Uché Okonkwo Executive Director at Luxe Corp, author of Luxury Fashion Branding and Luxury Online: Styles, Systems, Strategies

● Carl Rohde, Head of Science of the Times, Professor of trend-watching at Fontys University of Applied Sciences

● Andrea Rossi, CFO of Valextra

● Stefano Turconi, Sloan Fellow and Strategy Research Associate at London Business School

● Alessandro Varisco, General Manager of Moschino

International environment

EMLUX full-time, now in its third edition, is taught entirely in English by an international faculty to an international class of students. A key element to compete in the luxury environment that is international by nature and definition.

Cross-functional approach

Our program allows students not only to study all company functions through the lens of a company operating in the particular environment of luxury goods, but also to explore different sectors from fashion to jewelery & watches to yachts to accessories.

Leading professional faculty

Our program’s approach is aimed at teaching concrete strategies and tools.

Our faculty, which is a mix of academics and professionals from the luxury industry, is the ideal setup to obtain this objective.

Focus on luxury

All of the courses focus on both the peculiar strategies and approach of luxury companies in terms of marketing, communication, sales and retail, product development, customer care and operations, which differ highly from those of mass market goods.

Scholarships

All scholarships are assigned on a merit basis and will be mostly given to students who apply by the priority deadline. Some scholarships may also target specific geographic regions.

Scholarship value: €5000

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The Msc in Luxury & Fashion Management is the ideal program for professionals wanting to further their knowledge in business and specialize in the fast-growing, lucrative domains of luxury and fashion.
Students interested in Luxury and Fashion benefit from Paris' unique position in the world. Strong academic learning is made relevant through company visits and exploratory field trips. Guest speakers share their industry-specific knowledge with students, who may also participate in company projects. Learning is particularly dynamic and interactive: syllabi clarify the body of knowledge to be mastered, while reference textbooks facilitate student preparation and home-learning. Our experienced international faculty brings academic and professional learning to life. Our specialized faculty members utilize cutting-edge teaching methods.

The MBA in Luxury & Fashion Management provides students with the tools and understanding necessary to create and promote luxury brands.
This rigorous program lasts 12 months and covers all aspects of this lucrative industry including fashion, leisure, hotels, yachts, private jets, wineries and more. Key components of the program included comprehension of consumer behavior, marketing techniques, entrepreneurship and networking. We invite guest speakers from the luxury & fashion industries to give seminars throughout the year, giving our students the opportunity to create important links with professionals working in the field.

1st Trimester: Foundation courses
History of Civilisations and origins of Luxury
Luxury Marketing and Distribution
International Luxury Brand Management
Financial Management
Social Marketing and sustainable development
Integrated Marketing communication
Business Law & Intellectual Propert
Management of Innovation and Business Development

For the 2nd and the 3rd Trimesters you choose 1 between 2 Specializations:

First Specialization: Luxury & Fashion
History of Haute Couture & Ready to Wear
Fashion Strategic Marketing and trends Analysis
Strategy business modeling
Fashion Social Media Marketing Strategy
Brand strategy and Fashion Licensing
History of social Costume and social Evolution
Merchandising Strategies for fashion retailers
Italian Fashion Management industry
Accessories and Leather Goods
Human Recourse Management

Second Specialization: Luxury & Lifestyle
The welness industry
Luxury Automotive Industry
Merchandiding of luxury products
Strategy Business modeling
Luxury Jewelry Industry
Watch Business Fundamentals
French Etiquette
Private Jets and Yachting Industry
High Gastronomy
Wine Marketing
Fragrance and cosmectics Management
Tourism & Hospitality Management

Job Opportunities

Students with an MBA in Luxury & Fashion Management go on to work as:
International Brand Directors, International Product Managers, International Purchase Managers in Luxury Goods, International Luxury Business Development Managers, Buyers, and Fashion Consultants, etc.

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Market analysts and industry experts all agree that Luxury Goods firms perform better than others even in turbulent times. The reason for this lies in their ability to fulfil the need for the exceptional expressed by a growing number of customers all over the world.

The International Master in Luxury Management is a unique double-degree programme created jointly by NEOMA Business School and MIP Politecnico in Milan. We have combined our academic and professional expertise and practice to deliver a curriculum specialised in how to understand, create and manage value in the luxury sector.

Associating French and Italian expertise, and with the support of our prestigious partners GUCCI and Champagne Taittinger, the programme covers the creation and the management of value in the luxury sector, from the product design to distribution.

The programme trains specialist managers in the luxury industry for senior positions in Luxury Goods companies.

Thanks to our interactive approach based on active learning with numerous case studies, business seminars and company visits, you will acquire hands-on knowledge of the major aspects of luxury management.

WHY JOIN THIS PROGRAMME ?

The International Master in Luxury Management is a cross-disciplinary programme delivered in English, in partnership with Gucci and Champagne Taittinger, through which you will:

• Obtain an internationally recognized double master's degree (NEOMA BS and MIP Politecnico Di Milano).
• Enhance your professional skills thanks to the professional project.
• Benefit from dual experience in two countries with an outstanding reputation in the luxury sector: Italy and France.
• Benefit from the contributions of luxury industry professionals (from international groups and smaller firms).
• Ensure your employability in the luxury job market: 71% of IMLUX graduates find employment within 3 months in top management and marketing positions.

CURRICULUM

Taught entirely in English, the curriculum reflects the complementary expertise of NEOMA BS and MIP Politecnico di Milano and of our corporate partners, Gucci and Champagne Taittinger.

FIRST TERM

NEOMA BS, Reims (France) from September till December.

This phase will give you an overview of the competitive structure and business models in the Luxury sector. It focuses on the key values of luxury assets. You will learn to understand value creation foundation, discover the fundamentals of luxury management and leadership, and then gradually move on to luxury markets (multicultural perspective) and understanding luxury company assets (turning brands into assets). 

Study tour in Paris :  

At the end of November, the students will benefit from visits of companies and businesses related to the luxury industry in Paris, culminating with a challenge. 

This first term ends with case studies on exploiting assets in luxury markets (defining the potential for growth) before you move on to Milan.

SECOND TERM

MIP POLITECNICO DI MILANO, Milan (Italy), from January till June.

You will explore the creation and delivery of value. You will work on with value management in production, the transformation of cultural products into luxury products and collections, and of superior craftsmanship into outstanding products. You will also study how to convey the luxury experience through communication and retail (Digital Communication, Product & Collection Design, Operations & Quality Management, Supply Chain & Purchasing Management, Channel & Retail Management, and Communication & Promotion).

THIRD TERM

NEOMA BS, Reims (France), and MIP POLITECNICO DI MILANO, Milan (Italy), from July till December

You will undertake a Project or a Professional Thesis. This is also when you may develop professional experience in a firm involved in luxury management, though an optional internship (4 to 6-month, either in France or abroad).

CAREERS

The programme trains specialist managers in the luxury industry for senior positions in Luxury Goods companies.

A few of the possible jobs to which you can aspire:

• Product & Brand Manager
• Retail Merchandising Manager
• Purchaser
• Management Controller
• Packaging and Development Manager

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The MSc in Luxury Management & Marketing Marketing is a 16-month program delivered by emlyon business schoolin partnership with Parsons School of Design at The New School (New York City) and in association with London College of Fashion, preparing students for an international management career in the luxury industry. It offers you a true multi-campus and multi-country experience by studying in Paris, London or New York and Shanghai.

You’ll acquire the basics of management, discover how to apply specialist management knowledge to the luxury industry, focus on the Fashion and Lifestyle Industry (London) or the Luxury Design Industry (New York City) and master fundamental skills that you will transpose to the luxury dimension of your choice. You will also experience the differences in international business cultures. Furthermore you will gain tangible work experience through the internship and business projects that are an inherent part of the curriculum. If you want to build a successful career in the highly competitive, highly international luxury industry, then this program offers you all that you need.

Throughout the year, various company visits and seminars are organized, but the contact with the business community does not stop there. You will be invited to participate in different Careers Days, where companies come to the campus to recruit future managers and high-quality interns.

Learn how to become a global leader

The MSc in Luxury Management & Marketing is structured around two semesters in Paris and Shanghai (attended by the whole cohort) and a particular semester where you will choose a distinctive track allowing you to study the Fashion and Lifestyle Industry in London or the Luxury Design Industry in New York City:

• 1st academic semester October to December 2017: emlyon business school – Paris campus (for the entire cohort)
• 2nd academic semester:

*Track 1 :

 January 2018: emlyon business school – Paris campus

February and March 2018: London College of Fashion – London, UK

*Track 2 :

 January to March 2018: Parsons School of Design at the New School – New York City, USA (subject to available places)  

• 3rd academic semester April to June 2018: emlyon business school – Shanghai campus (for the entire cohort)

Please note that: 

 - Program dates are subject to change.

 - There are only a limited number of spots available to attend courses at Parsons School of Design in New York City. Selection criteria will be communicated once you have started the online application process.

Business Projects

Combining academic knowledge with practical, real-life business challenges is key to the future success of our students.

Therefore, the MSc in Luxury Management & Marketing program includes business projects for a sponsor company and in-company internships.

The Business Project is a key module of the Shanghai experience. Students will work for a company in China on a real project.

http://graduate.em-lyon.com/en/MSc-in-Luxury-Management-Marketing/Program/business-projects

Gain academic knowledge AND work experience

The internship (4 to 6 months) is a great opportunity to put your academic knowledge to the test, and acquire tangible experience within the industry. The school will give you all the support and tools you need to find the right internship for you.

A recent emlyon business school placement survey shows that companies such as Audemars Piguet, Christian Dior Couture, Hermès, Infiniti Europe, Lancel, Sheraton Hotel, Van Cleef and Chanel are some of the top internship and employment providers. Alumni are primarily working in the following industry segments: management consulting in luxury business, fashion and leather goods, automotive, watches and jewellery and the top 3 job positions are project manager, product specialist and consultant.

International Experience

As the global luxury market’s centre of gravity shifts from the West to the East, from Europe to Asia, so do the business challenges luxury companies face on a daily basis. To successfully develop a career in this industry, it is therefore vital for future managers to establish a thorough understanding of how customer expectations and cultural norms influence the brand strategies that are the basis of success for all luxury companies. The MSc in Luxury Management & Marketingresponds to this need, by offering you a true multi-campus, multi-national experience to teach you how to navigate these different business environments.

By studying in three distinct locations, you will develop both a broad view of the global luxury industry as a whole, acquire the specialist knowledge required for success in this industry, learn how to navigate the specifics of these different business markets successfully, and in addition build the foundations for the intercultural competencies that working in a global industry requires.

Turn Your Ambition Into Achievement

Students of the MSc in Luxury Management & Marketing program all share a strong desire to learn and work in an international and high-quality environment. This passion is mirrored in a program designed to develop those skills that will be most useful for the student's career development, as well as to provide each student with the support necessary to obtain their internship and jobs.

The Careers Services Department provides continual support in identifying career goals and developing action plans to achieve them. With various workshops, tools, and one-on-one time with the Career Services Consultants, you further develop strengths and identify possible areas of improvement while building a resume fit for the global business world. Students have access to Company visits, Expert Panels and a Luxury Week in Shanghai where they are given the opportunity to meet emlyon business school partners, permitting them to exchange with real business representatives and further develop their network from the start of the program. With these advantages, students have a stronger resume, a broader network and the necessary resources it takes to enter the international luxury job market.

Admissions

Selecting the right student is about more than just test scores. At emlyon business school we take an applicant's entire potential into account. Elements like motivation to pursue the MSc in Luxury Management & Marketing, your background and career ambitions weigh just as heavily in our selection procedure.

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Design Innovation and Brand Management are the commercial powerhouses of all global organisations. These need to be understood and applied to the fast-growing business and luxury markets worldwide. This course will help you become an innovator, attracting design savvy and communication conscious entrepreneurs.

This course will enable you to apply contemporary management and design thinking in a professional context, helping you compete in the growing global markets using your creativity, strategy and management theory.

The key to successful brand development is an understanding of business strategy in relation to design thinking models and a diverse and inquisitive mind as to the relationships involved in incremental or radical innovation. Branding connects to the consumer through a range of tools; identity, experience, advertising and manipulation, while design innovation is more about new thinking processes, new associations/relationships between functionality and aesthetics and new technologies.

Learn about these fascinating contemporary areas and gain relevant professional skills, preparing you for success in your career.

Course detail

Students study luxury design, design innovation and its relationship to the experience of creative management through brand strategies. This is then applied creatively to a range of live industry projects. Through carefully designed modules you will explore a range of evolutionary and revolutionary processes that build a professional understanding of current global environments.

As well as this critical industry knowledge, you will also:

• Have the unique opportunity to collaborate across other post graduate courses delivered in the London School of Film Media and Design and the London School of Music

• gain specialist skills and knowledge in your course

• gain insight and professional practice from working alongside students from the other courses, replicating collaborative industry practices

• explore a range of evolutionary and revolutionary processes to build a professional understanding of today's competitive global environments related to design, innovation processes and the management of brands

• develop your own project driven by your new knowledge: the culmination of your Masters experience

• apply management and design thinking to support organisations to compete in the growing global markets combining creativity, strategy and management and visual language as communication powerful tools

• learn to research, apply and present/pitch design innovation and branding campaigns with mentored design partnerships or teams on industry set briefs.

Modules

• Research for the Creative Industries
• Communication Management
• Communication Application
• Innovation
• Professionalisation
• Internship or Industry Mentored Brief
• Master's Project or Dissertation

Jobs and placements

The Professionalisation module is an immersive module that covers the key professional creative and technical skills that anchor industry.

Through seminars and practical workshops you will:

• explore the working life of a professional

• gain a better understanding of industry narratives

• understand historical approaches used within the field of advertising, branding and communications.

The Internship or Industry Mentored Brief is an important module and an integral element of the MA Luxury Design Innovation and Brand Management. This is a module designed to develop the experience of design, branding and communication through experience in industry or doing a professional live mentored brief, with one of our mentors.

The University of West London has its own 'W5 Productions' which will support appropriately-skilled students find relevant work placements or an industry mentored brief in the creative industries.

Career and study progression

The MA Luxury Design Innovation and Brand Management develops graduate attributes that prepare you for a range of possible careers, depending on your interests and talents.These include:

• Brand and design managers

• Marketers

• Client account handlers

• Project managers

• Creative directors

• Senior designers

• Design team leaders

• Art directors

• Advertising managers

• Account planners

• Strategic thinkers

• Communication Consultants

• Content creators and managers

• Client account executives

The UK attracts many global brands, setting up flagship stores to attract domestic and overseas visitors to private retail locations. Retailers continue to look to enter new markets in potential higher growth regions, seeking to improve their existing operational performance in these markets to achieve sustained growth. This course has been designed to lead to employment and is targeted towards students whose career developments and interests lie within this field and the growth sector of the Design and Fashion Industries.

How to apply

Click the following link for information on how to apply to this course.

Scholarships and bursaries

Information about scholarships and bursaries can be found here.

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