Masters Degrees (Experiential Marketing)

This course focuses on events marketing, defined as the use of events for marketing purposes – and, as a conversion course, it is ideal for graduates who would like to change subjects or career direction. Read more

Today’s customers are more knowledgeable than ever before, demanding wider variety and better quality in products and services. Read more

Designed for graduates and practising managers already familiar with basic marketing concepts, our MSc builds on your existing skills to help you develop an advanced understanding of integrated marketing communications within a strategic marketing context and managerial framework. Read more

Explore issues at the forefront of strategic event marketing trends on this varied, engaging course. Examine different approaches to successful event marketing. Read more

On this course, you'll focus on the marketing of events, as well as on experiential marketing — the usage of events as a marketing approach. Read more

International faculty at Rotterdam School of Management, Erasmus University teaching students on the MSc in Marketing Management programme are able to demonstrate marketing strategies and tactics that influence business decisions. Read more

This course enables entry onto the MSc Marketing Management if you did not gain a first or second class honours at degree level (or equivalent). Read more

The importance of marketing communication in delivering clear, consistent and competitive messages about an organisation and its products is crucial to organisational success. Read more

Our integration of leading empirical and theoretical marketing and consumer research enables you to develop cutting edge insights into marketing and customer issues that lead to defendable decisions and innovation solutions. Read more

The MSc Marketing with Advanced Practice is an academically challenging and strategically relevant programme in advanced marketing study, with a particular emphasis on entrepreneurship. Read more

The International Marketing Programme is designed as a specialist course for those who want to build on a previous business and marketing degree and study Marketing at an advanced level. Read more

The Msc Marketing Programme is designed for non-business graduates who want to pursue a career in this area. The Programme reflects the dynamic and technologically innovative nature of contemporary marketing, spanning private, public and third sectors. Read more

The MSc Marketing Management course is aimed at graduates and practitioners who desire to enhance their knowledge and understanding of a range of current marketing thinking and techniques, to support and enhance careers within the profession. Read more

Communication and connection are essential to the success of any luxury brand. Consumer behaviours are becoming ever more complex as people become more discerning and demanding of their products. Read more