We have designed this online course to meet the learning needs of managers and professionals working in the events industry. It is also suitable if you have a first degree in an unrelated subject and want to specialise in events management.
You will advance your expertise in the strategic planning and management of large and complex events. Your knowledge will be honed by studying the management of worldwide events, ensuring you will be able to address the many industry changes and difficult challenges facing today's events managers.
Our Virtual Learning Environment will provide access to all the support and resources you will need, so you will be able to study at your own pace and from wherever you are in the world. To help you fit your studies around work and personal commitments, you will study one module each semester.
Modules are taught on a rolling basis, with new and existing students learning together and from each other, sharing their experience and knowledge via our Virtual Learning Environment.
The University has been given a five-star rating for our academic work in Hospitality & Leisure Management by QS, the international higher education benchmarking agency.
TEACHING AND LEARNING
This course is delivered by online learning and teaching methods focus on online materials. However, there is variety and diversity in the teaching methods deployed as they match the aims and learning outcomes of each module.
An online induction programme is provided in the first week of the course to ensure you are fully equipped to operate effectively throughout your studies. You will be supported by e-tutors and the distance learning team including administrative and course leader support.
A range of materials are provided to support your learning and include a programme specification, student and module handbooks and online learning tools. These include online and audio recorded lectures, PowerPoint presentations, directed reading in preparation for lectures, online journals and reports, online individual and group tutoring via web cam, and chat rooms for students and staff.
Here's what you'll need
To study this course you will need to use Windows, Mac OS or an i-Pad. If you're working on a PC, laptop or Mac you will require a 56k modem or higher with soundcard and speakers. Windows users will need version 7, XP or Vista and have access to Firefox, Chrome or Microsoft Internet Explorer. Mac users will need the OS X or higher version and access to Apple Safari, while if you intend to study via an iPad it will need to be the iOS 5.1 or a latest version.
The UK Centre for Events Management is the world's leading provider of events education, consultancy and research. Our specialist team draws together academics and events professionals who have designed and developed cutting-edge courses that are informed by industry and research.
Our staff are engaged in research and consultancy work, publishing their findings in textbooks and journals of international standing.
UKCEM is recognised as a Centre of Excellence for Events Management by the National Skills Academy for Sport and Active Leisure. Our courses are also accredited by the Institute of Hospitality and are recognised by the National Outdoor Events Associated, the British Hospitality Association and by EUROCHRIE.
Core modules
Core modules
Core modules
You will be equipped for a wide variety of senior management and strategic planning positions within the events industry in the UK and overseas. Former students now hold jobs in senior roles in conferencing and events.
This course is a conversion course, it is ideal for graduates who would like to change subjects or career direction.
This course focuses on events marketing, defined as the use of events for marketing purposes. In a competitive marketing environment, organisations are now marketing through events, whereby events are used as an integral part of the marketing communications mix. The event is not the end itself, but a means to achieve a product’s or brand’s marketing objectives. Events marketing is, thus, part of the experiential marketing domain, defined as the strategy of achieving marketing objectives through personal experiences which allow customers to engage and interact with brands, products, and services.
You'll learn about the most recent developments in a range of critical areas of events marketing such as sponsorship/branding, new media campaigns (guerrilla and ambush), PR stunts and virtual events. All aspects of marketing communications are discussed to enable you to prepare an integrated events marketing communications plan. You'll start the course by developing a sound understanding of management principles and the events industry; understand the strategic, finance and organisational context in which organisations operate. This will help you come up with events marketing solutions that satisfy the organisation’s marketing communication briefs.
A number of specialist knowledge areas are covered, including a comprehensive overview of marketing and the migration towards the integrated management of marketing communications. As an academically-driven course, you'll learn to evaluate a range of theories and models for events marketing.
You will be given the opportunity to undertake a placement or an option which directly provides insight into the operation or management of event marketing.
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This course enables entry onto the MSc Marketing Management if you did not gain a first or second class honours at degree level (or equivalent). It will add to your existing skills and knowledge providing you with enhanced understanding and abilities which will prepare you for Masters courses.
The MSc Marketing Management course is aimed at graduates and practitioners who desire to enhance their knowledge and understanding of a range of current marketing thinking and techniques, to support and enhance careers within the profession. In the context of a highly dynamic environment where a complexity of factors, particularly technology and innovation, creates significant impact on marketing strategies, management, systems and functions, the programme seeks to develop key marketing skills which will support both entrepreneurial self-development and employment, and also meet the requirements of managers operating at a senior level. In order to provide students with maximum opportunity, where appropriate live case studies will form part or all of the assessment process, involving interaction with local business.
By the end of the programme students will have acquired high-level knowledge and understanding of marketing concepts and principles, theoretical and business tools and frameworks and applied analysis. The MSc Marketing Management syllabus covers both strategic and operational perspectives and places emphasis upon the practical use of the knowledge gained via the employment of both live and simulated case material
Students will develop enhanced key skills in the identification and anticipation of current and future marketing needs in given contexts, formulating and managing research, in presentation skills, problem-solving and organising, managing group-based projects, information gathering and exchange, team working and leadership.
For graduates who are already in employment, the programme will enhance their academic and professional skills and understanding, thus enabling them to accelerate their careers within the organisation or, alternatively, seek employment in another organisation at a higher level.
If you undertake the full time MSc Marketing Management you are entitled to become affiliate members of the CIM during your time at the University of Wolverhampton and by doing so will attract a number of additional benefits.
At, or towards the end of the programme, you may wish to fully enrol with the Chartered Institute of Marketing and add a Professional qualification to your Masters award by taking and passing the remaining examinations for the Diploma in Professional Marketing. This would incur extra charges payable to the CIM.
The content of certain modules are aligned to the syllabus of the Professional Body, The Chartered Institute of Marketing, and successful candidates who pass the MSc Marketing gain exemption from one of the three CIM Diploma in Professional Marketing modules. The course is designed so that successful MSc Marketing students can register as Associate Students of the Professional Body and for a separate fee (payable directly) have the option of sitting the remaining Chartered Institute of Marketing Diploma examinations based upon the knowledge gained from the course plus appropriate extra study. It is recommended that students who wish to avail themselves of this option should first discuss this with the Course Leader.
The International Marketing Programme is designed as a specialist course for those who want to build on a previous business and marketing degree and study Marketing at an advanced level. It’s also appropriate for recent business graduates or established executives who are seeking either to acquire new skills or supplement the skills they have developed in a practical context.
The programme allows you to develop advanced-level academic expertise in international marketing. You’ll gain the technical and personal skills to operate across a range of dynamic and competitive international environments.
The course features a wide choice of elective subjects; many include international dimensions, reflecting the current diversity in global marketing practice. The course has many value added features including but not limited to:
Our students are truly international with representations from all parts of the globe which further enhances the learning experience.
You’ll study seven compulsory and four optional choice classes.
Teaching methods include case studies, simulations, seminars, presentations, team work, problem-solving exercises, and ‘hands-on’ real-life business projects.
The teaching methods are designed to facilitate integration of the theoretical and practical aspects of the programme and to encourage interaction among students. All modules require a high level of student participation in class.
For many students our dynamic programme (organised early in the first semester to enhance the development of leadership, teamwork and cross cultural skills) provides many memorable experiences.
The programme is organised in conjunction with independent specialists and provides the ideal chance to network with your colleagues and develop key management skills.
Our Department of Marketing is one of the oldest, largest and best marketing departments in Europe. We’ve an international reputation for the quality of teaching and research. Our staff also as advisors to private and public organisations; some hold senior positions in the Chartered Institute of Marketing, the Marketing Research Society and other professional associations.
We’re affiliated with the Chartered Institute of Marketing and the Marketing Society.
Our courses are accredited by:
The course has a dedicated careers specialist for group sessions, employability seminars, individual interviews and CV compilation and continues to support graduates for a year after graduation.
Find out more about our careers service.
There is a wide range of university social activities and clubs for students. The Marketing department organises its own events in addition to the programme run by the International office of the University. These include:famous student ceilidh in October with Scottish country dancing, the Marketing Works Grand Finale and Gala Dinner in June, sporting competitions and events; students also sometimes organise an end of programme celebration themselves.
A comprehensive support package is provided to enhance students' learning and to ensure maximum student benefit during their period of study. This includes, but is not limited to:
Students are also asked each year to evaluate the perceived value of both the quality of the teaching and the associated support package to ensure that the highest of standards are maintained.
The taught component of the course will be covered in semester 1 and 2. Both of these semesters will run for 12 weeks. At MSc level the dissertation is taken during the summer term.
The Learning and Teaching methods will vary between courses. These will include:
Assessment methods vary between core and elective classes. Assessment for core classes is a combination of examinations worth 60% and assignments worth 40%. Elective classes have no examinations and are assessed in a variety of ways using essay/report based assignments worth 100%.
Where are they now?
Our Masters is recognised globally for its excellence and graduates develop careers in marketing and related employment all over the world. A very small selection of job titles and employers is represented in the following examples*
Job titles include:
Employers include:
*Based on the results of the national Destinations of Leavers from Higher Education Survey (2014/15 and 2013/14).
The Msc Marketing Programme is designed for non-business graduates who want to pursue a career in this area.
The Programme reflects the dynamic and technologically innovative nature of contemporary marketing, spanning private, public and third sectors.
You’ll gain a sound knowledge of the principles of marketing. Most importantly, you’ll develop an understanding of consumer behaviour in relation to individuals and organisations. We’ll also ensure that you gain the technical and personal skills necessary to pursue your future career.
The programme features a wide choice of elective subjects. These reflect the current diversity in contemporary marketing practice.
The course has many value added features including but not limited to:
Our students are truly international with representations from all parts of the globe which further enhances the learning experience.
You’ll study seven compulsory and four optional choice classes.
Teaching methods include case studies, simulations, seminars, presentations, team work, problem-solving exercises, and ‘hands-on’ real-life business projects.
The teaching methods are designed to facilitate integration of the theoretical and practical aspects of the programme and encourage interaction among students. All modules require a high level of student participation in class and independent study.
For many students our dynamic programme (organised early in the first semester to enhance the development of leadership, teamwork and cross cultural skills) provides many memorable experiences.
The programme is organised in conjunction with independent specialists and provides the ideal chance to network with your colleagues and develop key management skills.
Our Department of Marketing is one of the oldest, largest and best marketing departments in Europe. We’ve an international reputation for the quality of teaching and research. Our staff also as advisors to private and public organisations; some hold senior positions in the Chartered Institute of Marketing, the Marketing Research Society and other professional associations.
We’re affiliated with the Chartered Institute of Marketing and the Marketing Society.
Our courses are accredited by:
There is a wide range of university social activities and clubs for students. The Marketing department organises its own events in addition to the programme run by the International office of the University. These include:famous student ceilidh in October with Scottish country dancing, the Marketing Works Grand Finale and Gala Dinner in June, sporting competitions and events; students also sometimes organise an end of programme celebration themselves.
A comprehensive support package is provided to enhance students' learning and to ensure maximum student benefit during their period of study. This includes, but is not limited to:
Students are also asked each year to evaluate the perceived value of both the quality of the teaching and the associated support package to ensure that the highest of standards are maintained.
The taught component of the course will be covered in semester 1 and 2. Both of these semesters will run for 12 weeks. At MSc level the dissertation is taken during the summer term.
The Learning and Teaching methods will vary between courses. These will include:
Assessment methods vary between core and elective classes. Assessment for core classes is a combination of examinations worth 60% and assignments worth 40%. Elective classes have no examinations and are assessed in a variety of ways using essay/report based assignments worth 100%.
Where are they now?
Our Masters is recognised globally for its excellence and graduates develop careers in marketing and related employment all over the world. A very small selection of job titles and employers is represented in the following examples*.
Some graduates choose to continue studying for a PhD.
Job titles include:
Employers include:
*Based on the results of the National Destinations of Leavers from Higher Education Survey (2010/11 and 2011/12).
Many events now have an international focus and are organised across cultural, economic and geographical boundaries. Providing a sound theoretical underpinning of the cultural, political, ethical and economic aspects of the sector, this course will develop the practical and strategic knowledge required to run international events effectively.
Guest speakers from industry will share their expertise and insights through a series of lectures. These events, combined with case studies and field trips, will keep the course contemporary and industry focused.
Studying alongside UK and overseas students on the course will inspire your learning. You will be encouraged to share your experiences and trade cultural insights with your peers, helping you to refine your understanding of events management across the world so you can excel in your career.
This course is suitable if you want to enter at managerial level or want to add an international dimension to your professional expertise.
The University has been given a five-star rating for our academic work in Hospitality & Leisure Management by QS, the international higher education benchmarking agency.
For Students from outside the EU who want to improve their English and academic skills we offer a combined masters course with the MSc International Events Management. If you have an IELTS score of 5.0 or 5.5 you can study for two semesters before starting your postgraduate degree. As you will be given one unconditional offer you will not normally need to renew your visa. Find out more about our International Masters.
The UK Centre for Events Management is a world leading provider of events education, consultancy and research. Our specialist team draws together academics and events professionals who have designed and developed cutting-edge courses that are informed by industry and research.
The Centre and staff are members of many key professional associations in the events related fields and are engaged in research and consultancy work, publishing their findings in textbooks and journals of international standing.
You will also be given the opportunity to attend guest lectures and encouraged, where possible, to take up a range of volunteer opportunities to provide you with additional experience and strong industry contacts. Students in the past have volunteered at the IIFA awards, the Grand National and more locally the Bradford Film Festival.
UKCEM is recognised as a Centre of Excellence for Events Management by the National Skills Academy for Sport and Active Leisure. Our courses are accredited by the Institute of Hospitality and are recognised by the National Outdoor Events Associated, the British Hospitality Association and by EuroCHRIE.
modules
Core modules
Option modules
Core modules
Option modules
These modules are subject to student numbers. The course team will usually assign you to a module during your course induction.
Whether organising high-profile annual events or exclusive one-off occasions, you will have the skills and knowledge to be successful in a variety of roles. This diverse industry offers employment opportunities in film and theatre, music and media, sport, conferencing, in the public sector or with charities. Some of our students have started their own events businesses while others have moved into academia and research.
The MSc Marketing Management course is aimed at graduates and practitioners who desire to enhance their knowledge and understanding of a range of current marketing thinking and techniques, to support and enhance careers within the profession. In the context of a highly dynamic environment where a complexity of factors, particularly technology and innovation, creates significant impact on marketing strategies, management, systems and functions, the programme seeks to develop key marketing skills which will support both entrepreneurial self-development and employment, and also meet the requirements of managers operating at a senior level. In order to provide students with maximum opportunity, where appropriate live case studies will form part or all of the assessment process, involving interaction with local business.
By the end of the programme students will have acquired high-level knowledge and understanding of marketing concepts and principles, theoretical and business tools and frameworks and applied analysis. The MSc Marketing Management syllabus covers both strategic and operational perspectives and places emphasis upon the practical use of the knowledge gained via the employment of both live and simulated case material.
Students will develop enhanced key skills in the identification and anticipation of current and future marketing needs in given contexts, formulating and managing research, in presentation skills, problem-solving and organising, managing group-based projects, information gathering and exchange, team working and leadership.
For graduates who are already in employment, the programme will enhance their academic and professional skills and understanding, thus enabling them to accelerate their careers within the organisation or, alternatively, seek employment in another organisation at a higher level.
If you undertake the full time MSc Marketing Management you are entitled to become affiliate members of the CIM during your time at the University of Wolverhampton and by doing so will attract a number of additional benefits.
At, or towards the end of the programme, you may wish to fully enrol with the Chartered Institute of Marketing and add a Professional qualification to your Masters award by taking and passing the remaining examinations for the Diploma in Professional Marketing. This would incur extra charges payable to the CIM.
There are a range of opportunities for you to engage in whilst studying your postgraduate course which are designed to enhance your employability. These include guest lectures, live case studies and a range of placement opportunities. The University of Wolverhampton Business School is a major contributor to the local provision and management of the Government-sponsored Business Support schemes, some of which place graduates, selected via a formal interview process, to assist SMEs on supervised projects. The Department of Marketing and Enterprise is a major participant in this scheme and MSc Marketing graduates who have demonstrated a high standard of educational achievement upon graduation are encouraged to apply for such opportunities. Additionally, the University facilitates a range of employment opportunities via its Careers and Employment Services.
The content of certain modules are aligned to the syllabus of the Professional Body, The Chartered Institute of Marketing, and successful candidates who pass the MSc Marketing Management, gain exemption from one of the three CIM Diploma in Professional Marketing modules. The course is designed so that successful MSc Marketing Management students can register as Associate Students of the Professional Body and for a separate fee (payable directly) have the option of sitting the remaining Chartered Institute of Marketing Diploma examinations based upon the knowledge gained from the course plus appropriate extra study. It is recommended that students who wish to avail themselves of this option should first discuss this with the Course Leader.
Solent’s MSc Marketing will help prepare you for a leadership role in the contemporary world of marketing. You’ll build skills in strategic planning, service delivery and customer relationships with a focus on content marketing in a global context.
The marketing industry is fast-moving, dynamic - it must respond and adapt to changing customer needs. Digital story-telling is becoming more and more central for brands. Social and mobile channels offer many opportunities for content and engagement. They deliver detailed analytics to help practitioners develop and evaluate marketing plans. The course explores the relationship between paid, owned, earned, and shared media, as well as the traditional marketing roles in an increasingly agile world.
Graduates with creative and digital skills can tap into and help drive the importance of content. Predicted trends include the central importance of mobile, the need for content - in particular, visual and user-generated content - and the growth of social channels. All driven by the visualisation of ‘big data’.
As a student on this course, you’ll have the opportunity to work within Solent Creatives, Solent’s in-house agency. Here, you’ll work on live client briefs to build relevant industry experience. You’ll also be encouraged to collaborate with students on related courses through shared units.
This course will help prepare you for leadership roles in a marketing environment. Graduates could pursue roles such as account executive, marketing executive, market researcher, communications coordinator, media buyer and creative leader.
This course is well-suited to those who wish to further delve into the specifics of marketing with a focus on content and strategy. Candidates should have a relevant honours degree and should expect to attend an interview.
Year one
Teaching period one:
Teaching period two:
Teaching period three:
We provide a stimulating learning environment and access to state-of-the-art resources to help you make the most of your time with us. Flexible spaces, Wi-Fi facilities and learning zones all contribute to our lively and contemporary study environment at Solent.
This course will help prepare you for leadership roles in a marketing environment. Graduates could pursue roles such as account executive, marketing executive, market researcher, communications coordinator, media buyer and creative leader.
Students participate in live client briefs in most units. For the Professional Practice unit, students must undertake a work placement or freelance project. Students who are in work while taking the course have the opportunity to adapt the topic of their assignments in several units to suit the needs of their employers.
Previous students on Solent’s marketing courses have benefitted from talks by guest speakers from Google, M&C Saatchi, Mathy & Fran, and Campbell Rowley during the Professional Practice unit.
For the Professional Practice unit, students must undertake a placement, project or other experiential learning opportunities as part of a reflective assessment. This must have a focus on industry analysis and personal development planning. The nature and duration of the project is negotiated with the course leader.
The MSc Tourism Marketing Management Programme offers a complete introduction to marketing management within the international tourism industry and prepares you with the knowledge and skills demanded by leading organisations worldwide. It reflects the dynamic and technologically innovative nature of contemporary marketing and you’ll gain insights into the technical and personal skills necessary to pursue a future career in tourism.
Students in this programme come from a variety of academic backgrounds, with first degrees as diverse as physics and philosophy, and they always contribute a spectrum of perspectives, as befits a world leading masters programme. Undergraduate studies in Tourism or Hospitality are not a prerequisite of this programme.
You’ll study seven compulsory and four optional choice classes.
The course features a wide choice of elective subjects; many include international dimensions, reflecting the current diversity in global marketing practice. The course has many value added features including but not limited to:
Our students are truly international with representations from all parts of the globe which further enhances the learning experience.
This is organised early in the first semester to enhance the development of leadership, teamwork and cross cultural skills. For many students, our dynamic programme provides many memorable experiences. The programme is organised in conjunction with independent specialists and provides the ideal chance to network with your colleagues and develop key management skills.
Our Department of Marketing is one of the oldest, largest and best marketing departments in Europe. We’ve an international reputation for the quality of teaching and research. Our staff also as advisors to private and public organisations; some hold senior positions in the Chartered Institute of Marketing, the Marketing Research Society and other professional associations.
We’re affiliated with the Chartered Institute of Marketing and the Marketing Society.
Our courses are accredited by:
The course has a dedicated careers specialist for group sessions, employability seminars, individual interviews and CV compilation and continues to support graduates for a year after graduation.
Find out more about our careers service.
There is a wide range of university social activities and clubs for students. The Marketing department organises its own events in addition to the programme run by the International office of the University. These include:famous student ceilidh in October with Scottish country dancing, the Marketing Works Grand Finale and Gala Dinner in June, sporting competitions and events; students also sometimes organise an end of programme celebration themselves.
A comprehensive support package is provided to enhance students' learning and to ensure maximum student benefit during their period of study. This includes, but is not limited to:
Students are also asked each year to evaluate the perceived value of both the quality of the teaching and the associated support package to ensure that the highest of standards are maintained.
The taught component of the course will be covered in semester 1 and 2. Both of these semesters will run for 12 weeks. At MSc level the dissertation is taken during the summer term.
The Learning and Teaching methods will vary between courses. These will include:
Assessment methods vary between core and elective classes. Assessment for core classes is a combination of examinations worth 60% and assignments worth 40%. Elective classes have no examinations and are assessed in a variety of ways using essay/report based assignments worth 100%.
Edinburgh College of Art: Postgrad study in Art, Design, Architecture, Music, History of Art
