Are you looking to complement your undergraduate studies with a business-focused Masters degree that will enhance your employability? This two-year course develops skills in business and international management while also offering a pathway in marketing.
The first year is the same as MSc Business with International Management. You’ll then undertake a second year that develops the ‘Marketing’ pathway. Specialist modules will cover advertising and marketing communications strategy as well as interactive and relationship marketing.
You’ll develop your research skills through a Masters dissertation or an investigative consultancy project related to an issue faced by a real client. You’ll also explore contemporary issues in management research.
There is no requirement to have studied business, international management or marketing at undergraduate level.
The course is covered by the prestigious AACSB accreditation for Newcastle Business School, which was ‘Business School of the Year’ at The Times Higher Education Awards 2015.
Learn From The Best
Newcastle Business School has a global reputation for delivering some of the best business management education in the UK. We are part of an elite group of less than 1% of business schools worldwide with double accreditation from the Association to Advance Collegiate Schools of Business (AACSB) in business and accounting.
Our staff are actively pushing at the frontiers of knowledge and generating new concepts and insights. Over 40% of our publication outputs and 60% of our impact case studies have been assessed as internationally excellent or world leading. The quality of our research, teaching and engagement with business were among the factors that led to Newcastle Business School being named ‘Business School of the Year’ at the Times Higher Education Awards 2015.
Teaching And Assessment
Your tutors will use a variety of teaching methods including lectures, seminars and workshops. As this is a Masters course there is a major element of independent learning and self-motivated reflection.
Teaching is backed up by a well-designed support system that helps ensure a successful learning journey. We make sure that extensive feedback, from both tutors and peers, is built into the course.
Our assessment strategy is based on our understanding that everyone has different needs, strengths and enthusiasms. Assessment is based on course work and our methods will include essays, reports, group work, presentations, and the master’s dissertation or consultancy project.
Learning Environment
Newcastle Business School provides first-class teaching in a world-class environment. From social spaces and hub areas to lecture theatres and exhibition spaces, our facilities are exceptional. The University’s library was ranked #2 in the UK in the Times Higher Education Student Experience Survey for 2015.
The University has also invested heavily in IT labs and facilities. You’ll use software such as ARIS Express Business Process Modelling, various SAS applications, Microsoft Project, specialist decision-making software, and Google Analytics.
Technology Enhanced Learning (TEL) is embedded throughout the course with tools such as the ‘Blackboard’ eLearning Portal and electronic reading lists that will guide your preparation for seminars and independent research. Our use of lecture capture software will help you revise challenging material.
There will be plenty of opportunities to put your learning into practice. The Student Engagement Centre promotes all types of experiential learning including volunteering, internships and placements. The Business Clinic enables our students to participate in a ‘consultancy firm’ to provide advice for our region’s businesses.
Research-Rich Learning
As a Masters student you’ll develop your research skills to a new and higher level. Your research supervisor will help you submit a proposal for your Masters dissertation or consultancy project and then discuss its development through to completion in the final semester.
If you decide on a Masters consultancy project, rather than a dissertation, you’ll still undertake primary and desk research. Through your reading, reflection and research, you’ll be expected to show a deep understanding of the issues that are involved in the client brief.
Throughout your course you’ll be an active participant in the ongoing research agenda that’s at the heart of Newcastle Business School. With conferences and research events regularly taking place, and with staff discussing their own research as it relates to the topics you’ll study, there’s a strong emphasis on engaging in up-to-date enquiry-based learning.
Give Your Career An Edge
The course includes two modules that are focused on developing global management competencies. Topics during these modules include emotional intelligence, cultural awareness and the ability to work in diverse groups and teams, as well as project management and decision making.
A further module, ‘Academic and Professional Development’, has a specific focus on self-development. It includes formal sessions with our Careers and Employment Service which offers a range of workshops, one-to-one advice, and networking opportunities.
The option of a Masters consultancy project, as an alternative to the traditional dissertation, can be an excellent vehicle for broadening your experience and building your track record.
In the second year of the course you’ll be extending your knowledge of marketing through specialist modules whose titles are ‘Advertising and Marketing Communications Strategy’ and ‘Advanced Interactive and Relationship Marketing’. You’ll also study a further module ‘Contemporary Issues in Management Research’.
A Masters course that takes two years, instead of just one, will carry particular weight with employers. They’ll understand that you’ll have a deeper understanding of topics as well as more experience.
The course fees are split evenly between year 1 and year 2. In addition, while you can only work twenty hours per week during term time, you can use the extra vacation periods to travel or work full time and help fund your time in the UK.
Your Future
Our graduates typically go into professional and graduate management positions and, by the end of the course, you’ll be well-equipped to follow them. Your knowledge and skills, including your specialisms in international management and marketing, will help you turn good businesses into great ones.
Some employers require completion of a two-year Masters and this course will meet their requirement.
If you decide to start up your own business, it’s good to know that the combined turnover of our graduates’ start-up companies is higher than that of any other UK university.
The course could also lead you to a postgraduate research degree such as an MPhil, PhD and Professional Doctorate.
Whatever you decide to do, you will have the transferable skills that employers expect from a Masters graduate from Northumbria University. These include the ability to tackle complex issues through conceptualisation and undertaking research, the ability to contribute to new processes and knowledge, and the ability to formulate balanced judgements when considering incomplete or ambiguous data.
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