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  • Study Type

    Full time available

  • Subject Areas

    Business & Management

  • Start Date

    September

  • Course Duration

    1 year 3 months full time (45 weeks across a four-term model)

  • Course Type

    MA

  • Course Fees

    Home/EU Fee £8,500 International Fee £17,920

  • Last Updated

    17 November 2016

Course content

Introduction

By combining cutting edge thinking with practical project work, MA Advertising will enable you to develop the essential skills and experience to succeed within this dynamic and challenging industry.

You'll be encouraged to develop your own creativity, produce creatively persuasive advertising work and gain an in-depth critical insight into advertising and its role in shaping society and culture.

Course content

MA Advertising combines cutting edge thinking with practical project work, enabling you to develop the intellectual abilities and gain the relevant experience needed to succeed within this dynamic and challenging industry.

This blend of academic rigor with practical experience is designed to give you in-depth critical insight into advertising and improve your understanding of the impact the media, society and culture has on individuals and organisations and in turn the role advertising plays in shaping society and culture.

MA Advertising fosters an enquiring and analytical approach to the study and practice of advertising and you’ll develop your intellectual, imaginative, creative and aesthetic skills and improve your personal professionalism and independence of judgment. You will address the nature of consumer behaviour and psychology including the role of persuasion and influence and critically assess methods for researching and measuring them. You will be encouraged to develop your own creativity and produce high quality and creatively persuasive advertising work.

You will explore your practice in ‘creative laboratory’ conditions, productive dialogue with theory and through critically supportive engagement with tutors and your peers. Your learning will be inspired and supported by an expert community of experienced academics, external specialists and practitioners from the highest levels of the industry.

Benefit from being immersed in the vibrant energy and creative community of London College of Communication; from photography exhibitions to film screenings, animation shows to interactive design installations, and masterclasses delivered by experts across the creative industries. Our emphasis on practice-based creativity and learning by doing will provide a unique and inspirational context for your own work both on the course and in your future career.

If you are interested in a career in advertising, the creative, cultural, or communication sectors, in professional research and analysis, or, more broadly, you want to become a more critical and strategic thinker, or continue your studies at doctoral level, MA Advertising is for you.

Structure

Phase One

Runs from your induction in September until January. You will take two units of study, which run in parallel: Creative Industry (40 credits) and Innovative Methods (20 credits).

Phase Two

Commences on your return in January and continues until the end of the spring term when you break for Easter. Two units running in parallel: Creative Laboratory (40 credits) and Technological Futures (20 credits).

Phase Three

Represents the culmination of your studies. Here you will engage in a self-generated research project, either through combining practice with theory or in a dissertation.

Visit the MA Advertising page on the University of the Arts London website for more details!

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