Masters Degrees (Design Management)

Do you have a keen interest in the value of creativity and design and how this can best be used as a strategic tool for organisations?

The MA Design Management course will allow you to harness the power of design and innovation in a corporate context.

Offering industry engagement in fashion management or design strategy and innovation, you will develop transferrable design knowledge that will enable you to recognise the value of design and provide effective leadership and management within this sector. You will also have the opportunity to undertake a series of collaborative projects with third parties or organisations currently working within this industry.

On completion of this course you will leave with an in-depth understanding of how design can contribute to leadership, sustainability and business or social innovation, in addition to possessing the necessary skills to build and manage organisational growth through the development and launch of new products, services and brands.

Learn From The Best

Our academic team is made up of research-active experts with extensive knowledge of the design industry. This knowledge is integrated into all aspects of their teaching to ensure that all content within this course is relevant to the workplace and current and emerging trends.

All staff within this department have a strong commitment to developing your skills and knowledge by developing your critical thinking and your ability to apply your skills to complex real-world problems.

They will be there to support you through every step of your course, ensuring you leave with confidence and full understanding of all aspects of this dynamic industry.

In addition to our teaching staff, you will also have access to specialist communities of practice that will provide the foundation for your learning journey through research networks and cross-organisational collaboration. These communities will provide industry engagement in design strategy and innovation or fashion management.

Teaching And Assessment

The MA Design Management course incorporates learning through investigation and the application of design methods in a business context.

The theory-based aspect of the course covers essential elements such as creative thinking, intellectual property, inter-cultural communication, research principles, reflective practice, contemporary influences and commercialisation.

These contextual modules provide the perfect foundation for the remainder of your degree, which develop your understanding the field of design management.

Teaching is delivered via a mix of lectures, seminars and tutorials, which are assessed by coursework and design projects. You will also have the opportunity to participate in collaborative projects and, where possible, field trips to allow you to put your skills into practise in a real-world context.

Upon completion of the taught modules, you will undertake research report under the supervision of your dedicated tutor who will provide advice and guidance at all stages.

Module Overview

DE7001 - Design Thinking (Core, 30 Credits)

DE7002 - Design Process (Core, 30 Credits)

DE7003 - Project / Thesis (Optional, 60 Credits)

DE7003 - Project / Thesis (Core, 60 Credits)

DE7006 - Design Management 1: Articulating Design Value (Core, 30 Credits)

DE7007 - Design Management 2: Strategy (Core, 30 Credits)

EF0126 - E.S.A.P. in FADSS Level 7 (Optional, 0 Credits)

Learning Environment

This course is delivered at the Northumbria School of Design, which is located at City Campus East – a dedicated learning space that is located within Newcastle city centre.

Throughout the duration of your course you will have access to state-of-the-art facilities such as our University library – which is ranked in the top three in the UK – and well equipped working space, The Hub, which is open 24 hours a day, seven days a week.

Your learning experience will be enhanced though the use of technology and learning materials such as module guides, assessment information, lecture presentation slides and reading lists will be available via our innovative e-learning platform, Blackboard. You can also access student support and other key University systems through your personal account.

Research-Rich Learning

The MA Design Management course is taught by our team of research-active academics who incorporate their individual areas of specialism into the course’s contextual modules to ensure they reflect the realities of the design industry and today’s modern working environment.

The development of your own research skills is at the core of the MA Design Management course content and you will develop research-informed methods of understanding the complexity inherent in real-world situations. These methods will enable you to make better decisions, advance the field of your practice and add new knowledge that will help you perfect your skills in your own particular discipline.

Supported by subject specialists and industry networks, you will also have the opportunity to join an expert-led community of practice in focussed on design strategy or fashion management to further enhance your learning experience.

Your Future

Once you have completed the MA Design Management course you will possess an in-depth understanding of how to harness the power of design within a corporate context. You will also be suitably qualified to take on managerial and leadership roles within the design sector.

This course will prepare you for broad range of jobs within design companies, private organisations and the public sector, in addition to specialist jobs within your chosen specialism. Completion may also enhance promotion prospects in some professions.

This course will also provide you with a strong foundation for progression to PhD studies.

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The Design Management course provides the opportunity for you to develop an advanced understanding of the practical application of design thinking and design strategy applied within an organisational, business and global context.

In the corporate world design managers oversee the development of products and services and manage the innovation process workflow. However, they also have a significant strategic role in managing the articulation of a business strategy, product and service values, requiring continuous improvement of the customer experience and often involving the management of external specialists. Additionally, they may be engaged in broader organisational development issues.

Students studying Design Management Innovation will focus on design thinking, research methods and the development of management, leadership and change management skills. In addition to operational management they will also focus on design thinking approaches to organisational change, behavioural change and transformation programmes.

The MDes Design Management Innovation draws on current Ravensbourne research. This includes rapid prototyping (an increasingly important operational aspect of the design process); business start up; team building and team dynamics; and the more strategic area of new business model development.

You will work regularly with peers from different disciplines to develop interdisciplinary skills and develop your own approach to design leadership, management and innovation. Major emphasis is placed on developing your own specialist subject in order to create original solutions to social challenges, consumer behaviour, organisational and leadership issues. You will be encouraged to engage proactively in the wide range of activities and events and in the opportunities for cross-disciplinary learning offered at Ravensbourne. Of particular importance is industry engagement through live project briefs and work placements.

Course aims

- To understand the role of design management as a business discipline balancing both leadership roles in terms of innovation, the creation of vision and future directions and management roles in terms of using specific tools, methods and techniques.
- To approach leadership, organisational and enterprise development from the perspective of design thinking and creative innovation.

Study units

Stage One: developing a knowledge base and new reference points - introduces you to a range of theories and practices in the strategic use of design and innovation, with a particular focus on the method of design thinking in the global context and how it relates to design management.

- Unit 1: Cultural and Contextual Design Studies
- Unit 2: Practical Application of Design Thinking in Design Management
- Unit 3: Managing Design in a Global Society and Economy

Stage Two: putting new learning into a professional context – develops the practical application of design thinking with a focus on innovation and industry-oriented professional practice based on design management. It also extends your innovation and leadership toolkit.

- Unit 4: Professional Practice in Management and Consulting
- Unit 5: Strategic Design and Innovation
- Unit 6: Studio Practice

Stage Three: evaluating and advancing existing knowledge

Unit 7: Major Project.

Programme Aims of the Master of Design

The Master of Design programme aims to provide the opportunity for you to develop creative thinking and innovative strategies through an advanced understanding of the practical application of design thinking and design strategy to management and organisational leadership, in order to equip you with the knowledge and skills to apply your learning in a global context. In particular, this programme aims:

- To equip you with an advanced knowledge and understanding of the contextual background to, and developments in design thinking and to reflect on that learning in order to advance your own practice and subject area and to innovate.

- To develop effective managers and leaders with effective design management skills who through creativity and global awareness are able to influence and create positive change in their organisations whether at an operational or a strategic level.

- To equip you with independent study skills that support research, practice and professional development and allow you to continue developing as life-long learners throughout their professional lives maintaining contact with emerging practice from a variety of fields.

- To provide a stimulating environment, which is supportive, flexible and collaborative and allows you to develop your potential.

- To develop a high level of professionalism and confidence to initiate and lead complex design projects involving diverse disciplines and business functions.

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Introduction

Develop high-level leadership, management, communication and analytical skills for a career in the creative and cultural industries. MA Design Management and Cultures combines academic study with creative and professional practice in a project-led curriculum that draws on a range of interdisciplinary perspectives from business and the arts.

Content

MA Design Management and Cultures combines academic study with creative and professional practice in a project-led curriculum that draws on a range of interdisciplinary perspectives from business and the arts.

The content of the MA Design Management and Cultures course reflects current knowledge, debates and issues within the discipline. Students will interrogate, through practical projects, a range of perspectives including: design research methods; design thinking for the cultural and creative industries; branding; the role of creative interventions in brand communications; trend forecasting; strategies for management of brand experiences; design for social needs and sustainability; project management; entrepreneurship and innovation; change management; and design leadership.

The course is designed to support employability and employer engagement by developing both transferable and industries specific high-level skills. There will be regular contact with industry professionals through studio and industry visits, live briefs and guest speaker and networking events.

MA Design Management and Cultures combines an understanding of management and organisation from perspectives drawn from business, the arts and humanities. The curriculum has a professional focus with a strong emphasis on the development of leadership, management, communication and analytical skills.

Structure

MA/Postgraduate Diploma Design Management and Cultures is a four term full-time programme (30 weeks for PG Dip, 45 weeks for MA). Taught within the School of Design at LCC, it is part of a suite of courses that includes MDes Service Design Innovation.

In the autumn term you will critically engage with ‘design thinking’ and concepts and theories of leadership and innovation and experiment with a range of interdisciplinary research methods.

At the start of the spring term you will take the collaborative unit, which is common to all courses at Masters level. Mid-way through the spring term you will consider how design management can bring about transformation within a global context, and explore the role of design in the creation of social, political and cultural meaning.

In the summer term you take the knowledge, skills and experience from the units studied to date on the course and synthesise these through the production of a self-directed major project and associated thesis.

Course Units:

Design Thinking, Leadership and Innovation (40 Credits)
Design Research Methods and Critical Practice (20 Credits)
Collaborative Unit (20 credits)
Global Design Futures (20 Credits)
Design and Cultural Meaning (20 Credits)
Final Major Project and Thesis (60 Credits)

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Please note that this programme is currently being reviewed.

The MA Design Management programme is an ideal course for those looking to develop and enhance their careers through an excellent understanding of the value of design and innovation. You will learn how to harness the power of creativity within business and how this can be used as a strategic tool.

Key facts

-Prepare to take on managerial roles supported by your understanding of how to harness the power of design within a corporate context
-Engage with industrial multidisciplinary projects based on real life situations
-Applicants with substantial relevant experience alone will be considered on individual merit
-Also available at our Newcastle campus
-Upon graduating, opt to join one of our Professional Pathways programmes, to further build your skills and employability with one of the UK’s leading corporate training providers, QA

What will I study?

The MA Design Management is an ideal course for designers who want to develop their career by taking on a more strategic, managerial role. It will also appeal to business graduates or managers from other sectors, who want to advance their careers by developing a greater understanding of how design can contribute to leadership, sustainability and social innovation within a business.

You will study 6 modules that work together to give you a holistic view of design strategies and ways to successfully manage the complete design process. Areas that you will cover include: Creative Thinking, NSF Intellectual Property, Intercultural Communication, Research Principles, Reflective Practice, Contemporary Influences and Commercialisation.

These highly contextual modules provide the perfect foundation for you to understand the field of Design Management, find your personal direction and provide a stepping stone to your future career.

How will I be taught and assessed?

As a MA Design Management student you will engage with industrial multidisciplinary projects based on real life situations.

Careers and further study

Upon graduation, you will be qualified to take on managerial roles supported by your understanding of how to harness the power of design within a corporate context.

Upon successfully completing your course, you may undertake further professional development and training through Professional Pathways programmes. This additional training is offered to our graduates for free, from our partner, QA and provides you with an excellent opportunity to undertake professional training at the end of your Masters from one of the UK’s leading corporate training providers, further enhancing your professional development and employability skills. Find out more about Professional Pathways and your eligibility. Find out more about the Pathways available and your eligibility - http://london.northumbria.ac.uk/why-northumbria/careers-and-employability/

Modules

All modules on this course are core.
-MA Design Project by Learning Contract (60 credits)
-Design Thinking (30 credits)
-Design Process (30 credits)
-Design Management 1 (30 credits)
-Design Management 2 (30 credits)
-ESAP in FADSS Level 7 (0 credits)

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The MA Design Management programme is an ideal course for those looking to develop and enhance their careers through an excellent understanding of the value of design and innovation. You will learn how to harness the power of creativity within business and how this can be used as a strategic tool.

Key facts

• Prepare to take on managerial roles supported by your understanding of how to harness the power of design within a corporate context
• Engage with industrial multidisciplinary projects based on real life situations
• Applicants with substantial relevant experience alone will be considered on individual merit
• Also available at our Newcastle Campus
• Upon graduating, opt to join one of a Professional Pathways programme, to further build your skills and employability with one of the UK’s leading corporate training providers, QA

What will I study?

The MA Design Management is an ideal course for designers who want to develop their career by taking on a more strategic, managerial role. It will also appeal to business graduates or managers from other sectors, who want to advance their careers by developing a greater understanding of how design can contribute to leadership, sustainability and social innovation within a business.

You will study 6 modules that work together to give you a holistic view of design strategies and ways to successfully manage the complete design process. Areas that you will cover include: Creative Thinking, NSF Intellectual Property, Intercultural Communication, Research Principles, Reflective Practice, Contemporary Influences and Commercialisation.

These highly contextual modules provide the perfect foundation for you to understand the field of Design Management, find your personal direction and provide a stepping stone to your future career.

How will I be taught and assessed?

As a MA Design Management student you will engage with industrial multidisciplinary projects based on real life situations.

Careers and further study

Upon graduation, you will be qualified to take on managerial roles supported by your understanding of how to harness the power of design within a corporate context

Upon successfully completing your course, you may undertake further professional development and training through Professional Pathways programmes. These are offered to our graduates for free, from our partner, QA.

Modules

All modules on this course are core.

MA Design Project by Learning Contract (60 credits)
Design Thinking (30 credits)
Design Process (30 credits)
Design Management 1 (30 credits)
Design Management 2 (30 credits)
ESAP in FADSS Level 7 (0 credits)

Please note that this programme is currently being reviewed.

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Summary

Design Management integrates design, innovation, technology, management and customers, and supports organisations to improve competitive advantage across economic, social, cultural and environmental factors. It is the art and science of empowering design to enhance collaboration and synergy between ‘design’ and ‘business’ to improve design effectiveness.

This programme is aimed at individuals eager to develop a career in design management and is relevant to a wide range of service and manufacturing industries. You will be encouraged to develop original and creative ideas that will allow you to negotiate and co-create with designers, marketers, financiers, lawyers and clients in the pursuit of the best design thinking. Our curriculum is based on the issues of product design, process design, services design and brand design.

Modules

Core modules: Professional and Academic Skills, Strategic Design Management and Marketing, Design Management.

Optional modules: Sustainability, Creative Thinking & Problem Solving, Digital Cultures, Entrepreneurship, Experimental Publishing, Exploring the Visual Language of Display, Global Marketing, Visual Culture.

Visit our website for further information...

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INSTITUTE FOR DESIGN INNOVATION

Entrepreneurship is the focus of this programme. You will learn about the practicalities and challenges of establishing and running your own product design/manufacturing business.
Our MSc Entrepreneurial Design Management programme opens up what shapes the entrepreneur and how entrepreneurial behaviour and skills can influence the design process.

This programme builds on the strengths of our Design Innovation programmes bringing the added dimension of supporting students to develop the skills required to take their idea from drawing board to marketplace. Through a series of individual and group projects, you will analyse and evaluate entrepreneurial behaviour and look at the contribution of this action to the success of new product ideas.

See the website http://www.lborolondon.ac.uk/study/institutes-programmes/entrepreneurial-design-management/

Programme Aims

a) To enhance design skills and knowledge through theoretical and practical application individually and in multi-disciplinary and interdisciplinary teams

b) Develop collaborative behaviour through active learning and team work, analysing and evaluating problems and responding to challenges in real time

c) To enable graduates to develop their critical thinking and insight to improve their effectiveness as designers

d) To enable graduates to develop their analytical and research skills through undertaking a substantial entrepreneurial design management and evaluation project

e) Develop an understanding of the importance of an entrepreneurial attitude in individuals and organisations

Programme Structure

To complete the MSc Entrepreneurial Design Management students must complete 8 x 15 credit modules (4 in the first semester and 4 in the second semester). Students must choose and complete 1 of the 3 optional modules to complete the MSc Entrepreneurial Design Management. All students must complete a Dissertation worth 60 credits.

ASSESSMENT

Modules are assessed by a combination of essays, group exercises, presentations and time constrained assignments. Subject to your choices, there may also be exams.

Students will be asked to produce project briefs, concept drawings, user scenarios, storyboards, project blogs and multimedia documentation.

CAREER PROSPECTS

You will be well prepared for work within companies or equipped for self-employment routes. The programme enables you to pursue a broad range of management careers in the private and public sector. In particular, we aim to enhance your career prospects and prepare you for roles in entrepreneurship and the management of small enterprises. Graduates will also have the opportunity to enhance their knowledge and career prospects further by undertaking an MRes or PhD programme.

COMPULSORY MODULES

- Identity, Culture and Communication
- Design Thinking
- Reflection and Action
- Meaning Making in Design
- Design Innovation Project
- Entrepreneurship
- Collaborative Project
- Dissertation

OPTIONAL MODULES

Choose one only:
- Strategy and Planning
- Understanding Business Failure
- Funding

Find more information on modules here http://www.lborolondon.ac.uk/study/institutes-programmes/entrepreneurial-design-management/

Scholarships

We are investing over half a million pounds (£0.5m) in our scholarship and bursary scheme to support your studies at Loughborough University London in 2017. This package of support celebrates and rewards excellence, innovation and community. Our ambition is to inspire students of the highest calibre and from all backgrounds and nationalities to study with us and benefit from the wider Loughborough University experience and network. Our range of scholarships, bursaries and support packages are available to UK, EU and international students.View the sections below to discover which scholarship options are right for you.

What's on offer for 2017?
Inspiring Success Programme
-For unemployed and underemployed* graduates living in the East London Growth Boroughs of Hackney, Newham, Tower Hamlets or Waltham Forest
-Award value: 100% off your tuition fees
-We are joining forces with The London Legacy Development Company to offer a two day programme of specialist support for graduates, including workshops, skills seminars and networking opportunities to increase students' employability and support those looking to enter into postgraduate education.
-Eligibility: At the end of the programme, eight students will be selected for a 100% scholarship to study a masters course of their choice at our London campus in September 2017.

Dean's Award for Enterprise
-For students looking for the skills and support to launch a new business
-Award value: 90% off fees to launch your business idea
-Eligibility: The award will be given at the discretion of the Dean and the Senior Leadership Team, based on a one-page submission of your business idea.

East London Community Scholarship
-For any students who obtained their GCSE’s or A-levels (or equivalent qualifications) from The Growth Boroughs – Barking and Dagenham, Greenwich, Hackney, Newham, Tower Hamlets and Waltham Forest
-Award value: 50% off your tuition fees
-Eligibility: Competitive scholarship based on one-page submission showing your contribution to our community.

Alumni Bursary
-For all Loughborough University alumni
-Award value: 20% off your tuition fees
-Eligibility: International and UK/EU alumni holding a current offer for LoughboroughExcellence Scholarship
-For international and UK/EU high achieving students
-Eligibility: Any student holding a high 2:1 or first class undergraduate degree or equivalent from a recognised high quality institution will be considered.

Find information on Scholarships here http://www.lborolondon.ac.uk/study/scholarships-and-bursaries/

Find information on how to apply here http://www.lborolondon.ac.uk/study/how-to-apply/

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Design Management and Entrepreneurship is an innovative course which enables you to examine international and global design and business issues, while developing your specialist design management knowledge and skills. It is aimed at design and creative industry entrepreneurs, and will allow you to apply your creative and analytical skills to a wide variety of business and social contexts, ranging from small local businesses to multinational corporations and social enterprise.

After graduation, you will be ideally placed to respond to growth demands in the global cultural and creative industries, with skills that are vital in today’s modern entrepreneurial and knowledge based economy; enabling you to operate effectively at a high level of executive responsibility in design, creative and digital media technology businesses.

The course is taught by expert academics in the School of Design, which has a longstanding collaborative link with the Bauman Moscow State Technical University; the leading technical university in Russia. There is also a flexible learning package which promotes professional and personal development of designers and design managers currently working in the industry.

The School of Design’s close-knit community of postgraduate students and staff creates a supportive learning environment for design students from around the world. Teaching staff are involved in research and commercial activities that inform the curriculum. Within the Design Management and Entrepreneurship subject area, staff maintain the currency of their module and design project teaching through involvement in consultancy, Knowledge Transfer Partnerships (KTP schemes) and noteworthy research activities, and continuing professional development (CPD) training. We also have fantastic CAD laboratories and workshop facilities to support you in your research and development.

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The course will help you to develop an understanding of contemporary design management. It prepares graduates for careers as design consultants, managers, researchers and design-led, change-makers in private and public organisations, as well as for doctoral study. You will develop modes of thinking critical to the challenges design managers face across a range of real-world situations. The course explores design management from a range of future-oriented perspectives, including service design, design for sustainability, design strategy, and design and branding. An Imagination Lab – an intensive project-based design studio – enables students to undertake a deep dive into a complex design challenge.

Modules
• Design Research Methods
• Design Management
• Major Research Project
• Contemporary Issues in Design
• Imagination Lab
• Design and Business
• Design Directions

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As consumers become more sophisticated and the choice of products even greater, the need to differentiate through strategic brand and design management has become increasingly important. With this programme you’ll explore the value of brand and design management in an era of increasingly saturated markets. As well as developing brand-related theoretical understanding and practical focus, you’ll have the opportunity to develop entrepreneurial, leadership, research and communications skills.

Key features

-Receive one-to-one mentoring from an experienced brand professional currently working with a locally, nationally or internationally recognised organisation. Take advantage of their expertise to develop your practical skills and understanding of the industry, and access the insider information to help you prepare to enter the workplace.
-Build the breadth of knowledge that allows you to succeed by developing a practical and theoretical understanding of all aspects of brand and design management, including: consumer psychology; managing creative people; trademark, copyright and branding law; entrepreneurship; leadership and product policy and portfolio management.
-Explore the wider context of brands in today’s society and how they are affected by and influenced by political and cultural trends. You will develop the “big picture” thinking help you stand out of the crowd.
-Benefit from access to a dedicated seminar series delivered by executives from organisations within the industry and branding, advertising and design agencies.
-Build the practical skills with a programme focused upon hands-on learning, delivered by staff that are active researchers within the subjects they teach.
-Supplement your academic studies with field trips to visit organisations that have developed or have been instrumental in developing unique, innovative or powerful brands, giving you access to unique insights into the industry.

Course details

Core modules
-MKT712 Consumer Psychology and Brand Behaviour
-SRE712 Research Methods for Decision Making
-LAW711 Trademark, Copyright and Design Law
-MKT711 Brands and the Value of Design
-HRL710A Leadership and Management Essentials
-MKT709 Strategic Brand Management
-MKT710 Brands, Culture and Society
-MKT707 Product Policy and Portfolio Management
-ENT705SU Entrepreneurship and Small Business Growth

Every postgraduate taught course has a detailed programme specification document describing the programme aims, the programme structure, the teaching and learning methods, the learning outcomes and the rules of assessment.

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Companies now have more options than ever to promote their products and brands. Practical knowledge of design, current trends and how they affect corporate practices is quickly becoming a key component of running a successful organization. Through this program, you will gain a general understanding of design history and esthetics while learning how to best apply them to business and productive management practices.

Course structure

The MBA in design management program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a final management methods research module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organizational Behavior (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

Introduction to the World of Design (3 | 4)
Luxury & Design (3 | 4)
Architecture & Hotel Design (3 | 4)
Graphic Design & Corporate Identity (3 | 4)
Photography & Management (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

Design management graduates enter the market with a diverse skill set that will enable them to discern a good design idea from one that will not work in the current market. Students will also:

1. Know how to incorporate design into the modern world of business.

2. Gain a general understanding of design history and esthetics.

3. Learn how to best apply design to good business and management practices.

4. Apply theoretical knowledge to practical situations.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Brand strategy
Advertising
Packing design development
Marketing management

Read less

Companies now have more options than ever to promote their products and brands. Practical knowledge of design, current trends and how they affect corporate practices is quickly becoming a key component of running a successful organization. Through this program, you will gain a general understanding of design history and esthetics while learning how to best apply them to business and productive management practices.

Course structure

The MBA in design management program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a final management methods research module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organizational Behavior (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

Introduction to the World of Design (3 | 4)
Luxury & Design (3 | 4)
Architecture & Hotel Design (3 | 4)
Graphic Design & Corporate Identity (3 | 4)
Photography & Management (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

Design management graduates enter the market with a diverse skill set that will enable them to discern a good design idea from one that will not work in the current market. Students will also:

1. Know how to incorporate design into the modern world of business.

2. Gain a general understanding of design history and esthetics.

3. Learn how to best apply design to good business and management practices.

4. Apply theoretical knowledge to practical situations.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Brand strategy
Advertising
Packing design development
Marketing management

Read less

Companies now have more options than ever to promote their products and brands. Practical knowledge of design, current trends and how they affect corporate practices is quickly becoming a key component of running a successful organization. Through this program, you will gain a general understanding of design history and esthetics while learning how to best apply them to business and productive management practices.

Course structure

The MBA in design management program lasts one year, divided into three terms. Each term students complete five courses, including industrial visits and guest speaker sessions. In order to graduate, students must complete a final management methods research module and a dissertation subject in addition to the other courses.

Term 1 (18 CH | 23 ECTS)

Management Skills (3 | 4)
Organizational Behavior (3 | 4)
Managerial Accounting (3 | 4)
Marketing (3 | 4)
Quantitative Business Methods (3 | 4)
Negotiation (seminar) (1 | 1)
Business Law (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 2 (21 CH | 27 ECTS)

Finance (3 | 4
Human Resources Management (3 | 4)
Global Economics (3 | 4)
Strategic Management (3 | 4)
Management Information Systems (3 | 4)
Business Strategy Simulation (3 | 4)
Job Career Planning (seminar) (1 | 1)
Communication Skills (seminar) (1 | 1)
Personal & Professional Development (1 | 1)

Term 3 (15 CH | 20 ECTS)

Introduction to the World of Design (3 | 4)
Luxury & Design (3 | 4)
Architecture & Hotel Design (3 | 4)
Graphic Design & Corporate Identity (3 | 4)
Photography & Management (3 | 4)

Graduation Requirements:

EU Research & Dissertation Seminars*
EU Dissertation (14 | 20)

*EU Research & Dissertation Seminars will be taken over 2 terms

Learning Outcomes

Design management graduates enter the market with a diverse skill set that will enable them to discern a good design idea from one that will not work in the current market. Students will also:

1. Know how to incorporate design into the modern world of business.

2. Gain a general understanding of design history and esthetics.

3. Learn how to best apply design to good business and management practices.

4. Apply theoretical knowledge to practical situations.

Faculty

EU’s high-caliber faculty is made up of full-time academics with doctoral degrees, as well as part-time instructors who are also current members of the international business community. Our faculty members have current or previous experience as entrepreneurs, consultants and business leaders. This merge of the academic and professional worlds supports a unique and exceptional quality of learning, reinforcing EU's pragmatic approach to education.

Careers

Students completing this major pursue careers in:

Brand strategy
Advertising
Packing design development
Marketing management

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At IED Barcelona Design Management is taught by a faculty body of practitioners from Design & Business, through the immersion and practice of different innovation and strategic methodologies, analysis of case studies and the execution of a real-industry project commissioned either by multinational companies competing in the global economy, or local companies competing in the international markets. This approach facilitates the training in decision making, placing the students in a real context for innovation and experimentation.

Following the learning-by-doing methodology, students are constantly developing relevant projects in teams. The learnings and competences achieved will be applied at the transversal real-industry project alongside the program. The Design Management Master students are hosted in a dedicated classroom, a space that it's transformed in an innovation design studio where students experiment with new tools and knowledge, with the guidance of the faculty. Small groups of students in the class facilitate the application of this hand-on methodology.

Design managers most likely won’t need to design in detail themselves, but they must be able to communicate very clearly their concepts, either to the business staff or to the design team in order to achieve the desired results. Therefore the students are taught a very diverse set of tools, to train their skills to a level where they can communicate well and loose the fear to discuss at sketch level or through a video.

With the aim of creating synergies between futures professionals, some transversal activities are held for exchanging knowledge with students of different programs. This is also part of IED philosophy.

PERSONAL RESEARCH PROJECT

The Personal Research Project is the single most important piece of written work that students undertake during their RSP Research Study Program. PRP is the culmination Master and should demonstrate that the student has acquired skills, knowledge and analytical capabilities.

The project is an original piece of research involving primary data collection which aim is to undertake an individual work that meets the requirements outlined in these guidelines in order to achieve a passing grade.

The objectives of the thesis process are the following:

. To identify a feasible project in the student’s area of study

. To establish clearly defined objectives and/or questions to be investigated

. To design and implement an appropriate (design research/process) methodology

. To understand the adding value proposition (concept)

. To create a business development plan based on the previous concept.

. To create feasible and concrete design proposals

. To demonstrate analytical skills and produce valid findings

. To apply theory to practical reality

. To draw appropriate conclusions and recommendations where necessary

. To produce a well organized and well-written final document and an effective oral presentation of the thesis

INTERNSHIP

After finishing classes and presenting the two real industries projects, students have the opportunity to implement and prove all the knowledge acquired and skills developed in a three months internship.

In the same period students are working on their PRP so that they can choose to focus their investigation on a personal project or to connect it with the internship.

FIELD TRIPS

To give students a wider understanding of market state-of-the-art, 2 field trips are scheduled in the course curriculum. With the guidance of professors and coordination, students explore different markets and professional contexts in Europe.

Each Field Trip will take students for 3 to 5 days to European cities to exchange knowledge in different environments. After those days devoted to academic activities, students have the opportunity to discover the city by their own. The proposed trips for this academic year are*:

. Milan_ Salone del Mobile 2016 and visit to companies.

. Geneva_ Innovation Bootcamp at CERN (European Organization for Nuclear Research).

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This course is aimed at people who wish to be managers and leaders of creative activities in the creative industries or broader industry where this is required. The course teaches established techniques of leading creative design processes, which is widely known as Design Management.

It is aimed at candidates with an undergraduate degree in a creative subject area or those who wish to make a career development.

WHY CHOOSE THIS COURSE?

The Faculty of Arts and Humanities (FAH) has one of the longest established Design Schools in the UK with a portfolio of industry partnership, competition success and substantial graduate careers in the Creative Industries.
-The School’s substantial alumni and other renowned industry associations provide opportunities for students to work closely with industry.
-The FAH Postgraduate ‘Agile Lab’ developed in association with Herman Miller from research titled, ‘The Future of the Learning Environment’ is an appealing location for this course.
-The Faculty has a staff team with extensive experience in professional design and design leadership.
-The location of the University is in the industrial centre of England, one hour by train from London. It is a prime position for the study of design management.

HOW WILL THIS COURSE ENHANCE MY CAREER PROSPECTS?

Professionals capable of managing creative teams and delivering creative practice and objectives within the context of defined company requirements, are sought after in the UK, Europe, the USA and particularly in the major developing economies.

Successful graduates from this course will possess knowledge of both creative design and management processes, which can support applications for leadership positions in this area. These positions are part of a company’s strategic objectives and represent a career base for leadership progression within the organisation.

The course can support successful graduates in their applications for management, leadership and reporting roles over a wide area of professional creative disciplines including Graphics, Product Design and Fashion, and to have an understanding of the business contexts of creative activity within industry.

GLOBAL LEADERS PROGRAMME

To prepare students for the challenges of the global employment market and to strengthen and develop their broader personal and professional skills Coventry University has developed a unique Global Leaders Programme.

The objectives of the programme, in which postgraduate and eligible undergraduate students can participate, is to provide practical career workshops and enable participants to experience different business cultures.

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