Master in Digital Marketing, Transformation and Design Thinking

Online EU Business School (Barcelona Campus) MBA Programs - Barcelona Campus

Full time October, January MA, Other 1 year full time

FindAMasters summary

The Master in Digital Marketing, Transformation and Design Thinking is an exciting and innovative programme offered by EU Business School in Barcelona. This one-year course is designed to equip students with the skills needed to excel in the rapidly evolving world of digital marketing. With a focus on strategic planning, effective campaign design, and understanding consumer behaviour, graduates will be well-prepared for careers in digital marketing, entrepreneurship, and marketing management. The programme offers a comprehensive curriculum, including real-life case studies, company visits, and immersive business weeks. Entry requirements include a bachelor's degree, proof of English proficiency, and an interview with the academic dean. Don't miss this opportunity to gain a competitive edge in the digital marketing industry.

About the course

The digital transformation of business is accelerating, and customers are increasingly empowered and selective. This program will give students the skills to design effective digital marketing campaigns, apply a strategic approach to planning digital transformation, re-design and re-imagine businesses and products driven by new technologies and understand consumer motivation and the fundamentals behind search engine algorithms. They will also learn how to develop innovative ideas using the design thinking process among other ideation techniques.

Entry Requirements

1 certified copy of bachelor's degree and transcripts
Proof of English level: TOEFL score 89 (internet-based), 233 (computer-based); IELTS 6.5; CAE C1 with a minimum score of 176; native English speaker or equivalent

A GPA of 3.0 on a 4.0 scale
A satisfactory score on the GMAT or GRE
An interview with the academic dean

Fees

THREE TERMS/ONE YEAR
Fees per term
€5,200

Where will I study?

EU Business School (Barcelona Campus)

Since 1973, EU Business School (EU) has been educating future entrepreneurs and business leaders. We are a high-ranking, international business school that offers foundation, bachelor’s, master’s and MBA programs, taught exclusively in English, in Barcelona, Geneva and Munich as well as on our Digital Campus. Our small class sizes guarantee personalized learning from a highly qualified faculty of academics and business professionals. Our pragmatic and experiential learning approach, which includes case studies, business simulations, company visits and conferences with world-renowned leaders, ensures our students excel in the business world. Our community of 100+ nationalities gives students a multicultural perspective, and our 30,000+ alumni provide networking opportunities around the globe. Intercampus and global exchange programs further enhance our students’ international experience.