In today’s competitive world, business success depends increasingly on the ability to innovate. Business leaders are already recognising the importance of how creative practice and process can improve product and service development and design thinking in shaping business strategy.
The course develops creative design literate engineers, scientists and management postgraduates. It is suitable for graduates from a variety of disciplines who recognise the importance of how creative practice and process can improve product and service development.
The aim of this Master of Design (MDes) programme in Innovation and Creativity in Industry is to equip candidates with skills and capabilities in, and knowledge of, fact-based creative design approaches to improve organisation effectiveness. The programme has been developed in conjunction with the University of Arts London (UAL) through the Centre for Competitive Creative Design, which aims to inspire organisations to apply creative design capability and enhance competitiveness.
There is a strong emphasis on applying knowledge in the industrial or business environment and the programme is taught in the context of practical application. Students will develop a working knowledge of the use of a comprehensive range of industry standard ICT tools and practices to formally capture and re-use knowledge, information and data. Students will also benefit from practical experience in creative design practices through the group project (dissertation for part-time students). In addition, the extensive individual thesis project provides industry-led education in creative design applications.
The primary focus of the Centre for Competitive Creative Design is embedding state-of-the-art design-led innovation practice, developed through research and industry collaboration, within business and education to improve commercial performance and develop future innovation leaders.
This course is accredited by the Chartered Society of Designers.
The course comprises eight one-week assessed modules a group design project, which includes individual concept development through collaboration, and an individual design project resulting in a public exhibition.
The group project experience is highly valued by both students and prospective employers. Teams of students work to solve an industrial problem. The project applies technical knowledge and provides training in teamwork and the opportunity to develop non-technical aspects of the taught programme. Part-time students can prepare a dissertation on an agreed topic in place of the group project.
Industrially orientated, our team projects have support from external organisations. These include: Airbus, Atkins, Altro, Bromford Industries, Benaa Group, BT, Caterpillar, Centre for Process Innovation, Cisco, DPD, Dragon Rouge, Engineering Photonics Centre, Environcom, ERA Foundation, GKN Hybrid Power, HS Marston Aerospace, Ihsan Center, Labinal Power Systems, Maier Group, Novartis, Okaz Organization for Press and Publications, Operations Excellence Institute, Rolls-Royce, Safran Power, SENTi, SPI Laser, St George’s University Hospitals NHS Foundation Trust, Ultra Precision Centre, and Whirlpool.
As a result of external engagement Cranfield students enjoy a higher degree of success when it comes to securing employment. Prospective employers value the student experience where team working to find solutions to industrially based problems are concerned.
The individual design project provides you with the opportunity to enhance your independent learning ability and knowledge by developing solutions to real problems in an industrially relevant area.
The subject of the project is agreed between the student and the supervisor and will normally be based around part of the taught material and/or a company problem.
Taught modules 40%, Group projects 20%, Individual research project 40%
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Cranfield has an international reputation and track record in industrial research for applied sciences, engineering and management. Cranfield University is recognised internationally as the leading UK educational institution in art and design, named in Business Week as one of the worlds best design schools.
There is a recognised skills shortage in competitive creative design. Graduates of this course are therefore sought after by employers and will be able to secure positions within a range of sectors. Roles are varied, ranging from managers of people to design managers in creative industries. Graduates will possess a combination of science-based skills with creative insight which is increasingly desirable for employers looking to enhance productivity performance in an increasingly competitive marketplace.