This masters degree offers the perfect starting point for a career in strategic marketing, particularly in an international business environment.
You’ll learn to appreciate modern developments in marketing management theory and practice and explore essential areas including international marketing, marketing strategy and marketing research. You’ll also examine key topics such as international services marketing, consumer behaviour across cultures and global supply chains.
The course has a practical focus and you’ll develop professional skills through in-company assignments and case studies examining genuine business scenarios.
Our academics are experts in their field with extensive teaching, research and consultancy experience of international standing. As such, this course is globally recognised and attracts students from all over the world. You’ll gain cross-cultural experience and an understanding of the skills required to work in an international environment.
The Marketing division at Leeds University Business School is one of the leading centres of research in marketing in Europe. As part of our research, we engage with companies, senior executives and academics across all five continents.
Our research makes an important contribution to your learning on the MSc International Marketing Management; our academics bring their world-leading expertise to you in the classroom. The Global and Strategic Marketing Research Centre is the Business School’s established and esteemed centre of excellence for scholarly research work.
This course is accredited by the Chartered Institute of Marketing (CIM), giving you the opportunity to gain professional qualifications through CIM Graduate Gateway. This means you can work towards CIM qualifications during your studies and will receive exemptions from selected assessments.
CIM is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. CIM qualifications are highly sought after by employers, and map alongside our own degrees, which ensures you are equipped with the best opportunities for a successful marketing career.
The course is also accredited by the Institute of Export and International Trade (IOE), the professional membership body representing and supporting the interests of everyone involved in importing, exporting and international trade.
Core modules will develop your understanding of international marketing in theory and practice.
You’ll learn how organisations use marketing research to understand their audience and complement this with an awareness of consumer behaviour in different cultures. Then you’ll examine how this information is turned into practical marketing strategies, with modules focusing on marketing communications and strategy as well as the challenges of international marketing.
From there, you’ll develop your knowledge by focusing on international services marketing and considering practical solutions to the problems of global supply chains. You’ll also choose an optional module in an area that interests you, such as social media marketing or corporate social responsibility. During the company marketing project, you’ll have the chance to work alongside an external organisation to research and develop strategies to address their marketing problems.
You can apply your research skills and knowledge to a dissertation which you submit by the end of the year, or you can take a different route. Our third semester consultancy projects give students the opportunity to work with a live business situation, make links with industry and gain work experience that can be exceptionally rewarding.
Throughout the course you’ll also benefit from a Professional Skills and Employability module, dedicated to developing the key skills employers are looking for when recruiting marketing graduates. Read what our current students say about the opportunities for professional development.
You’ll take nine compulsory modules, plus either a research dissertation or consultancy project.
You’ll choose one further optional module.
We use a range of teaching methods so you can benefit from the expertise of our academics, including lectures, workshops, seminars, simulations and tutorials. Company case studies provide an opportunity to put your learning into practice.
Independent study is also vital for this course, allowing you to prepare for taught classes and sharpen your own research and critical skills.
Assessment methods emphasise not just knowledge, but essential skills development too. You’ll be assessed using a range of techniques including exams, group projects, written assignments and essays, in-course assessment, group and individual presentations and reports.
This masters degree will prepare you to pursue a career in marketing management within an international or domestic environment. You’ll develop the professional skills to work within a range of business situations, from large multinational corporations to smaller organisations, or within your own business.
You’ll be able to pursue a career in many areas including international marketing, export marketing, marketing research, marketing consultancy, services marketing, social media marketing, direct, digital and interactive marketing, or supply chain management.
Top graduates who aspire to a research or academic career will also be prepared to pursue a PhD in marketing.
Our dedicated Professional Development Tutor provides tailored academic and careers support to marketing students. They work in partnership with our academics to help you translate theory into practice and develop your interpersonal and professional business skills.
This means you will develop the academic skills to successfully progress through the course, and also the professional skills you will need to secure employment and start a successful career.
You can expect support and guidance on career choices, help in identifying and applying for jobs, as well as one-to-one coaching on interpersonal and communication skills.
Read more about our careers support.
International business and marketing is a powerful combination if you have set your sights on a high-flying career in a leading global organisation. Our MSc equips you with the vision, professional credibility, practical skills and specialist knowledge you need to excel.
Join our highly successful network of alumni now pursuing lucrative careers in international and multinational organisations
Cultural and national differences pose various problems for organisations who market their products and services around the world.
Our MSc International Marketing Management programme will provide you with a comprehensive framework for understanding the theories, concepts, applications and unique challenges of marketing in a fast changing international and global context.
The programme will develop your appreciation of strategies and tactics for international markets, along with their implications, and build your understanding of marketing management for multinational and global organisations.
The core modules cover topics in international business and marketing, while our optional modules allow you tailor the programme according to your interests.
This programme is studied full-time over one academic year and part-time students must study at least two taught technical modules per academic year, until a total of eight is reached. It consists of eight taught modules and a dissertation.
Example module listing
The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
The programme aims to provide a high quality, vocational education which is intellectually rigorous and up-to- date, as well as relevant to the needs of existing and future managers, executives and other professionals in international marketing management.
In addition to subject-specific knowledge, the programmes aim to develop generic management skills necessary to be effective in todays’ challenging business environment.
The programme has a business management orientation related to international marketing management and draws upon a range of cognate areas of study to explain and analyse this business function.
It takes an integrated approach so as to provide a coherent exploration of the inter-relationships between the various components. The, programme is international in scope and coverage, and lecturers draw upon the most recent research to inform their teaching.
The programmes aim to develop students as independent and reflective learners, able to continue their learning once in their chosen profession.
Knowledge and understanding
Upon completing the programme, students will have:
Intellectual / cognitive skills
Students will have the ability to:
Professional practical skills
Students will ble able to:
Key / transferable skills
Students will gain a range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research.
Our marketing graduates who enrol with the Chartered Institute of Marketing (CIM) as an Affiliate can study CIM qualifications without having to complete all of the modules. For most qualifications, students will only need to take two assessments instead of the usual three and therefore, students will add an individual award to supplement their degree. There is a fee to join CIM.
We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.
In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.
Learn more about opportunities that might be available for this particular programme by using our student exchanges search tool.
Surrey Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB), the Association of MBAs (AMBA) and the Chartered Institute of Marketing (CIM).
59 percent of large export companies and 72% of internationally active SMEs employment increased strongly in the last 4 years. In addition, historically they have resisted better the impact of the various crises. The average wage in these enterprises has also tended to improve more than the other companies. It has also been verified greater professional promotion of workers involved in these processes. For all these reasons specialisation in international trade is an added value for most professionals.
Due to the increasing demand for skilled professionals, IMF Business School and Camilo Jose Cela University, have developed this Master in International Trade, opting for an online high-level training that can be done from anywhere and easily. It can be done completely online or blended form and has a duration of 60 ECTS.
Improve your career with the Master in International Trade and Specialize in the changing and dynamic international environment, management skills forming you in business equipment and efficient management of an international strategic plan based on technical skills.
In a globalized and dynamic world, the demand for specialists in international trade is increasing. In recent years, companies with presence in different markets are usually stronger and which have shown growth. So it appears that both the Spanish, Latin American and world growing international activity will continue this line.
Whether public institutions or businesses of the private sphere, organizations across borders, no longer focus on domestic markets, and capable of creating professionals with diversified business strategies and offers specific to each population are needed. Responsible for import and export, establish international relations, meet international transport, taxation, and everything around international trade.
The main objective of the Master in International Trade and Supply Chain is to provide students with the knowledge, skills and management skills in business management related to international trade to assess the interest of operating in a particular international market. With specific knowledge of the financial environment, the functioning of the major international institutions involved in international trade and foreign trade markets.
The Master in International Trade MFI is taught by a fully accessible mode, you can choose from:
We believe in a nearby training students and therefore whatever mode you choose can enjoy:
continuing along the course evaluation. Each section will be evaluated by an online exam and conducting case studies.
The issue of master's degrees from the University Camilo Jose Cela and Master by MFI Business School, will be linked to overcoming all modules.
International trade sector has shown a high resistance during the latest crisis, increasing your activity gradually over the past 4 years. Both large companies and SMEs, are in the internationalization a resource to promote growth, and demand increasingly, professionals trained in the peculiarities of the sector.
At the end of this online master's degree in international trade you can perform the following functions:
IMF Business School, through its website and Employment Practices ensures students of the Master in International Trade, practices in companies. Query conditions.
This MSc programme, accredited by the Chartered Institute of Marketing, will enable you to develop a deep understanding of the marketing manager’s role in a truly international environment.
Students enhance their ability to function as part of a project team, developing the critical skills which underpin strategic decision making – in areas including market research, digital marketing, international marketing and global trade.
Our unique, holistic approach to marketing will help you achieve an organisation’s short-term objectives and long-term goals.
You will be introduced to the main theories and perspectives of marketing, and to their value and limitations in use. The programme also explores the role of marketing within the organisation and how different national contexts may impact what we think of as universal marketing principles.
You will study the following modules
You will develop key professional and research skills, as well as an understanding of ethical business practice. You will also undertake a final research project, which can be either a dissertation or a business-based project.
* All modules are subject to availability.
This programme prepares you for a career as a marketing manager.
Careers support is available from the Student and Graduate Centre for Professional Success which is the central point of contact for connecting students and business.
Bringing together employability activities from across Hull University Business School, it offers support such as mentoring, CV writing workshops, and help with working with business through a year in industry or short-term internships and projects.
Marketing Marketing is an incredibly useful area of business to study as the total subject covers anything from product innovation and commercialisation through to positioning in the market, defining a market, understanding the right methods to communicate and raise profile and conversions and provide a strategy to determine how to grow services or products in their relevant markets globally. At the more mature stage of any business or organisation the tools you learn are effective in re-appraising the business, product and communication to reinvigorate sales and interest and utilise relationships to improve and extend the commercial product or idea.
You can convert your degree from any discipline or add Marketing Management to become employable nationally and internationally. Marketing Management can be a stand alone advanced degree which focuses on the strategic side of marketing and business at operational level. It allows you to scrutinise all parts of a business to determine issues within a life cycle and customer acquisition giving you options and recommendations for trouble-shooting issues. It sits above tactical advertising methods by providing the necessary skills to analyse what tangible and intangible areas of the business are communicating in terms of the 7 Ps and communications channels and whether the problem lies within the product, its communication or a combination of both. It also operates at brand level to determine how well your brand is communicating internally and externally and whether all parts of your business are customer centric.
Not only does Marketing Management allow this level of scrutiny to occur but it allows you to develop a very strong range of skills to critically analyse competitors, the environment in which you trade, new trends which may impact, understand customer expectations and act upon them and avoid churn. These skills are also useful to you if you are contemplating taking a new product or innovation to market either within a larger business function or your own enterprise. You can also provide significant consultancy work to assist many types of businesses and organisations to effectively grow their business, prevent stagnation in communications and product and align their business better to current and future trends.
If you are about to start work or are already working this programme is a useful consideration to improving your career options, perhaps fulfilling a lifelong ambition to set up a company successfully, work at strategic level within a large scale organisation and problem solve the way it communicates or manage a marketing team to deliver successful campaigns which have considered all possible challenges. Other career options include working within established and fast growing businesses across industries and sectors or agency work which allows for a longer term approach to client work.
Find out more detail by visiting the programme web page
Find out about fees
*Please be advised that some programmes have different tuition fees from those listed above and that some programmes also have additional costs.
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In an international business climate, which has undergone tumultuous economic change during the last decade, graduates with excellent marketing awareness and management skills have never been in greater demand. The shifting balance in world trade, the emergence of fast growing economies plus an increasing pool of world consumers means that businesses need to be increasingly focused on how they develop their competitive marketing strategies.
The applied nature of this course ensures that you study the latest thinking and techniques within the discipline of marketing and acquire the capabilities to enhance your employability and career prospects. More specifically, this course will develop your awareness for and critical understanding of the latest issues within the discipline of marketing, marketing strategy and consumer behaviour.
The course is taught by highly experienced academic tutors and industry practitioners, who bring a wealth of experience and knowledge to the challenges posed in today’s business environment. The course combines strong academic principles and theories and examines these within a focused and applied teaching approach. Contemporary business issues are discussed within appropriate academic and practical contexts whilst students develop their knowledge in international branding and digital media. At the end of the course, you will have acquired the skills and knowledge to be a skilled marketing professional.
This course is also approved and accredited by the Chartered Institute of Marketing.
Open to graduates holding degrees in any subject, this course assumes no prior knowledge of marketing or business and is suitable for both UK, EU and international students wishing to progress their academic knowledge of marketing management. It is also suitable for those who do not have a degree but who possess relevant experience.
-You will be taught in the internationally recognised multi-award-winning Business School on All Saints Campus.
-This course is approved and professionally accredited by the Chartered Institute of Marketing (CIM).
-The Business School enjoys established links with the Chartered Institute of Marketing and the Institute of Direct Marketing as well as the
-Experience a real work scenario in acting as a consultant on "live" client projects for businesses within the Manchester region.
-Enhance your digital skills - the course's extensive digital content increases your knowledge of digital marketing techniques.
Employers look favourably on candidates who can demonstrate relevant and practical work experience. All full-time Masters students at the Business School have the opportunity to undertake an optional, short-term internship with a real business in order to develop relevant experience relating to their studies.
The Postgraduate Internship Programme is an optional unit which allows you to gain up to twelve weeks of work experience in a business environment; putting your studies into practical application, at the same time as gaining practice credits, which are recorded on your degree qualification transcript. Internships can be part-time or full-time but must fit around your scheduled classes. A dedicated team are on hand to guide you through this process.