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Masters Degrees (Trade Marketing)

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This degree is designed for graduates wishing to start, or further develop, careers in marketing. Read more
This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations and market research.

For the Advanced Taught Programme students will choose four Applied Business Projects from a list which currently includes the following titles:

1. e-Business and Value Chain
2. Human Resource Management
3. International Business
4. Investment and Private Banking
5. Operations Management
6. Business Planning

Compulsory modules:

Marketing Strategy: This module critically evaluates the contributions of various schools of thought in marketing, and examines the relevant analytical models and management practices, with emphasis on the strategic importance of marketing to all organisations.

Management Research: This module analyses the philosophical basis for research in the management sciences, and examines a number of key methodological issues and approaches. Research designs for both quantitative and qualitative research methodologies are developed, including interviews, case studies, focus groups, surveys and experiments.

International Marketing: The globalization of companies is the involvement of customers, producers, suppliers, retailers and other stakeholders in the global marketing process. International marketing reflects the trend of companies selling products and services across national boundaries. This module provides an overview of contemporary international marketing issues and trends as well as the international marketing planning process. On completion, students will be conversant with the theories, instruments, realities, debates and recent developments in the field, and be capable of researching, devising and applying solutions to key decisions regarding international market entry strategies and the development and management of global brands.

Consumer Behaviour in a Global & Digital World: This module will introduce students to the main theories which purport to explain consumer behaviour from the perspective of gaining an understanding of the consumer as an individual as well as how consumers are influenced by their cultural environment. Given that the internet has become an essential part of modern day life this module will provide students with an understanding of how consumer behaviour is impacted as a result of changes in the way goods and services are marketed and sold online. This module also examines the critical issues and trends whereby the internet has changed consumer behaviour spanning across traditional/geographic boundaries.

Finance for Managers: This module is designed for those who aim to achieve a basic understanding of financial management and control, and who require an understanding of finance in order to manage an organisation effectively. Financial planning and control are central themes, as well as the appraisal techniques of investment projects.

International Marketing Communication: This module examines the processes by which integrated marketing communications (IMC) programs are planned, developed and executed. Individual communication vehicles included in an Integrated Marketing Communication plan are explored.

Optional modules (choose 2):

Your optional modules must include AT LEAST ONE of the following:

International Strategic Management: This module analyses strategic decision-making within business. You will develop a critical understanding of the strategic processes of business management, the interconnections with the functional domains of marketing, human resource management and corporate finance, and the management of knowledge systems.

Organisations and People: This module examines key issues arising from contemporary research in organisational behaviour (OB) and human resource management (HRM). It provides an integrated analysis of management, organisations and people, developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.

Other optional modules include:

New Venture Creation: This module examines the processes whereby organisations and individuals develop and utilise their knowledge bases. Successful knowledge management hinges on people, culture and technology. As such it has professional and academic links with organisational behaviour and organisational learning.

Knowledge Management: This module examines the processes whereby organisations and individuals develop and utilise their knowledge bases. Successful knowledge management hinges on people, culture and technology. As such it has professional and academic links with organisational behaviour and organisational learning.

Contemporary Issues in Management: This module develops several theories and concepts in contemporary management theory and practice. It provides a detailed and critical analysis of management, further developing the conceptual, strategic and practical skills necessary for managers in complex, global organisational contexts.

Marketing Financial Services: This module surveys the tools of modern financial services marketing, focussing on the key methods of financial services marketing in the acquisition of customers and sale and distribution of financial services. The module progresses considering consumer behaviour, the changing customer demands, consumer heuristics and biases and ways in which financial services marketing has succeeded and failed.

Public Sector Management: This module identifies the distinctive characteristics of the public sector in a competitive market-driven environment. Organisational forms in the public sector are reviewed, in the light of the changing culture of public services, competition, best value and public expectations.

Global Business and Culture: This module will enable students to develop a systematic understanding of the challenges of managing across national boundaries. Culture is assessed in the context of a range of contemporary classifications and discussed in a variety of conceptual, methodological and practical situations relating to the measurement and application of culture at various levels of analysis (national, industry, corporate, individual). On completion, students will be conversant with the theories, instruments, realities, debates and recent developments in the field, and be capable of researching, devising and applying solutions to key decisions involving culture as an input. Case studies are used to illustrate the complexities of cross-cultural negotiations, international expansion, and cross-border alliances/ mergers & acquisitions.

International Business: This module analyses the conditions in the international environment that drive trade between nations involving multinational enterprises (MNEs), small and medium-sized enterprises (SMEs) and the public sector.

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This popular Masters degree offers the perfect starting point for a professional career in strategic marketing. It is ideal if you wish to gain knowledge and skills in key areas of strategic marketing, particularly in an international business environment. Read more
This popular Masters degree offers the perfect starting point for a professional career in strategic marketing. It is ideal if you wish to gain knowledge and skills in key areas of strategic marketing, particularly in an international business environment. The course has a practical focus and you will have the opportunity to develop professional skills through in-company assignments and case studies examining genuine business scenarios.

The course has received industry recognition through the Institute of Export and International Trade (IOE). As a student you will receive free membership of the IOE for one year, providing access to a database of networking opportunities.

CIM Graduate Gateway

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Leeds University Business School has joined forces with CIM to give students on the MA Advertising and Marketing and MSc International Marketing Management, the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Careers

Graduates have all-round knowledge and skills in marketing and international marketing. You will be able to pursue a career in many areas including international marketing, export marketing, marketing research, marketing consultancy, services marketing, social media marketing, direct, digital and interactive marketing, or supply chain management.

Apply now

The deadline for International applications is 31 March 2017.
The deadline for UK/EU applications is 31 August 2017.
For further guidance on how to apply, visit: http://business.leeds.ac.uk/masters/how-to-apply/

Online events

You can logon from anywhere to join one of these one hour events, which will include:

- Introduction to Leeds University Business School and Masters study
- Advice from one of our Professional Development Tutors, with examples of the career skills you can build and the major companies we work with
- Guidance on how to apply for postgraduate study from our admissions team
- Opportunity to ask your questions

The dates for our next online events are below:

- TBC

Open events

Our Masters Open Days are an opportunity to visit in person, learn more about our Masters degrees and meet our staff. Activities include:

- Presentations, talks and Q&A with academic directors
- Business School tour
- Speak to admissions, academic teaching teams and current Masters students

Our next Masters Open Day:

- Wednesday 21 June 2017

Please visit our website for further information and to book your place: http://business.leeds.ac.uk/masters/meet-us-at-an-event/

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This MA will develop your understanding of marketing communications and branding by examining a range of contemporary marketing and marketing communications topics, while also engaging you in research methods and the undertaking of a significant research exercise. Read more
This MA will develop your understanding of marketing communications and branding by examining a range of contemporary marketing and marketing communications topics, while also engaging you in research methods and the undertaking of a significant research exercise.

You will develop a clearer vision and understanding of the changing role and perception of marketing communications and branding within the context of changing global markets, competition and shifting societal values. On successful completion of the programme, you will be prepared to face the challenges of managing and working in organisations with a wide array of marketing communications needs.

If you want to immerse yourself in the dynamic and fascinating world of marketing communications and branding, then this is the programme for you.

What will I study?

You will study a set of modules that will broaden your knowledge and understanding of marketing, advertising, branding and public relations. The programme also requires you to complete a dissertation, providing an opportunity to immerse yourself in cutting-edge research and demonstrate an array of transferable skills.

Modules provide a contemporary perspective on strategic marketing planning, brand psychology and management, integrated marketing communications and public relations campaigns. You will also critically analyse a range of popular, well-established marketing concepts and discuss their relevance and suitability in the 21st century.

The programme adopts an international perspective, recognising that every country operates within a global economy and that the barriers in world trade are being broken down.

A dedicated module allows you to examine the methods and methodology of research in marketing and management. This will prepare you for your research project in a specific topic or issue relevant to marketing or branding, chosen by yourself and agreed with the programme team.

How will I study?

The programme will be delivered through lectures, seminars and tutorials. For full-time students this typically requires two days attendance per week, with one day per week the usual requirement for part-time students.

As well as preparing for and attending lectures, seminars, tutorials and workshops, you will spend time reading and completing coursework, including written assignments, portfolios and presentations.

Extensive use is made of information technology (for example, via our Virtual Learning Environment) to support classroom activities.

How will I be assessed?

Throughout the programme, there is a combination of different forms of assessment to test intellectual development, vocational capability, and critical thinking. Coursework often involves both individual and group-based working. Case studies and problem solving exercises are used. Examinations take a variety of forms, using both seen and unseen questions.

Who will be teaching me?

The course is delivered by specialists in areas such as marketing, advertising, branding, e-commerce and small and medium sized enterprises. The team includes academically and professionally qualified staff, as well as active researchers who publish in academic journals. All members of the programme team have an energy and enthusiasm for their subject areas and are passionate about student learning and development.

What are my career prospects?

This MA will equip you with the skills and knowledge required for a successful career in the specialist field of marketing. You will graduate ready to lead, or contribute to, the development of an organisation’s marketing, communications and branding strategies.

Typical career paths include marketing roles in public and private sector management, retailing and enterprise. However, an understanding of marketing is essential for all managers, meaning the course also provides a sound foundation for a more general business career.

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This programme combines marketing modules with a global focus and an analytical approach, and benefits from a long tradition of research and teaching in marketing and retail at Surrey Business School. Read more
This programme combines marketing modules with a global focus and an analytical approach, and benefits from a long tradition of research and teaching in marketing and retail at Surrey Business School.

We will encourage you to be entrepreneurial and innovative, with opportunities to engage with real-world business problems throughout your studies.

PROGRAMME OVERVIEW

Cultural and national differences pose various problems for organisations who market their products and services around the world.

Our MSc International Marketing Management programme will provide you with a comprehensive framework for understanding the theories, concepts, applications and unique challenges of marketing in a fast changing international and global context.

The programme will develop your appreciation of strategies and tactics for international markets, along with their implications, and build your understanding of marketing management for multinational and global organisations.

The core modules cover topics in international business and marketing, while our optional modules allow you tailor the programme according to your interests.

PROGRAMME STRUCTURE

This programme is studied full-time over one academic year and part-time students must study at least two taught technical modules per academic year, until a total of eight is reached. It consists of eight taught modules and a dissertation. The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
-Research Methods
-Marketing
-International Business Management
-International Marketing Management
-Accounting and Finance for Business
-International Marketing Investigation
-Marketing Communications
-Consumer Behaviour
-E-Business
-International Retailing
-Strategy
-Digital Marketing and Social Media
-International Trade
-Marketing Analytics
-Dissertation

EDUCATIONAL AIMS OF THE PROGRAMME

The programme aims to provide a high quality, vocational education which is intellectually rigorous and up-to- date, as well as relevant to the needs of existing and future managers, executives and other professionals in international marketing management.

In addition to subject-specific knowledge, the programmes aim to develop generic management skills necessary to be effective in todays’ challenging business environment.

The programme has a business management orientation related to international marketing management and draws upon a range of cognate areas of study to explain and analyse this business function.

It takes an integrated approach so as to provide a coherent exploration of the inter-relationships between the various components. The, programme is international in scope and coverage, and lecturers draw upon the most recent research to inform their teaching.

The programmes aim to develop students as independent and reflective learners, able to continue their learning once in their chosen profession.

PROGRAMME LEARNING OUTCOMES

Knowledge and understanding
-A systematic, in-depth understanding of the development, issues and influences relevant to international marketing management
-A high level of theoretical and applied knowledge of the management, operation, organisation and provision of business sector education
-An understanding of the research process

Intellectual / cognitive skills
-Independently critically evaluate approaches and techniques relevant to international marketing management
-Evaluate outcomes and accurately assess/report on own/others’ work with justification and relate them to existing knowledge structures and methodologies
-Demonstrate high level learning and problem solving abilities in the range of modules studied

Professional practical skills
-Conduct research and produce a high quality Dissertation: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work
-Identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches

Key / transferable skills
-Students will gain a range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research.

GLOBAL OPPORTUNITIES

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

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Our Marketing and Brand Management MSc, accredited by CIM, takes a unique focus on branding from a business perspective. Created to fill a skills gap in the graduate jobs market and designed with input from leading branding practitioners. Read more
Our Marketing and Brand Management MSc, accredited by CIM, takes a unique focus on branding from a business perspective. Created to fill a skills gap in the graduate jobs market and designed with input from leading branding practitioners. Graduates from this course understand the real business value of brands and have the crucial practical skills needed to develop and manage them professionally.

Unique brand insight: on this course you will critique the design of global brands and learn how to get the best results from your creative agencies. You will develop a solid knowledge of marketing management, so you can oversee a brand in all channels. You will take the opportunity to apply branding theory to case studies and in a live business context.

Career-ready: the work you complete during your masters builds into a portfolio you can be proud to show recruiters. Graduates from this course typically enter the workplace in marketing manager and consultant roles, with many now at marketing director level or above.

Reputation: Kingston Business School maintains a strong reputation for its marketing programmes. Top industry practitioners from companies such as Diageo Great Britain, agencies such as Iris and trade bodies such as the Institute of Promotional Marketing consult with us to ensure that our marketing courses give you the skills needed by industry. Learn more about our Marketing Expert Panel.

No background in business is required, but you will need to have a strong interest in marketing.

Assessment

Coursework.

CIM accreditation

Kingston Business School has joined forces with Chartered Institute of Marketing (CIM) to give our students the opportunity to gain CIM professional qualifications through their Graduate Gateway.

CIM qualifications are highly sought after by employers and Graduate Gateway, alongside our Marketing & Brand Management MSc, ensures we are equipping our students with the best opportunities for a successful marketing career.

Course structure

The Marketing and Brand Management MSc comprises seven modules worth 180 credits. Please note that this is an indicative list of modules and is not intended as a definitive list.

Core modules
-Strategic Brand Management
-Branding Design
-Buyer Behaviour
-Integrated Marketing Communications
-Global Marketing Management
-Market Research and Data Analysis
-Research Proposal and Dissertation

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This course is driven by the increasingly global nature of the financial services industry and the continued expansion of international trade. Read more
This course is driven by the increasingly global nature of the financial services industry and the continued expansion of international trade.

The qualification is relevant if you are a management professional responsible for serving overseas customers and clients through exporting, or if you are involved in overseas commercial activities. It is particularly relevant if you are working in, or intending to work, in organisations with a global reach, or involved in international strategic alliances. The course will provide you with the expertise required for general management positions in international organisations.

In addition to UK-based delivery, market interest in China and Vietnam prompted the development of a collaborative arrangement for delivery in Hanoi and Ho Chi Minh City in Vietnam and Hangzhou, China. If you are studying in China, you will have the option to study one semester in Leeds as part of your course.

Faculty of Business & Law website - https://www.leedsmet.ac.uk/fbl/

January entrants please note: in order to complete 12 months of academic study delivered in University term time, the total length of your programme will be 18 months to include recognised University vacation periods.

- Research Excellence Framework 2014: twice as many of our staff - 220 - were entered into the research assessment for 2014 compared to the number entered in 2008

Visit the website http://courses.leedsbeckett.ac.uk/internationaltrade_ma

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

A wide range of private sector, public sector and not for profit organisations are increasingly looking for well qualified managers with international financial, economic, legal, marketing and strategic understanding and capability. If you are studying in Leeds, the local and regional economy offers a range of potential employment and career opportunities in regional and international organisations.

- Export Finance Director
- Trade Operations Officer
- Trade Finance Supervisor
- Trade Product Manager

Careers advice: The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

Leeds Business School is located in the centre of the economically vibrant city of Leeds, the financial and commercial centre of the north of England. Our course embodies international subjects, issues and perspectives and is established in the UK, China and Vietnam. In China this course has research links with a major Chinese university. It is clearly focused on key international trade and finance aspects and is international in its content, its students, its delivery team and is delivered internationally in the UK, China and Vietnam.

We're dedicated to supporting your professional development - that's why we offer a guest lecture programme. Past speakers include the CEO of the London Stock Exchange, Shadow Chief Secretary to the Treasury, past Chair and President of the Academy of Marketing, Chief Executive of the British Bankers Association, the Chief Economist of Yorkshire Bank and the Editor of Cosmopolitan. To see our full programme and to register for a lecture click here (http://www.leedsmet.ac.uk/guestspeakers).

Core Modules

Economics of International Trade
Gain a sound understanding and appreciation of the international economy in terms of trade and its impact on the macroeconomic stability in which businesses operate.

International Corporate Finance
You will evaluate the theory and practice of modern international corporate finance, focusing on modern developments in international markets and funding products, and their relationship to the needs of international business.

International Trade & Law
Examine the legal system of the World Trade Organization which governs the relations of states and other international players in the legal framework within which nations trade.

Management of International Finance
Gain a comprehensive understanding of the economics of the operation and organisation of national and international financial systems.

Trade, Development & Growth
Examine the interrelationship between the theoretical rationale for trade and its policy and practice in relation to the issues of development and growth within the developing world.

Dissertation
You will carry out an in-depth research project in a subject area that is appropriate to the course and of particular interest to you.

Option modules

Corporate Finance
Evaluate the fundamental concepts and theories of modern finance, identifying how these can be effectively applied in both national and multinational organisations.

Corporate Strategy
Develop a strategic organisational perspective as well as a basis for progression and application of strategic level skills, competencies, and decision-making capability.

Cross-Cultural Human Resource Management
Understand the special characteristics of HRM in Multi-National Corporations, specifically considering convergence and continuing divergence in the structures, policies and practices of different countries.

Facilities

- Library
Our libraries are two of the only university libraries in the UK open 24/7 every day of the year. However you like to study, the libraries have got you covered with group study, silent study, extensive e-learning resources and PC suites.

- The Rose Bowl
The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

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In an international business climate, which has undergone tumultuous economic change during the last decade, graduates with excellent marketing awareness and management skills have never been in greater demand. Read more
In an international business climate, which has undergone tumultuous economic change during the last decade, graduates with excellent marketing awareness and management skills have never been in greater demand. The shifting balance in world trade, the emergence of fast growing economies plus an increasing pool of world consumers means that businesses need to be increasingly focused on how they develop their competitive marketing strategies.

The applied nature of this course ensures that you study the latest thinking and techniques within the discipline of marketing and acquire the capabilities to enhance your employability and career prospects. More specifically, this course will develop your awareness for and critical understanding of the latest issues within the discipline of marketing, marketing strategy and consumer behaviour.

The course is taught by highly experienced academic tutors and industry practitioners, who bring a wealth of experience and knowledge to the challenges posed in today’s business environment. The course combines strong academic principles and theories and examines these within a focused and applied teaching approach. Contemporary business issues are discussed within appropriate academic and practical contexts whilst students develop their knowledge in international branding and digital media. At the end of the course, you will have acquired the skills and knowledge to be a skilled marketing professional.

Special Features

• This course is approved and professionally accredited by the Chartered Institute of Marketing (CIM).
• You will be taught in the internationally recognised multi-award-winning Business School on All Saints Campus.
• The Business School enjoys established links with the Chartered Institute of Marketing and the Institute of Direct Marketing as well as the Chartered Institute of Public Relations. Our students can obtain student membership of these professional bodies.
• This programme has an advanced standing route for mature students who have relevant professional qualifications or who have previously studied for a postgraduate certificate or diploma. Through advanced standing we can give you academic credit for your current qualifications. Consequently you only need to study selected units and can achieve an MSc in a shorter time frame. The tuition fees for this route are also lower because you only pay for the units you need to take rather than having to study all the units for the MSc.
• Experience a real work scenario in acting as a consultant on "live" client projects for businesses within the Manchester region.
• Enhance your digital skills - the course's extensive digital content increases your knowledge of digital marketing techniques.

Throughout your studies there is strong provision for employability and gaining graduate employment through our Careers and Employability Hub and a range of additional activities that include:

Live business project

Many employers require graduates who possess a range of skills and knowledge, including experience in the workplace. Masters students of the Business School take a unit called Investigating Business Practice, where you will act as a marketing consultant for a real business. This will develop your project management, team working, client management and business consultancy skills.

In groups, you will be matched with a business organisation that is seeking solutions to an issue that is related to your subject area. You will be expected to meet with the client company, identify the key issues that the client is facing and be required to scope out their specific requirements and business needs, delegate roles and tasks within your team and then respond professionally to this brief, showcasing strategies and proposals that they can realistically implement into their business.

Behind-the-scenes business visits

As a Masters student of the Business School, you have the opportunity to participate in a number of free business visits that allow you to see behind the scenes of real companies and learn about how these businesses are structured and operate. The business visit programme varies each year, the following are indicative of the type of business visits that are available:

• Manchester United Football Club – museum and stadium tour plus guest speaker on business operations
• Robinson’s Brewery – tour of 175 year old family run brewery and guest speaker
• BBC at MediaCityUK - tour of BBC studios at MediaCityUK with an insight into how TV broadcasting works.
• Jaguar LandRover - tour of the LandRover factory including every stage of the assembly process to the finished product.

Professional development weeks

The Faculty of Business and Law hosts two Professional Development Weeks annually. Free and open to all students, this includes a festival of skills-development activities, practical support in developing your CV and employability skills, and the opportunity to network with actively recruiting graduate employers.

Consultancy dissertation

The dissertation unit is your chance to undertake a consultancy dissertation, which could be based on a current or potential employer and aligned to your career goals in a specific sector, organisation or industry. This would involve identifying and structuring an investigative managerial or business issue, producing a substantial written document of your conclusions and recommendations.

Expert guest lectures

A number of guest lectures take place each year with leading speakers from industry. The Business School shares extensive links with over 25 professional bodies including the Chartered Institute of Marketing and the Chartered Institute of Public Relations. We invite speakers from various industries onto campus as guest lecturers to share their knowledge with current Masters students.

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This programme benefits from Surrey Business School’s expertise in retail – we have offered programmes in the subject since 1989 – and reflects the demand for highly qualified managers in a rapidly internationalising sector. Read more
This programme benefits from Surrey Business School’s expertise in retail – we have offered programmes in the subject since 1989 – and reflects the demand for highly qualified managers in a rapidly internationalising sector.

Practical at heart and theory driven throughout, we will provide opportunities for you to engage with real-world business problems throughout your programme.

PROGRAMME OVERVIEW

The MSc International Retail Marketing programme is designed for those looking to develop their knowledge of the theory and practice of retail marketing and its application in the fast changing international business environment. The programme will also deepen your knowledge of business management more generally.

The student experience on this programme combines interactive lecture classes with seminars delivered to smaller groups. This includes the opportunity to exchange ideas and experiences with students from other programmes across Surrey Business School.

The competitive significance of advanced retail marketing practices is increasingly acknowledged, making this programme highly relevant for future managers in retail and related professional services.

PROGRAMME STRUCTURE

This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation. The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.
-Research Methods
-Retail Services Marketing
-Relationship Marketing
-Retail Buying and Merchandising
-Consumer Behaviour
-International Retailing
-Digital Marketing & Social Media
-Consumer Behaviour
-E-Business
-International Retailing
-Strategy
-International Trade
-Introduction to Marketing Analytics
-Dissertation

EDUCATIONAL AIMS OF THE PROGRAMME

The programme aims to provide a high quality, vocational education which is intellectually rigorous and up-to-date, as well as relevant to the needs of existing and future managers, executives and other professionals in international retail marketing.

In addition to subject-specific knowledge, the programmes aim to develop generic management skills necessary to be effective in todays’ challenging business environment.

The programme has a business management orientation related to the retail sector and draws upon a range of cognate areas of study to explain and analyse this sector. It takes an integrated approach so as to provide a coherent exploration of the inter-relationships between the various components.

The programme is international in scope and coverage, and lecturers draw upon the most recent research to inform their teaching. The programmes aim to develop students as independent and reflective learners, able to continue their learning once in their chosen profession.

PROGRAMME LEARNING OUTCOMES

Knowledge and understanding
-A systematic, in-depth understanding of the development, issues and influences relevant to retail marketing
-A high level of theoretical and applied knowledge of the management, operation, organisation and provision of business or service sector education
-An understanding of the research process.

Intellectual / cognitive skills
-Independently critically evaluate approaches and techniques relevant to management in the retail sector
-Evaluate outcomes and accurately assess/report on own/others’ work with justification and relate them to existing knowledge structures and methodologies
-Demonstrate high level learning and problem solving abilities in the range of modules studied

Professional practical skills
-Conduct research and produce a high quality Dissertation: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work
-Identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches

Key / transferable skills
-Students will have a range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research.

GLOBAL OPPORTUNITIES

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

PROFESSIONAL RECOGNITION

Surrey Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and by the Association of MBAs (AMBA).

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Accredited by the Institute of Export, the MSc in International Trade, Strategy and Operations provides a thorough knowledge and understanding of the management and operational requirements necessary to trade successfully in international markets. Read more

"Trade successfully in international markets"

Why Enrol?

Accredited by the Institute of Export, the MSc in International Trade, Strategy and Operations provides a thorough knowledge and understanding of the management and operational requirements necessary to trade successfully in international markets. The programme is designed to appeal to a wide range of participants looking to take on senior roles in companies which trade internationally.

Relevant to all organisations trading internationally from engineering, retail, manufacturing, wholesale, financial services and the service sector, the programme is heavily focused on the application of theory into practice and how the skills developed throughout your studies will be used to best advantage in a professional environment.

The breadth of the programme enables you to gain a clear overview of all the elements of international trade whilst giving the opportunity to also focus or specialise on a particular aspect of interest to you including: transportation and logistics, customs and the legal aspects of international business, business development, relationship management and negotiation, and implementation of strategy.

The course will provide:

A comprehensive overview of how international companies operate. You will develop a broad set of skills which will enable your involvement in the whole business process from initial engagement with a new market right through to the delivery of a product or service. Areas covered include:

- International sales and marketing
- Transport, logistics, supply chain and customs compliance
- Financial management
- Legal aspects of international trade, including protection of intellectual property
- Business management and trade strategy
- Operations and service management

Core Modules:

- Financial Analysis and Control
- Financial Strategy
- International Joint Ventures
- Legal Aspects of Global Business
- Transportation Techniques and Management
- Strategic Marketing

Elective Modules:

You may select four out of the following electives:

- Leading Performance
- Applied Statistical Methods
- Business and Operations Design
- LEAN Principles and Application
- Logistics and Operations Management
- Project Planning, Management and Control
- Procurement and Inventory Management
- Reputation and Relationship Management
- Service Design and Delivery
- Supply Chain Management
- Leading Change
- Operations Strategy for Industry
- Quality Management and Techniques

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The fashion industry is a vibrant and challenging business environment. This Fashion Management with Marketing MA is designed to accommodate a range of career opportunities within this sector, providing you with an advanced understanding of the global fashion industry. Read more
The fashion industry is a vibrant and challenging business environment. This Fashion Management with Marketing MA is designed to accommodate a range of career opportunities within this sector, providing you with an advanced understanding of the global fashion industry.

Our innovative programme is aimed at graduates with a fashion, textiles, design or business degree who wish to gain management knowledge, with the aim to become a manager within this sector. It will also provide a suitable progression route for those who have worked in the industry but want to improve their employment prospects to get to a higher level, as well as for those preparing for PhD study.

You will learn from a range of expert staff about the management practices which are specific to the fashion and textiles business, as well as the inclusion of fashion marketing and promotion techniques, and brand management theories. You will graduate with an advanced understanding of the global fashion industry.

Teaching usually consists of one hour lectures followed by one or two-hour seminars or tutorials for each module. You will also be expected to conduct a substantial amount of self-directed learning, which is important for you to contextualise your studies and to broaden your knowledge. The Fashion Management with Marketing MA is a theoretical programme and assessments are mostly by the submission of fully referenced and structured reports. Presentations are also fundamental as an opportunity for you to present your work to others either for assessment or within a scheduled class activity. One module includes the formulation of a weekly blog for you to keep abreast of topical issues. You will also be required to submit a project proposal which will act as your plan for future research, especially for the dissertation.

The fashion and textile business is highly competitive and we encourage you to develop networking opportunities by becoming a student member of trade associations and to engage in conferences and seminars delivered by industry members.
We expect you to be proactive and attend presentations provided by visitors from the fashion and textiles business to the university, as extra curricula activity. Teaching staff come from a range of art and design disciplines, contributing to their own areas of expertise. Throughout the programme the curriculum is also enhanced by visiting lectures from a variety of business experiences.

Graduate careers include fashion buying, fashion marketing, fashion public relations, merchandising and logistics management, management of the product development process, retail or brand management, product sourcing, supply chain management, and e-commerce. Graduates would also be in a strong position to consider developing a new business along with the support from the university's business development unit.

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Please note. the following pathways are also available. -International Business Management with Entrepreneurship MSc. -International Business Management with Marketing MSc. Read more
Please note: the following pathways are also available:
-International Business Management with Entrepreneurship MSc
-International Business Management with Marketing MSc
-International Business Management with Project Management MSc

Choose Kingston's International Business Management MSc

Do you crave a management role, but have a first degree in another subject? This is our most popular postgraduate course, offering modules covering a wide selection of topics that equip you with the practical skills you need to excel in management or consultancy. It gives you the opportunity to gain expertise in individual business disciplines without limiting your employment options.

-Accredited by the Association of MBAs (AMBA) and European Foundation for Management Development (EFMD).
-Add study at the prestigious Boston University to your programme and gain a dual masters degree.
-Benefit from an international curriculum.
-Participate in a week-long study visit to a foreign business school where you will meet students studying a similar programme and undertake visits to local companies.
-Take part in a one-semester exchange programme with a business school in Europe (such as Berlin or Paris)
-Assessments that reflect real business situations.
-Undertake a consultancy project with a real business instead of a dissertation.
-Students come from all over the world to study on Kingston's business courses, so you will finish the course with an international network of contacts.
-Kingston Business School is one of only a few of the 120 UK business schools to be awarded an 'excellent' rating for its teaching quality by the Higher Education Funding Council.
-Kingston upon Thames has been rated London's happiest borough and has the lowest crime rate in London, as well as fast transport links to the city centre.
-Kingston Business School has joined an elite group of global institutions to be awarded the prestigious international accreditation by the AACSB (Association to Advance Collegiate Schools of Business). A hallmark of excellence in business education, the accreditation has been earned by just 5 per cent of the world's business schools.

What will you study?

This course strengthens your critical understanding of general management, international business and strategy. As an International Business Management MSc student, you will develop your ability to question and critically assess business issues to find innovative options and solutions. You will build your understanding across a broad range of modules, with a core legal element built in through the International Business Environment and Trade module. Regular guest speakers add to the expertise of our lecturing staff and provide their perspectives on current events.

Assessment

Individual and group coursework, time-constrained coursework and consultancy report, with occasional examination.

Course structure

The International Business Management MSc is made up of eight modules worth 180 credits. Four of these modules, making up 120 credits, are core to the programme and provide you with the knowledge and skills you need for a career in international management. You will also choose from a broad range of elective modules to build on this core for the remaining 60 credits.

Your choice of elective modules means you will have the opportunity to gain expertise in individual business disciplines without limiting your employment options. If you start the course in September, you can choose one of three different pathways – Entrepreneurship, Project Management or Marketing.

If your first degree is in business management, you may be able to obtain an exemption from the core module Fundamentals of Business Management and replace this with additional elective credits. The exemption is subject to approval and further details can be obtained from the Course Director.

Please note that not all combinations of elective modules may be possible because of timetabling.

This is an indicative list of modules and is not intended as a definitive list.

Core modules (for all pathways)
-Fundamentals of Business Management
-International Business Strategy with Simulation
-International Business Environment and Trade
-Consultancy in Practice

Elective modules
-Alternative Dispute Resolution
-Buyer Behaviour
-Entrepreneurship in an International Context
-Global Marketing Management
-Innovation Management
-International Environmental Law and Sustainability
-International Money and Finance
-Leadership, Change and Consultancy
-Managing Corporate Social Responsibility and Sustainable Development
-Strategic Project Management

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Do you want to pursue a career in international business, diplomacy or politics? The Master of International Business gives you the opportunity to advance your business and management knowledge and give you the skills to operate from a global perspective. Read more
Do you want to pursue a career in international business, diplomacy or politics? The Master of International Business gives you the opportunity to advance your business and management knowledge and give you the skills to operate from a global perspective.

Specifically designed for recent graduates and those in the early stages of their career, this course will build on your undergraduate credentials and further strengthen your business skills.

The course develops expertise in communicating and negotiating across cultures, and will develop your capacity for advanced analysis of firm internationalisation, international trade, and corporate strategy.

As part of the course you can build your knowledge and extend your expertise in one of two areas:

- International Business
- Diplomacy and Trade

The International Business stream has a business-oriented focus, seeking to advance your knowledge of the international environment in which firms and their managers operate considering issues such as international trade the internationalisation of operations.

The Diplomacy and Trade stream, which is only offered at Caulfield, has a political economy focus, looking to advance your knowledge of the relationships between international politics, diplomacy, economics, international trade, international law and international development.

Graduates develop deep knowledge and analytical skills that can be applied in a variety of organisational settings including the corporate, governmental and non-profit sectors. Career opportunities are available in a range of private firms and multinational enterprises across the manufacturing and service, export and trade, travel and tourism, consulting and research sectors. Employment opportunities also arise in government departments and institutions, NGOs and international organisations.

Visit the website http://www.study.monash/courses/find-a-course/2016/international-business-b6007?domestic=true

Overview

Please select a specialisation for more details:

Diplomacy and trade
Diplomacy and trade provides formal academic study across a range of disciplines relevant to the needs of organisations operating in the global environment. It provides high-level training in the fields of diplomacy, economics, law and contemporary politics. This specialisation is aimed at recent graduates who hope to work in the public and private sectors, or those who presently work in these sectors, and wish to increase their understanding of the international environment. It is designed to provide the knowledge needed to workin the government sector, implementing and providing policy advice on foreign affairs, trade, and business-related issues.

In the private domain, the course is designed for individuals who are operating, or looking to work, in an international capacity in both the corporate or not-for-profit sector.

International business
This specialisation investigates inter-disciplinary contemporary international business. Students will be engaged with international management, law, finance, economics, marketing, and strategy, enabling analytical skills that can be applied in a variety of organisational settings. International business develops strategic and operational international business knowledge and skills, particularly for the complexity of contemporary environments. The specialisation prepares graduates for international business roles across the corporate, governmental and non-profit sectors.

Course Structure

The course is structured in three parts. Part A. Advanced preparatory studies, Part B. Mastery knowledge and Part C. Application studies. All students complete Part B. Depending upon prior qualifications, you may receive credit for part A or part C or a combination of the two.

PART A. Advanced preparatory
These units provide you with a solid foundation of knowledge and skills across core business disciplines and a valuable contextual basis for further business study.

PART B. Mastery knowledge
These units will develop your capacity as a critical and creative professional who is able to apply your knowledge of international business, diplomacy and trade in international business and political contexts.

PART C. Application studies
The focus of these studies is professional or scholarly work that can contribute to a portfolio of professional development in international business, diplomacy or politics.

For more information visit the faculty website - http://www.study.monash/media/links/faculty-websites/business-and-economics

About us

We are proud of our national reputation as a leader in the field of business law. As one of Australia's largest and most versatile business law departments, we offer a comprehensive teaching and research program focusing on commercial law and regulation in the rapidly growing Asia-Pacific region.

Our Department has established a strong reputation for:

- publishing in leading international publications
- attracting the highest quality postgraduate students
- engaging in international collaboration
- securing external research funding.

According to the Excellence in Research for Australia (ERA) Report (2012), the discipline of law received a rating of five-stars (well above world standard). Our staff have won numerous major teaching awards within the Monash Business School and at Monash University. Several of our staff are authors of leading textbooks used throughout Australia and around the world.

Research expertise

The Department's research activities in corporations law, taxation law, employment law, Asian law and international business law are carried out through three research groups. Each group regularly sponsors international symposia and work with partner groups at European, North American, Asian and Australasian universities. These research groups are:

- Asia-Pacific Business Regulation Group
- Workplace and Corporate Law Research Group
- Taxation Law and Policy Research Group.

Our expertise in these areas has resulted in the Department receiving a number of national and international competitive research grants. Our active and high quality doctoral program has been recognised as one of the world's best, attracting PhD students from four continents.

Teaching Excellence

The Department of Business Law and Taxation is responsible for business law and taxation teaching in the Monash Business School. The Department teaches units in the undergraduate and graduate programs offered by the Faculty. These units recognise that knowledge of law and taxation is essential for the informed business professional.

The Department of Business Law and Taxation provides Monash business students with a rare opportunity to learn from staff focused on business law, rather than the broader law program.

Engagement and collaboration

Business Law and Taxation staff carry out research activities in conjunction with:

- the business community
- the accounting and legal professions
- government agencies
- social welfare bodies
- international organisations.

Department academics have been seconded to assist government agencies including the Treasury and Australian Taxation Office.

We regularly work with international agencies such as the International Monetary Fund and Asian Development Bank to assist with the development of business and tax laws across the Asia-Pacific region.

Find out how to apply here - http://www.study.monash/courses/find-a-course/2016/international-business-b6007?domestic=true#making-the-application

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“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson. This CIPR-accredited public relations (PR) course is designed to give practitioners the skills and ability to think creatively and adopt the latest tools in modern PR campaigns. Read more
“Publicity is absolutely critical. A good PR story is infinitely more effective than a front page ad.” – Richard Branson.

This CIPR-accredited public relations (PR) course is designed to give practitioners the skills and ability to think creatively and adopt the latest tools in modern PR campaigns.

PR is rapidly evolving as consumers/stakeholders increasingly take control on instantly accessible worldwide communication channels, and organisations rely less and less on newspapers and traditional media to disseminate information. According to the 2013/14 Public Relations Association (PRCA) census, the sector has seen a turnover of £9.62bn in the UK. With new technologies and social communication media on the rise, PR practitioners are more in demand than ever.

This PR course is fully accredited by the Chartered Institute of Public Relations, the professional body for public relations and public affairs practitioners. Students enrolled on the MSc Public Relations are eligible for CIPR Student Membership. This provides access to numerous industry and personal development opportunities as well as the member’s area of the CIPR website. The CIPR website includes a dedicated student area which offers help and advice on entering the PR industry and free online training.

See the website http://courses.southwales.ac.uk/courses/663-msc-public-relations

What you will study

A key feature of modern marketing is the decline of mass communication in favour of multiple person-to-person networks and mobile messenger apps such as WhatsApp. Sitting alongside traditional PR tools, social networks and blog sites are now part of the PR practitioner’s toolkit. This accredited course will expose you to the challenges at the forefront of modern PR and enhance your ability to manage brand and corporate identity effectively.

You will explore the radical shift in PR, as traditional channels such as advertising and sales promotion have changed. The course will further develop your understanding of word-of-mouth marketing, including social networks and the growing popularity of photo and video sharing sites.

From Facebook and Twitter to YouTube, Pinterest and Instagram, you will challenge traditional methods and the contemporary thinking associated with marketing and stakeholder communications. The course will also cover the importance of brand reputation and the growing demand for essential skills in crisis management, and enhance your knowledge and understanding of the role PR plays in modern politics.

Modules of study:

- PR Concepts and Practice
This module aims to provide an introductory critique of key concepts and tools of modern PR practice and implementation. It examines the theoretical underpinnings of the subject by exploring how PR is utilised to influence issues within society, industry and the environment.

- Brands & Reputation Management
This module aims to provide a critique of the key theoretical underpinning surrounding the consumption, construction and reputation management of brands – a key responsibility for modern PR practitioners.

- Strategic Marketing
This module critically examines the key elements of strategic marketing and its interface with business strategy.

- Content Marketing & Public Relations
This module provides a solid foundation for writing and factual story-telling as well as verbal communication within a marketing and PR context.

- Managing Professional Development
The aim of this module is to support personal and professional development for a business related professional career.

- Third Sector & Political Public Relations
This module critically evaluates the PR practice within the public/political sector. It accordingly examines how PR is utilised by third sector organisations, such as pressure groups, charities, trade unions and social enterprises, as well as political parties.

- Campaign Planning for Marketing & PR
The aim of this module is to enable you to understand the key constructs associated with campaign planning for marketing and PR, notably the use of digital technology.

- Research Methods
The aim of this module is to develop your understanding and skills of research in a management and/or professional development context, focusing on a critical review of research methodologies and methods.

- Management Project
This module introduces you to the intellectual and scholarly requirements of producing an extended piece of written postgraduate research.

Learning and teaching methods

Full-time students study each subject intensively over a period of several weeks. Part-time delivery is designed around the needs of practicing marketing managers and PR professionals. You will learn through lectures, seminars, group work, case studies, and analyses of communications materials and networks, as well as specialist guest lecturers from leading professionals. The course also includes potential for a site visit to a media communications organisation.

Through our series of guest lecturers delivered by leading industry experts, you can also gain up to the moment insights into the challenges and practices pertinent to image management and PR planning.

Work Experience and Employment Prospects

The skills you will gain on the MSc Public Relations course will allow you to help your employer or company gain a competitive edge by managing meaningful relationships through PR. You will also gain the latest intelligence about social networking, new communication techniques and how to manage new and emerging digital channels.

Students will typically be offered the opportunity to meet representatives from PR companies who offer internships by way of guest talks. In addition, the University of South Wales Careers and Employability Service helps students with all aspects of careers and employability. Services range from individual advice and guidance on CVs & applications, interviews, work experience, internships, volunteering, practical support with job hunting and working/studying overseas.

As a student of this course you will have access to help and advice from a dedicated student area on the CIPR website on starting your career within the public relations industry.

Assessment methods

Assessment is assignment-based, so you can explore each subject to develop your critical and analytical skills. The final requirement is a dissertation or business research project, where you will examine an aspect of PR in depth.

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Humber’s Fashion Management and Promotions graduate certificate program prepares you to work in the dynamic fashion industry. It focuses on the management, marketing and sales of fashion apparel and accessories. Read more
Humber’s Fashion Management and Promotions graduate certificate program prepares you to work in the dynamic fashion industry. It focuses on the management, marketing and sales of fashion apparel and accessories. Courses cover content in new product development and branding, fashion buying and retailing, multi-channel sales, international marketing, and product management. Visual merchandising skills combined with colour theory skills and trend forecasting give this program a dynamic, hands-on approach to the business side of fashion. The program also covers the rapidly growing promotional side of fashion including courses in integrated marketing communication and social media brand management. You will learn how to leverage and promote a brand through social media, personal blogs, Instagram, Twitter, online selling and personal website development.

Course detail

Upon successful completion of the program, a graduate will:

• Analyze the changing face of the Canadian Textile and apparel industry in context with shifting global sourcing and manufacturing centres.
• Determine strategies and formulate a production plan for developing new fashion/cosmetic/fragrance products that are consistent with evolving market needs using Supply Chain Management principles.
• Strategically analyze the process of brand development, market positioning and new fashion/cosmetic/fragrance trends, and evaluate potential impact.
• Determine entrepreneurship strategies in both large and small companies.
• Develop replenishment processes for product inventory and develop pricing and market positioning strategies which take into account competitive pressures, manufacturing costs and corporate objectives.
• Create visual merchandising promotional images using specialized industry software.
• Formulate a strategic business plan based on the ever changing face of retail operations, and conduct primary research on market and manufacturing conditions in order to determine existing and potential levels of activity for particular fashion and cosmetic products.
• Evaluate the types of multi-channel retailing methods and determine the most optimum strategic mix for an organization.
• Evaluate product marketing in an international market.
• Prepare and deliver a sales/marketing/promotional presentation.
• Apply human resource and leadership knowledge and skills to enhance performance with individuals and teams to contribute to the successful creation of a new product.
• Develop strategies to establish working relationships with clients, customers, suppliers, manufacturers, distributors and promotional agencies which maintain and strengthen their loyalty to his/her organization.

Modules

Semester 1
• BISM 5000: Computer Analytic Skills
• FMPC 5000: Marketing Fundamentals
• FMPC 5001: Career Development and Pre-Placement Seminar
• FMPC 5002: Trend Analysis
• FMPC 5005: Product Knowledge
• FMPC 5006: Visual Merchandising and Display
• FMPC 5007: Wholesale Sales

Semester 2
• FMPC 5100: Current Issues in Fashion Industry: A Strategic Analysis
• FMPC 5101: International Marketing
• FMPC 5103: Retail Buying
• FMPC 5104: Product Development and Sourcing
• MKTG 5519: Integrated Marketing Communications
• WORK 5121: Fashion Management Field Placement
• WORK 5570: Industry Seminar

Work Placement

Gain first-hand experience in the industry with a four-week (160-hour) work placement, which takes place either part time during the program or full time at the end of the program. Placements provide the valuable work experience employers seek.

Your Career

According to City of Toronto data, the fashion industry employs nearly 50,000 people. Fashion design, wholesaling and retailing have grown dramatically in the last five years, with 10,000 fashion-related jobs. There are 4,600 fashion retail firms in Toronto that generate annual sales of $2.6 billion. Sales have grown by 6.4 per cent in the last year. Employment in the wholesale and retail trade grew by 34.5 per cent or 13,000 jobs in the last five years.

Graduates may find employment in companies that develop, manufacture, market, import, wholesale, distribute or retail fashion apparel and accessories. Employment settings include apparel suppliers, wholesale distribution companies, fashion retail companies, importers and logistics firms, marketing divisions within major retail operations, and up and coming online businesses. The program equips you for roles such as product development manager, private label/brand manager, retail manager, event manager, retail buyer, fashion manager relating to sourcing, logistics co-ordinator, inventory control manager, visual merchandiser, promotion manager or planner. Online retailing offers positions in community management, social media marketing and opportunities in customer service inventory management.

How to apply

Click here to apply: http://humber.ca/admissions/how-apply.html

Funding

For information on funding, please use the following link: http://humber.ca/admissions/financial-aid.html

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MSc International Business focuses on the links between major business functions and their role in international business and commerce. Read more
MSc International Business focuses on the links between major business functions and their role in international business and commerce. You will develop knowledge of the special requirements for conducting business activities across national boundaries, relevant theories and their application in business. You will also have the opportunity to study at one of our European partner institutions and visit international companies through our integrated Study Abroad programme.

You will develop expertise in core areas of international business, strategic management and business economics. The wide range of elective modules will enable you to develop skills in a specific business function linked to international business (finance, marketing or operations management) or pursue related areas such as entrepreneurship and business sustainability.

Subject guide and modules

Core Modules:
-International Business
-Advanced Topics in International Business
-Strategic Management
-Economic Environment of Business
-Professional Development Programme
-Ethics in Academic Practice

Optional Modules - Choose four modules from the following list, subject to pre-requisites and restrictions on some modules and combinations:
-Intellectual Property Strategy & Management
-Business Finance
-International Finance
-Accounting for Non-Financial Managers
-Strategic Business Sustainability
-People & World Organisations
-Marketing Management
-International Marketing Management
-International Operations
-Strategic Global Outsourcing and Offshoring
-Operations Management
-CSR, Sustainable Development & Public Policy
-Entrepreneurial Strategies
-International Business strategy
-Entrepreneurial & Innovation in Emerging Economies

The programme then concludes with a dissertation project.

In addition to your Aston degree, you will have the opportunity to participate in our international study exchange programme. Studying with one of our partner institutions, the programme will enhance your international experience and communication skills, preparing you for a career in the international business environment.

Learning, teaching and assessment

The taught modules are assessed through a mixture of examinations and coursework. The taught element of the programme is complemented by a substantial piece of research leading to the completion of a dissertation.

Career opportunities

This degree will prepare you for a wide range of careers in businesses and organisations engaged in international activities, including consultancy, business analysis, marketing, business development, sales management, finance and purchasing. Recent graduate positions include:
-Assistant Advisor – Ernst & Young (Zimbabwe)
-Marketing Specialist – Bosch (China)
-Relationship Marketing Professional – IBM (India)
-Senior Analyst – Deutsche Bank (UK)
-Trainee Buyer – Tesco (UK)

Our international alumni ambassadors share their experiences of studying at Aston Business School with students all over the world who consider applying for a course at Aston.

Personal development

You will acquire skills in the following areas:
-Giving presentations
-Team working
-Report writing
-Negotiation
-IT skills

Core modules taught on this MSc will enable you to develop a wide range of business and transferable skills and knowledge demanded by graduate employers. These include:
-Interpreting financial statements covering income, balances and cash flow
-Budgetary control and analysing business costs using Cost Volume Profit and contribution analysis
-Econometric modelling of stochastic trends and performance forecasting
-International HRM including: cross-cultural communication; diversity management; and HR issues in expatriation/repatriation, acquisitions, mergers and joint ventures
-Developing marketing and pricing strategies, plans and marketing mix policies; international promotion strategies and distribution channels
-Internationalisation of production and trade, including: the international product life cycle; forms of international business activity; national competitive strategies; and economic integration
-International sectors, emerging and transition economies, cultural differences, international business strategies and strategic alliances
-Operational planning and management including: product, service and process design; choice of layout and technology; statistical stock control and MRPI
-Strategy processes and techniques including: value chain analysis, ‘make or buy’ decisions; implementing and managing strategic change in an international environment
-Innovation processes, innovation-based strategies and creating competitive advantage through innovation
-Multi-cultural teamwork and presentation skills developed through group-work
-Analytical skills developed through research dissertation

The wide range of elective modules available on this programme enables you to develop skills across a range of business functions including: marketing; HR; finance, investment and business law; operations; and international markets and investments.

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