• Xi’an Jiaotong-Liverpool University Featured Masters Courses
  • University of Surrey Featured Masters Courses
  • Aberystwyth University Featured Masters Courses
  • Northumbria University Featured Masters Courses
  • University of Bristol Featured Masters Courses
  • Birmingham City University Featured Masters Courses
  • University of Derby Online Learning Featured Masters Courses
King’s College London Featured Masters Courses
Nottingham Trent University Featured Masters Courses
FindA University Ltd Featured Masters Courses
Birmingham City University Featured Masters Courses
University of Portsmouth Featured Masters Courses
"strategic" AND "communic…×
0 miles

Masters Degrees (Strategic Communication)

We have 765 Masters Degrees (Strategic Communication)

  • "strategic" AND "communication" ×
  • clear all
Showing 1 to 15 of 765
Order by 
The MSc Strategic Communication offers a cross-disciplinary education to current or aspiring communication leaders who wish to learn how to design, plan… Read more
The MSc Strategic Communication offers a cross-disciplinary education to current or aspiring communication leaders who wish to learn how to design, plan and implement effective and sound communication strategies that fulfil an organisation's mission, vision and long-term objectives.Through a combination of research-driven knowledge, practical skills, and professional insights, the programme prepares students for a career in business, public and third-sector institutions or in communication consultancy.Business firms, public institutions and non-profit organisations operate today in an increasingly complex environment marked by hyper-digitalisation, media fragmentation, ambiguous market and political conditions at global levels, and growing public scepticism. In such context, there is growing market demand for communication experts who can help organisations to (re)build trust, enhance reputation and, more in general, realise their strategic goals.The MSc Strategic Communication at the University of Liverpool in London offers a cross-disciplinary education with a distinctive focus on:1.How corporate leaders, governments, public institutions, NGOs and even celebrities make use of narrative and argument to build consensus and dialogue with stakeholders and to (re)construct their identity, reputation and trustworthiness, especially in crisis situations.2.The role of digital media, particularly social media, in enhancing strategic communication and informing strategic planning.3.The contexts and practices of strategic communication (e.g. financial communication and investor relations; political campaigns; crisis management; branding, policy change, takeover and mergers): how they are shaped through discourse and how discourse affects them.The programme combines a range of conceptual and practical skills which are crucial for successfully managing a variety of strategic communication activities, such as defining and effectively sharing the mission, vision and values of an organisation, responding to a crisis, launching new products and services or supporting strategic initiatives like mergers, event promotions, and campaigns for political elections, health prevention or policy change.Students will learn how to translate organisational goals into communication objectives, to analyse situations by identifying and segmenting the relevant stakeholder groups, as well as regulatory constraints and ethical issues; to design spoken and written messages that are at the same time sound, persuasive and compliant; to exploit the potential offered by established communication technologies and new digital media to effectively engage stakeholders.Practical projects include a variety of activities like designing and delivering effective public speeches, building a digital media campaign and the writing of digital communications for live briefs.Besides classroom modules, a dedicated seminar involving communication experts from the Public Relations and Investor Relations industry offers the unique opportunity to familiarise yourself with the relevant professional contexts and to closely interact with specialists in the sectors. Through the final project, students will engage with an in-depth analysis of a case-study in strategic communication.Modules are organised and delivered in blocks of intensive full-day teaching. By enrolling as part-time students, experienced professionals in the London area can more easily reconcile classroom attendance with work commitments.More information on current activities involving staff and students can be found in our blog Masters of Strategic Communication.Read more about the Department of Communication and Media on their webpages, including the internationally acclaimed research which feeds insights directly into teaching.

Read less
The MSc Strategic Communication and Public Relations offers an unparalleled balance in UK postgraduate courses of teaching in internal and external communication, as well as strategic communication, for both private and public sectors. Read more

The MSc Strategic Communication and Public Relations offers an unparalleled balance in UK postgraduate courses of teaching in internal and external communication, as well as strategic communication, for both private and public sectors. Students learn from an academic team which includes internationally published researchers and practitioners with years of professional experience. QMU is an accredited teaching centre of the UK’s professional body, the Chartered Institute of Public Relations (CIPR) and a partner institution of the UK’s Public Relations Consultants Association (PRCA).

Is this the right course for me?

It is if you:

■ want to start a career in communication and public relations (PR). You’ll do an industry placement (optional) and we’ll support you in  developing knowledge and skills, and producing a portfolio, and provide you with opportunities to meet,  work alongside and network with current practitioners;

■ already work in a communication or PR role and want professional development. You can tailor your studies to your own development needs and study part-time, or

■ want to progress to a research career in communication or PR. Members of QMU’s teaching team author key texts and regularly present at conferences all over the world.

Teaching, learning and assessment

Teaching is delivered face-to-face at our modern campus in Scotland’s capital city of Edinburgh. You are also supported by QMU’s online virtual learning environment. As well as lectures, seminars and workshops, you will also work with live clients, respond to communication briefs, undertake analysis and research, blog, reflect, create materials and content, engage in digital media, work in groups, make presentations and develop proposals.

Teaching hours and attendance

Our carefully designed delivery pattern provides continuous and frequent face-to-face teaching for full time students. Part-time students benefit from a delivery pattern which requires attendance at short intensive blocks and which you can fit alongside other commitments. On many modules you will learn alongside communication and PR practitioners and students. This helps you start your professional network and  develop a deep understanding of the relevance of theory to practice. Our shared community of learners approach also provides access to a busy programme of activities and events offered across our PR programmes. On your 20 day placement (optional module) you’ll gain invaluable professional experience and develop your learning in a work setting.

Modules

Modules include: Communication and Digital Skills for Working in PR */ Media and Campaigning/ Critical Reflections on Public Relations/Understanding Research/ Strategic Communication Planning/ Communications Impact on Policy Making/ Strategic Internal Communication in a Digitized World/ Master’s Communication Placement */ Project Students who already work in communication and PR can select from a list of modules, including business focused ones, instead of those marked * above. If you select to do the Master’s  Communication Placement module, you can undertake this with your employer. You can also focus your Project on a topic which is relevant to your professional role. If you already have CIPR Diploma, CIPR Internal Communications Diploma or CIPR Public Affairs Diploma you are awarded credits and exempted from selected modules.

Accreditation of prior learning:

Students who have already been awarded a Chartered Institute of Public Relations (CIPR) Diploma receive 45 credits towards the MSc Strategic Communication and Public Relations, exempting them from specified parts of the course. Students who have already been awarded the CIPR Internal Communication Diploma/ CIPR Public Affairs Diploma receive 30 credits exempting them from specified parts of the course.

Careers

As a CIPR accredited course, the MSc Strategic Communication and Public Relations is benchmarked against CIPR career progression requirements. This means there is a clear articulation between the course and developing your career. For students who are already associate or full CIPR members, the MSc counts towards the Institute’s Continuing Professional Development (CPD) programme.

Quick Facts

  • QMU is the only CIPR accredited UK Institution to offer undergraduate and postgraduate courses and teach the CIPR Diploma, CIPR Internal Communication Diploma and CIPR Public Affairs Diploma.
  • The block face-to-face teaching approach enables students to combine studying with working.
  • Our PR academics are recognised nationally and internationally for their excellence in research.


Read less
The programme is designed to provide skills required by adaptable, critically aware, communications workers in the exciting modern communications environment, which requires fluency in the use of strategic storytelling, content production and visual design. Read more

The programme is designed to provide skills required by adaptable, critically aware, communications workers in the exciting modern communications environment, which requires fluency in the use of strategic storytelling, content production and visual design.

A one-year Master's programme of 60 credits, Strategic Communication is a programme designed for students with different subject backgrounds within the wide field of communication. Bringing together different skills, students develop a critical understanding of, and competence to implement, strategic communication. By strategic communication we mean professional communication aimed at satisfying long-term organisational and community goals.

Strategic Communication is designed to produce skills required in the modern communications environment, which demands flexible critical skills and a mastery of strategic storytelling, content production and visual design. It offers core skills that are transferable across the employment sector: sound research practice; clear and effective writing; critical thinking; a good understanding of design; deep understanding of how to use the web and social media for strategic purposes; and communicating with niche groups/markets.

The programme is comprised of two interrelated strands which run over the two semesters, one oriented to research and critical thinking, the other to building a portfolio of flexible interlocking practical skills. Much of the teaching is based on a flipped classroom method using video lectures, project-based work, individual preparation and tutoring tailored for each student's knowledge and experience.

During the first semester, you will develop an understanding of concepts in strategic communication such as PR, corporate communication, brand management, and political communication. The communications industry is changing in such a way that marketing and PR are increasingly integrated, the use of digital storytelling and moving images grows, and new roles are introduced. The changes require new kinds of thinking and brings at the same time exciting possibilities for those equipped with the knowledge to take advantage.

You will also develop skills in content production. During the first half of the semester, we develop efficient use of language, images, and design. During the second half of the semester we continue with audio and video production along with scriptwriting. In the second semester, students carry out a larger research project that concerns the communication of one or several organisations. There will be classes on research methods and how these should be applied as well as one-to-one supervision for individual projects. During this semester, practical skill development moves on to web-design and online layout, and several skills and modes of communication are integrated in a project.

Throughout the programme, students work individually, in pairs, as well as part of a team both when carrying out research and when doing content production. All skills are assessed formally although important principles for this programme include creative learning through "trial and error", independence and responsibility.

The language of instruction is English and applicants need to be proficient in the English language to be eligible for admission.



Read less
Explore Emerson's Graduate Programs. Earn your Master's degree in.  Strategic Communication for Marketing. Read more

Explore Emerson's Graduate Programs

Earn your Master's degree in Strategic Communication for Marketing to learn how to create strategic, targeted communications that build meaningful connections between consumers and the brands they choose. You will gain the tools to understand how consumers think, make decisions, and act on these decisions. With two tracks to choose from—Creating Market Communication or Planning Market Communication—you can hone your skills in strategy, or focus more on content creation and practice. Whatever track you choose, you'll be granted opportunities to work with clients, develop solutions to address consumer problems, and create initiatives that build strong bonds between organizations and their markets.

Program Details

As a student in the Strategic Communication for Marketing program, you'll have a chance to:

  • Conduct research and analyze data to identify marketing challenges and opportunities
  • Develop marketing and communication plans that connect to measurable business objectives and integrate elements of digital advertising, social media, PR, promotion, branding, direct marketing, and more
  • Customize your program through electives based on your interests and experiences 
  • Collaborate and create persuasive presentations that demonstrate how your plans will positively influence an organization’s standing in the markets served

Program Options

We offer two tracks in our 40-credit graduate program: Planning Market Communication, which emphasizes overall strategy and planning, and Creating Market Communication, which focuses on content and implementation. The program can be completed in one and a half to two and a half years, or in one year with our accelerated full-time one-year cohort option. The program consists of three core courses, three required track courses, and four electives.

With the program electives, you will have the opportunity to emphasize consumer research/behavior, global brand management, digital marketing, or managing the creative process.

One-Year Cohort Option

With the accelerated one-year cohort option, you will complete the same required core courses and a balanced curriculum of additional courses, finishing with the Capstone.

The cohort model focuses on building a strong community. You will take all your classes with the same group of fellow students, giving you lots of opportunities to collaborate and build strong relationships. After you graduate, your cohort becomes the foundation of your professional network, promoting growth and advancement well into your career. 

The Emerson Advantage

A Communication Focus

Our students will become skilled communicators who are adept at expressing powerful ideas and create compelling messages for target audiences. The program exposes students to the total marketing landscape. This unique approach closely aligns with the needs of organizations to effectively listen to and communicate with the target audience. We teach the methods and equip you with the tools necessary to effectively position a company for success in their marketplace.

Our program connects the creative and empathetic communication expertise of the marketer to the needs of the market. Strategic Communication for Marketing is the link between brand creators and the markets they serve. 

With today’s technology dramatically expanding the marketing and communication landscape, it is even more important to have a broad understanding of the building blocks used to create truly integrated marketing and communication plans.

Career Outlook

Upon graduating from Strategic Communication for Marketing, you will be prepared to create cohesive communication plans for a business with positioning that resonates with your customers. You'll be equipped with a deep knowledge of evolving strategies and media that can be used together to tell the stories of organizations operating in a global marketplace. In a competitive landscape where information is accessible in higher quantities and across more platforms than ever before, it is essential for businesses to hire marketing communication professionals who are not only great storytellers, but are also innovative problem solvers who can command today's tools and technology and seamlessly adapt to those of tomorrow.

In Demand in Today’s Market

Our program will prepare you for a career in marketing that can apply to virtually any type of business or company. Graduates of our program have pursued careers in advertising account management, account planning, public relations, marketing research, brand management, and interactive marketing. They have worked with such companies as Arnold Worldwide, the AMP Agency, Bose, Communispace, Digitas, Deutsch, Ogilvy, IBM, Lexis Nexis, New Balance, Puma, and Smash, among others.



Read less
Introduction. This variant of our established MSc Strategic Public Relations & Communication Management course is delivered jointly with our partner Pompeu Fabra University in Barcelona, Spain. Read more

Introduction

This variant of our established MSc Strategic Public Relations & Communication Management course is delivered jointly with our partner Pompeu Fabra University in Barcelona, Spain. This course provides students with a solid international perspective on strategic communication and provides an opportunity to study in both Stirling, UK, and Barcelona, Spain.

The MSc Strategic Communication & Public Relations is an interdisciplinary, advanced level course taught by established academics and practitioners. It offers a hands-on approach while at the same time providing you with the theoretical foundations necessary to practise public relations at a managerial level.

You will be offered the opportunity to attend a Public Affairs and Lobbying seminar series in Brussels, which includes visits to the European Parliament, the European Commission as well as specialist industry seminars with leading public affairs and public relations experts in Brussels.

This course is taught completely in English and students will obtain a joint MSc degree from the University of Stirling and Pompeu Fabra University. Students spend the Semester 1 at the University of Stirling and then move to Pompeu Fabra University for Semester 2. Students then decide if they would like to have their dissertation supervised by Stirling or Pompeu Fabra.

Link to MSc Strategic Communication and Public Relations at Pompeu Fabra University http://www.upf.edu/masterpublicrelations/en/

Key information

- Degree type: MSc, Postgraduate Certificate, Postgraduate Diploma

- Study methods: Full-time

- Duration: 12 months (Stirling in semester 1 - Barcelona in semester 2 - Stirling dissertation period) 16 months (Stirling in semester 1 Barcelona in semester 2 - Barcelona dissertation period)

- Start date: September

- Course Director: Dr Alenka Jelen-Sanchez

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:

- IELTS: 6.5 with 6.0 minimum in each skill

- Cambridge Certificate of Proficiency in English (CPE): Grade C

- Cambridge Certificate of Advanced English (CAE): Grade B

- Pearson Test of English (Academic): 60 with 56 in each component

- IBT TOEFL: 90 with no subtest less than 20

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Structure and content

Students spend Semester 1 at the University of Stirling and then go to Pompeu Fabra University for Semester 2. Students then can decide to have their dissertation supervision at the University of Stirling or Pompeu Fabra University.

The course covers a range of modules including public relations and communication management theory, strategic public relations planning, public diplomacy and strategic communication, media relations, digital media, public affairs and advocacy, and research methods.

Delivery and assessment

Delivery methods include lecture, workshops and seminars.

Methods of assessment include case studies, timed assignments, essays, presentations and reports. Students also complete a 12,000-word dissertation.

Why Stirling?

- REF2014

In REF2014 Stirling was placed 6th in Scotland and 45th in the UK with almost three quarters of research activity rated either world-leading or internationally excellent.

- Rating

Research within Communications, Media and Culture had 70 percent of its research rated as either ‘World-leading’ or ‘Internationally Excellent’ in the most recent Research Assessment Exercise. Pompeu Fabra staff are also research active and publish internationally.

Strengths

- Academic strengths

This course provides a unique multicultural and intercultural experience for students as well as an innovative and challenging curriculum that is regularly updated. Students will develop a solid theoretical foundation as well as learn practical skills necessary for working within the public relations industry.

Students benefit from the experience and expertise of the academic research active team at Stirling and Pompeu Fabra; students are able to study in both northern and southern Europe (Scotland and Spain) and will develop an international outlook.

Students are able to attend a two-day Public Affairs and Lobbying seminar series delivered in Brussels (additional cost).

Career opportunities

This course prepares students for careers in public relations and related areas in consultancies and private sector companies, (in-house positions, such as communications officer/manager, public relations officer/manager, press officer, internal communications officer/manager) NGOS, international organisations (such as the EU, UN etc.).



Read less
Master of Science in Strategic Communication + MBA/MPA. is a dual-degree program designed for executives, managers, and professionals who wish to become effective communication leaders in today's complex global environment. Read more

Master of Science in Strategic Communication + MBA/MPA is a dual-degree program designed for executives, managers, and professionals who wish to become effective communication leaders in today's complex global environment. Our program provides students with the opportunity to study various aspects of business corporate and public sector communication theories, techniques, media technologies and develop communication skills.

Master of Science in Strategic Communication + MBA/MPA will prepare you for a career in a wide range of organizations, be they multinational and international businesses, government overseas agencies, international diplomatic organizations, voluntary sector, local government and business consultancies, and communication industry.

In two years, this combined program will help you as a leader to develop managerial acumen and expertise as a communicator so as to make a valuable contribution to today's complex world.

Program Benefits

·     Dual-degree program in English;

·     Outstanding foreign faculty and business practitioners;

·     Latest trends in communication tools and techniques;

·     Personalized feedback and individual coaching sessions;

·     Limited class size.

Upon successful completion of this program, you will be able to:

·     Manage business and corporate communication in multinational business environments.

·     Use creative and innovative approaches to solve communications problems, develop corporate brand and reputation, and drive organizational change

·     Create appropriate strategies for effective communication with members of the same and/or other (sub)cultures

·     Evaluate and improve communication processes in different contexts through appropriate communications policies



Read less
Gain the expertise to operate within a global economy and develop your writing and presentation skills to engage with audiences across the world on this accredited course. Read more

Gain the expertise to operate within a global economy and develop your writing and presentation skills to engage with audiences across the world on this accredited course.

The use of the internet, mobile technology and social media has had a huge impact on our lives and the way we communicate ? information is quite literally available at our fingertips and word of mouth is spreading faster than ever before. This trend is leading to a greater demand for communications professionals who can plan strategic PR campaigns and implement social media and viral campaigns in order to drive businesses forward in the digital age.

You will be paired with an experienced mentor from industry, who will offer valuable advice on your future career and the latest developments in the field. You will also take on a live public relations consultancy project for a client.

You will have the option to undertake a work placement module in your second semester. 

Research Excellence Framework 2014

Research Excellence Framework 2014: twice as many of our staff - 220 - were entered into the research assessment for 2014 compared to the number entered in 2008.

Course Benefits

Your employability will be enhanced by a three-step system - a work placement, real-life project and through guidance from your mentor. A study abroad option enables you to undertake part of your studies at a partner university in Europe and these opportunities will help you build a strong CV for a career in PR and corporate communication.

This course forms part of our Leeds Business School which has been at the forefront of public relations education, both nationally and internationally, since 1990. We are a centre for excellence for public relations and communications teaching in the UK and Europe and our academics have substantial professional experience in the subject. The late Alan Rawel, who was Head of Education at the Chartered Institute of Public Relations (CIPR), described us as 'one of the leading university PR departments in Europe'.

The bestselling textbook 'Exploring Public Relations' is edited by our very own Prof Ralph Tench and Liz Yeomans, with chapters written by members of our subject group. It is now in its second edition and has been adopted as a standard text by many universities all over the world as well as by the CIPR professional courses.

Our strong relationships with employers and professionals give you the opportunity to do a placement with PR consultancies and in-house PR departments. A study abroad option enables you to undertake part of your studies at a partner university in Europe. These opportunities will help you build a strong CV for a career in PR and corporate communication.

Core Modules

  • Digital Communication Management
  • Dissertation
  • Corporate Communication in an Intercultural Context
  • Public Relations Skills
  • Strategic Communication Planning & Management
  • Communications Audit

Option modules

  • Marketing Communications Strategy
  • Work Placement
  • International Marketing - Emerging Markets
  • Global Business Environment

Job prospects

With guidance from your mentor and backed by the experiences gleaned from your work placement and consultancy project, your career prospects will be significantly strengthened. A study abroad option will enable you to undertake part of your studies at a partner university in Europe. These opportunities will help you build a strong CV for a career in PR and strategic communication.

  • Digital communications manager
  • Public relations manager
  • Press officer
  • Social media manager


Read less
The MA Communication and International Marketing programme equips students with a critical understanding of communication in contemporary international marketing contexts in order to address the market needs of the international business environment. Read more

The MA Communication and International Marketing programme equips students with a critical understanding of communication in contemporary international marketing contexts in order to address the market needs of the international business environment.

The programme comprises six compulsory modules and two optional modules covering a wide range of disciplines. These offer numerous opportunities to apply and develop your skills through practical tasks.

It is ideal for marketing and communications professionals who wish to enhance their profile with a postgraduate qualification; and for graduates of humanities, languages or business disciplines wanting to deepen their insight into marketing across linguistic and cultural boundaries.

Programme structure

This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation.

Example module listing

The following modules are indicative, reflecting the information available at the time of publication. Please note that not all modules described are compulsory and may be subject to teaching availability and/or student demand.

Educational aims of the programme

The overall purpose of the programme is to:

  • Provide a comprehensive and differentiated understanding of communication and marketing communication
  • Supply the tools enabling students to apply this understanding to the task of addressing the market needs of the international business environment
  • Instil in students the capacity for carrying out advanced supervised research in an area of (Marketing) Communication

In particular, the programme aims to:

  • Develop students’ awareness of the linguistic and cultural differences arising from the (inter)cultural encounter of Anglophone culture(s) with the diverse cultures subject to its influence
  • Sensitize students to linguistic and cultural difference in the construction of everyday and institutional discourse resulting from the increased marketization of private and public services, as well as to the issues and concerns of the rapidly growing media industries
  • Impart the knowledge and skills of communication and marketing necessary to enable students to compete for jobs/research opportunities in fields relevant to their degree (human resource management, advertising, international marketing), as well as PhD opportunities in this area
  • Develop students’ abilities to evaluate and judiciously apply scholarship in Communication

Programme learning outcomes

The programme provides opportunities for students to develop and demonstrate knowledge and understanding, skills, qualities and other attributes in the following areas:

Knowledge and understanding

  • Demonstrate a critical understanding of different types of communication, in particular intercultural, cross-cultural, non-mediated (face-to-face) and mediated (telephone, internet,etc.) communication
  • Demonstrate a critical understanding of models of consensus-generation, agenda-setting, opinion-formation and communicative interaction
  • Demonstrate an awareness of the issues and concerns involved in strategic communication, in marketing communication and intercultural communication
  • Demonstrate a comprehensive knowledge of the strategies and content and methods of the marketing function, both within corporations and as a service industry
  • Demonstrate a comprehensive knowledge of the strategies and processes of social interaction either spoken or written
  • Demonstrate a critical understanding of the role of marketing with particular reference to international case studies
  • Demonstrate an appreciation of the different frames for analysing social interaction to be applied to the research work required for the writing of the MA dissertation (this would involve the collection, analysis and manipulation of data of diverse kinds from a variety of theoretical and methodological perspectives, an awareness of the (dis)advantages of each frame and/or method and, consideration of the ethical issues involved in data collection and storage relative to the (sub) cultures examined)

Intellectual / cognitive skills

  • Demonstrate an ability to create and carry out a project in the field of (non) professional communication of significant complexity
  • Demonstrate an ability to reflect upon the knowledge gained and incorporate this into independent learning strategies
  • Critically appreciate the different frames for analysing social interaction to be applied to the research work required for the writing of the MA dissertation

Professional practical skills

  • Demonstrate an ability to create appropriate strategies for effective communication with members of the same and/or other (sub)cultures
  • Demonstrate the capacity to evaluate communication processes already in place in different contexts and implement marketing communication policies

Key / transferable skills

  • Demonstrate the capacity to work both independently and with others in order to achieve common goals
  • Demonstrate an ability to manage learning self-critically

Global opportunities

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.



Read less
Why this course?. The course will provide media and communication professionals with an informed and critical perspective on the future of communications, and future researchers and academics will gain advanced skills in media and communications. Read more

Why this course?

The course will provide media and communication professionals with an informed and critical perspective on the future of communications, and future researchers and academics will gain advanced skills in media and communications.

It draws on the expertise of Strathclyde’s internationally-renowned media and communications academic staff, including experts in strategic communication, media and communication theory, media ethics and mediated populism.

What you’ll study

You'll take four core classes covering the theory, history and practice in communication and media, a research skills class and two option classes in communications. You'll also write a 15,000-word dissertation.

Work placement

The course includes opportunities to produce assessed work with outside clients.

Facilities

You'll have access to a library with more than 400,000 electronic books and 26,000 e-journals, accessible at any time from any device. Electronic resources include e-books, e-journals and other learning materials, alongside electronic databases such as Nexis® and the Communication and Mass Media Complete database.

Guest lectures

The course will feature a variety of guest lectures, and you'll have the opportunity to attend seminars from prominent scholars and practitioners.

Learning & teaching

You'll experience a variety of learning methods, including supervised production exercises. The core classes are based on a blend of lectures, seminar discussion and student-led teaching. Modes of delivery may vary in the option components of the course according to the classes you select.

Assessment

The course will assessed by an combination of written assignment, group and individual presentation, case study and media production.

Careers

The MLitt in Media and Communication is designed to enhance employment prospects in media, as well as in communication industries such as public relations and corporate communications.

The strategic communication component of the programme will also increase the employability of graduates within the communication sections of other industry sectors, particularly within companies dealing with English-speaking markets.



Read less
This course is for experienced internal communication practitioners or PR professionals who want to develop their strategic internal  communication and management skills. Read more

This course is for experienced internal communication practitioners or PR professionals who want to develop their strategic internal  communication and management skills. It provides those working in internal communications with a platform for continuous development.

On this course, you will take an in-depth look at the role that internal communication plays in organisations and in particular those going through change. You will develop your ability to use research to inform effective internal communication strategies and develop successful plans. The course focuses on core topics such as: internal communication; audit; change management theory; using research to inform and help develop internal communication strategies; moving from one-way communications to engagement; psychology of communication and the role of technology.

Teaching, learning and assessment

Twenty hours of on campus teaching comprises a variety of approaches including lectures, workshops, group work and input from senior practitioners and QMU academics. Work is set and contact maintained between teaching blocks through online discussions.

CIPR Internal Communication Diploma students learn alongside other CIPR and MSc Strategic Communication and Public Relations students ensuring that you benefit from sharing experiences and develop a network of colleagues. Assessment is through production of a management proposal. Further information is available on the CIPR website at http://www.cipr.co.uk/content/qualifications/internalcommunication-diploma.

Teaching hours and attendance

Teaching is normally delivered in one day blocks three/ four times a year.

Modules

This course does not follow a modular structure.

Careers

CIPR qualifications are recognised as the benchmark for professional practice in public relations by employers in the private and public sectors. The CIPR Internal Communication Diploma helps participants to develop or diversify their careers by fostering a strategic approach to internal communications management. Studying for the CIPR Internal Communication Diploma counts towards the CIPR’s CPD programme and becoming a CIPR Accredited Practitioner – the hallmark of your commitment to professional development.

Quick Facts

  • QMU is the only institution outside London to teach the CIPR Diploma in Internal Communications Practice, the CIPR Diploma in Public Affairs Practice and the CIPR Professional Public Relations Diploma.
  • QMU is accredited by the Chartered Institute of Public Relations (CIPR).
  • Our PR academics are recognised nationally and internationally for their excellence in research. These courses reflect the strength and depth of the teaching team which includes academics with extensive publication portfolios and PR practitioners with many years of experience at senior level in a wide range of organisations.
  • CIPR Internal Communication Diploma graduates receive credits towards an MSc Strategic Communication and Public Relations at QMU.
  • Block teaching is a simple way of fitting your study around the demands of your job.




Read less
A unique qualification. No matter what industry you work in, this multi-disciplinary degree will give you in-depth understanding of communication principles and skills. Read more

A unique qualification

No matter what industry you work in, this multi-disciplinary degree will give you in-depth understanding of communication principles and skills. It is a unique qualification in New Zealand.

Massey’s Master of Communication will deepen your understanding of communication practice.

This is a unique qualification in New Zealand. You do not have to have a background in communication to complete this degree.

Our students come from a wide range of disciplines including arts, social sciences, law, education, design or health services. You may have found yourself in a work role with a communication aspect and you want better insights into the principles and practice of communication.

The Master of Communication will help you to advance your career and to understand better how to manage your role’s communication aspects.

Internationally-recognised

Massey University’s business and management studies ranks in the top 250 (by QS (Quacquarelli Symonds) rankings). We are also ranked in the top 150 universities worldwide for business administration programmes by the ShanghaiRanking's Global Ranking of Academic Subjects.

Do communication research in a context relevant to you

The research project in this masters enables you to focus on a real-world communication challenge and combine different communication research approaches to develop a novel solution. You can draw on research approaches from public relations, expressive arts, communication management, marketing, linguistics, media studies or journalism studies, or create a bespoke research approach that includes supervision from a related discipline such as Maori studies, international relations or evaluation studies. Your learning will focus on practical, relevant outcomes for your career.

There are also opportunities to collaborate on a shared transdisciplinary research project with students and co-supervisors from the disciplines you may be working with in your job - such as quality management, emergency management or human resource management.. This will build your understanding of the practical connections between communication and related organisational functions.

You will graduate with an excellent grasp of research, analysis and problem-solving and know how to apply your knowledge to make a difference in your workplaces and community.

What will you learn

In the first segment of the programme you focus on studying the field of communication and its possibilities. This covers the history and theory of communication across different scholarly traditions (from both humanities and business) and industries.

In the second you choose a personalised experience from both ‘heartland’ courses relevant to your discipline - for instance advanced journalism issues, technology and cultural change, linguistics, media practice, advanced public relations or advanced marketing - and ‘sister disciplines’ such as quality management.

In the third segment of your programme you work on a research project of your choice that is relevant to your industry and discipline. For details see the ‘Planning’ area at the top right of this page.

Become a master, faster

The Master of Communication is 180 credits. This means that you can complete this qualification in three semesters of full-time study. We offer research supervision in the summer semester if you want to really fast-track your completion. If you study part-time the qualification usually takes between 2.5 and five years.

Multi-disciplinary

Massey offers you access to world-leading communication expertise across a broad range of specialisations, including media, humanities, business, organisational studies, social sciences, critical thinking and management. Massey’s Master of Communication enables you to pursue either organisational or creative approaches to communication, or combine these to become a well-rounded communication specialist.

A specialist communication university

We have the longest-running communication programme in New Zealand, the largest numbers of students in any university communication programme and the most options for communication-related study. Massey University’s graduates have a long-standing reputation for excellence in both theory and practice.

Our lecturers come from both academic and industry backgrounds, giving you the best of both worlds.

Why postgraduate study?

Postgraduate study is hard work but hugely rewarding and empowering. The Master of Communication will push you to produce your best creative, strategic and theoretical ideas. The workload replicates the high-pressure environment of senior workplace roles.

Our experts are there to guide but you will find that postgraduate study demands more in-depth and independent study.

Not just more of the same

Postgraduate study is not just ‘more of the same’ undergraduate study. It takes you to a new level in knowledge and expertise especially in planning and undertaking research.

Careers

Whether you are currently in a communication role, in a position that has a communication dimension, or would like to work in communications at a senior level, the Master of Communication can help you take your career to the next level.



Read less
Strategic insight, practical skills. The purpose of the study programme is to provide you with knowledge of central concepts, models and theories related to corporate communication as well as practical skills in the strategic management of corporate communication processes and activities. Read more

Strategic insight, practical skills

The purpose of the study programme is to provide you with knowledge of central concepts, models and theories related to corporate communication as well as practical skills in the strategic management of corporate communication processes and activities. As a result, you will be qualified to undertake functions within corporate communication at a strategic level.

Get more details about the MA programme here >>

The structure of the programme

This Master programme has a duration on 2 years and consists of 4 semesters.

The first semester includes Corporate Communication, Strategic Management in Organisations in a Communicative Perspective and Scientific Methods.

The second semester includes Change Communication, Crisis Communication and Stakeholder Relations.

The third semester includes electives combined with the possibility of a project-based internship. Thus, you are provided with the opportunity to specialise theoretically as well as practically within a specific area or field of corporate communication.

In your fourth semester you will write your Master's thesis. The topic of your thesis is up to you, but your academic advisor must approve it.

Read more information about the courses >>

Graduates from the Master programme in Corporate Communication are readily able to work in national and international companies and organisations as strategic employees at management level.

The work will typically be focused on communication, public relations, corporate branding, or in connection with a marketing division, in which our graduates have the full responsibility for planning the strategic communication with internal and external stakeholders.



Read less
A unique qualification. No matter what industry you work in, this multi-disciplinary degree will give you in-depth understanding of communication principles and skills. Read more

A unique qualification

No matter what industry you work in, this multi-disciplinary degree will give you in-depth understanding of communication principles and skills. It is a unique qualification in New Zealand.

Massey’s Master of Communication will deepen your understanding of communication practice.

This is a unique qualification in New Zealand. You do not have to have a background in communication to complete this degree.

Our students come from a wide range of disciplines including arts, social sciences, law, education, design or health services. You may have found yourself in a work role with a communication aspect and you want better insights into the principles and practice of communication.

The Master of Communication will help you to advance your career and to understand better how to manage your role’s communication aspects.

Internationally-recognised

Massey University’s business and management studies ranks in the top 250 (by QS (Quacquarelli Symonds) rankings). We are also ranked in the top 150 universities worldwide for business administration programmes by the ShanghaiRanking's Global Ranking of Academic Subjects.

Do communication research in a context relevant to you

The research project in this masters enables you to focus on a real-world communication challenge and combine different communication research approaches to develop a novel solution. You can draw on research approaches from public relations, expressive arts, communication management, marketing, linguistics, media studies or journalism studies, or create a bespoke research approach that includes supervision from a related discipline such as Maori studies, international relations or evaluation studies. Your learning will focus on practical, relevant outcomes for your career.

There are also opportunities to collaborate on a shared transdisciplinary research project with students and co-supervisors from the disciplines you may be working with in your job - such as quality management, emergency management or human resource management.. This will build your understanding of the practical connections between communication and related organisational functions.

You will graduate with an excellent grasp of research, analysis and problem-solving and know how to apply your knowledge to make a difference in your workplaces and community.

What will you learn

In the first segment of the programme you focus on studying the field of communication and its possibilities. This covers the history and theory of communication across different scholarly traditions (from both humanities and business) and industries.

In the second you choose a personalised experience from both ‘heartland’ courses relevant to your discipline - for instance advanced journalism issues, technology and cultural change, linguistics, media practice, advanced public relations or advanced marketing - and ‘sister disciplines’ such as quality management.

In the third segment of your programme you work on a research project of your choice that is relevant to your industry and discipline. For details see the ‘Planning’ area at the top right of this page.

Become a master, faster

The Master of Communication is 180 credits. This means that you can complete this qualification in three semesters of full-time study. We offer research supervision in the summer semester if you want to really fast-track your completion. If you study part-time the qualification usually takes between 2.5 and five years.

Multi-disciplinary

Massey offers you access to world-leading communication expertise across a broad range of specialisations, including media, humanities, business, organisational studies, social sciences, critical thinking and management. Massey’s Master of Communication enables you to pursue either organisational or creative approaches to communication, or combine these to become a well-rounded communication specialist.

A specialist communication university

We have the longest-running communication programme in New Zealand, the largest numbers of students in any university communication programme and the most options for communication-related study. Massey University’s graduates have a long-standing reputation for excellence in both theory and practice.

Our lecturers come from both academic and industry backgrounds, giving you the best of both worlds.

Why postgraduate study?

Postgraduate study is hard work but hugely rewarding and empowering. The Master of Communication will push you to produce your best creative, strategic and theoretical ideas. The workload replicates the high-pressure environment of senior workplace roles.

Our experts are there to guide but you will find that postgraduate study demands more in-depth and independent study.

Not just more of the same

Postgraduate study is not just ‘more of the same’ undergraduate study. It takes you to a new level in knowledge and expertise especially in planning and undertaking research.



Read less
On our Master’s course in International Brand Communication you will learn about all of the success factors that drive cross-border and cross-culture brand communication and which you will need to master for a career in the brand and creative industry. Read more

On our Master’s course in International Brand Communication you will learn about all of the success factors that drive cross-border and cross-culture brand communication and which you will need to master for a career in the brand and creative industry. The course is taught in English.

As a recent graduate you will be ready to begin your career on the global stage and in the advertising industry where brands touch the hearts of consumers.

You have a keen interest in creative brand communication campaigns like Apple, Coca Cola, Mont Blanc, Nike and Nivea and are curious to explore new cultures. Take the first step of your global career with us.

You are ambitious and looking to develop skills that allow you to excel in the fast-moving world of global advertising.

How to kick start-your career?

This two year course provides unparalleled exposure to Western and Eastern ways of planning and creating brand communication campaigns in advertising agencies.

Collaborating with well-known agencies and companies, you will create effective communication campaigns suitable for selected countries.

What are our prerequisites?

You need to have:

-         A keen interest in international advertising communication, brand design, strategic planning and the latest brand communication trends

-         The desire to forge a truly successful global career in the advertising industry

-         At least an undergraduate academic degree in any study discipline

-          Knowledge of English is mandatory

Modules:

Here is the courses overview:

International Brand Communication

Intercultural Competence

Consumer Psychology and Insights

Creative Conception and Storytelling

International Creative Leadership and Agency Management

Semiotics and Visual Aesthetics

International Media Planning and Campaigning Strategies

Open Innovation & Digital Thinking

and others

Career Prospects

Owing to the globally unique focus on the success factors of branding, as well as the intercultural orientation of the study programme, you will be well-prepared for demanding tasks that await you in globally operating brand companies.

Graduates of the International Brand Communication are able to create innovative and strategic communication plans and thus campaigns to engage with the consumers across the globe.

Many graduates of this programme find employment as Strategic Planner, Digital or Creative Planner, Brand Communication Manager, Manager for Marketing and Communications within the advertising and communication sector.

Why Brand Academy?

The Brand Academy is worldwide the 1st university focusing on brands.

Merging scientific thinking with practical experience and a strong Eurasian focus.

We educate brand experts of the future.

We not only convey up-to-date knowledge about brands and branding but develop strong personalities.

 

At the Brand Academy, you will learn in small seminar groups with carefully selected

students who are as motivated and open as you are.

A network of international experts will accompany you on your way and prepare you excellently for the practice.

Leading brand companies and well-established agencies invite students of the Brand Academy to cooperate on real-life projects. This allows students not only to apply the skills they acquired at the university to real practical challenges, but also to make valuable contacts for the career.

The City of Brand Academy

There are many good reasons for visiting Hamburg – and for staying here. The Economist’s 2017 ranking has put it – once again – in the top 10 of the world’s most livable cities.

Hamburg is famous for its open-mindedness and tolerance towards foreigners – symbolized by the gate in its crest that has earned it the title “Gateway to the World”.

Hamburg features the largest concentration of ventures from the creative industries in all of Germany. Chances are, the agency or brand managing company you are looking to work for will have at least a branch here.



Read less
Advance your career. Today’s rapidly changing work environment requires employees to complement their dynamic and flexible skills with a deep understanding of theory and practice. Read more

Advance your career

Today’s rapidly changing work environment requires employees to complement their dynamic and flexible skills with a deep understanding of theory and practice. The Master of Communication (Professional) at Bond allows graduates to differentiate themselves by complimenting previously acquired knowledge with problem-solving skills, a high level of written communication, and a professional portfolio.

Our students can advance into the next chapter of their career by graduating sooner with Bond’s accelerated degrees.

Graduate with a professional portfolio

The Master of Communication (Professional) at Bond, equips graduates with a deeper understanding of theory and practice, necessary for advancement in the communication industry. Graduates of the program are required to submit a Professional Portfolio that details their research and experience in their respective area. This portfolio ensure graduates can articulate their practical and theoretical expertise, develop their strategic thinking skills, and reflection capabilities.

About the program

The Master of Communication (Professional) allows students to further their careers in Communication by equipping them with an appropriate mix of theory and practice suited to industry, culminating with a professional segment comprising a professional portfolio, field project and field project report. The Master of Communication (Professional) provides an ideal balance of theoretical knowledge, practical skills, problem solving abilities, interpersonal skills and a high level of written communication. At the end of the degree, candidates will have a professional portfolio detailing their research and practical expertise in their chosen vocational area. The program duration is 4 semesters and 20 weeks (92 weeks).

Structure and subjects

View the Master of Communication (Professional) - Program Structure and Sequencing

Master of Communication (Professional) comprises 13 subjects, as follows:

Core subjects (2)

Foundation subjects (6)

Dissertation/Portfolio (2)

Electives (2)

  • Student must choose two (2) subjects from the FSD list of available postgraduate subjects. Students can choose to undertake further minor dissertations/portfolios as electives if desired.

Professional

* Please note that the Professional Portfolio subject can only be commenced once all coursework subjects have been completed.

Available research topics for Dissertation / Portfolio

Please refer to Master of Communication for a full list of available research topics.

Teaching methodology

Bond University’s teaching methodology involves a combination of lectures, tutorials, seminars, examinations, projects, presentations, assignments, computer labs and industry projects.



Read less

Show 10 15 30 per page



Cookie Policy    X