About the course
Join our diverse academic community for a year of challenges and collaborations that will help you change and shape your career trajectory. Our students are driven designers, architects, visual and fine artists, performing artists, writers and others who work in the creative and cultural industries. Our faculty members are a lively mix of management specialists and creatives. All of us are passionate about doing work that has a real impact on society.
This unique programme is designed to advance your career as a solo practitioner, an entrepreneur or a member of a larger organisation within the creative economy. During the 12-month programme, you will:
- Build knowledge of business and management within the context of creative and cultural industries
- Gain new methods of learning, creating and managing to improve your career success and satisfaction – in socially responsible and meaningful ways
- Develop a diverse international network of peers, mentors and industry professionals across creative and cultural fields
The interdisciplinary MSc in Management and Entrepreneurship in the Creative Economy is built around the unique learning styles and goals of creative people like you. Designed and taught by Audencia Business School and The Glasgow School of Art’s Institute of Design Innovation (InDI), each module has been created specifically for this programme and integrates a creative mix of teaching and learning methods for both business and arts/design education.
Your programme combines the design approaches and studio (project-based) teaching methods of The Glasgow School of Art (GSA) with the internationally recognised, innovative, collaborative and responsible business education of Audencia Business School. The programme includes:
- Modules designed and taught collaboratively by faculty members at Audencia and the GSA
- Study in Nantes, France, a vibrant, modern city with old-world flair
- Two-week International Winter School in the inspirational Scottish Highlands
- Real-world consulting or research project
- Optional internship in a creative industry
- Collaborative and creative live projects both online and offline, studio (project-based) work and more
Audencia and the Glasgow School of Art
Rather than putting pre-existing management and creative classes on a schedule to form a so-called “new” programme, Audencia and the GSA’s Institute of Design Innovation have jointly designed a customised programme of classes and projects that respond to emerging trends, circumstances and opportunities within the global creative economy.
Every aspect of the programme combines learning in business and management with creative processes and people. The programme is located in Nantes, France, but the GSA faculty members teach one-third of the classes – and the two-week International Winter School, which brings international design schools together in Scotland, is a highlight of the programme.
Taught by Audencia
Shaping a creative career:
Shaping a creative career is an ongoing process which requires the will and ability to keep learning and re-skilling, a good knowledge of yourself and your values and a set of practical tools that will help to enhance your career. This module will mark the start of your journey to design a creative career that is sustainable, enjoyable and fulfilling.
Mapping the creative economy:
Learn what it really means to be a part of the creative economy. Mapping the Creative Economy offers an overview of the development of the cultural and creative industries and their relationship to the creative economy. You’ll learn about important challenges the industries face, such as technological, legal and economic – and the policies adopted to meet those challenges.
This module covers the following topics:
- Critical understanding of management
- Management of creativity and innovation
- Sustainable future
From idea to action: starting up:
Building skills to act as bridge between the worlds of creativity and business, you’ll work on a real-life collaborative project where you and your peers will be faced with design, managerial and entrepreneurial challenges.
You’ll learn by doing – working together with a diverse group of students, industry professionals and academic staff.
This experiential work will serve to further develop your career project, as well as help you internalise core entrepreneurial skills and knowledge in an authentic way. Here, you can make mistakes and learn from them in a safe environment.
Creating value in the creative economy:
To have knowledge is a good thing – but to spread it is even more rewarding. During this period, you will be asked to increase societal awareness of the possibilities within the creative economy. How you communicate your knowledge about the creative economy is up to you: conference, digital project, charity work, radio programme, etc. Get creative and begin establishing yourself as a subject-matter expert.
A variety of teaching methods are used for the above modules including:
Visits to creative organisations
Case studies, videos, articles and academic papers
Data visualising techniques
For more information about the course content taught by Audencia please visit the website below http://master.audencia.com/programmes-english/management-entrepreneurship-in-the-creative-economy/
Taught by GSA
Designing Today will help you develop a critical appreciation of the role of design practice and of designers as drivers of social, economic and organisational change. Your final project will be an exhibition. Topics include:
- Exploring service design and organisational design tools and methods
- Seeing social interaction as value creation
- Considering the contemporary role of designers in the area of management: industrial, experience and knowledge economies
- Understanding design not simply as the manufacture of industrial artefacts, but as an activity that creates value
Within Designing Research, you’ll develop an understanding of user-centred design as an ethnographic and engagement-led process of iterative development built upon collaborative working practices and creative refinement and resolution that responds to a variety of contexts. You’ll be evaluated via a project process journal and reflective writing. Components include:
- Formulating design enquiries (open-ended, empirically validated and discursive) that create the possibility of new knowledge and innovative practices or behaviours
- Methods: critical observation, ethnography, STEP analysis, future casting
- Participation in InDI’s two-week International Winter School to gain international, multi-disciplinary teaching and learning experience and develop a personal and professional network of practitioners, researchers and scholars
From idea to application:
From Idea to Application will help you internalise design practice as the material manifestation and evolution of value propositions. You’ll move from collaborative concept generation to product proposal, refinement and validation as understood across a variety of value regimes: manufacture and supply chain, branding and communication, user experience, etc.
The focus will be on the blend of industrial and digital artefacts, experience of use and the cognitive and narrative dimensions of innovative products and their collaborative production.
You’ll be evaluated through a project presentation and exhibition.
International winter school:
Led by the Institute of Design Innovation, the Winter School is an exemplar of our progressive teaching style and offers a method of research and learning that is both bespoke and distinct. The Winter School brings together international students and academics to fashion a new role for design in the exploration of a contemporary challenge during an intense two-week period.
Leading design academics and students from Köln International School of Design (KISD) and Copenhagen’s KADK (The Royal Danish Academy of Fine Arts, Schools of Architecture, Design and Conservation) will join students and academics of the GSA, Audencia and other institutions from around the globe, forming an international network of diverse disciplines.
This component of the course offers a unique opportunity to examine current issues in a transcultural environment at the GSA’s stunning new campus in the Highlands and Islands of Scotland. Research and teaching carried out during the Winter School benefit organisations and communities as well as students.
Research or consulting project
Your project is the culmination of your programme experience and the most ambitious expression of your individual motivation, creativity and ability to deliver. It can take the shape of a research project or a consulting project done during an optional internship. You will conduct secondary research, but great value will also be placed on your own primary research efforts.
For more information regarding the project please visit the website by clicking the link below http://master.audencia.com/programmes-english/management-entrepreneurship-in-the-creative-economy/
This component of the program is not required. However, we will encourage and support you in finding an internship that corresponds to your personal creative project and helps you shape your creative career.
The MSc in Management and Entrepreneurship in the Creative Economy is an alternative to an MBA or MFA programme. It offers you a uniquely creative culture with a degree from a respected and socially responsible business and management school.
The students who will join this programme:
- Are creative people who are passionate about their area of expertise
- Want to explore fields in creative and cultural industries
- Love working with people from all over the world
- Know collaboration will be across fields and disciplines
- Understand the importance of business and management to the creative and cultural industries
- Are motivated by the ability of the creative and cultural industries to improve people's lives