HEC Paris’ Master in Management (MiM) is the international students’ gateway to the prestigious Grande Ecole program, created in 1881, and a fantastic world of opportunities.
The Grande Ecole program is designed for high potential students from all backgrounds with little or no professional experience, driven to become influential leaders in tomorrow’s world.
The Grande Ecole curriculum is divided into a generalist phase and a specialization phase. The first phase concentrates on business fundamentals while the second one focuses on acquiring expertise around the professional goals of the student. The nature of the specialization determines the Master’s degree that the student will finally receive: Management, Management & Business Law, Management and Public Affairs…
This unique curriculum structure enables students to acquire both an excellent grounding in general management and an expertise in a specific field. We firmly believe this combination is the key success factor in training future leaders and making a lasting impact on the careers of our students. In fact, our graduates combine the rare ability to grasp the ‘global picture’ in all situations and a deep understanding that only experts can truly reach.
The program consists of:
Moreover, the Grande Ecole program, created in 1881, perfectly balances the development of practical leadership and professional skills with the more theoretical requirements, such as a final research paper within the specialization. Students are trained to become decision-makers while focusing on the academic specialization that they choose in light of their professional goals. With the diversity of courses and specializations available, students can develop expertise in several areas of business administration, shape their career plans, all while preparing their entry into the business world through company internships.
In M2, students have access to a wide range of specializations, which then determine the Master’s degree that the student will finally receive:
Read more on Grande Ecole specializations
HEC Paris has developed Dual Degree Programs with prestigious universities in France and around the world. Dedicated to essential disciplines such as law, public affairs, management or Big Data, these Dual Degree Programs will help students develop a diversity of thought, international management skills and a truly global mindset.
The Grande Ecole program offers numerous international opportunities such as :
HEC Paris is the co-founder of two global strategic alliances of businesses and academia: CEMS (The Global Alliance in Management Education) and PIM (Partnership in International Management).
HEC Paris is also an active member of the GNAM (Global Network for Advanced Management, founded by Yale University).
On top of their Major, MiM Students will have the opportunity to complete one of the eight HEC Certificates and deepen their knowledge in a specific area of business. At the very end of the MiM curriculum, our Certificates aim to provide our students with a more in-depth perspective and a firmer grasp of the topic they choose, ideally propelling them into the business world after completion of their study.
Certificates entail the equivalent of 100 contact hours, and include projects, as well as other business assignments:
Graduates from the MiM program will find themselves with a wealth of opportunities and choices regarding their career path: 98% find employment after 3 months, in a variety of sectors. A popular choice for HEC MiM graduates is consulting or financial services but graduates can follow a multitude of routes, ranging from real estate to high technology. Opportunities are also global for MiM graduates with 39% finding a job outside their home country.
Students at HEC benefit from the school's international network, close connections with companies and excellent career department. The career service helps our students formulate and achieve their professional projects through services such as the 6-step career roadmap and the numerous career events organized on campus.
This programme balances the theoretical knowledge and practical skills required to succeed in the management of complex luxury brands. It focuses on a number of different aspects and contexts of luxury, from fashion, retail, and service industries to design. Students also explore how luxury brands are created, marketed, managed and sustained in today’s society. Luxury Brand Management considers brand portfolios, co-branding, brand extensions and endorsements, celebrity brands, designers and entrepreneurs and the management of brand heritage. There is also a focus on the changing nature of luxury brands in a range of markets including emerging markets as well as an appreciation of how luxury brands have evolved over time and place and introduces the material, symbolic and experiential dimensions of luxury.
Core Modules: Professional and Academic Skills, Historical and Contemporary Issues in Luxury, Principles of Luxury Brand Management and Marketing, Strategic Luxury Brand Management.
Optional modules: Sustainability, Creative Thinking & Problem Solving, Digital Cultures, Entrepreneurship, Experiemental Publishing, Exploring the Visual Language of Display, Global Marketing, Visual Culture.
Our MSc International Luxury Marketing course enables you to learn about planning and applying luxury marketing management strategies within a framework of international marketing. You will approach luxury marketing and its business challenges from a very international perspective.
The course integrates academic and practical knowledge with practical case studies and live scenarios and you learn to assess situations from financial, commercial and cultural standpoints, to reach decisions on solutions and actions. If you begin your course in September you have the choice to apply for an 8 month paid work placement in a marketing role instead of completing either a dissertation or client project. By gaining this professional experience you will be well prepared for your future career. By gaining this professional experience you will be well prepared for your future career.
With specialist modules in luxury businesses you develop marketing strategies in a luxury context and develop and understand how building customer trust and champion luxury brands is critical. You will gain the insights and critical skills to make decisions about the operational and strategic business activities of luxury brands and their distribution channels in a range of international business environments.
Graduates will be well placed to be employed in marketing roles throughout the world in luxury sectors such as jewellery, fashion, tourism, fine wine, spirits and prestige cars. These positions are not confined to in-house marketing management, but also can be in media, digital, brand and communications agencies, in particular those specialising in the luxury marketplace.
Compulsory Modules
You will study eight compulsory modules and a module which helps develop your professional and academic skills. In addition, you will choose two optional modules and you can complete either a dissertation or client project or, if you start the course in September, you also have the opportunity to apply for an 8 month paid work placement in a marketing role. If you choose not to take a work placement, the course lasts 12 months. If you start in September and take the work placement the course last 17 months.
Please also refer to the course structure charts:
MSc International Luxury Marketing September entry
MSc International Luxury Marketing January entry
Optional Modules: choose one from the following three modules
Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will develop your skills in working as part of a team through structured group assignments and online group-based marketing simulation.
You will gain practical experience and put your knowledge of marketing approaches and theory into practice during live research projects for an organisation. Teaching staff at the Business School are engaged in academic research and/or come from an industry background with in-depth practical experience of business and management issues. Visiting speakers from the world of business, consultancies and research bodies augment the programme through leading edge discussions and specialist events.
We're investing over £30m to create a modern teaching and learning facilities and creating a new home at Headington for the Oxford Brookes Business School.
Set to be complete in 2017, you'll see:
Our library provides specialist business resources (both hard copy and via online access) to UK and overseas companies' annual reports, statistics on all aspects of business and management, a wide range of constantly updated key texts, and postgraduate MA, MBA, MSc and PhD theses.
If you are starting your course in September 2017 you are likely to experience all your teaching at the Headington Campus.
We offer an International Business in Practice Study Trip module. The purpose of this study trip is to give postgraduate students a hands-on, intensive experience with the ideas and practices of global business. The programme will include presentations from local management executives and experts. Students will have direct interaction with management executives and practices through site visits to major corporations and agencies.
This study trip is voluntary and all costs associated with the trip will need to be funded by you. It is not linked to university assessments in any way. If you successfully complete this module you will have the following non-credit bearing module recorded on your transcript: P58335 International Business in Practice: Study Trip.
