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Masters Degrees (Integrated Marketing Communications)

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Enjoy a stimulating and flexible degree designed to help you develop a critical appreciation of key areas in marketing, while giving you the chance to hone your skills in a specific area. Read more
Enjoy a stimulating and flexible degree designed to help you develop a critical appreciation of key areas in marketing, while giving you the chance to hone your skills in a specific area.

As well as learning the fundamentals of marketing, you can also take one of our specialist pathways to ensure you really stand out in the job market and can demonstrate the practical key skills that employers are looking for.

Specialism pathways are offered in:
— Business-to-business
— Consumer behaviour
— International marketing
— Retailing
— Services

The MSc Marketing course also gives you a grounding in research methods, including techniques of data collection and analysis.

Course recognition
The course has been approved and accredited by The Chartered Institute of Marketing to provide direct entry onto the CIM’s Professional Diploma in Marketing.

Visit http://www.mbs.ac.uk/masters/courses for more details.

International Exchange
The exchange programme allows you to spend semester 2 at a partner university overseas. This experience enhances your global business and management learning and development. You can apply for a place once you are registered on the course.

Career opportunities
Recent recruiters include: Barry Callebant, Clay Rogers, Ernst & Young, Hays Japan, KPMG, L’Oréal, Marks & Spencer, Mars Incorporated, Ocean Life Insurance, Post Office, Samsung Electronics, Sky, TNS Global, Unilever, Union MechaTronic Inc, Volkswagen Group UK.

Course structure (All taught course units are 15 credits)

Semester 1
––Critical Marketing
––Marketing Implementation
––Marketing and Communications Professional Analytics*
–– Strategic Marketing and New Product Development

Semester 2
Route 1 – MSc Marketing
––Marketing and Communications Professional Analytics*

Three elective units from:**
–– Business-to-Business Marketing
–– Consumer Behaviour
–– Corporate Social Responsibility
–– Crisis Management
–– Customer Experience Management and Relationship Marketing
–– Digital Technologies for Marketing
–– e-Business
–– Integrated Marketing Communication and Advertising
–– International Marketing
–– Retail Marketing
–– Services Marketing

Route 2 – MSc Marketing (Specialism)
––Marketing and Communications Professional Analytics*

Two elective units from Route 1 list:
–– Specialism core unit
–– Specialism-focused dissertation

MSc Marketing (Business-to-Business) Core unit: Business-to-Business
MSc Marketing (Consumer Behaviour) Core unit: Consumer Behaviour
MSc Marketing (International) Core unit: International Marketing
MSc Marketing (Retailing) Core unit: Retail Marketing
MSc Marketing (Services) Core unit: Services Marketing

**Marketing and Communications Professional Analytics is a dual-semester module worth 30 credits.
** By agreement with the Course Director, one elective unit may be taken from another Alliance MBS Masters course. All elective units are subject to availability and timetabling constraints.

Summer period
Dissertation (60 credits)
–– Apply what you have learned in the taught part of the course
–– Topics reflect the expertise of lecturers and you may be asked to select from a list of options
–– Normally consists of a literature review followed by a piece of work based on qualitative or quantitative research.

Examples of recent dissertation topics:
–– The visual branding of speciality coffee in the UK and China
–– The online customer experience: an exploratory study in the UK travel agency sector
–– The spill over effect of a consumer goods company's corporate brand image and its impacts on its product brands
–– The motivations for creating an international 48 joint venture: A study of the petroleum industry

Open Days

Masters information sessions

We are hosting a series of informal information sessions for undergraduates who are thinking about pursuing a Master’s course at Alliance Manchester Business School.

Our Masters courses aren't just for business graduates - from business analytics to operations, and marketing to finance, we have 17 courses to choose from. Join us to meet a careers advisor, admissions staff and current students and discover how our courses can boost your career prospects.

Also, a number of graduates have the opportunity to progress directly onto the Full-time MBA programme as a Young Potential Leader - could you be one of them?

Choose from the following dates:
Wednesday 15 February 2017, 12.00 - 1.30pm
Wednesday 15 March 2017, 12.00 - 1.30pm
Wednesday 26 April 2017, 12.00 - 1.30pm
Wednesday 10 May 2017, 12.00 - 1.30pm

All events are held in the Atrium, Alliance MBS East building (on the corner of Oxford Road and Booth Street East) - number 26 on the campus map.

For further information and to register your interest in attending, please see the Alliance MBS website: http://www.mbs.ac.uk/masters/meet-us.aspx

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The Rome Business School’s Master’s Degree in Marketing and Communications is the ideal academic course for professionals seeking a world-class degree programme in these disciplines, leading to a successful global career in the field. Read more
The Rome Business School’s Master’s Degree in Marketing and Communications is the ideal academic course for professionals seeking a world-class degree programme in these disciplines, leading to a successful global career in the field..

The programme’s quality teaching, its international paid internship offerings and its career and networking services all contribute to make this programme the perfect fit for anyone who is looking to rise to the top in the world of business.

TARGET RECIPIENTS

The Master’s Degree is designed for all those who are seeking their first exposure to the world of marketing and communications or for all those who are already working in this environment, but are seeking to expand their knowledge of their own field, all within a structured environment.

TRAINING OBJECTIVES

• Expanding the knowledge and ability to apply the most cutting-edge marketing and business communication strategies.
• Recognizing individual market components and using this understanding for better marketing management.
• Learning how to launch and manage the most effective marketing strategies.
• Forming an effective integrated marketing plan.
• Understanding the process of defining and implementing streamlined communication strategies aligned with business objectives.
• Mastering the use of communication tools and channels.
• Applying marketing and communication knowledge to a variety of business contexts.

COURSE CONTENT

Part 1 – Defining Marketing and the Marketing Process

1. Introduction to Marketing
2. Company and Marketing Strategy

Part 2 – Understanding the Marketplace and Consumers

3. The Marketing Environment
4. Marketing Information Systems and Research
5. Consumer Markets and Consumer Buyer Behaviour
6. Business Markets and Business Buyer Behaviour

Part 3 – Designing a Customer-Driven Marketing and Communication Strategy and Mix

7. Segmentation, Targeting, Differentiation and Positioning
8. Product, Services, and Brands
9. New-Product Development and Life-Cycle Strategies
10. Pricing: Understanding and Capturing Customer Value
11. Pricing Strategies
12. Marketing Channels
13. Retailing and Wholesaling
14. Integrated Marketing Communication Strategy
15. Advertising and Public Relations
16. Personal Selling and Sales Promotion
17. Direct and Online Marketing

Part 4 – Competing on an international scale, ethically

18. Creating a Competitive Advantage
19. International Marketing and The Global Marketplace
20. Marketing Ethics and Social Responsibility

Part 5 – Special Contents
The technical/professional teaching is enriched by:

• Company tours, to get to know managerial systems and players from the inside
• Artistic-cultural programmes, aimed at stimulating creativity, innovation capability and complex system understanding

Training in interdisciplinary competencies, such as:
• Business English
• Self-marketing
• Interpersonal communication techniques and PNL
• Public speaking

STUDY TOURS IN EUROPE

PAID INTERNATIONAL INTERNSHIPS

Interested attendees may take part in paid internships in numerous Countries at major companies and organisations.

A MULTICULTURAL ENVIRONMENT

The Rome Business School prizes intercultural exchange as a source of personal and professional development. Students from all continents regularly attend its courses.

TEACHING TECHNIQUES

The Rome Business School employs a wide array of teaching methods:

• Lectures
• Case study analysis
• Exercises
• Assisted private studying
• Guest speakers
• Videos
• Company tours
• Complementary cultural initiatives

LEARNING OPTIONS

The Rome Business School’s Master’s Degree in Marketing and Communications can be attended, based upon preference, either on campus or by distance learning, with the following options:

- Full-time (from Monday to Thursday)
- Executive (on Saturday)
- Professional

ENTRY REQUIREMENTS

- All applicants must have a three-year degree (or be near completion).
- Applicants for English-taught Masters must demonstrate English language proficiency.

For both the on-campus and distance learning options and in order to ensure a high quality training course, classes can consist of a maximum of 15 attendees.

INTERNATIONALITY

Rome Business School is an International Institution that has already hosted students from more than 140 countries.

Rome Business School employs university lecturers, company trainers, consultants, managers and entrepreneurs chosen because of their proven experience and skills. The faculty has a strong multicultural inclination, with representatives from diverse backgrounds and nationalities. It will synergistically leaves you with a patrimony of knowledge for your personal development.

Our selected renewed and highly competent formators are always assessed and rated by students, thanks to our quality assurance system.

Rome Business School is developing an International didactic and corporate Network, thanks to several partnerships with business schools, universities and companies

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This one-year MA Strategic Marketing Communications programme (Dual Award) is designed to provide graduates and professionally qualified managers with an understanding of key aspects of marketing communications and give them the necessary skills to research, assess and evaluate aspects of the communications mix thereby enabling them to develop coherent and integrated communications strategies. Read more
This one-year MA Strategic Marketing Communications programme (Dual Award) is designed to provide graduates and professionally qualified managers with an understanding of key aspects of marketing communications and give them the necessary skills to research, assess and evaluate aspects of the communications mix thereby enabling them to develop coherent and integrated communications strategies.

While studying this programme, students will be undertaking a dual award at both the University of Greenwich in London and FBS in Poitiers, giving them an opportunity to strengthen their intercultural competence, take advantages of both institutes’ extensive business, social and professional networks, and enhance their employability with work placement.

On completion of the requirements for both institutions students will be awarded two degrees: MA Strategic Marketing Communications from University of Greenwich and MA International Marketing Communications from France Business School in Poitier. All study is in English. The first term is based in London, the second term is in Poitiers and the third term will usually be UK based.

Erasmus Grant funding is available for scholarship schemes on this programme, for a limited number of students. Further details will be provided upon successful receipt of unconditional or conditional offer on the programme.

The aims of this programme are:
• To foster a creative yet systematic approach to problem solving in the area of Strategic Marketing Communications via both academic and practical activities in UK and France
• To develop, improve and extend analytical, conceptual, research and consultancy skills in strategic marketing via industrial links in UK and France
• To provide students with a set of tools and a range of skills to become more effective communicators, negotiators and coaches via both national and international work placement programme.

Visit the website http://www2.gre.ac.uk/study/courses/pg/mark/stratmdual

What you'll study

Full time
- Year 1:
Students are required to study the following compulsory courses.
• Placement (EU) (30 credits)
• Dissertation/Research Project (EU) (30 credits)
• Business Strategy Simulation (FBS) (6 credits)
• The Future of Marketing and Agencies (FBS) (6 credits)
• Negotiation in Marketing and Communications (FBS) (6 credits)
• International Brand Management (FBS) (12 credits)
• Measuring Advertising Effectiveness (FBS) (6 credits)
• New Media Marketing (FBS) (6 credits)
• Communications and Social Media Metrics (FBS) (6 credits)
• Developing Advertising and Promotional Strategies (30 credits)
• Inside the Customer's Mind (EU) (15 credits)
• Public Relations/Sponsorship (FBS) (6 credits)
• Foundations of Scholarship (EU)
• Research Methods (EU) (15 credits)
• Communications and Employability Skills (FBS) (6 credits)

Public Relations and Marketing

These programmes are ideal for marketing professionals looking to develop a greater understanding of the field they are in. The aim is to advance an individual's marketing skill and understanding to meet the competitive challenges of the marketplace.

Fees and finance

Your time at university should be enjoyable and rewarding, and it is important that it is not spoilt by unnecessary financial worries. We recommend that you spend time planning your finances, both before coming to university and while you are here. We can offer advice on living costs and budgeting, as well as on awards, allowances and loans.

Find out more about our fees and the support available to you at our:
- Postgraduate finance pages (http://www.gre.ac.uk/finance/pg)
- International students' finance pages (http://www.gre.ac.uk/finance/international)

Find out about the teaching and learning outcomes here - http://www2.gre.ac.uk/__data/assets/pdf_file/0008/645380/Strategic-Marketing-Communications-MA-P10205.pdf

Find out how to apply here - http://www2.gre.ac.uk/study/apply

Read less
The Professional Certificate in Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. Read more
The Professional Certificate in Marketing gives you the practical skills and knowledge to devise and execute marketing activities and gain marketing credibility. It also aims to provide a practical insight into the principles and application of marketing at a tactical level.

The syllabus reflects the changing issues and practices within marketing, and employers' views of marketing in today's business environment.

The qualification is ideal for junior marketers, those working in marketing support roles (such as personal assistants), or if marketing plays some part in your current job description.

The course can also benefit individuals in more senior roles particularly from small and medium sized enterprises where marketing is only part of the role.

What will I study

This qualification consists 4 modules of study. You can expect to study one module each semester for qualification in two years or two modules per semester for qualification in one year.

Typical modules include:
- Marketing
- Integrated Communications
- Customer Experience
- Digital Marketing

Why Wolverhampton?

The University of Wolverhampton Business School is a Chartered Institute of Marketing (CIM) accredited study centre.

Career path

This qualification is aimed at those who are working in supporting marketing roles, usually within the marketing function, but also targets individuals in more senior roles, particularly in SMEs, where marketing is only a part of what they do.

The qualification provides a practical insight into the principles and application of marketing at a tactical level and aims to advance marketing knowledge and accelerate career progression.

Typical profiles of people who might take this qualification could include:
- Marketing assistants
- Marketing co-ordinators
- Marketing executives
- Marketing managers in SMEs without formal marketing qualifications
- Non-marketers with aspirations to work in marketing
- Existing marketers wanting to become more specialist with their knowledge

What skills will you gain?

The ability to:
- Understand the function and fundamentals of marketing in some depth
- Know the many different ways of understanding and communicating with with customers
- Understand your organisation's marketing environment
- Apply practical knowledge which includes the collecting and analysing of data and the establishment of marketing budgets.

Read less
This programme is aimed at Marketing and Business graduates, or graduates from related disciplines. The courses are designed to enhance career prospects and employability by obtaining in-depth knowledge in Digital Marketing. Read more
This programme is aimed at Marketing and Business graduates, or graduates from related disciplines. The courses are designed to enhance career prospects and employability by obtaining in-depth knowledge in Digital Marketing. Vocational and higher level academic aspects are linked in to provide students with a sound academic and professional background for their further career.

Course Overview

The course consists of two parts, a taught Part 1 and an Independent Research Project in Part 2. Part 1 must be completed successfully before Part 2 can be attempted.

Part I introduces students to key concepts and aspects of Marketing and Digital Marketing. It is designed to enable students to critically engage with theory and practical issues related to Digital Marketing. The modules selected focus on topics central to contemporary thinking in Digital Marketing. Together, this part accounts for 120 credits.

Part 2 of the programme centres on an independent piece of work which is achieved with supervisor support. This part accounts for 60 credits, and can take one of three forms: a traditional dissertation; an integrated case study or a business proposal. Students will discuss and negotiate topic ideas with their allocated supervisor or the Programme Director, towards the end of Part 1 of the programme and will be guided as to which of the three options of dissertation, integrated case study or business development proposal would be best suited to their ideas.

Modules

Part 1 of this course currently consists of six compulsory modules:
-Marketing Strategy and Planning
-Consumer Insights in the Digital Age
-Emerging Themes
-Marketing Communications & Branding
-Digital Marketing
-Social Media Marketing and Web Analytics

Part 2 consists of a series of workshops on research methods and a choice of:
-A dissertation
-An integrated case study
-A business development proposal

Key Features

This MSC in Digital Marketing aims to provide a progression route for students with undergraduate degrees in related subjects who wish to study at postgraduate level in the area of digital marketing. It also offers the opportunity for further study to experienced marketers who wish to enhance their career with a postgraduate qualification in digital marketing.

The programme combines a theoretical approach with practical and promotes an understanding of key concepts from an applied perspective. Students will study a combination of marketing and digital marketing modules which will enable them to critically understand the theoretical and practical challenges that digital marketing presents. Graduates from the programme will have developed transferable employability skills such as research, problem solving, data interpretation and critical thinking as well as gaining the knowledge and practical skills applicable to digital marketing.

Key features of the course include:
-Available as full time and part time programme
-Builds on excellent industry and academic links
-Combines theory based discussion with practical application
-Learner focused approach
-Emphasis on critical and sustainable use of new technologies

Assessment

Assessment includes a variety of coursework formats which engage students in critical thinking about practical issues. In addition to more traditional essays and reports, assessment across the programme also includes presentations, blogs, web sites, reflective document, critical discussion, case studies, portfolio, poster presentation. Development of web presence.

Career Opportunities

The programme combines a theoretical approach with practical skills relevant for digital marketing and promotes an understanding of key concepts from an applied perspective. Graduates from the programmes will have developed transferable employability skills such as research, problem solving, market research, data interpretation and critical thinking as well as gaining the knowledge and practical skills applicable to digital marketing. UWTSD students benefit from extensive external engagement with the sector through applied research, guest lectures, live projects and by assisting students in gaining relevant work experience.

The Faculty enjoys excellent and well established links to the Chartered Institute of Marketing, the key professional body in this area. Team members also have links to the Federation of Small Businesses.

The Faculty is active in local and national industry networks to ensure industrially relevant curriculum development. It has an Industrial Liaison Group consisting of core lecturers, local employers and members of the Chartered Management Institute (CMI) Chartered Institute of Professional Development (CIPD), Chartered Institute of Marketing (CIM) and Association of Chartered Certified Accountants (ACCA) who meet to discuss study programmes to ensure their relevance to industry. Growing out of these networks, the Faculty offers a rich and varied programme of guest speakers who present lectures, lead workshops and hold discussions.

Professional Accreditations

Chartered Institute of Marketing accreditation and exemptions are planned.

Read less
Marketing is a dynamic and diverse discipline that is central to the success of the organisation. This programme will introduce you to the exciting world of international marketing and will explore key aspects of the discipline, from marketing strategy to strategic brand management. Read more
Marketing is a dynamic and diverse discipline that is central to the success of the organisation. This programme will introduce you to the exciting world of international marketing and will explore key aspects of the discipline, from marketing strategy to strategic brand management. The programme will also examine the challenges faced by marketers in today’s dynamic and competitive business environment and how such challenges can be overcome. You will be exposed to the latest contemporary research in international marketing to develop your critical thinking skills and develop and apply knowledge of the latest thinking in international marketing.

Course detail

As a student on this programme you will develop your practical and professional skills through the use of live projects, contemporary case studies and a strategic marketing planning simulation. In addition, there will be regular inputs from industry experts and leading academics in the field, which will ensure that you are exposed to the latest industry and academic thinking – all of which lead to career readiness.

Throughout the programme you will be encouraged to practise the marketing skills you have developed and also to apply the latest international marketing knowledge to a range of live projects and through simulation activity. One of the major pedagogic differences of the York St John International Marketing programme is that on the module Project Management you will be challenged to apply what you have learnt throughout your studies within a multidisciplinary team of students whilst working with an organisation.

You will complete a module of independent study which is titled the Research Investigation. This module provides you with the opportunity to investigate in depth an area of particular interest to you that links with your programme of study. You will be supported in conducting this research by an academic from your field of interest. To support you in being able to conduct this work there is a module called Researching Contemporary Business Issues. This module provides you with the opportunity to engage with current academic and practitioner business debate and encourages you to explore a range of relevant business topics. The module has been designed in such a way that it promotes a multi-disciplinary approach, for example, you will receive input from a variety of disciplines (business and non-business) thus allowing you to see business issues from a variety of perspectives.

Modules

• Researching Contemporary Business Issues
• Business & Sustainability
• Consumer Behaviour
• Strategic Brand Management
• Strategic Marketing Planning
• Marketing Communications
• Digital Marketing
• Project Management
• Research Investigation

This programme aims to:

• develop your knowledge of key areas in marketing, centring on strategic marketing, brand management, consumer behaviour, marketing communications and digital marketing, to provide the knowledge and skills necessary to develop and implement a strategic marketing plan / digital marketing strategy

• develop a critical, reflective and integrated understanding of contemporary issues in marketing, policies and practices relating to the principles of responsible leadership, management, corporate social responsibility and sustainability

• offer in depth insights into marketing activities and strategies of international organisations from the private, public and third sectors

• provide advanced study of the key concepts of marketing, the management of customers, consumers, competition and communication within a changing global context

• understand the importance of strategic marketing and its overall contribution to the strategic shape of the organisation, within a complex global environment

• enable you to critically appraise key academic research in marketing and consumer research.

How to apply

For information on how to apply, please see the following link:
https://www.yorksj.ac.uk/study/postgraduate/how-to-apply/

Other sources of funding

Information on alternative sources of funding can be found here:
https://www.yorksj.ac.uk/student-services/money/funding-my-course/postgraduate-/postgraduate-funding-/

Read less
The Marketing programme includes an all-important approach to management decision-making as well as a set of business functions. Marketing is indispensable in top management's choices of served markets, competitors, and business portfolios. Read more
The Marketing programme includes an all-important approach to management decision-making as well as a set of business functions. Marketing is indispensable in top management's choices of served markets, competitors, and business portfolios. Customers are central to marketing, which to a large extent involves making promises to customers and then meeting the expectations thus created. This is accomplished through the firm's own value creation activities, but also through support for the value creation process of customers, channel members and other stakeholders. These activities and processes are often international in scope, which is reflected in the content of the different courses in various ways. The international aspect of the marketing programme is also evident in the international faculty and study body, as well as in the possibility to study abroad for a semester.

Thus, the marketing programme prepares you for a wide range of international management careers within the private and public sectors including:

- consulting
- entrepreneurial management
- innovation management
- communication management

The programme in Marketing qualifies you in state-of-the-art approaches to each of the following marketing policy areas:

- innovation and channel management
- product/market selection
- pricing and profit planning
- marketing research
- customer relationship
- communications management

These areas will be taught in individual courses and integrated into an advanced course on marketing management and strategy.

PROGRAMME STRUCTURE

PREREQUISITE COURSES
In the first semester four prerequisite courses offer you an advanced insight into the theories of social sciences that are crucial for the understanding, definition and solution of marketing problems.

The Marketing Research course gives you a set of tools and models that are essential for the design and evaluation of empirical studies that can support decisions in the marketing policy areas. The course will cover major research tasks and methods including the construction of questionnaires, scale development, observational methods, response models and choice models.

The Marketing in Context course enable students to identify and analyse the stakeholders, flows and interactions, which are impacted by and which impacts on particular changes in the boundary conditions of a marketing system. Also, you will be able to analyse macro-marketing environments and marketing systems in order to develop strategies, which further the aims of the focal stakeholders, whether these are private companies, governmental and/or non-governmental organisation.

Economics of Strategy
This course studies how firms create a competitive advantage and maintain it, and analyses strategic choices regarding the boundaries of the firm, the incentive mechanisms and the organisational structure that will best serve their strategies.

The Economic Psychology covers the fundamentals of human behaviour in economic contexts, from a social cognition perspective as well as from a judgment and decision-making perspective. The course applies fundamental theories and methods to key areas in marketing, including consumer and industrial buyer behaviour, marketing management, pricing, communication, innovation, and relationship marketing.

SPECIALISATION COURSES
The second semester comprises the following compulsory specialisation courses

Marketing Communication discusses the role of communication as well as of how the integration of several communication tools may support to achievement of the overall goal of the firm’s communication strategy.

Pricing Strategy provides an introduction to the firm’s pricing problem and provides practical techniques to understanding price setting in the context of the firm’s customers, costs and competition.

Innovation Management focuses on understanding the challenges, mechanisms and approaches for the management of innovation.

Managing Marketing Channels and Networks presents the concepts and analytical tools needed to design, build and manage distribution channels and networks.

Customer Relationship Management provides an insight into the theoretical and conceptual foundations of CRM, how CRM can enhance organisational performance and the role of measuring and managing customer satisfaction, customer loyalty and customer profitability.

Marketing Management and Strategy ends the semester by focusing on marketing management from a strategic perspective, combining and linking all policy areas to decision-making at top management level.

In the third semester you can choose elective courses within your areas of interest. The courses can either be taken at Aarhus BSS during the semester, at the AU Summer University or at one of our more than 300 partner universities abroad. You can also participate in internship programmes either in Denmark or abroad.

The fourth semester is devoted to the final thesis. You may choose the topic of the thesis freely and so get a chance to concentrate on and specialise in a specific field of interest. The thesis may be written in collaboration with another student or it may be the result of your individual effort. When the thesis has been submitted, it is defended before the academic advisor as well as an external examiner.

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This programme is aimed at Marketing and Business graduates, or graduates from related disciplines. The courses are designed to enhance career prospects and employability by obtaining in-depth knowledge in Tourism Marketing. Read more
This programme is aimed at Marketing and Business graduates, or graduates from related disciplines. The courses are designed to enhance career prospects and employability by obtaining in-depth knowledge in Tourism Marketing. Vocational and higher level academic aspects are linked in to provide students with a sound academic and professional background for their further career.

Course Overview

The course consists of two parts, a taught Part 1 and an Independent Research Project in Part 2. Part 1 must be completed successfully before Part 2 can be attempted.

Part I introduces students to key concepts and aspects of Marketing in the context of Tourism. It is designed to enable students to critically engage with theory and practical issues related to Tourism Marketing. The modules selected focus on topics central to contemporary thinking in Tourism Marketing. Together, this part accounts for 120 credits.

Part 2 of the programme centres on an independent piece of work which is achieved with supervisor support. This part accounts for 60 credits, and can take one of three forms: a traditional dissertation; an integrated case study or a business proposal. Students will discuss and negotiate topic ideas with their allocated supervisor or the Programme Director, towards the end of Part 1 of the programme and will be guided as to which of the three options of dissertation, integrated case study or business development proposal would be best suited to their ideas.

Modules

Part 1 of this course currently consists of six compulsory modules:
-Marketing Strategy and Planning
-Consumer Insights in the Digital Age
-Emerging Themes in Marketing
-Marketing Communications & Branding
-Tourism Marketing
-International Tourism Context

Part 2 consists of a series of workshops on research methods and a choice of:
-A dissertation
-An integrated case study
-A business development proposal

Key Features

This MSC in Tourism Marketing aims to provide a progression route for students with undergraduate degrees in related subjects who wish to study at postgraduate level in the area of tourism marketing. It also offers the opportunity for further study to experienced individuals who wish to enhance their career with a postgraduate qualification in tourism marketing.

The programme combines a theoretical approach with practical and promotes an understanding of key concepts from an applied perspective. Students will study a combination of marketing and tourism modules which will enable them to critically understand the theoretical and practical challenges that tourism marketing presents. Graduates from the programme will have developed transferable employability skills such as research, problem solving, data interpretation and critical thinking as well as gaining the knowledge and practical skills applicable to digital marketing.

Key features of the course include:
-Available as full time and part time programme
-Builds on excellent industry and academic links
-Combines theory based discussion with practical application
-Learner focused approach
-Emphasis on sustainability in the tourism context

Assessment

Assessment includes a variety of coursework formats which engage students in critical thinking about practical issues. In addition to more traditional essays and reports, assessment across the programme also includes presentations, blogs, websites, reflective documents, critical discussion, case studies, presentations and the development of a web presence.

Career Opportunities

The programme combines a theoretical approach with practical skills relevant for tourism marketing and promotes an understanding of key concepts from an applied perspective. Graduates from the programmes will have developed transferable employability skills such as research, problem solving, market research, data interpretation and critical thinking as well as gaining the knowledge and practical skills applicable to digital marketing. UWTSD students benefit from extensive external engagement with the sector through applied research, guest lectures, live projects and by assisting students in gaining relevant work experience.

The Faculty enjoys excellent and well established links to the Chartered Institute of Marketing, the key professional body in this area. Team members also have links to the Federation of Small Businesses.

The Faculty is active in local and national industry networks to ensure industrially relevant curriculum development. It has an Industrial Liaison Group consisting of core lecturers, local employers and members of the Chartered Management Institute (CMI) Chartered Institute of Professional Development (CIPD), Chartered Institute of Marketing (CIM) and Association of Chartered Certified Accountants (ACCA) who meet to discuss study programmes to ensure their relevance to industry. Growing out of these networks, the Faculty offers a rich and varied programme of guest speakers who present lectures, lead workshops and hold discussions.

Professional Accreditations

Chartered Institute of Marketing accreditation and exemptions are planned.

Read less
This course is a conversion course, it is ideal for graduates who would like to change subjects or career direction. This course focuses on events marketing, defined as the use of events for marketing purposes. Read more
This course is a conversion course, it is ideal for graduates who would like to change subjects or career direction.

This course focuses on events marketing, defined as the use of events for marketing purposes. In a competitive marketing environment, organisations are now marketing through events, whereby events are used as an integral part of the marketing communications mix. The event is not the end itself, but a means to achieve a product’s or brand’s marketing objectives. Events marketing is, thus, part of the experiential marketing domain, defined as the strategy of achieving marketing objectives through personal experiences which allow customers to engage and interact with brands, products, and services.

You'll learn about the most recent developments in a range of critical areas of events marketing such as sponsorship/branding, new media campaigns (guerrilla and ambush), PR stunts and virtual events. All aspects of marketing communications are discussed to enable you to prepare an integrated events marketing communications plan. You'll start the course by developing a sound understanding of management principles and the events industry; understand the strategic, finance and organisational context in which organisations operate. This will help you come up with events marketing solutions that satisfy the organisation’s marketing communication briefs.

A number of specialist knowledge areas are covered, including a comprehensive overview of marketing and the migration towards the integrated management of marketing communications. As an academically-driven course, you'll learn to evaluate a range of theories and models for events marketing.

Placement

You will be given the opportunity to undertake a placement or an option which directly provides insight into the operation or management of event marketing.

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Accredited by the Chartered Institute of Marketing (CIM), this course will equip you for a career in the marketing arena in areas such as corporate marketing, advertising, public relations and market research. Read more
Accredited by the Chartered Institute of Marketing (CIM), this course will equip you for a career in the marketing arena in areas such as corporate marketing, advertising, public relations and market research.

This programme will familiarise you with the concepts and tools of marketing communication and its vital role in business enabling you to implement both the tactical and strategic decisions available to the marketing communications manager.

The core units provide the student with the necessary grounding in the marketing communications field. In addition to core marketing units the course provides specialist units in advertising, public relations and options in associated fields. In addition the contemporary themes associated with Integrated Marketing Communications (IMC) will also be developed.

See the website http://www.lsbu.ac.uk/courses/course-finder/marketing-communications-msc

Modules

- Integrated marketing communications (20 credits)
- Cross cultural buyer behaviour (20 credits)
- Creative and media strategy (20 credits)
- Emerging issues in marketing communications (10 credits)
- International brand management (20 credits)
- Research methods (20 credits)
- Dissertation 20,000 words (60 credits)

Plus one elective unit (10 credits)
- Public relations
- International marketing
- Social marketing strategy
- Market driven marketing
- Digital and social media

Employability

- Types of careers
Marketing executives help develop marketing campaigns to promote a product, service or idea. The work can be exceptionally varied – from sourcing and placing adverts, to producing marketing materials such as leaflets and e-newsletters, to organising events. Excellent writing and confident presentation skills are essential to work in marketing. Good people skills are also a must as networking is particularly important. So is having a creative and adaptive mind. A traditional career path leads from marketing executive to senior marketing executive, then to marketing manager, and finally to marketing director. However the marketing industry is very broad, with many companies in all different sectors requiring varying degrees of marketing expertise, so options for progression vary considerably. Salaries for marketing executives in the early stages of their careers generally range from £20,000-£30,000, while marketing professionals with a wealth of experience can earn up to £50,000. (All About Careers).

- Graduate Success
LSBU Marketing graduates are employed in a variety of organisations such as OgilvyOne Worldwide, eSearchVision, Osney Media.

- Alumni connections
Students will have direct access to the growing LSBU Marketing alumni network that actively participates in career and marketing events and regularly provides job opportunities. Our Alumni currently work in a wide range of marketing careers across the world, including corporate marketing, advertising and communication, as university academics, and in public sector and not for profit marketing functions.

LSBU Employability Services

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:

- direct engagement from employers who come in to interview and talk to students
- Job Shop and on-campus recruitment agencies to help your job search
- mentoring and work shadowing schemes.

Professional links

Centre of Excellence status is the IoEE’s (Institute of Enterprise and Entrepreneurs) flagship organisational accreditation for organisations that promote and deliver enterprise skills development – and is in recognition of the School’s entrepreneurial culture and leading-edge practice.

Marketing Communications Top-up to MSc

This course is designed to offer students who hold the CIM Level 7 Diploma in Marketing Communications the opportunity to upgrade their qualification to a Masters degree.

The core modules provide the necessary grounding in the marketing communications field. In addition to core marketing modules the course provides specialist modules in advertising, public relations and options in associated fields. In addition the contemporary themes associated with Integrated Marketing Communications (IMC) will also be developed. A variety of speakers from industry provide insight and evidence of current marketing communications practice.

See the website for the Top-up to MSc - http://www.lsbu.ac.uk/courses/course-finder/marketing-communications-top-up-to-msc

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This programme is aimed at Marketing and Business graduates, or graduates from cognate disciplines like Psychology or Media Studies. Read more
This programme is aimed at Marketing and Business graduates, or graduates from cognate disciplines like Psychology or Media Studies. The courses are designed to enhance career prospects and employability by obtaining in-depth knowledge in Marketing. Vocational and higher level academic aspects are linked in to provide students with a sound academic and professional background for their further career.

Course Overview

The course consists of two parts, a taught Part 1 and an Independent Research Project in Part 2. Part 1 must be completed successfully before Part 2 can be attempted.

Part I introduces students to key concepts and aspects of Marketing. It is designed to enable students to critically engage with theory and practical issues related to Marketing. The modules selected focus on topics central to contemporary thinking in Marketing. Together, this part accounts for 120 credits.

Part 2 of the programme centres on an independent piece of work which is achieved with supervisor support. This part accounts for 60 credits, and can take one of three forms: a traditional dissertation; an integrated case study or a business proposal. Students will discuss and negotiate topic ideas with their allocated supervisor or the Programme Director, towards the end of Part 1 of the programme and will be guided as to which of the three options of dissertation, integrated case study or business development proposal would be best suited to their ideas.

Modules

Part 1 of this course currently consists of six compulsory modules:
-Marketing Strategy and Planning
-Consumer Insights in the Digital Age
-Emerging Themes
-Marketing Communications & Branding
-Global Strategic Marketing
-Creating Customer Value

Part 2 consists of a series of workshops on research methods and a choice of:
-A dissertation
-An integrated case study
-A business development proposal

Key Features

This MSC in Marketing aims to provide a progression route for students with undergraduate degrees in related subjects who wish to study at postgraduate level in the area of marketing. It also offers the opportunity for further study to experienced marketers who wish to enhance their career with a postgraduate qualification.

The programme combines a theoretical approach with practical and promotes an understanding of key concepts from an applied perspective. Students will study a combination of marketing, global marketing and consumer-study modules which will engage them in discussion about their discipline set within the wider global context. Graduates from the programme will have developed transferable employability skills such as research, problem solving, data interpretation and critical thinking as well as gaining the knowledge and practical skills applicable to the sector.

This course also offers a direct entry route for candidates who hold the Professional Diploma from the Chartered Institute of Marketing (CIM) and who wish to obtain an MSc. Such candidates will be, after a successful interview, able to directly enter into part 2 of the course.

Key features of the course include:
-Available as full time and part time programme
-Builds on excellent industry and academic links
-Combines theory based discussion with practical application
-Learner focused approach
-Emphasis on sustainability and marketing ethics

Assessment

Assessment includes a variety of coursework formats which engage students in critical thinking about practical issues. In addition to more traditional essays and reports, assessment across the programme also includes presentations, blogs, web sites, articles, seminar report, critical discussion, case studies, portfolio, poster presentation.

Career Opportunities

The programme combines a theoretical approach with practical skills relevant for the sector and promotes an understanding of key concepts from an applied perspective. Graduates from the programmes will have developed transferable employability skills such as research, problem solving, market research, data interpretation and critical thinking as well as gaining the knowledge and practical skills applicable to the sector. UWTSD students benefit from extensive external engagement with the sector through applied research, guest lectures, live projects and by assisting students in gaining relevant work experience.

The Faculty enjoys excellent and well established links to the Chartered Institute of Marketing, the key professional body in this area. Team members also have links to the Federation of Small Businesses.

The Faculty is active in local and national industry networks to ensure industrially relevant curriculum development. It has an Industrial Liaison Group consisting of core lecturers, local employers and members of the Chartered Management Institute (CMI) Chartered Institute of Professional Development (CIPD), Chartered Institute of Marketing (CIM) and Association of Chartered Certified Accountants (ACCA) who meet to discuss study programmes to ensure their relevance to industry. Growing out of these networks, the Faculty offers a rich and varied programme of guest speakers who present lectures, lead workshops and hold discussions.

Professional Accreditations

Chartered Institute of Marketing accreditation and exemptions are planned.

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Succeed at the next level with a practical and creative Master's degree. Focus on core concepts and principles of fashion marketing coupled with contemporary international issues, integrated fashion communications, global marketing and brand management. Read more
Succeed at the next level with a practical and creative Master's degree. Focus on core concepts and principles of fashion marketing coupled with contemporary international issues, integrated fashion communications, global marketing and brand management.

This course has several available start dates - for more information, see the relevant web-page:
JANUARY 2017 - http://www.gculondon.ac.uk/study/coursedetails/index.php/P02563-1FTLB-1617/International_Fashion_Marketing_(Jan)?utm_source=GCUL&utm_medium=web&utm_campaign=courselisting

JANUARY 2018 - http://www.gculondon.ac.uk/study/coursedetails/index.php/P02563-1FTLB-1718/International_Fashion_Marketing?utm_source=GCUL&utm_medium=web&utm_campaign=courselisting

Programme Description

Fast-paced, exciting and innovative, the MSc International Fashion Marketing will provide you with the international business knowledge along with the creative and practical marketing expertise to succeed in today's increasingly competitive and global fashion industry.

Our programme's unique design incorporates a broad curriculum focusing on the core concepts and principles of fashion marketing and then provides a specialist focus on the contemporary international issues within fashion marketing, logistics, buying and merchandising, fashion business analysis, integrated fashion communications, consumer insights, marketing planning, brand management.

Designed to challenge and inspire, our programme is intensive and academically challenging. Youll analyse relevant academic theories and apply models, tools and techniques to real fashion marketing situations. Well encourage you to critically develop independent, inquiring and creative approaches to strategic fashion marketing issues and problems.

You can start in September or January at our Glasgow or London campus.

EPAS Accredited

MSc International Fashion Marketing is accredited by the European Foundation for Management Development Programme Accreditation Scheme (EPAS) and is the only fashion programme worldwide to receive this distinction of high quality education.

Benchmarked against international standards. GCU is one of just 69 international institutions to have EPAS accreditation, and was commended by EPAS for its exceptional commitment to the ethics, responsibility and sustainability (ERS) agenda.

EPAS accreditation is a key achievement of Glasgow School for Business and Society (GSBS) and gives MSc IFM graduates the assurance that they will be equipped with the skills and knowledge needed to succeed in the fashion marketing industry as well as being recognised internationally for their excellent Master’s education and experience.

Course Overview

-This programme has been designed in consultation with industry to offer the knowledge and skills needed to make a difference in the international fashion marketing arena.
-The university prides itself on creating a friendly and highly supportive learning environment for all its students.
-We incorporate the latest academic marketing thinking and theories to ensure the programme is leading edge in all respects.
-All teaching and learning on the programme is supported by cutting edge e-learning technologies.
-Teaching is delivered in small groups allowing students to develop their own environment of shared learning and for individual learning needs to be addressed by tutors.
-Modules are designed to relate directly to real-world business and to give students opportunities to learn about potential career areas.
-The programme provides students the opportunity to attend Masterclasses from marketing practitioners and leaders of industry.

Employment Details

The prospects for graduates from this programme remain high, in a range of organisations, both in the UK and internationally. Employers have identified the key strengths of our graduates as being their commercial awareness and combination of academic and applied skills. Previous graduates have secured employment in brand management, market analysis, buying and merchandising, marketing communications, direct marketing and media planning. Other graduates have successfully set up their own business or developed an existing company.

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This Surrey Business School programme will equip you with the knowledge and skills required for various specialist marketing careers, enabling you to be competitive in an increasingly global, dynamic marketplace. Read more
This Surrey Business School programme will equip you with the knowledge and skills required for various specialist marketing careers, enabling you to be competitive in an increasingly global, dynamic marketplace.

A distinctive feature is our Digital Marketing and Social Media module, which will advance your understanding of the digital marketing world – a key skill for any modern marketing professional.

PROGRAMME OVERVIEW

Our MSc Marketing Management programme delivers marketing modules with an analytical approach, enhanced by Surrey Business School’s emphasis on innovation and leadership.

The programme covers: marketing ideas plans, strategies, processes and techniques; communication and all customer-facing functions; plus, a range of core concepts from other management disciplines including innovation management.

A key principle of the programme is to deliver a set of theoretical concepts and relate them to practical, real-world marketing challenges that mirror the rapidly changing global environment.

Students will be given the opportunity to choose across a variety of elective modules such as consumer behaviour or marketing analytics.

PROGRAMME STRUCTURE

This programme is studied full-time over one academic year. It consists of eight taught modules and a dissertation.
-Research Methods
-Marketing
-Accounting and Finance for Business
-Marketing Communications
-Relationship Marketing
-Applied Marketing Research
-Entrepreneurial Business Planning
-Dissertation
-Consumer Behaviour
-E-Business
-Strategy
-Digital Marketing and Social Media
-Introduction to Marketing Analytics
-Innovation Management

EDUCATIONAL AIMS OF THE PROGRAMME

The programme aims to provide a high quality, vocational education which is intellectually rigorous and up-to- date, as well as relevant to the needs of existing and future managers, executives and other professionals in marketing management.

In addition to subject-specific knowledge, the programmes aim to develop generic management skills necessary to be effective in todays’ challenging business environment.

The programme has a business management orientation related to marketing management and draws upon a range of cognate areas of study to explain and analyse this business function.

It takes an integrated approach so as to provide a coherent exploration of the inter-relationships between the various components. Where appropriate the programme is international in scope and coverage, and lecturers draw upon the most recent research to inform their teaching.

The programmes aim to develop students as independent and reflective learners, able to continue their learning once in their chosen profession.

PROGRAMME LEARNING OUTCOMES

Knowledge and understanding
-A systematic, in-depth understanding of the development, issues and influences relevant to marketing management
-A high level of theoretical and applied knowledge of the management, operation, organisation and provision of business sector education
-An understanding of the research process

Intellectual / cognitive skills
-Independently critically evaluate approaches and techniques relevant to marketing management
-Evaluate outcomes and accurately assess/report on own/others’ work with justification and relate them to existing knowledge structures and methodologies
-Demonstrate high level learning and problem solving abilities in the range of modules studied

Professional practical skills
-Conduct research and produce a high quality Dissertation: this includes the ability to select, define and focus upon an issue at an appropriate level; to develop and apply relevant and sound methodologies; to analyse the issue; to develop recommendations and logical conclusions; to be aware of the limitations of the research work
-Identify modifications to existing knowledge structures and theoretical frameworks and therefore to propose new areas for investigation, new problems, new or alternative applications or methodological approaches.

Key / transferable skills
-Students will gain a range of generic skills relevant to the needs of existing and future managers, executives and professionals, irrespective of their sector of operation. These will include analysis and synthesis, oral and written communication, computing/IT literacy, critical reasoning, data analysis, organisation and planning, problem solving, independent and group working and research.

GLOBAL OPPORTUNITIES

We often give our students the opportunity to acquire international experience during their degrees by taking advantage of our exchange agreements with overseas universities.

In addition to the hugely enjoyable and satisfying experience, time spent abroad adds a distinctive element to your CV.

PROFESSIONAL RECOGNITION

Surrey Business School is accredited by the Association to Advance Collegiate Schools of Business (AACSB) and by the Association of MBAs (AMBA).

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Through the development of an integrated and critically aware understanding of marketing from a digital perspective, this programme involves you in a demanding process of personal and digital marketing development, through engagement with project work for your own business and/or external businesses. Read more
Through the development of an integrated and critically aware understanding of marketing from a digital perspective, this programme involves you in a demanding process of personal and digital marketing development, through engagement with project work for your own business and/or external businesses.

Course detail

A distinctive element of the Digital Marketing programme is the opportunity to gain professional accreditation from the Institute of Digital and Direct Marketing (IDM) alongside the academic award. The IDM accreditation may be subject to an additional fee to the awarding body, IDM.

The curriculum has been designed to ensure that there is a balance of theory to application and that there are regular opportunities for you to engage with the world of business. There will be regular guest input from business professionals, live case studies and projects in modules that will allow you to apply your knowledge of the theory to a range of real-world business scenarios. Simulations are also incorporated into the curriculum in the marketing suite of programmes to provide an experiential and problem-based learning approach to the more strategic aspect of the curriculum.

The programme offers opportunities to reflect upon, evaluate and apply key domestic and international marketing theories and concepts within an international context as well as encouraging creative and innovative thinking in the application of relevant marketing and digital marketing models. You will be encouraged and supported to develop marketing and digital marketing skills that will prepare you for utilising digital marketing further within your current role or prepare you for a role in digital marketing and marketing more widely.

Modules

• Researching Contemporary Business Issues
• Business and Sustainability
• Consumer Behaviour
• Strategic Brand Management
• Strategic Marketing Planning
• Marketing Communications
• Digital Marketing
• Marketing Optimisation, Measurement and Metrics
• Research Investigation

How to apply

For information on how to apply, please see the following link:
https://www.yorksj.ac.uk/study/postgraduate/how-to-apply/

Other sources of funding

Information on alternative sources of funding can be found here:
https://www.yorksj.ac.uk/student-services/money/funding-my-course/postgraduate-/postgraduate-funding-/

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We believe this part-time course can make a big difference to your career. That’s because the Chartered Institute of Marketing (CIM) consulted with employers to create this qualification – ensuring you will learn up-to-date marketing techniques that are in huge demand around the world. Read more
We believe this part-time course can make a big difference to your career. That’s because the Chartered Institute of Marketing (CIM) consulted with employers to create this qualification – ensuring you will learn up-to-date marketing techniques that are in huge demand around the world.

If you are a professional marketer working in an operational, supervisory or management role, this course will enable you to develop your skills across a range of areas to ensure you can further progress your career in marketing.

You will develop your understanding of three key areas – the role of marketing in driving successful results for an organisation, integrated communications and digital marketing. You will focus on applying the “marketing mix” to meet customer needs, the importance of communications in delivering marketing solutions, and improving digital marketing effectiveness.

You will also benefit from learning alongside fellow marketing professionals, sharing ideas and experiences in small-group discussions.

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