• Aberystwyth University Featured Masters Courses
  • University of Bristol Featured Masters Courses
  • University of Leeds Featured Masters Courses
  • Jacobs University Bremen gGmbH Featured Masters Courses
  • University of Southampton Featured Masters Courses
  • Northumbria University Featured Masters Courses
  • University of Edinburgh Featured Masters Courses

Postgrad LIVE! Study Fair

Birmingham | Bristol | Sheffield | Liverpool | Edinburgh

Coventry University Featured Masters Courses
University of Cambridge Featured Masters Courses
Vlerick Business School Featured Masters Courses
Barcelona Technology school Featured Masters Courses
University of Leeds Featured Masters Courses
"employer" AND "branding"…×
0 miles

Masters Degrees (Employer Branding)

We have 11 Masters Degrees (Employer Branding)

  • "employer" AND "branding" ×
  • clear all
Showing 1 to 11 of 11
Order by 
The inspirational Worcester MSc Human Resource Management prepares you to become a successful business leader with the skills to manage an organisation’s most important resource – its people. Read more
The inspirational Worcester MSc Human Resource Management prepares you to become a successful business leader with the skills to manage an organisation’s most important resource – its people.

With an optional 6-month internship, introductory bursary, and access to our Future Leaders' Programme, this one-year full-time, specialist programme is designed to inspire you to lead and develop others, through effective management of resourcing, talent and change. This is a highly contemporary course, which brings you right up to date with latest emerging contexts, such as global shifts in economic power, climate change, employer branding, changing work patterns, and how to build an inclusive organisation that is rooted in both global diversity, best practices and intercultural competence.

Your time at university is an important investment in your future career potential and ability to compete for the most desirable graduate jobs. The employment prospects for Worcester graduates are excellent - 93% of our students are in work or further study within six months of graduation and we will work with you throughout your studies to prepare you for your future career.

Read less
The Master in Corporate Communication is partnered with LABCOM (Research Lab on Corporate Communication) at Università Cattolica del Sacro Cuore. Read more
The Master in Corporate Communication is partnered with LABCOM (Research Lab on Corporate Communication) at Università Cattolica del Sacro Cuore.

Learning objectives

The Master will enhance the potential of young brilliant professionals to tackle all the complexities of communication management. Each module of the Master training is designed to strengthen the students chance to become a sought out professional in the communication field. The Master training is centered on the most current and significant strategic and operational issues of communication in all its business configurations, in order to make students acquire the professional, interpersonal, and language skills necessary to be effective communicators in organizations.

Career opportunities & professional recognition

The Master graduates will gain 360 degrees of communication knowledge of strategic and operational management of communication (marketing communications/brand management, accounting and strategic planning, interactive/social media communications and community management, corporate public relations, internal communications, stakeholder relations). The Master supports students’ career openings by:

● Empowering students’ self-branding capability organizing classes focused on effective resume writing, job interview training, teamwork advice, as well as diversity and cross-cultural management;

● Supporting encounters between students and professionals directly in the classroom. Many of the professors are top executives that may hire students for internships

● Involving students in field trips to companies and agencies;

● Challenging students with a real consultancy field project. An opportunity to take on the full responsibility in managing a project and delivering a result by activating the knowledge developed in the classroom. Consultancy projects are a realistic and direct bridge with potential employers;

● Sharing students’ profiles with the Master’s partner companies and business liaisons beyond partners;

● Partnering with Università Cattolica Stage and Placement Office which collects and posts job opportunities. Over the past editions, students have been hired for internships at: BMW, FIAT, Ketchum Inc., L’Oréal, Leo Burnett, Mediacom, MSL Group, Pandora, TBWA Worldwide, and Vizeum Spa.

Curriculum

The 4 E of the Master in Corporate Communication excellence:

Enriching
Learning objectives
● Setting the foundation of the profession
● Offering a conceptual overview of the disciplines which inform the practice
COURSES
● Corporate Communication (4 ECTS/CFU)
● Consumer & Industrial Marketing (4 ECTS/CFU)
● Consumer Behavior (3 ECTS/CFU)
● Stakeholder Relationship Management and Negotiation (4 ECTS/CFU)
● Communication Skills - (3 ECTS/CFU)
● Advanced English for Relationship Management (3 ECTS/CFU)
● Italian Language and Culture (3 ECTS/CFU)

Empowering
Learning objectives
● Nurturing the distinctive competences of the profession
● Challenging and sharpening the critical abilities to manage communication
COURSES
● Branding & Consumer-Brand Relationships (4 ECTS/CFU)
● Market Insights & Account Management (4 ECTS/CFU)
● Advertising Creative & Media Strategy (4 ECTS/CFU)
● Unconventional Interactive & Social Media Marketing Communications (4 ECTS/CFU)
● Corporate & Marketing Public Relations (4 ECTS/CFU)
● Retail Experience (4 ECTS/CFU)

Enhancing
Learning objectives
● Refining communication skills in specialty areas
● Strengthening analytical thinking to interpret markets and society
COURSES
● Business-to-Business Relationships (3 ECTS/CFU)
● Internal Communication & Employer Branding (3 ECTS/CFU)
● Qualitative & Quantitative Market Research (4 ECTS/CFU)
● Far East culture and language (3 ECTS/CFU)

Experiencing
Learning objectives
● Activating the competences acquired during in-class training
● Bridging Master studies and the profession
Tasks
● Creativity Lab
● Consultancy Field Project

Ongoing professional training
● Individual assessment interviews
● Self-branding sessions
● Team-working support
● Diversity management training
● Job interview simulation
● Field trips

Location

Milan boasts extraordinary beauty. The city has inspired the creativity behind some of the world’s iconic fashion and design labels. Milan is recognized as a fashion and design capital, and has a major global influence in commerce, industry, music, sport, literature, art, and media.

We support you

Students receive support through comput- ing platforms including teaching, discussion forum, group work and tutorship. There is a tutor tailored for every consultancy field project group. Within the program there is a strong involvement of student group works and meetings with companies.

Placement & career service

With 6,900 internship opportunities per year and over 7,100 local and international partner companies, Università Cattolica’s Career Service will help orientate students along the paths of research, internships and employment.

Our companies

Supporting Companies: Leo Burnett, MSL Group

Partner Companies: ABC Production Agency, Henkel, International Advertising Association, Intesa Sanpaolo, Italian Brand Factory, Iterion, Mediacom, MSL Group, TBWA, Vizeum Aegis Media Group, We are social

Consultancy projects: Google, Disney, Leo Burnett, Lovable, Mars, MSL, Vizeum, 3M (previous editions of the Master)

Liaisons companies: Coop, Ecor Naturasi, Heineken, Lego (involved in class presentations and assignments).

Scholarships

All scholarships are assigned on a merit basis and will be mostly given to students who apply by the priority deadline. Some scholarships may also target specific geographic regions.

Scholarship value: €4000

Read less
The Management MSc programme offers. Specialist pathways which reflect the distinctive strengths of Brunel Business School. marketing and branding, technology and innovation, entrepreneurship and research. Read more

About the course

The Management MSc programme offers:

Specialist pathways which reflect the distinctive strengths of Brunel Business School: marketing and branding, technology and innovation, entrepreneurship and research.

Emphasis on developing employability and career development skills.

UK commercial visits and the option of a week-long overseas study tour.

Optional 14 week work placement.

The programme possesses considerable strengths including the existence of a diverse and international mix of faculty and students. Students benefit from research-informed teaching, as well as practical and professional support to their academic and vocational development.

MSc Management is offered in four specialisations:

MSc Management (General Management) – developing a generalised knowledge of theory and its practical applications to business, public sector and third sector organisations.

MSc Management (Branding and Marketing) – combining a generalist study of management with a specialist study of marketing and branding issues followed by a related dissertation topic.

MSc Management (Technology and Innovation Management) – combining a generalist study of technology and innovation issues followed by a related dissertation topic.

MSc Management (Creative Industries) – combining a generalist study of management with a specialist study of the media industry and media management issues followed by a related dissertation topic.

Aims

MSc Management offers students a critically aware understanding of management and organisations relevant to career paths. This is achieved through an advanced study of organisations, their management and the changing contexts in which they operate.

This course provides preparation and development for a career in any sector.

Course Content

The course will provide you with an advanced and applied understanding of contextual forces on organisations – be they legal, ethical, economic, environmental, social and technological; together with business strategy, markets and customers, financial management and the management and development of people.

Compulsory modules for all pathways:

Entrepreneurship
Financial Resources Management
Business Planning
Strategic Management
Understanding Business and Management Research
Dissertation
If placement route is chose: Placement / Consultancy Preparation

Pathway-specific modules

MSc Management (General Management)

Choose two elective modules from:

International Business Ethics and Corporate Governance
Organisational Behaviour
International Marketing
Corporate Branding Theory and Issues
Creative Contexts
Media Issues
Knowledge Management, Social Networks and Innovation
Technology Management

MSc Management (Marketing and Branding Management)

Corporate Branding Theory and Issues
International Marketing

Plus one elective module from:

Organisational Behaviour
Technology Management
Creative Contexts

MSc Management (Technology and Innovation Management)

Knowledge Management, Social Networks and Innovation
Technology Management

Plus one module from:

Creative Contexts
International Marketing
Organisational Behaviour

Work Placements

MSc Management with 14 weeks Work Placement (Optional)
The MSc Management (with Professional Practice) incorporates a compulsory work placement component of 14 weeks which allows students to take their learning outside the classroom and pairs them with companies in the UK.

Brunel Business School is amongst the first few Business Schools in the UK to introduce postgraduate placements for students completing their Masters programmes as far back as 2011. This feature, pioneered in the UK for undergraduate students by Brunel University, is becoming more popular amongst more mature students, for whom such a placement can often serve as a springboard to often extremely competitive labour market. Postgraduate work placement employers cover all related expenses with many also providing a salary.

At Brunel we provide many opportunities and experiences within your degree programme and beyond – work-based learning, professional support services, volunteering, mentoring, sports, arts, clubs, societies, and much, much more – and we encourage you to make the most of them, so that you can make the most of yourself.

Teaching

As an active research university, international level research findings by Brunel Business School tutors are regularly used in lectures. Tutors on this programme are leaders in the field of management and active researchers within one of the six centres of research within the school.

Modes of Study

1-year full-time in September: The taught element of the course (September to April) includes eight modules; delivery will be by a combination of lectures, seminars and tutorials/group work. A further four months (May to September) is spent undertaking the dissertation.

1-year full-time in January: The taught element of the programme includes 8 modules which are delivered in two terms (four in January to April, and four in September to December); delivery will be by a combination of lectures, seminars and tutorials/group work. The dissertation is undertaken May to August, and then can be completed January to March after the second teaching term.

Assessment

Modules are typically assessed by individual assessment and an examination in May.

Teaching methods include lectures and informal small study groups.

Coursework and examination assignments place considerable stress on the ability to think and reason critically, but constructively.

The dissertation (12,000 words) is the capstone demonstration of these various skills, requiring students to conceive, justify, design in detail and execute a major project.

Assessment may include some numerical analysis tasks as well as reporting on published financial data.

Tasks related to the gathering of published data or field investigation to new data.

Individual and/or group presentations using laptops, PCs and digital projectors.

Special Features

Brunel Business School won the Times Higher Education Awards Business School of the Year 2013

You can be both generalist and specialist at the same time with bolt-on specialist areas of choice such as: Marketing and Branding, Innovation Management or Creative Industries.

Employment experience and work placement of 14 weeks
Career progression and finding suitable jobs are key for our students; hence employment experience is part of the degree programme. From your placement you identify a project, linked to the dissertation, and produce an internal consultancy report for a company.

Showcasing the degree certificate to future employers
Your specialist study and specialist placement experience is showcased on your actual degree certificate, to make it obvious for any potential employer looking for a candidate who really stands out.

Engaging with businesses at high level
The Business Life programme is really supportive to your career prospects with a range of opportunities such as meeting with industry guest speakers, visits to companies and factories, and international business tours.

Accreditation

Chartered Management Institute (CMI): A number of Associate memberships to the CMI are open to graduates of Brunel Business School postgraduate programmes, offering discounted full membership rates upon application. Members of the CMI may use the following letters as appropriate: 'ACMI', Members 'MCMI' and Fellows 'FCMI'.

Read less
The MSc in Marketing provides graduates, professionals or consultants with critical insights into marketing, and the marketing management practices of national and international organisations. Read more

About the course

The MSc in Marketing provides graduates, professionals or consultants with critical insights into marketing, and the marketing management practices of national and international organisations.

This course offers students the opportunity to understand traditional and contemporary marketing philosophies and theories adopted by practitioners, based on knowledge gained from academic research and industrial practices.

The programme will develop critical and creative skills, procedural thinking and expertise that enable students to generate, implement and evaluate organisational activities that satisfy the requirements of their employer and the customers.

Aims

MSc Marketing is designed for anyone wishing to become a marketing professional or planning to undertake research in an academic, consultancy or commercial setting.

Those with little or no marketing experience will appreciate the breath of management subjects covered in the degree, specifically how marketing fits within organisation practice.

This programme offers an excellent preparation for a career in marketing or associated fields and in a myriad of organisations employing marketing professions.

Course Content

The MSc consists of both compulsory and optional modules, a typical selection can be found below. Modules can vary from year to year, but these offer a good idea of what we teach.

Compulsory modules:

Consumer Behaviour
Marketing Principles
Strategic Marketing Management
Marketing Communications
International Marketing
Business Planning
Understanding Business and Management Research
Dissertation

Optional modules:

Corporate Branding Theory and Issues
Global Diversity Management
International Business Ethics and Corporate Governance
Knowledge Management, Social Networks and Innovation

Teaching

As a research active university, international level research findings by Brunel Business School tutors are regularly used in lectures. Tutors on this programme are leaders in the field of management and active researchers within one of the six centres of research within the School.

Modes of Study

1-year full-time in September: The taught element of the course (September to April) includes eight modules; delivery will be by a combination of lectures, seminars and tutorials/group work. A further four months (May to September) is spent undertaking the dissertation.

1-year full-time in January: The taught element of the programme includes 8 modules which are delivered in two terms (four in January to April, and four in September to December); delivery will be by a combination of lectures, seminars and tutorials/group work. The dissertation is undertaken May to August, and then can be completed January to March after the second teaching term.

Assessment

Modules are typically assessed by individual assessment and an examination in May.

Teaching methods include lectures and informal small study groups.

Coursework and examinations place considerable stress on the ability to think and reason critically, but constructively.

The dissertation (12,000 words) is the capstone demonstration of these skills, requiring students to conceive, justify, design and execute a major project.

Individual and/or group presentations using laptops, PCs and digital projectors.

Special Features

Brunel Business School won the Times Higher Education Awards Business School of the Year 2013

The Business Planning module provides practical experience in creating a business plan and route to marketing for a real entrepreneurial venture (see Capstone Event on the Employability tab).

Career talks and presentation are available to students on this course.

Tutors are internationally recognised academics and industry practitioners who are active members of the School’s Marketing and
Corporate Brand Management Research Group (MCBM).

Students will benefit from discussions with subject experts and practitioners who visit us as guest speakers

Marketing and Corporate Brand Management Research Group (MCBM)

Led by John Balmer, a world-renowned expert in corporate branding and identity, MCBM has built on a well-established background in corporate branding, identity and marketing. MCBM is leading the way in developing international research into corporate heritage identity and branding (John Balmer and Weifeng Chen) – an underexplored concept that has potential to offer powerful symbolic and cultural value in a global, commercial context that is increasingly disengaged from the past. Recent publications on the above have appeared in European Journal of Marketing and Journal of Business Research

Accreditation

A number of Associate memberships to the CMI are open to graduates of Brunel Business School postgraduate programmes, offering discounted full membership rates upon application. Members of the CMI may use the following letters as appropriate:'ACMI', Members 'MCMI' and Fellows 'FCMI'.

Read less
Accredited by the Chartered Institute of Marketing (CIM). This course is designed for graduates from any discipline. You become an Affiliate Post-Graduate Member of the CIM when you register. Read more

About the course

Accredited by the Chartered Institute of Marketing (CIM)

This course is designed for graduates from any discipline. You become an Affiliate Post-Graduate Member of the CIM when you register. On graduation, you qualify for associate CIM membership. Once you have three years’ marketing experience, you qualify for full membership.

Core modules

Global Marketing; Marketing Management; Retail and Services Marketing; Marketing in Society; Contemporary Marketing Practices; Marketing Communications; International Consumer Behaviour; Branding; Marketing Research; Project Dissertation

We don’t just teach the theory of marketing. There’s a lot of emphasis on applying what you learn in a business setting. You can also apply to do a project-based dissertation, working with an external organisation. Recent dissertation projects include a branding review for a large law firm and working with a local, environment-led SME to study consumer behaviour.

The example course structure listed is indicative and may be subject to change in future years. The content of our courses is reviewed annually to make sure it's up-to-date and relevant.

Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research; funding changes; professional accreditation requirements; student or employer feedback; outcomes of reviews; and variations in staff or student numbers. In the event of any change we'll consult and inform students in good time and take reasonable steps to minimise disruption. Please note that not all combinations of elective modules may be possible because of timetabling.

How we teach

We teach management from a truly global perspective, and our courses are based on pioneering research into the challenges faced by businesses everywhere. We use a combination of lectures, seminars, case studies, group work for collaborative learning, and web-based discussion groups. You'll be assessed through Individual assignments, group projects, end-of-semester examinations and a dissertation.

We’ll teach you how to identify opportunities, solve problems and inspire others. Many of our teaching staff are world-class researchers working in policy-relevant areas. Our courses are based on their research. We also bring in guest speakers from business, local government and industry. You can apply to carry out a project with an external organisation as part of your course. We also offer you the chance to spend the summer at another university overseas.

Your career

At Sheffield University Management School, we are committed to focusing on employability and our postgraduate students’ future career prospects. We have two specialist careers advisors in the School, dedicated to providing full-time career support throughout your course.

You will have many opportunities during your course to engage in personal and professional development. Our courses are designed to enable you to acquire the transferable skills essential for employment: communication, organisation, and the ability to deal with complex issues creatively and systematically.

Our dedicated Employability Hub acts as a key interface between students and employers. Its staff will help you access employability support, skills development and opportunities throughout your masters.

Our graduates work for companies such as Adidas, ASDA, Boots, ExxonMobil, HSBC, Morgan Stanley, Pepsico International, Sainsbury’s and Vodafone. Their job titles include Head of Business Enhancement, Management Consultant, Product Marketing Manager, Web Marketing Consultant and Campaign Manager.

Read less
Accredited by both the Chartered Management Institute (CMI) and the Chartered Institute of Marketing (CIM), our MSc Management and Marketing course teaches you the fundamental skills and attributes you need to become a successful manager and marketer. Read more
Accredited by both the Chartered Management Institute (CMI) and the Chartered Institute of Marketing (CIM), our MSc Management and Marketing course teaches you the fundamental skills and attributes you need to become a successful manager and marketer. You will learn how to negotiate the challenges and issues that international businesses face, as well as having the option to learn how to become adept at marketing.

You will experience working in internationally diverse, team-based projects, collaborating to deliver professional reports and presentations as part of module assessments. These assessments will reflect the professional practice of international management. Throughout the course, the programme team will give you the support you need to realise your potential and we look forward to working with you to develop your knowledge, understanding and skills for the career of your choice.

What's covered in the course?

You will learn about the fundamental principles of business within a global context, principles that cover finance, operations, marketing and people management. This will enable you to develop key skills in leadership, managerial decision making and problem solving.

In the second stage of your course, you will begin to develop your chosen specialist expertise. You will establish the importance and impact of efficient marketing, developing the skills and insights of a successful marketing manager. Customers are at the heart of every business, and marketing places you at the centre of corporate strategy and its application. You’ll become knowledgeable in knowing how to make a company stand out from the competition, developing innovative brand and communications plans, while also developing skills in digital marketing in the final stage of the course.

The final core Major Project module is tailored to your career aspirations. The module provides three project options - a work-based study route enabling you to relate the project to a current employer, or a ‘consultancy project’ option where you find a client who has a marketing problem that you feel you can solve; or a traditional dissertation involving both the theory and practice of marketing.

Whatever route you choose, it will give you the opportunity to identify a topic and industry of your choice related to your specialist area of marketing, tailoring your degree to enhance your employability for your final chosen career destination. Previous projects have involved fashion branding, customer relationship management in the finance sector and customer loyalty within sports marketing.

Why Choose Us?

-You’ll be taught by highly qualified module tutors with significant professional practice experience in a range of management and marketing roles, including international marketing, marketing management, digital marketing and marketing consultancy.
-You will develop fundamental skills in business management, while having the opportunity to gain enhanced and specialist expertise to help you enter the exciting and dynamic marketing profession.
-On graduating you will receive an industry-recognised professional qualification from the Chartered Management Institute (CMI), as well as receiving the maximum possible number of exemptions from the Chartered Institute of Marketing (CIM)’s Level 6 Diploma in Professional Marketing
-You will work alongside a diverse range of international students, creating an exciting atmosphere and a range of ideas.
-You will have the opportunity to visit a leading service or manufacturing company, such as Jaguar Land Rover, helping you gain insight into the complexity of real-world global operations.
-You will be supported with business English language diagnostics and tutor support to help improve you in the international language of business.

Course Structure

The course runs for 12 months (full-time, September start) and is split into three stages, each lasting at least 10 weeks. Assessment is of a practical nature, including assignments, reports, presentations and examinations.

Each module consists a mixture of lectures, seminars, workshops, online interactive activities and assessments. Typically each module is taught on a weekly basis during term time, consisting of three hours per module per week split into one, two or three-hour sessions. A total of 9 contact hours per week is typical over a 10 week period for Stage 1 and Stage 2. Stage 3 will consist of three hours of contact time per week, supplemented with project supervision meetings as and when required for the Major Project.

Each 20-credit module is designed to require 200 hours of study, of which 30 hours or more will be via direct contact with module tutors. The remaining time will consist of independent learning, which will be structured with guidance from the module tutor to incorporate activities such as online learning, reading and group or team based work.

Emphasis will be placed on the group as a resource for learning. There will be group discussion of practical management situations and problems, making use of case studies, problem situations and scenarios and, where relevant, the participants' own experiences.

Assessment on the programme is designed to be an integral part of your learning process, enhancing and demonstrating your knowledge and practice. Formative feedback will be provided to you through a combination of self-reflection, peer group and tutor feedback. Summative assessments will provide a measure of the extent to you have achieved the learning outcomes of the modules.

Assessment within the modules will take various forms, including coursework assignments, reports, controlled assessment, examinations and the dissertation or project. You may be required to defend the dissertation or project through a viva, drawing on the skills developed in the programme.

Employability

You’ll have the opportunity to:
-Take part in a funded company visit to a leading company, such as Jaguar Land Rover, one of the most successful and lucrative businesses in the world.
-Choose to deliver a work-based study project or consultancy project in the final stage of the course using a current employer or a client you find yourself.
-Seek support and engage with events and activities provided by Birmingham City University’s careers service.
-Take part in Birmingham City University’s Graduate Plus scheme.
-Receive employment advice and support via your Personal Tutor.

Our graduates have obtained employment in management positions, or have set up their own successful businesses. Former students are employed in managerial positions across the globe, including land management (Kenya), manufacturing (China), HR (Germany), finance (Canada), insurance (France) and teaching (India, UK and Sri Lanka). You’ll learn new perspectives on a changing business world, enabling you to provide employers with relevant and cutting-edge information. The research skills you develop doing your Major Project will also look good on your CV.

A postgraduate qualification can really help you stand out from the crowd in today’s competitive job market. By becoming a specialist in your field, you’ll have the chance to advance thinking in that subject and lead, rather than follow, the latest developments.

Other admission requirements

Entry to Stage Two
-A Postgraduate Certificate (Level 7 or equivalent, minimum value of 60 credits) in a business subject aligned with the chosen pathway (international business, finance, marketing or entrepreneurship)
-Candidates will be required to submit an extended application to evidence how their Postgraduate Certificate meets the programme learning outcomes at the equivalent stage.

Entry to Stage Three
-A Postgraduate Diploma (Level 7 or equivalent, minimum value of 120 credits) in a business subject aligned with the chosen pathway (international business, finance, marketing or entrepreneurship)
-Candidates will be required to submit an extended application to evidence how their Postgraduate Diploma meets the programme learning outcomes at the equivalent stage.
-Candidates will be required to have passed a research methods module (Level 7 or equivalent, minimum value of 20 credits) and will be required to submit an original Dissertation Proposal that has been passed by the Programme Team prior to admission approval.

Read less
This exciting new Masters degree at Liverpool John Moores University is designed to give both beginner and experienced practitioners essential skills and experience in digital communications and PR. Read more
This exciting new Masters degree at Liverpool John Moores University is designed to give both beginner and experienced practitioners essential skills and experience in digital communications and PR.

•Course available to study full time (1 year) and part time (2 years)
•New programme aligned to Public Relations Consultants Association and Chartered Institute of Public Relations knowledge standards
•Taught by experienced PR industry practitioners
•Provides a global focus in an increasingly international discipline
•Emphasis on contemporary case studies from industry partners and scenarios


The growth of digital communications and its effect on reputation and branding have been apparent in recent years. News and opinions can spread quickly online often fuelling international print and broadcast media news agendas, providing new challenges for PR practitioners.

This International Public Relations Masters programme has been developed to reflect the growing trend for the public relations profession to have an international outlook and approach to strategy. Programme content has been developed to reflect this shift as well as incorporating the more traditional skills required by practitioners to support the industry as it evolves.

The CIPR’s recent report, ‘The State of the Profession 2013/14’, presents a healthy industry with an increasing range of opportunities for graduates and practitioners. As such graduates of this exciting masters course are expected to enjoy enhanced career prospects - both for new professionals and those seeking promotion.

Throughout the programme you will be encouraged to take part in lively and the interactive debates and discussions. You will study a mix of core and options covering the following topics:
•Digital PR
•International perspectives on corporate communications
•Strategy and planning
•Global events management
•Media relations
•Crisis and disaster management
•Corporate social responsibility
•Internal communications
•Branding

In addition to a team of expert and experience academic staff, keynote tutorials and seminars will be delivered by industry practitioners and guest speakers from a variety of organisations in the ‘not for profit’ and commercial sectors, drawn from LJMU's Employer Forum, alumni network and World of Work Careers Centre.

You will be based in the Redmonds Building, which is located in the heart of Liverpool’s bustling Knowledge Quarter. As a postgraduate student of Liverpool Business School, you will have access to the School’s postgraduate study areas, as well as its social spaces and café.

LJMU’s libraries are well resourced and open 24 hours a day for those who require access to learning resources at any time of the day or night.

During the validation period, the programme team will be seeking professional accreditation from PRCA and CIPR so that the programme’s learning outcomes are closely matched to those of the industry’s key professional bodies.

What you will study on this degree

​Please see guidance below on core modules:

PR Perspectives

Provides an introduction to the PR world from theoretical and practitioner perspectives

Public Relations Planning and Strategy

Develops a systematic understanding of the strategic planning process as applicable to public relations campaigns

Managing Business Research 1 / 2

Provides the knowledge and skills required to perform a systematic review of literature for a business management related topic at masters level

Digital Communication Management

Explores digital communication technologies to understand the effects that this application of technology (including social media) is having on the public relations function

Media Relations

​Demonstrates how to research, develop and apply effective professional media management methods

International Research Project

Requires you to produce a research project that applies managerial concepts and research techniques to a significant international public relatios-related organisational issue or problem

International Public Relations

Provides an international context to the practice and principles of Public Relations

Digital Marketing in Context

Develops a theoretical and practical understanding of current issues and trends in digital marketing. You will be introduced to the impact of digital marketing on organisations and customers

​Further guidance on modules

The information listed in the section entitled 'What you will study' is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.Please email if you require further guidance or clarification.

Read less
*This is a new course and is subject to academic approval. The course may be subject to change and confirmed details of the content of the course will be published in our online prospectus from June 2016, subject to the course having been approved for delivery. Read more
*This is a new course and is subject to academic approval. The course may be subject to change and confirmed details of the content of the course will be published in our online prospectus from June 2016, subject to the course having been approved for delivery.

Specifically designed to give you an in-depth understanding of the rapidly evolving field of digital marketing, this course will give you the skills to research and devise effective strategies to help organisations be competitive.

Through a detailed understanding of consumer motivations and habits, you will explore ways to increase brand loyalty and market share through the use of the latest digital technologies and platforms across all marketing channels. This in-depth theoretical and practical knowledge will provide you with a valuable specialism and enable you contribute a measurable impact to your employer?s profitability.

Visit the website http://courses.leedsbeckett.ac.uk/strategic_digital_marketing

Mature Applicants

Our University welcomes applications from mature applicants who demonstrate academic potential. We usually require some evidence of recent academic study, for example completion of an access course, however recent relevant work experience may also be considered. Please note that for some of our professional courses all applicants will need to meet the specified entry criteria and in these cases work experience cannot be considered in lieu.

If you wish to apply through this route you should refer to our University Recognition of Prior Learning policy that is available on our website (http://www.leedsbeckett.ac.uk/studenthub/recognition-of-prior-learning.htm).

Please note that all applicants to our University are required to meet our standard English language requirement of GCSE grade C or equivalent, variations to this will be listed on the individual course entry requirements.

Careers

As a digital and strategic marketing specialist, you will stand out from the crowd when applying for roles such as Digital Marketing Manager, Marketing Manager, Sales Manager or Business development Manager, in organisations across all sectors. If you are interested in an academic career you may wish to progress to a PhD.

- Digital Marketing Manager
- Marketing Manager
- Sales Manager
- Business Development Manager

Careers advice: The dedicated Jobs and Careers team offers expert advice and a host of resources to help you choose and gain employment. Whether you're in your first or final year, you can speak to members of staff from our Careers Office who can offer you advice from writing a CV to searching for jobs.

Visit the careers site - https://www.leedsbeckett.ac.uk/employability/jobs-careers-support.htm

Course Benefits

You will increase your employability with a digital specialism that is in high demand across all industry sectors. Our modules offer a solid mix of theory and practice and are designed and taught by both researchers and digital marketing consultants who are members of leading professional bodies, such as the Chartered Institute of Marketing (CIM) and the Academy of Marketing.

Group work, individual work and presentations will help to hone your communication skills. Lectures and seminars are supplemented by a guest lecture programme featuring a range of prestigious speakers - past speakers have included the Chair and President of the Academy of Marketing, the Chief Executive of the British Bankers Association and the Editor of Cosmopolitan magazine.

You will also have the opportunity to apply for a consultancy project with an internal or external client as part of your dissertation, to further boost your CV.

Indicative Option Modules

Strategic Brand Management
Develop an understanding of the crucial role branding and brand management plays in a highly competitive marketing environment.

Media Strategy & Planning
Achieve a sound understanding of a full range of media - both traditional and digital - and study their application in detail.

International Marketing - Emerging Markets
Examine the dynamics of country markets identified as `emerging?, focusing in particular on Brazil, Russia, India and China.

Indicative Core Modules

Agile Consumer Insight
Explore the psychological and sociological concepts that affect consumer behaviour, enabling organisations to understand and apply this knowledge to their own target audiences.

Business Research Methods
Gain a detailed insight into the process of conducting research and the variety of methods that are used to collect and analyse primary data.

Marketing Communications Strategy
Understand of the way in which marketing communications strategy blends with branding principles.

Strategic Marketing
Explore the brand strategy and online strategies used by managers to assess their market environment and secure a competitive advantage.

Digital Strategy
Discover the variety of concepts, theories, models and rapidly evolving platforms involved in digital marketing.

Dissertation
Undertake an independent research project chosen by you, to which you can apply your knowledge, understanding and skills learned from the programme.

Facilities

- Library
Our Library is open 24/7, every day of the year. However you like to work, we have got you covered with group and silent study areas, extensive e-learning resources and PC suites.

- The Rose Bowl
The Rose Bowl has impressive teaching spaces, auditoriums, conference facilities and an outstanding local reputation as a business hub. The Rose Bowl puts our students at the centre of a dynamic business community.

Find out how to apply here - http://www.leedsbeckett.ac.uk/postgraduate/how-to-apply/

Read less
This programme will increase participants’ knowledge and understanding of national and international social business models and sustainable marketing functions. Read more
This programme will increase participants’ knowledge and understanding of national and international social business models and sustainable marketing functions.

Key benefits:

• Gain specialist knowledge around social enterprise and sustainability to become the social business leaders of tomorrow
• Learn to develop creative and original solutions to address key social problems
• Opportunity to take a live Business Innovation Project and prepare you for a career in social businesses

Visit the website: http://www.salford.ac.uk/pgt-courses/social-business-and-sustainable-marketing

Suitable for

This programme is suitable for those who do not necessarily have a background in business or business-related studies, and who wish to develop their knowledge of social business, sustainability and marketing.

This course is also ideal if you are passionate about working in the third sector, and is also highly recommended if you are already working in this sector and want to further your career.

Programme details

This programme aims to achieve the following:

• Develop the effectiveness of the individual as a social business manager capable of operating in national and international environments, thus enhancing their attractiveness to a potential employer.
• Develop an integrated and critical understanding of the social business and sustainable marketing functions and their place in the development of effective organisational strategies in both commercial and non-commercial sectors.
• Develop critical awareness of the role of marketing in relation to social business, sustainability and marketing ethics.
• Develop participants’ ability to work on their own and with others, in systematically and creatively applying knowledge of theory and practice to resolving societal/sustainable marketing problems faced by organisations in commercial and non-commercial sectors.

Format

Teaching is delivered through a combination of lectures, seminars and tutorials using a wide range of learning activities. Tutorials allow you to reflect on lecture materials and benefit from discussion and group work.

Various approaches are offered to meet the needs of both full and part-time students. Course delivery is designed to be flexible and includes choices of evening and weekend attendance where possible.

Substantial use is made of distance learning through the University's Virtual Learning Environment, and a wide range of academic journals and texts are available in both paper and electronic formats.

Semester 1

• Social Business
• Marketing and Services Management

Semester 2

• Marketing International Business: Branding, Communications and Business Relationships
• Search and Social Media Marketing Business Innovation Project:

Semester 3

• Business Innovation Project
• Dissertation
• Live Project
• Internship
• Placement

Assessment

Over the duration of your course a range of assessment techniques will be used. Types of assessment include; essays, assignments, case studies, exams, online tests, group reports and portfolio work.

Career potential

Generally there are two career routes open to graduates:

- Self-employed entrepreneur
- Employed within NGOs, public sector organisations or charities

This is a new course therefore, no examples of career routes for our graduates are offered. However, it is envisaged that students completing this programme will seek employment either via the creation of their own social enterprise or gain employment with NGOs, public sector, charities or government.

How to apply: http://www.salford.ac.uk/study/postgraduate/applying

Read less
Develop high-level leadership, management, communication and analytical skills for a career in the creative and cultural industries. Read more

Introduction

Develop high-level leadership, management, communication and analytical skills for a career in the creative and cultural industries. MA Design Management and Cultures combines academic study with creative and professional practice in a project-led curriculum that draws on a range of interdisciplinary perspectives from business and the arts.

Content

MA Design Management and Cultures combines academic study with creative and professional practice in a project-led curriculum that draws on a range of interdisciplinary perspectives from business and the arts.

The content of the MA Design Management and Cultures course reflects current knowledge, debates and issues within the discipline. Students will interrogate, through practical projects, a range of perspectives including: design research methods; design thinking for the cultural and creative industries; branding; the role of creative interventions in brand communications; trend forecasting; strategies for management of brand experiences; design for social needs and sustainability; project management; entrepreneurship and innovation; change management; and design leadership.

The course is designed to support employability and employer engagement by developing both transferable and industries specific high-level skills. There will be regular contact with industry professionals through studio and industry visits, live briefs and guest speaker and networking events.

MA Design Management and Cultures combines an understanding of management and organisation from perspectives drawn from business, the arts and humanities. The curriculum has a professional focus with a strong emphasis on the development of leadership, management, communication and analytical skills.

Structure

MA/Postgraduate Diploma Design Management and Cultures is a four term full-time programme (30 weeks for PG Dip, 45 weeks for MA). Taught within the School of Design at LCC, it is part of a suite of courses that includes MDes Service Design Innovation.

In the autumn term you will critically engage with ‘design thinking’ and concepts and theories of leadership and innovation and experiment with a range of interdisciplinary research methods.

At the start of the spring term you will take the collaborative unit, which is common to all courses at Masters level. Mid-way through the spring term you will consider how design management can bring about transformation within a global context, and explore the role of design in the creation of social, political and cultural meaning.

In the summer term you take the knowledge, skills and experience from the units studied to date on the course and synthesise these through the production of a self-directed major project and associated thesis.

Course Units:

Design Thinking, Leadership and Innovation (40 Credits)
Design Research Methods and Critical Practice (20 Credits)
Collaborative Unit (20 credits)
Global Design Futures (20 Credits)
Design and Cultural Meaning (20 Credits)
Final Major Project and Thesis (60 Credits)

Read less
Hyper Island’s MA in Digital Media Management programme offers an immersive learning experience delivered by some of the world’s most innovative leaders and pioneers. Read more
Hyper Island’s MA in Digital Media Management programme offers an immersive learning experience delivered by some of the world’s most innovative leaders and pioneers.

The programme combines a broad range of topics, including digital technology, business transformation, strategy, service design and research methods with real world application, developing the leaders of the future.

Designed in collaboration with industry, the programme provides those wanting to develop or refine their strategic and digital skills or transition into the digital and creative industries. It presents a unique opportunity to learn from leading industry thinkers and apply principles in a learning environment that mirrors real world challenges.

You will embark on a transformative journey to finessing your skills to become adaptive, collaborative and creatively driven, empowering you to go beyond conventional thinking and practices to create effective teams and business value.

This programme is offered in a part-time mode, specially designed to meet the time pressures and learning styles of busy professionals and to directly address the talent gaps of their companies.

It comprises 6 taught project-based modules and an advanced work-based project. Each module combines academic and professional perspectives, hands-on exercises, skills acquisition, industry speakers, collaborative teamwork, a major industry brief and individual and group reflection.

Students will be required to attend a foundation week and then will need to be available approximately 2-3 days every other week to study with us for the length of the programme. To give you a better idea of the time commitment necessary for this course, feel free to look through our Tentative Course Calendar subject to reasonable change.

Our “live” project briefs form the core of each module and are developed in collaboration with our network of industry partners who include Google, IKEA, Nestlé, Unilever, Greenpeace and the BBC as well as agencies including Ogilvy, TBWA, BBH and JWT.
Following successful completion of the taught part of the programme (43 weeks), students progress to a 18 week Industry Research Project. This is your chance to put your learning to work in an independent research or professional context and helps students take the next step in their careers.

Hyper Island will help you design your project and apply it within your workplace. To successfully graduate with a Master's degree, students will present the findings from their project using reports, videos and prototypes as appropriate to their chosen problem to assessors from industry, Teesside University and Hyper Island.

This programme will explore a wide range of business, technical and creative topics:

- Creativity, idea generation and concept development
- Change management, transformational leadership and group dynamics
- Entrepreneurship and learning from start-ups
- Business strategy, business development and business transformation
- Branding and communication, the role of brands, consumer insights
- Project management techniques, budgeting, pitching and planning
- Digital and mobile technologies, prototyping and development
- Designing for the consumer: human interaction, research and user centred design

Read less

  • 1
Show 10 15 30 per page



Cookie Policy    X