This professional short course is aimed at public relations practitioners who have a responsibility for crisis management and business recovery strategies and/or implementation.
The Specialist Diploma will help you to understand the impact of a crisis, how it damages reputation and how it can be mitigated. You will develop an understanding of potential causes which could lead to the need for crisis management.
The course will cover various topics including:
Please visit the website to find out how to apply.
Become a force in the field of strategic communication with our Master of Arts in Public Relations. You’ll learn what it takes to successfully target individuals and communities through the latest social media and emerging communication technologies. With three tracks to choose from in political communication, sports communication, and strategic public relations, as well as the chance to count prior work experience toward your degree, you can tailor your learning based on your career goals and achievements.
In this program, you will have the chance to:
Our MA in Public Relations program is incredibly versatile—complete it part-time or full-time, anywhere from one to three years. You'll also have the unique opportunity to travel, taking advantage of our immersive learning experiences abroad in cities such as Los Angeles, Washington, DC, Rosarito, Barcelona, and more.
Ready to effect change? Apply today to our graduate program in Public Relations.
Can't commit to a full master's? Our 16-credit graduate certificate program allows career changers or professionals looking to re-tool in the industry with the credentials and experience necessary to compete for today’s top jobs. Learn more about the Public Relations Certificate.
In a marketplace flooded with information, every organization wants its message to be heard above the noise. That’s why there is such a high demand for skilled communication professionals who can craft and execute compelling communication strategies. Our graduates of the Public Relations program have pursued careers in a wide variety of industries and occupations. No matter your focus area—pharmaceuticals, health and fitness, political campaigns, entertainment, hospitality, financial services, technology or government organizations—a Public Relations degree will have a sustained value during any economic cycle.
Career paths chosen by some of our graduates include:
With the ability to communicate effectively comes the power to bring about positive change. At Emerson, you will learn to analyze and gain meaningful insight into communities, cultures, institutions, and lifestyles, as well as your target audience’s beliefs and values.
Throughout your course of study, you will gain valuable, real-world experience by conducting public opinion polls and organizational social media audits, formulating crisis communication plans, writing speeches, and creating digital content. By investigating the ways in which different types of messaging can engage and persuade, you will leave the program with the skill set and strategic insight required to be a compelling advocate for better business practices, improved policies, and social justices.
Communication is one of the most vital parts to our work and life. Ability to succeed in life beyond basic communication levels opens significant doors in terms of business, successful organisational growth, great human relationships and ability to grow opportunities. This programme allows you to understand and explore just how much we communicate effectively and with each other and how we interact with the wider world in doing so. Communication is vital to success on an individual and organisational level and this programme gives you a multidisciplinary approach to the discipline. You can discover and fine tune your skills in negotiation, create rapport, provide leadership and interpret various issues to interaction which prevent growth, movement or improvements within an organisation and your business relationships. This is an essential language which you can apply to just about any known business and organisation area. Professional communication can be the difference between the failure or success of projects, organisations and people management, plus how your organisation is seen by the rest of the world. Specific business areas we look at are in healthcare, law and the energy industry in Aberdeen so that we can utilise our networks but these skills are applicable to any business discipline or institution.
You acquire skills in organisational negotiation, leadership, rapport management and interaction with a range of professional institutions and business organisations. You study a variety of intercultural communications and professional contexts to uncover the true meaning of data in language analysis for example. The breadth of opportunities for a professional with communications expertise is immense and it can be anything from the more obvious communications, marketing and change management positions to HR, teaching, PR and crisis management.
Find out more detail by visiting the programme web page
Find out about fees
*Please be advised that some programmes have different tuition fees from those listed above and that some programmes also have additional costs.
View all funding options on our funding database via the programme page
Find out more about:
Find out more about living in Aberdeen and living costs
This degree offers students an advanced understanding of cutting-edge debates concerning media, power and democracy both nationally and internationally.
Rooted in our ground-breaking academic research, and offering practical, hands-on experience of political communication, this masters programme offers a route into PhD study and a solid foundation for careers in lobbying, journalism, public relations and more.
A masters from Sheffield is the mark of someone who thinks differently. Graduates from our applied courses are creative, disciplined journalists.
They’re working in radio and television, newspapers and magazines, print and online, across the UK and internationally.
The BBC, Guardian, Daily Mail, Channel 4, Sky and Wall Street Journal all employ Sheffield journalists.
Our teaching staff are professionals who have worked at the highest level in newspaper, magazine, radio, television and online journalism. This is a great place to learn practical skills. Three quarters of our research is rated world-leading or internationally excellent. The discussion of ideas about journalism, its past, present and future, is part of all our courses.
We have strong links with the industry. We send our masters students on a three-day field trip to London, visiting national news organisations for briefings on current developments with senior editors and meeting politicians and political journalists.
Guests from the media industries, regulators, campaigning groups and research institutes give lectures in the department. Broadcast editors run radio and television newsdays, and print and online production editors bring their expertise to newspaper, web and magazine exercises.
If you’re taking one of our applied courses, we encourage you to go on a work placement of one to three weeks during vacation time. Employers regularly notify us as opportunities come up and we have a dedicated work placement administrator to help you find a placement that’s right for you. Our students often find a work placement leads to a job after graduation.
All our applied postgraduate courses are accredited by the main professional bodies representing the media industries: the National Council for the Training of Journalists, the Broadcast Journalism Training Council and the Professional Publishers Association. Our International Political Communication and Global Journalism programmes are not accredited and have limited practical content.
The University has invested £3 million in a superb new home for the department in 2014, with four large newsrooms designed to simulate a real working environment. The print newsroom is equipped with 30 PCs, all of which have access to the latest print production software such as Adobe Indesign, Incopy and Photoshop. You’ll also have access to a Press Association newsfeed, telephones, daily newspapers and Sky TV.
The broadcast newsroom is equipped with industry-standard software for radio production. We have a state-of-the-art radio studio and digital audio recorders. Students on the applied MA courses learn how to create packages, put together live news bulletins, shoot professional news pieces on HD TV cameras, and use Apple Final Cut X to cut rushes together. They acquire the skills needed to prepare text, audio and video content for publication online. These degrees also show how to use audio recorders, video and stills cameras to gather content. In the web newsroom, students use audio, video and image editing software to create their own sites.
There are a limited number of external bursaries for UK students on the Print, Magazine and Broadcast courses, from the AHRC, Scott Trust and Journalism Diversity Fund. Please see our web pages for details.
You can choose to focus the project in one of the following ways:
We teach through lectures, seminars, workshops and research exercises. You’re assessed by essays, examinations and a dissertation.
This course offers a critical examination of the academic theories and contemporary professional practices that shape the profession in the 21st century.
The course will focus on the design and planning of organisational change campaigns, corporate social responsibility (CSR) programmes and rhetorical and non-rhetorical responses and tactics to tackle issues and crises. Students will be equipped with the tools and skills needed to address different stakeholders and to approach any challenge from a strategic perspective.
Also the course programme is taught by professionals with extensive experience in different areas of the industry and its content has been recognised by the Chartered Institute of Public Relations (CIPR). This certifies that our students will have the opportunity to learn up to date techniques that are relevant to the current workplace, whether their prospective or current posts involve practicing at a local, national or an international level.
Typical core modules include:
How will I be assessed?
Case studies and essays.
You will study PR from a range of different perspectives, considering the impact of PR on society and the media. You will also learn the techniques and practices of public relations that contribute to the evolution of PR as a management discipline.
Our teaching staff comes from a wide range of academic and professional backgrounds. They have had considerable experience of working in PR and other media sectors of the industry. Close contact with the industry enables staff to invite guest speakers and visiting lectures who are involved in various aspects of the industry in the UK and abroad.
This course is not only recognised by the CIPR but our institution is also a partner university of the Public Relations and Communications Association (PRCA). Therefore students from recognised courses or partner universities can become members of these professional bodies after paying a fee. While studying at Wolverhampton students may enjoy discounts on training activities, have free access to some instruction materials (available online) and other resources.
"I found the course interesting. It was a big challenge and a great experience. It encouraged me to discover new ideas that I did not realise were of interest to me. I would recommend this course to anyone interested in combining ideas from fields such as business, communication and journalism."
There are two distinct areas of practice: in-house, working for an organisation, or working at an agency, where you will be advising a range of clients.
Public relations practitioners are responsible for: internal communications, media relations, public affairs/lobbying, community relations, corporate social responsibility, investor relations or financial public relations. They also manage issues, crisis and business-to-business relations.
Graduates may go on to assist human resources departments, activist organisations or public sector institutions with social change/social marketing campaigns.
At the end of this course you will be able to: