This professional short course is designed for any professional who has a responsibility for crisis management and business recovery strategies, as well as those looking to specialise in crisis communication as a career.
The course will help you to understand the impact of a crisis, how it damages reputation and how it can be mitigated. You will develop an understanding of potential causes which could lead to the need for crisis management.
The course will cover a number of engaging topics including crisis-prone behaviour, issues management, reputation (vulnerabilities and opportunities), different levels and impacts of crisis and influencing strategies to avoid or avert a crisis.
This course will cover various topics including:
The course will be delivered in two day long workshops at RGU’s Garthdee Campus in Aberdeen, followed by self-study online through CampusMoodle, the university’s Virtual Learning Environment (VLE) which offers you the flexibility of where and when you can study.
The workshop will provide you with the hands-on practical ability to handle and react to a crisis. It will also allow the opportunity to learn alongside like-minded individuals and build your confidence in the subject area.
CampusMoodle provides you with full open access to tutors and other class members. The course materials and online support will provide you with a wealth of theory and specific guidance.
Assessment will be carried out through a single 5000 word coursework assignment (a 3,000 word executive report plus a 2,000 word summary analysis of secondary research findings), which will be marked by RGU and moderated by the CIPR. There will be three assessment submission points to choose from within the 12 month period, providing added flexibility for busy professionals.
Students will be assessed through written assignment, including essay.
*Students will not receive RGU credit for this course.
Career opportunities exist primarily within the private and public sectors where there is growing demand for crisis management expertise which can adapt to an increasingly uncertain political, economic, social and technological environment.
The CIPR Specialist Diploma (Crisis Communication) may be used to support an application to other MSc courses within the School of Creative and Cultural Business.
On completion of the course you will be eligible for 20% Alumni discount on other RGU courses and may be able to accelerate membership to the CIPR (subject to individual circumstances and CIPR policy and regulations).
Become a force in the field of strategic communication with our Master of Arts in Public Relations. You’ll learn what it takes to successfully target individuals and communities through the latest social media and emerging communication technologies. With three tracks to choose from in political communication, sports communication, and strategic public relations, as well as the chance to count prior work experience toward your degree, you can tailor your learning based on your career goals and achievements.
In this program, you will have the chance to:
Our MA in Public Relations program is incredibly versatile—complete it part-time or full-time, anywhere from one to three years. You'll also have the unique opportunity to travel, taking advantage of our immersive learning experiences abroad in cities such as Los Angeles, Washington, DC, Rosarito, Barcelona, and more.
Ready to effect change? Apply today to our graduate program in Public Relations.
Can't commit to a full master's? Our 16-credit graduate certificate program allows career changers or professionals looking to re-tool in the industry with the credentials and experience necessary to compete for today’s top jobs. Learn more about the Public Relations Certificate.
In a marketplace flooded with information, every organization wants its message to be heard above the noise. That’s why there is such a high demand for skilled communication professionals who can craft and execute compelling communication strategies. Our graduates of the Public Relations program have pursued careers in a wide variety of industries and occupations. No matter your focus area—pharmaceuticals, health and fitness, political campaigns, entertainment, hospitality, financial services, technology or government organizations—a Public Relations degree will have a sustained value during any economic cycle.
Career paths chosen by some of our graduates include:
With the ability to communicate effectively comes the power to bring about positive change. At Emerson, you will learn to analyze and gain meaningful insight into communities, cultures, institutions, and lifestyles, as well as your target audience’s beliefs and values.
Throughout your course of study, you will gain valuable, real-world experience by conducting public opinion polls and organizational social media audits, formulating crisis communication plans, writing speeches, and creating digital content. By investigating the ways in which different types of messaging can engage and persuade, you will leave the program with the skill set and strategic insight required to be a compelling advocate for better business practices, improved policies, and social justices.
The Master of Communication program allows students to further their careers in Communication by equipping them with an appropriate mix of theory and practice suited to industry. It provides an ideal balance of theoretical knowledge, practical skills, problem solving abilities, interpersonal skills and a high level of written communication.
A Master of Communication at Bond, allows graduates to complement their dynamic and flexible skills with a deep understanding of theory and practice. By building upon previously acquired knowledge with problem-solving skills and a high level of written communication, graduates can differentiate themselves in the industry.
The Master of Communication comprises 12 subjects, as follows:
Core subjects (2)
Foundation subjects (6)
Dissertation/Elective option subejcts (4)
Students must choose one (1) of the following suites of subjects as their dissertation/portfolio:
Bond University’s teaching methodology involves a combination of lectures, tutorials, seminars, examinations, projects, presentations, assignments, computer labs and industry projects.
Available research topics for dissertation / portfolio
The Faculty of Society & Design has highly skilled academic staff who can provide supervision to students in the following research areas:
The Master will enhance the potential of young brilliant professionals to tackle all the complexities of communication management. Each module of the Master training is designed to strengthen the students chance to become a sought out professional in the communication field. The Master training is centered on the most current and significant strategic and operational issues of communication in all its business configurations, in order to make students acquire the professional, interpersonal, and language skills necessary to be effective communicators in organizations.
The Master graduates will gain 360 degrees of communication knowledge of strategic and operational management of communication (marketing communications/brand management, accounting and strategic planning, interactive/social media communications and community management, corporate public relations, internal communications, stakeholder relations). The Master supports students’ career openings by:
● Empowering students’ self-branding capability organizing classes focused on effective resume writing, job interview training, teamwork advice, as well as diversity and cross-cultural management;
● Supporting encounters between students and professionals directly in the classroom. Many of the professors are top executives that may hire students for internships
● Involving students in field trips to companies and agencies;
● Challenging students with a real consultancy field project. An opportunity to take on the full responsibility in managing a project and delivering a result by activating the knowledge developed in the classroom. Consultancy projects are a realistic and direct bridge with potential employers;
● Sharing students’ profiles with the Master’s partner companies and business liaisons beyond partners;
● Partnering with Università Cattolica Stage and Placement Office which collects and posts job opportunities. Over the past editions, students have been hired for internships at: BMW, FIAT, Ketchum Inc., L’Oréal, Leo Burnett, Mediacom, MSL Group, Pandora, TBWA Worldwide, and Vizeum Spa.
The 4 E of the Master in Corporate Communication excellence:
● Corporate Communication
● Communication Planning and measurement
● Brand management & consumer-brand relationships
● B2C & B2B Marketing
● Qualitative & quantitative market research
● Communication skills
● Professional life and negotiation
● Advanced English for relationship management (Language courses are alternative options )
● Italian language and culture (Language courses are alternative options )
● Far East culture and language (Language courses are alternative options )
● Social Media Management
● Market Insights
● Advertising Creative & Media\Budgeting Strategy
● Consumer Behaviour
● Public Relations
● Retail Experience
● Business-to-Business Relationships
● Internal Communication
● Event Management
● Crisis Communication and issue management
Milan boasts extraordinary beauty. The city has inspired the creativity behind some of the world’s iconic fashion and design labels. Milan is recognized as a fashion and design capital, and has a major global influence in commerce, industry, music, sport, literature, art, and media.
Students receive support through comput- ing platforms including teaching, discussion forum, group work and tutorship. There is a tutor tailored for every consultancy field project group. Within the program there is a strong involvement of student group works and meetings with companies.
Supporting Companies: Leo Burnett, MSL Group
Partner Companies: ABC Production Agency, Henkel, International Advertising Association, Intesa Sanpaolo, Italian Brand Factory, Iterion, Mediacom, MSL Group, TBWA, Vizeum Aegis Media Group, We are social
Consultancy projects: Google, Disney, Leo Burnett, Lovable, Mars, MSL, Vizeum, 3M (previous editions of the Master)
Liaisons companies: Coop, Ecor Naturasi, Heineken, Lego (involved in class presentations and assignments).
All scholarships are assigned on a merit basis and will be mostly given to students who apply by the priority deadline. Some scholarships may also target specific geographic regions.
Scholarship value: €2500
The purpose of the study programme is to provide you with knowledge of central concepts, models and theories related to corporate communication as well as practical skills in the strategic management of corporate communication processes and activities. As a result, you will be qualified to undertake functions within corporate communication at a strategic level.
This Master programme has a duration on 2 years and consists of 4 semesters.
The first semester includes Corporate Communication, Strategic Management in Organisations in a Communicative Perspective and Scientific Methods.
The second semester includes Change Communication, Crisis Communication and Stakeholder Relations.
The third semester includes electives combined with the possibility of a project-based internship. Thus, you are provided with the opportunity to specialise theoretically as well as practically within a specific area or field of corporate communication.
In your fourth semester you will write your Master's thesis. The topic of your thesis is up to you, but your academic advisor must approve it.
Graduates from the Master programme in Corporate Communication are readily able to work in national and international companies and organisations as strategic employees at management level.
The work will typically be focused on communication, public relations, corporate branding, or in connection with a marketing division, in which our graduates have the full responsibility for planning the strategic communication with internal and external stakeholders.
This CIPR accredited course provides you with the practical skills and relevant academic knowledge to ensure you will be capable of operating in a strategic communication role on graduation.
The course has been designed in close collaboration with leading practitioners and professional bodies to ensure it is relevant for today’s employers and industry. With a highly practical focus, you will have the opportunity to undertake four-weeks of professional industry experience in a real organisation, attend industry events, hear from professionals, take part in interactive workshops and visit media and communication organisations. This will ensure you will have both the theoretical and practical knowledge and skills to have a successful career in the industry.
You will develop an understanding of the legal, ethical, political, economic and institutional frameworks you will operate in. Evaluating and apply theories of Corporate Communication and Public Affairs is a key part of this stage.
You will continue to develop your specialist skills, in-depth knowledge and practical experience. You will present a written research proposal for submission, which will normally form the basis for the Masters dissertation or project. A four week period of professional industry experience is undertaken at the end of the taught modules.
The Project/Dissertation can take the form of a practical project as an alternative to the traditional academic dissertation of 15,000 words. You will work independently but under tutorial supervision, to undertake the research and prepare the project/dissertation.
On Campus Study
You will learn through lectures, tutorials, industry-led workshops and live client projects. These comprise of a mix of group study, site visits, discussion, simulation and presentations of findings by teams and individuals.
Access to our virtual learning environment, CampusMoodle, is also provided giving you access from home to learning materials (including videos, e-books and journals).
Part Time On Campus Study
You will combines aspects of online learning and on-campus delivery. You will benefit from the support of CampusMoodle but also face-to-face interaction with tutors and classmates.
Online Distance Learning
You will learn via our online virtual learning environment, CampusMoodle which provides you with lectures and course materials and allows you to study from any location. You will participate in active, group-related learning within a supportive online community setting.
The course requires you to become independent 'open learners' and take responsibility for when, where and how your learning occurs. You will spend approximately 15-20 hours per week working on your own, undertaking prescribed reading, preparing for group activities and researching and writing course reports.
STAFF DELIVERING ON THIS COURSE
The teaching team on this course have professorial and doctoral level knowledge and experience of the subject. They come from a variety of professional backgrounds including Blue Chip consultancy, economic development, public sector, health, the creative industries and the arts.
Many staff members have featured in the annual Support and Teaching staff with Appreciation and Recognition (STAR) awards voted by the students and organised by RGU:Union.
Other staff include guest lecturers and industry professionals who share their experiences and best practice through a series of events and workshops.
Please note the below assessment period represents full-time on campus mode only, part-time mode students will study the same number of assessments but over a three year period.
You will have the opportunity to undertake a four-week period of professional industry experience in a communication, media or marketing environment, which will enable you to put into practice the knowledge and skills developed throughout the course and observe the overall running of the company.
You will have access to our Placement Office, who will support you remotely in sourcing and validating a suitable position.
Previous students have worked with blue-chip corporation, global communications consultancies, global broadcasting companies, newspaper corporations, leading arts and heritage organisations, oil and gas companies, marketing agencies and charities.
On successful completion of this course, you will be provided with a wide range of career opportunities within the wider Corporate Communication industry. Example fields include corporate communication, media relations, public relations, public affairs and role within internal communication and crisis management consultancies.
Previous graduates have gone on to work as PR and Marketing Executives, Communications Coordinators and Marketing Executives.
Please visit the website to find out how to apply.
Communication is one of the most vital parts to our work and life. Ability to succeed in life beyond basic communication levels opens significant doors in terms of business, successful organisational growth, great human relationships and ability to grow opportunities. This programme allows you to understand and explore just how much we communicate effectively and with each other and how we interact with the wider world in doing so. Communication is vital to success on an individual and organisational level and this programme gives you a multidisciplinary approach to the discipline. You can discover and fine tune your skills in negotiation, create rapport, provide leadership and interpret various issues to interaction which prevent growth, movement or improvements within an organisation and your business relationships. This is an essential language which you can apply to just about any known business and organisation area. Professional communication can be the difference between the failure or success of projects, organisations and people management, plus how your organisation is seen by the rest of the world. Specific business areas we look at are in healthcare, law and the energy industry in Aberdeen so that we can utilise our networks but these skills are applicable to any business discipline or institution.
You acquire skills in organisational negotiation, leadership, rapport management and interaction with a range of professional institutions and business organisations. You study a variety of intercultural communications and professional contexts to uncover the true meaning of data in language analysis for example. The breadth of opportunities for a professional with communications expertise is immense and it can be anything from the more obvious communications, marketing and change management positions to HR, teaching, PR and crisis management.
Find out more detail by visiting the programme web page
Find out about fees
*Please be advised that some programmes have different tuition fees from those listed above and that some programmes also have additional costs.
View all funding options on our funding database via the programme page
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Find out more about living in Aberdeen and living costs