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Masters Degrees (Consumer Insights)

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Applicants for the September intake may choose to study part-time over 2 years. Part-time teaching times. Trimester 1. Fridays 1pm-5pm; Trimester 2. Read more
Applicants for the September intake may choose to study part-time over 2 years
Part-time teaching times: Trimester 1: Fridays 1pm-5pm; Trimester 2: Fridays 1pm-4pm
(Teaching would extend to Fridays 1pm-6pm in Trimester 2, if required)

Overview

Gain an advanced understanding of the psychology of consumer behaviour. Explore the psychology of people’s product choice, purchase decisions, and the use of services. Discover strategies of changing and learning from consumer attitudes and behaviours. Analyse advertising effectiveness and persuasion processes.

Developed for both recent graduates of Psychology, Business, Marketing as well as current business development, marketing, advertising or market insight/research professionals, this course covers the workings of the consumer mind in the increasingly saturated and global markets. Specifically you will learn about what captures consumers’ attention, how their perceptions and attitudes may be altered as well as factors that affect the consumer decision-making process.

You will also consider the social-psychological aspects of consumers’ functioning such as social influence tactics used in sales, persuasion and advertising alongside the role of personality and identity in consumer’s functioning. Furthermore, you will learn about the most commonly used statistical techniques as well as the theoretical and practical complexities of conducting psychologically based consumer research.

You will learn and put your research skills into practice throughout your Masters which will culminate in your own piece of independent research. Your project could support the business you currently work within or be based on a sector or company you would like to work for in the future such as the FMCG or advertising sectors.

Upon graduation you'll be well placed to provide businesses, government bodies and charitable institutions with expertise and insights into psychological aspects of marketing, branding, advertising and consumer behaviour.

Our teaching team include Course Leader Dr Cathrine Jansson-Boyd, Dr Magdalena Zawisza, Dr Suzanna Forwood and Dr Richard Piech. All have extensive experience in furthering the understanding of consumer behaviour. In addition, we regularly invite speakers from industry.

Our psychology research has been classified as world-leading and internationally excellent in the latest Research Excellence Framework (REF) and we continue to work with industry to generate relevant research outcomes that lead to measurable impact. For more information about who we work with please click on the individual links of the course lecturers.

Careers

This Masters degree is designed for graduates wishing to start, or further develop, careers in Consumer Psychology. The fact that this course is relevant to many job industries such as marketing, PR, advertising, and consumer research, marketing research and product development and is currently not commonly taught in the UK, will give the students a distinctive edge in a job market that is often competitive.

In order to further provide students with a springboard into the job market we will endeavour to facilitate internship opportunities by encouraging students to engage with the Consumer Research Group based at ARU. The aim of the research group is to bridge the gap between academic research and business application by working closely with locally based businesses. The abilities gained by undertaking the MSc in Consumer Psychology will place students in a strong position for pursuing a professional career in Consumer Psychology or further postgraduate study (e.g., a PhD) and research, or employment in a university.

Assessment

We use a number of ways for you to demonstrate your learning from the modules, and to ensure you develop the knowledge and skills required to complete the course. These include presentations, exams, essays, reports and projects.

Where you'll study

Your faculty -

The Faculty of Science & Technology is one of the largest of five faculties at Anglia Ruskin University. Whether you choose to study with us full- or part-time, on campus or at a distance, there’s an option whatever your level – from a foundation degree, to a BSc, MSc, PhD or professional doctorate.

Whichever course you pick, you’ll gain the theory and practical skills needed to progress with confidence. Join us and you could find yourself learning in the very latest laboratories or on field trips or work placements with well-known and respected companies. You may even have the opportunity to study abroad.

Everything we do in the faculty has a singular purpose: to provide a world-class environment to create, share and advance knowledge in science and technology fields. This is key to all of our futures.

Visit your faculty - http://www.anglia.ac.uk/science-and-technology

Where can I study?

Cambridge - http://www.anglia.ac.uk/student-life/life-on-campus/cambridge-campus

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The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and utilise. Read more
The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and utilise. This innovative Masters degree will give you the practical skills to analyse consumer data and provide insights for successful marketing strategies.

Taught by leading academics from the Business School and School of Geography, you’ll explore a range of analytical techniques and develop the softer skills needed to use the results of these analyses to inform decisions about marketing strategy.

You’ll learn how to analyse geographic data using GIS software and understand the application of this in retail modelling, to evaluate new markets and locations. You’ll study predictive analytics, big data and consumer analytics, business analytics and decision science, and learn how to communicate results through data visualisations.

Alongside this, you’ll learn how to deploy data to inform decisions about marketing strategy. Areas of study in marketing include marketing strategy, consumer behavior and direct, digital and interactive marketing. You’ll also deliver your own data-driven marketing research project for a company.

Careers

As a graduate of this course you will be equipped with advanced skills in consumer analytics and marketing strategy, ideal for those wishing to pursue a career in consumer data analytics, marketing or management.

Due to the digital revolution, companies from around the world and in many industrial sectors have access to greater amounts of data. The most progressive companies in the world are particularly interested in marketing graduates with strong analytical skills, and typical roles could include marketing or consumer data analyst, direct marketing manager, marketing manager, retail manager, or marketing or management consultant.

Apply now

The deadline for International applications is 31 March 2017.
The deadline for UK/EU applications is 31 August 2017.
For further guidance on how to apply, visit: http://business.leeds.ac.uk/masters/how-to-apply/

Online events

You can logon from anywhere to join one of these one hour events, which will include:

- Introduction to Leeds University Business School and Masters study
- Advice from one of our Professional Development Tutors, with examples of the career skills you can build and the major companies we work with
- Guidance on how to apply for postgraduate study from our admissions team
- Opportunity to ask your questions

The dates for our next online events are below:

- TBC

Open events

Our Masters Open Days are an opportunity to visit in person, learn more about our Masters degrees and meet our staff. Activities include:

- Presentations, talks and Q&A with academic directors
- Business School tour
- Speak to admissions, academic teaching teams and current Masters students

Our next Masters Open Days:

- TBC

Please visit our website for further information and to book your place: http://business.leeds.ac.uk/masters/meet-us-at-an-event/

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Fast-paced, exciting and innovative, our MSc International Fashion Marketing provides you the international business knowledge along with creative and practical marketing expertise to succeed in today's increasingly competitive and global fashion industry. Read more
Fast-paced, exciting and innovative, our MSc International Fashion Marketing provides you the international business knowledge along with creative and practical marketing expertise to succeed in today's increasingly competitive and global fashion industry.

Accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide, and the only fashion programme in the world accredited by European Foundation for Management Development Programme Accreditation Scheme (EPAS), our prgoramme is benchmarked against international standards. This double accreditation demonstrates your degree is recognised internationally for its excellent education and experience.

Our programme's unique design incorporates a broad curriculum focusing on the core concepts and principles of fashion marketing and then provides a specialist focus on the contemporary international issues within fashion marketing, logistics, buying and merchandising, fashion business analysis, integrated fashion communications, consumer insights, marketing planning, brand management.

With teaching designed to challenge and inspire, you’ll analyse relevant academic theories and apply models, tools and techniques to real fashion marketing situations. We incorporate the latest academic marketing thinking and theories to ensure the programme is leading edge in all respects. We’ll encourage you to develop creative and strategic approaches to fashion marketing issues and problems.

This programme also has a JANUARY 2017 start - for more information, please view this web-page: http://www.gcu.ac.uk/gsbs/study/courses/details/index.php/P02562-1FTAB-1617/International_Fashion_Marketing_(Jan_start)?utm_source=YYYY&utm_medium=web&utm_campaign=courselisting

Why choose this programme?

-Unique dual accreditation from CIM & EPAS.
-GCU was commended for its exceptional commitment to the ethics, responsibility and sustainability (ERS) agenda by EPAS.
-Designed in consultation with industry.
-Coursework relates directly to real-world business challenges.
-A friendly and highly supportive learning environment.
-Teaching is delivered in small groups and supported by cutting edge e-learning technology.
-You can start in September or January at our Glasgow or London campus.

Assessment

Assessment strategies aim to test subject knowledge, independent thought and skills acquisition. They are balanced in accordance with the learning outcomes of each module and include examinations, essays and reports.

Assessments are designed in various formats to allow the development of specific skills, for example, individual as well as group work, case study analysis as well as real-life hosted projects and various forms of academic and management-style presentations. Some of the assessments are summative (marked) while others are designed solely to give you feedback on the progress of your learning throughout the year.

During the course of the year, you will also undertake a major research dissertation on a fashion marketing topic of your choice. Some topics may be suggested and sponsored by commercial companies, allowing you to undertake research which has a real impact on marketing decision making.

Significant emphasis is placed on independent learning throughout the assessment period. Students are encouraged to manage their own learning and embrace the values of rationality, reflection, critical appraisal and self-development.

Career Opportunities

The prospects for graduates from this programme are high. Our graduates have gone on to succeed in a range of organisations, both in the UK and internationally. Employers have identified the key strengths of our graduates as being their commercial awareness and combination of academic and applied skills.

Previous graduates have secured employment in brand management, market analysis, buying and merchandising, marketing communications, direct marketing and media planning. Other graduates have successfully set up their own business or developed an existing company.

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Succeed at the next level with a practical and creative Master's degree. Focus on core concepts and principles of fashion marketing coupled with contemporary international issues, integrated fashion communications, global marketing and brand management. Read more
Succeed at the next level with a practical and creative Master's degree. Focus on core concepts and principles of fashion marketing coupled with contemporary international issues, integrated fashion communications, global marketing and brand management.

This course has several available start dates - for more information, see the relevant web-page:
JANUARY 2017 - http://www.gculondon.ac.uk/study/coursedetails/index.php/P02563-1FTLB-1617/International_Fashion_Marketing_(Jan)?utm_source=GCUL&utm_medium=web&utm_campaign=courselisting

JANUARY 2018 - http://www.gculondon.ac.uk/study/coursedetails/index.php/P02563-1FTLB-1718/International_Fashion_Marketing?utm_source=GCUL&utm_medium=web&utm_campaign=courselisting

Programme Description

Fast-paced, exciting and innovative, the MSc International Fashion Marketing will provide you with the international business knowledge along with the creative and practical marketing expertise to succeed in today's increasingly competitive and global fashion industry.

Our programme's unique design incorporates a broad curriculum focusing on the core concepts and principles of fashion marketing and then provides a specialist focus on the contemporary international issues within fashion marketing, logistics, buying and merchandising, fashion business analysis, integrated fashion communications, consumer insights, marketing planning, brand management.

Designed to challenge and inspire, our programme is intensive and academically challenging. Youll analyse relevant academic theories and apply models, tools and techniques to real fashion marketing situations. Well encourage you to critically develop independent, inquiring and creative approaches to strategic fashion marketing issues and problems.

You can start in September or January at our Glasgow or London campus.

EPAS Accredited

MSc International Fashion Marketing is accredited by the European Foundation for Management Development Programme Accreditation Scheme (EPAS) and is the only fashion programme worldwide to receive this distinction of high quality education.

Benchmarked against international standards. GCU is one of just 69 international institutions to have EPAS accreditation, and was commended by EPAS for its exceptional commitment to the ethics, responsibility and sustainability (ERS) agenda.

EPAS accreditation is a key achievement of Glasgow School for Business and Society (GSBS) and gives MSc IFM graduates the assurance that they will be equipped with the skills and knowledge needed to succeed in the fashion marketing industry as well as being recognised internationally for their excellent Master’s education and experience.

Course Overview

-This programme has been designed in consultation with industry to offer the knowledge and skills needed to make a difference in the international fashion marketing arena.
-The university prides itself on creating a friendly and highly supportive learning environment for all its students.
-We incorporate the latest academic marketing thinking and theories to ensure the programme is leading edge in all respects.
-All teaching and learning on the programme is supported by cutting edge e-learning technologies.
-Teaching is delivered in small groups allowing students to develop their own environment of shared learning and for individual learning needs to be addressed by tutors.
-Modules are designed to relate directly to real-world business and to give students opportunities to learn about potential career areas.
-The programme provides students the opportunity to attend Masterclasses from marketing practitioners and leaders of industry.

Employment Details

The prospects for graduates from this programme remain high, in a range of organisations, both in the UK and internationally. Employers have identified the key strengths of our graduates as being their commercial awareness and combination of academic and applied skills. Previous graduates have secured employment in brand management, market analysis, buying and merchandising, marketing communications, direct marketing and media planning. Other graduates have successfully set up their own business or developed an existing company.

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DIT’s School of Marketing and The Marketing Institute of Ireland (MII) have partnered to develop this innovative Master’s Degree programme. Read more
DIT’s School of Marketing and The Marketing Institute of Ireland (MII) have partnered to develop this innovative Master’s Degree programme.

The MSc Digital Marketing and Analytics is designed for marketing professionals who are seeking to build their digital marketing knowledge and skills and to further develop their ability to design, implement and measure the effectiveness of marketing strategies.

This programme is delivered by leading marketing academics and digital marketing practitioners, working closely together to ensure an effective blend of theory and practice. A combination of interactive lectures, webinars and skills-based workshops will expose participants to proven strategic frameworks and readily applicable toolkits. While participants will apply their learning throughout the programme, a company-based group project in the final semester will give participants an opportunity to develop and execute an end-to-end Digital Marketing Strategy.

Benefits For Participants and Sponsor Companies

On completion of this programme graduates will be able to:
-Develop and implement effective strategies in a digital context – e.g. mobile marketing, affiliate marketing, social media, email marketing, display advertising, online PR, search engine marketing…
-Plan, implement, evaluate and report on a substantial digital marketing project
-Analyse big data and use analytics to gather consumer insights and improve digital marketing effectiveness
-Apply key digital, financial and marketing metrics at each stage of the customer lifecycle
-Understand and segment digital consumers and predict future behaviours
-Leverage consumer interaction and engagement
-Apply KPIs and develop dashboards at campaign and enterprise level
-Add value and digital leadership to their firm

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Hyper Island’s MA in Digital Media Management programme offers an immersive learning experience delivered by some of the world’s most innovative leaders and pioneers. Read more
Hyper Island’s MA in Digital Media Management programme offers an immersive learning experience delivered by some of the world’s most innovative leaders and pioneers.

The programme combines a broad range of topics, including digital technology, business transformation, strategy, service design and research methods with real world application, developing the leaders of the future.

Designed in collaboration with industry, the programme provides those wanting to develop or refine their strategic and digital skills or transition into the digital and creative industries. It presents a unique opportunity to learn from leading industry thinkers and apply principles in a learning environment that mirrors real world challenges.

You will embark on a transformative journey to finessing your skills to become adaptive, collaborative and creatively driven, empowering you to go beyond conventional thinking and practices to create effective teams and business value.

This programme is offered in a part-time mode, specially designed to meet the time pressures and learning styles of busy professionals and to directly address the talent gaps of their companies.

It comprises 6 taught project-based modules and an advanced work-based project. Each module combines academic and professional perspectives, hands-on exercises, skills acquisition, industry speakers, collaborative teamwork, a major industry brief and individual and group reflection.

Students will be required to attend a foundation week and then will need to be available approximately 2-3 days every other week to study with us for the length of the programme. To give you a better idea of the time commitment necessary for this course, feel free to look through our Tentative Course Calendar subject to reasonable change.

Our “live” project briefs form the core of each module and are developed in collaboration with our network of industry partners who include Google, IKEA, Nestlé, Unilever, Greenpeace and the BBC as well as agencies including Ogilvy, TBWA, BBH and JWT.
Following successful completion of the taught part of the programme (43 weeks), students progress to a 18 week Industry Research Project. This is your chance to put your learning to work in an independent research or professional context and helps students take the next step in their careers.

Hyper Island will help you design your project and apply it within your workplace. To successfully graduate with a Master's degree, students will present the findings from their project using reports, videos and prototypes as appropriate to their chosen problem to assessors from industry, Teesside University and Hyper Island.

This programme will explore a wide range of business, technical and creative topics:

- Creativity, idea generation and concept development
- Change management, transformational leadership and group dynamics
- Entrepreneurship and learning from start-ups
- Business strategy, business development and business transformation
- Branding and communication, the role of brands, consumer insights
- Project management techniques, budgeting, pitching and planning
- Digital and mobile technologies, prototyping and development
- Designing for the consumer: human interaction, research and user centred design

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Hyper Island’s MA in Digital Media Management program offers an immersive learning experience delivered by innovative digital leaders and pioneers. Read more
Hyper Island’s MA in Digital Media Management program offers an immersive learning experience delivered by innovative digital leaders and pioneers. The programme combines a broad range of topics, including digital technology, business transformation, strategy, service design and research methods with real world application, developing the leaders of the future.

The Digital Media Management is a Masters-level leadership program, designed in partnership with the industry and accredited by Teesside University. It is designed to prepare you for a leading role in the media, creative, and digital industries. This post-graduate program gives you an insight into the thought processes that drive some of the world’s most successful and innovative companies.
Designed in collaboration with industry, the program provides those wanting to develop or refine their strategic and digital skills or transition into the digital and creative industries. It presents a unique opportunity to learn from leading industry thinkers and apply principles in a learning environment that mirrors real world challenges.

You will embark on a transformative journey to becoming a new kind of leader, who is adaptive, collaborative and creatively driven, who can go beyond conventional thinking and practices to create effective teams and business value.

You will be challenged by real world situations and given the opportunity to work on live briefs for clients. You will be challenged to create business and brand strategies and develop innovative solutions based on creative concepts.

In addition to group projects, Digital Media Management students are expected to complete individual assignments to compliment each group task.

At Hyper Island, you will be immersed in collaborative and high-energy learning environments that mirror the modern workplace dynamics. We value both professional and personal development and we seek to help you achieve that by supporting you with new methods, tools and knowledge to develop your abilities.

Following successful completion of the taught part of the programme (24 weeks), you will progress to an industry based research project (18 weeks). This is your chance to put your learning to work in an independent research or professional context and helps you to take the next step in your career.

Hyper Island will help you design your project and apply it within your career domain. To successfully graduate with a Master's degree, you will present the findings from your project using reports, videos and prototypes as appropriate to your chosen problem to examiners from industry, Teesside University and Hyper Island.

This programme will explore a wide range of business, technical and creative topics:

- Creativity, idea generation and concept development
- Change management, transformational leadership and group dynamics
- Entrepreneurship and learning from start-ups
- Business strategy, business development and business transformation
- Branding and communication, the role of brands, consumer insights
- Project management techniques, budgeting, pitching and planning
- Digital and mobile technologies, prototyping and development
- Designing for the consumer: human interaction, research and user centred design

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The research-master program in marketing is an in-depth study program focused on cutting-edge research in marketing. The program trains you in applying advanced marketing theories and methods to marketing problems of companies. Read more

Marketing

The research-master program in marketing is an in-depth study program focused on cutting-edge research in marketing. The program trains you in applying advanced marketing theories and methods to marketing problems of companies. Teaching is led by academics that are at the forefront of their fields. You will be part of a select group of finest students from all over the world. You take classes in very small groups. This allows intensive interaction with professors who are top-notch researchers, both during as well as outside of classes.

What do we expect from you?

The research master in marketing is an in-depth study program, aimed at ambitious students that want to distinguish themselves. In all our research, real world, business relevance is a core value, and you should not only be committed to conduct rigorous research but also have the capacity to ask and answer questions that have strong managerial relevance. You will need ability and drive. We expect you to come prepared to class, and to actively participate in intensive intellectual class discussions. In return, we offer a vibrant environment in which you can approach any member of faculty to discuss an idea or to ask for advice.

A strong liking for quantitative courses is a prerequisite. A marketing background is not needed. The background of our students is diverse, ranging from econometrics to economics, finance, organization, psychology, and information management.

Career opportunities

Research master graduates are well qualified for both academic and professional positions in the public and private sector.

Some of our research-master students embark on a 3-year Ph.D. and become professors in marketing – both in the Netherlands and abroad. With their research, discoveries, and insights – expressed through writing, speaking, and teaching – they help shape the business world.

Others opt for advanced marketing research jobs with international companies and consulting firms. Each year, GfK hires several of our research-master students as Business Analysts or Consultants Consumer Insights because of their outstanding training in state-of-the-art marketing research techniques. If you are still undetermined as to whether you would prefer to pursue an academic or business career, you are offered the possibility to write a research-master thesis with GfK. Along the way, you can discover whether an academic or a professional position would suit you most.

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The digital era has dramatically changed the marketing landscape and the way that business identify, communicate and engage with consumers. Read more

What is the MSc in Digital Marketing about?

The digital era has dramatically changed the marketing landscape and the way that business identify, communicate and engage with consumers. Marketing professionals must navigate and embrace this new and dynamic landscape. The MSc in Digital Marketing at IT Carlow is aimed at graduates and professionals seeking to explore the strategic implications of the digital era and to develop their career path in digital marketing. This innovative and exciting programme will provide potential learners with an opportunity to study for an MSc in Digital Marketing, corresponding to a Level 9 qualification (90 credits). The MSc combines academic study and industry exposure to deliver a programme that has a strong focus on current and emerging research and practice.

What will I be able to do when I finish the course?
The MSc in Digital Marketing is designed to help you identify the strategic implications of digital era marketing and to create and implement effective digital marketing strategies. Successful completion of the programme will help you grow your career opportunities in this dynamic sector.

What follow-on study opportunities are available?
Graduates may pursue Level 10 (PhD) study opportunities upon successful completion of this programme.

What are the entry requirements?

Although applications are welcome from a broad range of disciplines, ideal candidates will come from a marketing background and/or demonstrate an interest in and aptitude for digital marketing. Candidates should hold a recognised third level Honours Degree (Level 8 – minimum 2nd class honours) in:

• Marketing or a business discipline
• Computer Science
or
• cognate programmes

Applicants applying for entry through progression routes other than those listed above will be considered through IT Carlow’s Recognition of Prior Learning (RPL) Policy. Shortlisted applicants may be called for interview.

Postgraduate Diploma Postgraduate Diploma in Science in Digital Marketing is an Embedded Exit Award.

What subjects will I study?
Strategic Marketing Management
Digital Marketing Landscape & Strategy
Marketing Communications in a Digital Era
Digital Marketing Technologies
Design, User Experience & Content Writing
Data Analytics & Consumer Insights
Research Methods
Consultancy Project

For Further Information Contact

Una Grant
BBS, MSc
Programme Director
E:
T: 059-9175300

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Behavioural science is a rapidly growing area for policy and business with fascinating insights into human behaviour and wide-ranging practical implications. Read more

Introduction

Behavioural science is a rapidly growing area for policy and business with fascinating insights into human behaviour and wide-ranging practical implications.
This exciting, course teaches the core theory and methods of behavioural science and behavioural economics, and how these can be applied to important business and policy-relevant issues.
This MSc is aimed at students with a very strong intrinsic motivation to study the link between economics, psychology, business and policy. The MSc is taught by dedicated staff from the Behavioural Science Centre who have extensive experience in integrating insights from economics and psychology to address key societal challenges.
The MSc offers students the opportunity to gain advanced training in behavioural theory, to learn a comprehensive suite of behavioural methods, and to understand how this ‘toolkit’ can be applied to understand and inform the decisions made by stakeholders, workers and consumers.

Key information

- Degree type: MSc, Postgraduate Diploma
- Study methods: Full-time
- Duration: MSc: one year; Diploma: nine months
- Start date: September
- Course Director: Dr Michael Daly

Course objectives

The course aims to enable students to:
- Develop an in-depth understanding of the core concepts and theory in behavioural economics.
- Understand the relevance of subfields of psychology (e.g. personality, IO) to business.
- Critically appreciate the psychological foundations of key concepts in behavioural science.
- Develop an understanding of how behavioural science has been and can be applied to business and policy contexts.
- Develop the capacity to understand the role of individual difference factors in shaping responses to and behaviours in different economic circumstances and business settings.
- Become proficient in carrying out statistical analyses (e.g. OLS, probit regression) using standard software.
- Understand the role of experiments in identifying decision processes and enabling behaviour change
- Design behavioural experiments and understand key issues involved in conducting and drawing conclusions from behavioural experiments.
- Understand methods of measurement and how the are employed across key domains in behavioural science (e.g. personality, preferences, well-being, health).
- Become aware of the data sources available to researchers in behavioural science and how best to utilise these resources to study business and policy-relevant issues
- Critically appreciate the complex conceptual, design, and statistical issues involved in testing causality in behavioural science.
- Develop, present and communicate arguments clearly and logically both in writing and orally.
- Develop an appreciation of unfolding trends in the behavioural science and behavioural economics literatures and to gain key insights from leading experts in the field.

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 7.0 with minimum 6.0 in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade B
- Cambridge Certificate of Advanced English (CAE): Grade A
- Pearson Test of English (Academic): 67 with a minimum of 55 in each component
- IBT TOEFL: 100 with no sub test lower than 20

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Delivery and assessment

You have an active role in your learning experience. Delivery includes lectures, seminars, guest speakers, article discussion groups, and presentations, followed by a three-month dissertation period. Assessment is by a mixture of examination and coursework, including written assignments and presentations. Successful completion of the taught element of the programme leads to the award of the Diploma or allows you to continue for the award of the MSc by completing a 15,000-word dissertation based on an original research question agreed by yourself and your supervisor. The project should reflect your own understanding and knowledge of selected topics learnt during taught modules.

Career opportunities

On completion of this course students will be ready and able to contribute innovative solutions to many businesses, governments and society.
The specialist knowledge they acquire in behavioural science will be invaluable in building long-term careers in business (e.g. human resource management, advertising, regulation, consumer marketing, social marketing and survey research) and those who wish to inform the design and implementation of public policy.
The course also provides an excellent entry for those thinking of progressing to doctoral research in this area.

Industry demand for skills

- Policy: The Cabinet Office has a Behavioural Insights team, which draws on insights from the growing body of academic research in the fields of behavioural science and psychology. The concepts and methods employed by the Behavioural Insights team are now being adopted in other countries and amongst those involved in policy implementation more generally.

- Marketing and Market Research: Key skills desired in marketing and market research include the ability to apply behavioural theory and methods to understand product pricings, promotion, and consumer perceptions. Part of this involves the understanding of the characteristics of customers, so that they can be grouped and targeted in customised ways.

- Human Resources: There is a demand for skills within organisation development, organisation design, resourcing and talent development as well as employee engagement within the HR environment.

- Survey Research: Government, state agencies, and businesses have demonstrated a strong demand for high quality survey data. Companies delivering this service seek sophisticated survey operations skills including knowledge of data collection modes, survey design, survey completion behaviour, formatting, quality control, and distribution.

- Business: Business and management careers now place increasing value on the capacity to apply behavioural insights to business challenges and to gather evidence using experimental methods.

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In the first academic year of the MSc program, the students of the 3 main subjects have several courses in common, aiming in giving them all an in-depth knowledge and know-how related to nutrition and rural development related topics, creating a common academic level between all program students of diverse backgrounds. Read more
In the first academic year of the MSc program, the students of the 3 main subjects have several courses in common, aiming in giving them all an in-depth knowledge and know-how related to nutrition and rural development related topics, creating a common academic level between all program students of diverse backgrounds. The common part of the programme consists on the one hand of basic knowledge, insights and skills in the areas of production, transformation, preservation, marketing and consumption of food products. On the other hand, it contains a practically oriented component that enables the alumni to identify problems by means of quantitative and qualitative research methods and analytical techniques, to assess and rank causes, and to plan, to execute and to evaluate appropriate interventions.

The other part of courses given during the first year are main subject specific courses. The academic second year provides a more in depth understanding of the specific problems and their solutions for the main subject and major chosen and consists of main subject and major specific courses, elective (optional) courses and Master Dissertation research (30 ECTS).

The specific expertise the students receive depends on the main subject , major and optional courses chosen.

Human nutrition

Transfers specific and profound knowledge, insights and skills related to the food and public health nutrition security problems and possible solutions at population level. Therefore, this subject focuses on themes such as food chemistry, food and nutrition science, nutritional requirements, food and nutrition policy, nutrition surveillance, nutrition disorders, nutrition research, food and nutrition interventions, food safety, nutrition epidemiology, consumer behaviour, rural development and agriculture, development economics, project management, and project planning.

Structure

Semester 1 (Sept-Jan)
-Preceded by introduction courses.
-Common and main subject specific basic courses.
-Fundamental, in depth and high level knowledge.
Semester 2 (Febr-June)
-Main subject specific courses with special attention to ‘in field’ applications.
-Possibility to do internships in summer holidays.
Semester 3 (Sept-Jan) and Semester 4 (Febr-June)
-Specialised courses (fine-tuned individual programme).
-Master dissertation (at Ghent University, other Belgian institutes/organizations/multinationals or one of our partners in the South or Europe).

Learning outcomes

Have thorough knowledge and comprehension (theory and practice) l in the interdisciplinary domains: food and feed production, socio-economic, (public health) nutrition and management concepts, theories and skills, and in the main subject specific domains and the chosen major domains. The program additionally focuses on international collaboration.
-Major: Public Health Nutrition : Have profound insights in public health nutrition realities and compare public health nutrition issues, approaches and policies within the international context.
-Major Nutrition Security and Management: Have profound insights in different food/nutrition security realities and compare nutrition security issues, approaches and (nutrition) policies within an international context.
-Major Plant Production: Have profound insights in plant production realities and compare plant production issues, and approaches within the international context.
-Major Animal Production: Have profound insights in animal production realities and compare animal production issues, and approaches within the international context.

Apply theories and methodological approaches to characterize and analyse specific problems: food, nutrition and agricultural chains, food sovereignty /safety and security, natural resource management, sustainable production, economic and social problems of rural areas, national and international agriculture.

Design and implement adequate instruments, methods, models and innovative tools to analyse, evaluate and solve interdisciplinary related problems in the context of sustainable development.

Apply the interdisciplinary tools to design, implement, monitor and evaluate national and international agro-nutrition policies and programs. More specifically:
-For Human Nutrition: construct innovative tools and instruments for the development of a better nutritional health status of a country/region/area and its inhabitants/households.
-For Tropical agriculture: a more efficient and economic feasible agricultural balanced, food production guaranteeing a better food security situation per country respecting local environment.

Assess the importance and magnitude of a problem, define strategies for intervention and/or identify knowledge gaps. Develop a research protocol based on the analysis of existing evidence and set up a research plan, analyse and interpret the data and present the findings.

Identify, select and apply appropriate research methods and techniques to collect, analyses and critically interpret data.

Critically reflect on program specific issues, and on ethical and value driven aspects of research and intervention strategies.

Take up a trans-disciplinary role in an interdisciplinary ((inter)national) team dealing with global challenges, and develop a global perspective.

Dialogue and professionally interact with different actors and stakeholders from peers to a general public to convincingly communicate evidence based research findings and project results.

To effectively use appropriate communication and behavioural skills in different language and cultural environments.

Learn to continuously critically reflect (individually and in discussion with others) upon personal knowledge, skills, attitudes, functioning, and develop an attitude of lifelong learning. This includes:
-Design and plan own learning processes.
-Self-Directed Learning: work independently, take initiative, and manage a project through to completion.

Other admission details

The applicant must be proficient in the language of the course or training programme, i.e. English. The English language proficiency can be met by providing a certificate (validity of 5 years) of one of the following tests: (TOEFL/IELTS predictive tests and TOEIC will not be accepted):
-TOEFL IBT 80.
-TOEFL PBT 550.
-ACADEMIC IELTS 6,5 overall score with a min. of 6 for writing.
-CEFR B2 Issued by a European university language centre.
-ESOL CAMBRIDGE English CAE (Advanced).

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This Master's degree offer a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations. Read more
This Master's degree offer a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations. Depending on your choice of modules, your final award could be either Master of Arts (MA) or Master of Science (MSc).

Students on this course are eligible for an Affiliate Professional Membership of Chartered Institute of Marketing (CIM) and access to a range of professional events.

Course content

You will develop a strategic perspective and broaden your existing understanding of marketing and its integration into an overall corporate strategy and structure. You will hone your capacity for analysing complex marketing and business situations and reaching decisions on appropriate courses of action. You will also improve your career prospects in marketing and general business areas.

A highlight for many students is the residential weekend organised as part of this course – a weekend away combining presentations and workshops with great opportunities to network and get to know your fellow students.

Students on this course benefit from free access to part of the material on the course reading list.

Modules

The following modules are indicative of what you will study on this course.

Core modules – MA
-DISTRIBUTION AND PRICE MANAGEMENT
-INTEGRATED MARKETING COMMUNICATIONS IN A DIGITAL AND GLOBAL WORLD
-MARKETING CREATIVITY AND INNOVATION
-MARKETING DISSERTATION
-MARKETING RESEARCH INSIGHTS
-PRODUCT AND BRAND MANAGEMENT
-STRATEGIC MARKETING IN AN INTERNATIONAL CONTEXT
-USING CONSUMER PSYCHOLOGY TO UNDERSTAND BUYER BEHAVIOUR

Core modules – MSc
-DISTRIBUTION AND PRICE MANAGEMENT
-INTEGRATED MARKETING COMMUNICATIONS IN A DIGITAL AND GLOBAL WORLD
-MARKETING DISSERTATION
-MARKETING RESEARCH INSIGHTS
-PRODUCT AND BRAND MANAGEMENT
-QUANTITATIVE ANALYSIS FOR MARKETING MANAGEMENT
-STRATEGIC MARKETING IN AN INTERNATIONAL CONTEXT
-USING CONSUMER PSYCHOLOGY TO UNDERSTAND BUYER BEHAVIOUR

Fast-track marketing management MA/MSc

A fast-track route to the Marketing Management MA qualification is available for holders of the CIM Postgraduate Diploma in Marketing (or equivalent). Holders of this qualification will be exempt from all but two modules:
-For MA: Marketing Creativity and Innovation Marketing Dissertation
-For MSc: Quantitative Analysis for Marketing and Management Marketing Dissertation

The fees will be proportional to the number of credits studied. Dissertation (40 credits) Quantitative Analysis for Marketing Management (20 credits).

Accredited internship

All students on our full-time business Masters courses can apply to undertake the PG/MBA Internship Programme Reflective Practitioner Module. This is an 8 week unpaid accredited internship, which can be taken in addition to option modules and will help students to gain invaluable work experience. The internships, which are with London-based organisations, take place during the summer period. To apply, students must submit a completed application form and a copy of their updated CV to the Business Experience Team; the team then shortlist from the applications and conduct group meetings with the applicants.

Ultimately it is up to our internship employers to decide whether they would like to interview the candidate(s) and offer him/her an internship. We have received very positive feedback from both postgraduate students and employers and expect that the internship programme will continue to remain popular amongst our students.

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Gain insight into the different activities that make up the marketing mix and other essential communication strategies. Organisations today face many challenges and opportunities. Read more
Gain insight into the different activities that make up the marketing mix and other essential communication strategies.

Organisations today face many challenges and opportunities. As technology has evolved and consumer needs and wants have changed, organisations once dominant in their industries have faltered (eg, think Nokia, Yellow Pages, Kodak, or Sony), and organisations which were lesser known have prospered and come to dominate the markets they serve (think Google, Tata or Huawei). More recently, even the mighty Apple has come under increased threat from competitors who have arguably understood customer needs better, and who have been able to provide customers with superior value.

The MSc in Marketing will help you understand these issues and provide you with the skills to apply your knowledge to real world marketing challenges.

This programme is for business and management graduates as well as non-business graduates who wish to enhance their marketing knowledge and expertise. It covers all aspects of marketing, equipping the modern marketing manager with the necessary tools for a successful career. The programme places great emphasis on socially responsible marketing, and the role of marketing within society. You will learn from an internationally recognised team of marketing and business thinkers who are experts in their areas, and you will be encouraged to pursue your own development as an individual with marketing expertise, and real world skills that are in demand.

Graduates may go on to choose a career in consumer or business to business marketing. You will be equipped to work in a variety of marketing functions including marketing analytics, marketing communications, sales and brand management, in public and private sectors, NGOs, consultancies and across a diverse range of sectors and industries.

Accreditation

The Chartered Institute of Marketing (CIM)(http://www.cim.co.uk/) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Kent Business School has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside the Marketing MSc degree, ensuring you are equipped with the best opportunities for a successful marketing career.

Funding opportunities

The Business School has a wide range of funding opportunities (https://www.kent.ac.uk/kbs/courses/msc/funding.html) for postgraduate students, which include Scholarships, Bursaries, the Double Loyalty Scheme for progressing University of Kent undergraduates and our Early Bird Scheme. The Early Bird entitles students who apply early (before 31 March 2016) and commit early, 10% off their tuition fees.

For more information on funding available from the University of Kent, please visit the Student Funding page - https://www.kent.ac.uk/scholarships/postgraduate/

About Kent Business School

Kent Business School has over 25 years’ experience delivering business education. Our portfolio of postgraduate programmes (https://www.kent.ac.uk/kbs/courses/msc/index.html) demonstrates the breadth and depth of our expertise. Academic research and links with global business inform our teaching, ensuring a curriculum that is relevant and current. We are ranked as a top 30 UK business school for the standard of our teaching and student satisfaction. We also hold a number of accreditations by professional bodies - https://www.kent.ac.uk/kbs/whychooseus/rank-accred.html

Studying at Kent Business School (KBS) gives you the opportunity to increase your employability with real-life case studies, a student council and a business society. We have strong links to local and national organisations providing opportunities for projects, internships and graduate placements. The School attracts many high-profile speakers from industry and last year included visits and lectures from staff of the Bank of England, BAE Systems, Barclays, Lloyds Insurance, Cummins, Delphi and Kent County Council.

The School currently has 60 PhD students, who form a dynamic and close-knit research community.

National ratings

In the Research Excellence Framework (REF) 2014, we were placed 25th (out of 101 institutions) in the UK for research intensity in business and management studies and 98% of our research was judged to be of international quality. The School’s environment was judged to be conducive to supporting the development of research of international excellence.

The School was also ranked 24th for its breadth and depth of research across the whole community of research active staff by the Association of Business Schools.

Course structure

Modules -

The course structure provides a sample of the modules available for this programme. This listing is based on the current curriculum and may change year to year in response to new curriculum developments and innovation. Most programmes require you to study a combination of compulsory and optional modules. You may also have the option to take ‘wild’ modules from other programmes offered by the University in order that you may explore other subject areas of interest to you or that may further enhance your employability.

Please check the module content for suitability if you have significant prior knowledge or experience of marketing.

CB9065 - Buyer Decision Making (15 credits) - https://www.kent.ac.uk/courses/modules/module/CB9065
CB9066 - Applied marketing research (15 credits) - https://www.kent.ac.uk/courses/modules/module/CB9066
CB933 - Marketing (15 credits) - https://www.kent.ac.uk/courses/modules/module/CB933
CB935 - Organisational Behaviour and Human Resource Management (15 credits) - https://www.kent.ac.uk/courses/modules/module/CB935
CB937 - Financial and Management Accounting (15 credits) - https://www.kent.ac.uk/courses/modules/module/CB937
CB952 - Integrated Marketing Communications (15 credits) - https://www.kent.ac.uk/courses/modules/module/CB952
CB953 - International Marketing Strategy (15 credits) - https://www.kent.ac.uk/courses/modules/module/CB953
CB9067 - Digital Marketing (15 credits) - https://www.kent.ac.uk/courses/modules/module/CB9067
CB900 - Corporate Responsibility and Globalisation (15 credits) - https://www.kent.ac.uk/courses/modules/module/CB900
CB9027 - New Product Development and Innovation Management (15 credits) - https://www.kent.ac.uk/courses/modules/module/CB9027
Show more... https://www.kent.ac.uk/courses/postgraduate/303/marketing#!structure

Assessment

The programme involves a taught and a project component. The taught programme is assessed by a mixture of coursework assignments throughout the year, and by examinations in May and June.

Once these are completed, students then work full time on the Marketing Report. This provides an opportunity to apply the techniques and insights presented in the programme and apply them to a particular problem area.

Programme aims

This programme aims to:

- provide a pre-experience Master’s programme, and develop specialist skills and knowledge in marketing and management, for those wishing to pursue a career in marketing and/or management
- educate individuals as managers and marketing specialists and thus improve the quality of marketing and management as a profession, through a multi-disciplinary approach to understanding markets and consumers
- provide preparation for and/or development of a career in marketing and/or management by developing skills at a professional or equivalent level, or as preparation for research or further study in the area
- add value to first degrees by developing in students an integrated and critically aware understanding of marketing and management within a wide range of organisations, and assist them to take effective roles within such organisations
- develop students’ knowledge and understanding of a variety of organisations, and the external context in which they operate
- develop the ability of individuals to critically apply marketing and management theories in a range of different contexts, through the development of cognitive, critical and intellectual skills, research skills and relevant personal and interpersonal skills
- enhance the development of lifelong learning skills to foster students’ abilities to be able to work with self-direction and originality and to contribute to business and society at large
- bring the scholarly and critical insights of the Social Sciences to bear on the subjects, activities and processes associated with marketing and management within organisations
- provide teaching and learning opportunities that are informed by high-quality research and scholarship, from within the Kent Business School and elsewhere.
- build on the University's close ties with European institutions
- support sustainable national and regional economic success and an understanding of international marketing and management practices.

Careers

You gain much more than an academic qualification when you graduate from Kent Business School – we enhance your student experience and accelerate your career prospects.

In today’s business climate employers are increasingly demanding more from new employees, we are therefore proud that they continually target our graduates for their organisations across the globe. Employers respect our robust teaching and reputation for delivering international business expertise, leading global research and an outstanding international learning experience.

From the moment you start with us, our efforts are focused on helping you gain the knowledge, skills and experience you need to thrive in an increasingly competitive workplace.

Professional recognition

Kent Business School have partnered with the Chartered Institute of Marketing (CIM)(http://www.cim.co.uk/), the leading professional body for marketers worldwide, to give you the unique opportunity to gain highly sought after CIM qualifications alongside the MSc in Marketing through their Graduate Gateway.

Kent Business School is a member of the European Foundation for Management Development (EFMD) and the Chartered Association of Business Schools (CABS); and the Kent MBA is an Association of MBAs (AMBA) accredited programme. In addition, KBS have accreditations with The Chartered Institute of Personnel and Development (CIPD) and The Chartered Institute of Logistics and Transport (CILT).

KBS is a signatory of the United Nation's Principles for Responsible Management Education (PRME), which provides a global network for academic institutions to advance corporate sustainability and social responsibility.

Learn more about Kent

Visit us - https://www.kent.ac.uk/courses/visit/openday/pgevents.html

International Students - https://www.kent.ac.uk/internationalstudent/

Why study at Kent? - https://www.kent.ac.uk/courses/postgraduate/why/

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The MSc Digital Marketing at Liverpool John Moores University will extend your knowledge of traditional marketing and equip you with the new knowledge and approaches needed to reach digital audiences. Read more
The MSc Digital Marketing at Liverpool John Moores University will extend your knowledge of traditional marketing and equip you with the new knowledge and approaches needed to reach digital audiences.

-Course available to study full time (1 year) and part time (2 years)
-Programme at the cutting-edge of digital marketing practice, led by staff with strong links to professional bodies
-Developed in partnership with industry and delivered by both academics and industry professionals
-Accreditation by the Institute for Direct and Digital Marketing recognising that course content is of a professional standard relevant to potential marketeers
-Assessment through live client briefs and consultancy or project work brings the opportunity to gain work experience and develop a digital portfolio as a showcase for potential employers

Digital Marketing is one of the biggest growth areas in present times. For those with a talent for understanding brand identity, there are many new and exciting opportunities to explore tone-of-voice, and to make connections through these ever evolving modes of digital communication.
A new breed of marketing professional is in demand, someone who is able to combine traditional marketing methods with new techniques and platforms to reach a digital audience and who is also creative, innovative and responsive.

Initially you will explore digital marketing principles and practices, emerging technologies and consumer behaviour in the digital age. You will develop a good understanding both of traditional marketing and of new ways of working in a digital environment, making the programme relevant to those who have studied marketing and those who are from technology backgrounds.

The IDM accreditation recognises that the course content is of a professional standard relevant to those who want to work in marketing. It gives you the opportunity to take the IDM Certificate in Digital Marketing alongside your studies, a professional qualification widely recognised by employers.

What you will study on this degree

Please see guidance below on modules for further information on what you will study.

Digital Marketing in Context

You will develop a critical, theoretical understanding of the field of digital marketing, gaining an in-depth appreciation of the key areas of digital including email marketing, online promotion, social media management, mobile marketing and SEO

Digital Marketing (current and emerging technologies)

Explore the key concepts and trends within digital marketing while building confidence to work with some of the significant, emerging technologies in this exciting new field. The module provides hands-on, interactive workshops which will allow you to gain the necessary practical skills for working with the various technologies in the field of digital marketing

Marketing, Consumer and Business Insights

By completing this module, you will understand the nature of the marketing function and the importance of marketing within the modern organisation

Digital Marketing Strategy and Planning

This module will provide you with a detailed understanding of how to plan a digital marketing campaign. You will evaluate relevant academic frameworks and up-to-date industry sources will be used to plan a detailed campaign based on a 'live' brief

Digital Marketing Campaign Management

This module complements 'Digital Marketing Strategy and Planning' and allows you to work alongside your client and develop your 'live' project

Research Methods for Digital Marketing

Develop an understanding of the key research methods necessary to analyse important consumer and market trends. This module prepares you for your dissertation

Dissertation

Complete a 15,000 word research study on a theme of your choice

Further guidance on modules

The information listed in the section entitled 'What you will study' is an overview of the academic content of the programme that will take the form of either core or option modules. Modules are designated as core or option in accordance with professional body requirements and internal Academic Framework review, so may be subject to change. Students will be required to undertake modules that the University designates as core and will have a choice of designated option modules. Additionally, option modules may be offered subject to meeting minimum student numbers.

Please email if you require further guidance or clarification.

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Marketing is a dynamic and diverse discipline that is central to the success of the organisation. This programme will introduce you to the exciting world of international marketing and will explore key aspects of the discipline, from marketing strategy to strategic brand management. Read more
Marketing is a dynamic and diverse discipline that is central to the success of the organisation. This programme will introduce you to the exciting world of international marketing and will explore key aspects of the discipline, from marketing strategy to strategic brand management. The programme will also examine the challenges faced by marketers in today’s dynamic and competitive business environment and how such challenges can be overcome. You will be exposed to the latest contemporary research in international marketing to develop your critical thinking skills and develop and apply knowledge of the latest thinking in international marketing.

Course detail

As a student on this programme you will develop your practical and professional skills through the use of live projects, contemporary case studies and a strategic marketing planning simulation. In addition, there will be regular inputs from industry experts and leading academics in the field, which will ensure that you are exposed to the latest industry and academic thinking – all of which lead to career readiness.

Throughout the programme you will be encouraged to practise the marketing skills you have developed and also to apply the latest international marketing knowledge to a range of live projects and through simulation activity. One of the major pedagogic differences of the York St John International Marketing programme is that on the module Project Management you will be challenged to apply what you have learnt throughout your studies within a multidisciplinary team of students whilst working with an organisation.

You will complete a module of independent study which is titled the Research Investigation. This module provides you with the opportunity to investigate in depth an area of particular interest to you that links with your programme of study. You will be supported in conducting this research by an academic from your field of interest. To support you in being able to conduct this work there is a module called Researching Contemporary Business Issues. This module provides you with the opportunity to engage with current academic and practitioner business debate and encourages you to explore a range of relevant business topics. The module has been designed in such a way that it promotes a multi-disciplinary approach, for example, you will receive input from a variety of disciplines (business and non-business) thus allowing you to see business issues from a variety of perspectives.

Modules

• Researching Contemporary Business Issues
• Business & Sustainability
• Consumer Behaviour
• Strategic Brand Management
• Strategic Marketing Planning
• Marketing Communications
• Digital Marketing
• Project Management
• Research Investigation

This programme aims to:

• develop your knowledge of key areas in marketing, centring on strategic marketing, brand management, consumer behaviour, marketing communications and digital marketing, to provide the knowledge and skills necessary to develop and implement a strategic marketing plan / digital marketing strategy

• develop a critical, reflective and integrated understanding of contemporary issues in marketing, policies and practices relating to the principles of responsible leadership, management, corporate social responsibility and sustainability

• offer in depth insights into marketing activities and strategies of international organisations from the private, public and third sectors

• provide advanced study of the key concepts of marketing, the management of customers, consumers, competition and communication within a changing global context

• understand the importance of strategic marketing and its overall contribution to the strategic shape of the organisation, within a complex global environment

• enable you to critically appraise key academic research in marketing and consumer research.

How to apply

For information on how to apply, please see the following link:
https://www.yorksj.ac.uk/study/postgraduate/how-to-apply/

Other sources of funding

Information on alternative sources of funding can be found here:
https://www.yorksj.ac.uk/student-services/money/funding-my-course/postgraduate-/postgraduate-funding-/

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