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Masters Degrees (Consumer Insights)

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Applicants for the September intake may choose to study part-time over 2 years. Part-time teaching times. Trimester 1. Fridays 1pm-5pm; Trimester 2. Read more
Applicants for the September intake may choose to study part-time over 2 years
Part-time teaching times: Trimester 1: Fridays 1pm-5pm; Trimester 2: Fridays 1pm-4pm
(Teaching would extend to Fridays 1pm-6pm in Trimester 2, if required)

Overview

Gain an advanced understanding of the psychology of consumer behaviour. Explore the psychology of people’s product choice, purchase decisions, and the use of services. Discover strategies of changing and learning from consumer attitudes and behaviours. Analyse advertising effectiveness and persuasion processes.

Developed for both recent graduates of Psychology, Business, Marketing as well as current business development, marketing, advertising or market insight/research professionals, this course covers the workings of the consumer mind in the increasingly saturated and global markets. Specifically you will learn about what captures consumers’ attention, how their perceptions and attitudes may be altered as well as factors that affect the consumer decision-making process.

You will also consider the social-psychological aspects of consumers’ functioning such as social influence tactics used in sales, persuasion and advertising alongside the role of personality and identity in consumer’s functioning. Furthermore, you will learn about the most commonly used statistical techniques as well as the theoretical and practical complexities of conducting psychologically based consumer research.

You will learn and put your research skills into practice throughout your Masters which will culminate in your own piece of independent research. Your project could support the business you currently work within or be based on a sector or company you would like to work for in the future such as the FMCG or advertising sectors.

Upon graduation you'll be well placed to provide businesses, government bodies and charitable institutions with expertise and insights into psychological aspects of marketing, branding, advertising and consumer behaviour.

Our teaching team include Course Leader Dr Cathrine Jansson-Boyd, Dr Magdalena Zawisza, Dr Suzanna Forwood and Dr Richard Piech. All have extensive experience in furthering the understanding of consumer behaviour. In addition, we regularly invite speakers from industry.

Our psychology research has been classified as world-leading and internationally excellent in the latest Research Excellence Framework (REF) and we continue to work with industry to generate relevant research outcomes that lead to measurable impact. For more information about who we work with please click on the individual links of the course lecturers.

Careers

This Masters degree is designed for graduates wishing to start, or further develop, careers in Consumer Psychology. The fact that this course is relevant to many job industries such as marketing, PR, advertising, and consumer research, marketing research and product development and is currently not commonly taught in the UK, will give the students a distinctive edge in a job market that is often competitive.

In order to further provide students with a springboard into the job market we will endeavour to facilitate internship opportunities by encouraging students to engage with the Consumer Research Group based at ARU. The aim of the research group is to bridge the gap between academic research and business application by working closely with locally based businesses. The abilities gained by undertaking the MSc in Consumer Psychology will place students in a strong position for pursuing a professional career in Consumer Psychology or further postgraduate study (e.g., a PhD) and research, or employment in a university.

Assessment

We use a number of ways for you to demonstrate your learning from the modules, and to ensure you develop the knowledge and skills required to complete the course. These include presentations, exams, essays, reports and projects.

Where you'll study

Your faculty -

The Faculty of Science & Technology is one of the largest of five faculties at Anglia Ruskin University. Whether you choose to study with us full- or part-time, on campus or at a distance, there’s an option whatever your level – from a foundation degree, to a BSc, MSc, PhD or professional doctorate.

Whichever course you pick, you’ll gain the theory and practical skills needed to progress with confidence. Join us and you could find yourself learning in the very latest laboratories or on field trips or work placements with well-known and respected companies. You may even have the opportunity to study abroad.

Everything we do in the faculty has a singular purpose: to provide a world-class environment to create, share and advance knowledge in science and technology fields. This is key to all of our futures.

Visit your faculty - http://www.anglia.ac.uk/science-and-technology

Where can I study?

Cambridge - http://www.anglia.ac.uk/student-life/life-on-campus/cambridge-campus

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The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and utilise. Read more
The digital revolution has led to an unprecedented volume of information about consumers, which progressive organisations are eager to understand and utilise. This innovative Masters degree will give you the practical skills to analyse consumer data and provide insights for successful marketing strategies.

Taught by leading academics from the Business School and School of Geography, you’ll explore a range of analytical techniques and develop the softer skills needed to use the results of these analyses to inform decisions about marketing strategy.

You’ll learn how to analyse geographic data using GIS software and understand the application of this in retail modelling, to evaluate new markets and locations. You’ll study predictive analytics, big data and consumer analytics, business analytics and decision science, and learn how to communicate results through data visualisations.

Alongside this, you’ll learn how to deploy data to inform decisions about marketing strategy. Areas of study in marketing include marketing strategy, consumer behavior and direct, digital and interactive marketing. You’ll also deliver your own data-driven marketing research project for a company.

Careers

As a graduate of this course you will be equipped with advanced skills in consumer analytics and marketing strategy, ideal for those wishing to pursue a career in consumer data analytics, marketing or management.

Due to the digital revolution, companies from around the world and in many industrial sectors have access to greater amounts of data. The most progressive companies in the world are particularly interested in marketing graduates with strong analytical skills, and typical roles could include marketing or consumer data analyst, direct marketing manager, marketing manager, retail manager, or marketing or management consultant.

Apply now

The deadline for International applications is 31 March 2017.
The deadline for UK/EU applications is 31 August 2017.
For further guidance on how to apply, visit: http://business.leeds.ac.uk/masters/how-to-apply/

Online events

You can logon from anywhere to join one of these one hour events, which will include:

- Introduction to Leeds University Business School and Masters study
- Advice from one of our Professional Development Tutors, with examples of the career skills you can build and the major companies we work with
- Guidance on how to apply for postgraduate study from our admissions team
- Opportunity to ask your questions

The dates for our next online events are below:

- Thursday 15 December 2016
- Wednesday 22 February 2017

Open events

Our Masters Open Days are an opportunity to visit in person, learn more about our Masters degrees and meet our staff. Activities include:

- Presentations, talks and Q&A with academic directors
- Business School tour
- Speak to admissions, academic teaching teams and current Masters students

Our next Masters Open Days:

- Thursday 6 April 2017
- Wednesday 21 June 2017

Please visit our website for further information and to book your place: http://business.leeds.ac.uk/masters/meet-us-at-an-event/

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Fast-paced, exciting and innovative, our MSc International Fashion Marketing provides you the international business knowledge along with creative and practical marketing expertise to succeed in today's increasingly competitive and global fashion industry. Read more
Fast-paced, exciting and innovative, our MSc International Fashion Marketing provides you the international business knowledge along with creative and practical marketing expertise to succeed in today's increasingly competitive and global fashion industry.

Accredited by the Chartered Institute of Marketing (CIM), the leading professional body for marketers worldwide, and the only fashion programme in the world accredited by European Foundation for Management Development Programme Accreditation Scheme (EPAS), our prgoramme is benchmarked against international standards. This double accreditation demonstrates your degree is recognised internationally for its excellent education and experience.

Our programme's unique design incorporates a broad curriculum focusing on the core concepts and principles of fashion marketing and then provides a specialist focus on the contemporary international issues within fashion marketing, logistics, buying and merchandising, fashion business analysis, integrated fashion communications, consumer insights, marketing planning, brand management.

With teaching designed to challenge and inspire, you’ll analyse relevant academic theories and apply models, tools and techniques to real fashion marketing situations. We incorporate the latest academic marketing thinking and theories to ensure the programme is leading edge in all respects. We’ll encourage you to develop creative and strategic approaches to fashion marketing issues and problems.

This programme also has a JANUARY 2017 start - for more information, please view this web-page: http://www.gcu.ac.uk/gsbs/study/courses/details/index.php/P02562-1FTAB-1617/International_Fashion_Marketing_(Jan_start)?utm_source=YYYY&utm_medium=web&utm_campaign=courselisting

Why choose this programme?

-Unique dual accreditation from CIM & EPAS.
-GCU was commended for its exceptional commitment to the ethics, responsibility and sustainability (ERS) agenda by EPAS.
-Designed in consultation with industry.
-Coursework relates directly to real-world business challenges.
-A friendly and highly supportive learning environment.
-Teaching is delivered in small groups and supported by cutting edge e-learning technology.
-You can start in September or January at our Glasgow or London campus.

Assessment

Assessment strategies aim to test subject knowledge, independent thought and skills acquisition. They are balanced in accordance with the learning outcomes of each module and include examinations, essays and reports.

Assessments are designed in various formats to allow the development of specific skills, for example, individual as well as group work, case study analysis as well as real-life hosted projects and various forms of academic and management-style presentations. Some of the assessments are summative (marked) while others are designed solely to give you feedback on the progress of your learning throughout the year.

During the course of the year, you will also undertake a major research dissertation on a fashion marketing topic of your choice. Some topics may be suggested and sponsored by commercial companies, allowing you to undertake research which has a real impact on marketing decision making.

Significant emphasis is placed on independent learning throughout the assessment period. Students are encouraged to manage their own learning and embrace the values of rationality, reflection, critical appraisal and self-development.

Career Opportunities

The prospects for graduates from this programme are high. Our graduates have gone on to succeed in a range of organisations, both in the UK and internationally. Employers have identified the key strengths of our graduates as being their commercial awareness and combination of academic and applied skills.

Previous graduates have secured employment in brand management, market analysis, buying and merchandising, marketing communications, direct marketing and media planning. Other graduates have successfully set up their own business or developed an existing company.

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Succeed at the next level with a practical and creative Master's degree. Focus on core concepts and principles of fashion marketing coupled with contemporary international issues, integrated fashion communications, global marketing and brand management. Read more
Succeed at the next level with a practical and creative Master's degree. Focus on core concepts and principles of fashion marketing coupled with contemporary international issues, integrated fashion communications, global marketing and brand management.

This course has several available start dates - for more information, see the relevant web-page:
JANUARY 2017 - http://www.gculondon.ac.uk/study/coursedetails/index.php/P02563-1FTLB-1617/International_Fashion_Marketing_(Jan)?utm_source=GCUL&utm_medium=web&utm_campaign=courselisting

JANUARY 2018 - http://www.gculondon.ac.uk/study/coursedetails/index.php/P02563-1FTLB-1718/International_Fashion_Marketing?utm_source=GCUL&utm_medium=web&utm_campaign=courselisting

Programme Description

Fast-paced, exciting and innovative, the MSc International Fashion Marketing will provide you with the international business knowledge along with the creative and practical marketing expertise to succeed in today's increasingly competitive and global fashion industry.

Our programme's unique design incorporates a broad curriculum focusing on the core concepts and principles of fashion marketing and then provides a specialist focus on the contemporary international issues within fashion marketing, logistics, buying and merchandising, fashion business analysis, integrated fashion communications, consumer insights, marketing planning, brand management.

Designed to challenge and inspire, our programme is intensive and academically challenging. Youll analyse relevant academic theories and apply models, tools and techniques to real fashion marketing situations. Well encourage you to critically develop independent, inquiring and creative approaches to strategic fashion marketing issues and problems.

You can start in September or January at our Glasgow or London campus.

EPAS Accredited

MSc International Fashion Marketing is accredited by the European Foundation for Management Development Programme Accreditation Scheme (EPAS) and is the only fashion programme worldwide to receive this distinction of high quality education.

Benchmarked against international standards. GCU is one of just 69 international institutions to have EPAS accreditation, and was commended by EPAS for its exceptional commitment to the ethics, responsibility and sustainability (ERS) agenda.

EPAS accreditation is a key achievement of Glasgow School for Business and Society (GSBS) and gives MSc IFM graduates the assurance that they will be equipped with the skills and knowledge needed to succeed in the fashion marketing industry as well as being recognised internationally for their excellent Master’s education and experience.

Course Overview

-This programme has been designed in consultation with industry to offer the knowledge and skills needed to make a difference in the international fashion marketing arena.
-The university prides itself on creating a friendly and highly supportive learning environment for all its students.
-We incorporate the latest academic marketing thinking and theories to ensure the programme is leading edge in all respects.
-All teaching and learning on the programme is supported by cutting edge e-learning technologies.
-Teaching is delivered in small groups allowing students to develop their own environment of shared learning and for individual learning needs to be addressed by tutors.
-Modules are designed to relate directly to real-world business and to give students opportunities to learn about potential career areas.
-The programme provides students the opportunity to attend Masterclasses from marketing practitioners and leaders of industry.

Employment Details

The prospects for graduates from this programme remain high, in a range of organisations, both in the UK and internationally. Employers have identified the key strengths of our graduates as being their commercial awareness and combination of academic and applied skills. Previous graduates have secured employment in brand management, market analysis, buying and merchandising, marketing communications, direct marketing and media planning. Other graduates have successfully set up their own business or developed an existing company.

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This is an MA programme for creative people and account planners working on a combination of course- and client-set “live” briefs, leading and mentoring teams of undergraduate advertising students in ways that mirror the professional creative team-leadership role. Read more
This is an MA programme for creative people and account planners working on a combination of course- and client-set “live” briefs, leading and mentoring teams of undergraduate advertising students in ways that mirror the professional creative team-leadership role. With its emphasis on building real business skills, on team leadership and creativity, this course is unlike any other MA Advertising programme in existence in the UK and abroad.

COURSE STRUCTURE

The course is organised to help writers, art directors and planners improve their specialist skills while at the same time learning to work better as teams. Some of the modules are discipline-specific and others require students to work in teams as they do in agencies.

MODULES

Trimester 1 (60 credits)

Core skills (30 credits)
This module is designed to give students necessary postgraduate-level skills in research methodologies, to provide an overview of ethical issues in advertising and – through a series of intensive workshop sessions – to improve students’ presentation skills. Copywriters, art directors and account planners work together on set briefs and present their thinking in these workshops.

Creativity in Practice (30 credits)
This portfolio-building class encourages experimentation with technology and new media, using global case studies as examples of best practice. Through a combination of set and “live” briefs, students learn to play to their strengths and identify areas of improvement to work on during their specialist “Advanced Topic” modules.

Trimester 2 (60 credits)

Marketing Communications (15 credits)
This module explores the key issues and challenges in contemporary marketing communications. It covers strategic issues of brand strategy, planning, and channel integration as well as the tactical considerations needed to execute relevant and appropriate marketing communications campaigns that meet the needs of key identified audiences.

Creativity and Change (15 credits)
This module enables students to develop their capacity in creativity and innovation, and in the manner that they communicate and negotiate with colleagues and key stakeholders. It helps students to become more self-aware, both as a learner and as a manager, in the way they apply these skills to the organisation.

Advanced topics in Copywriting (30 credits; required for copywriters)
Here copywriting students consider the relationship between language and advertising ‘idea’, the role of word choice, grammar and punctuation, writing better headlines and better body copy through writing workshops and talking with guest speakers.

Advanced topics in Art Direction (30 credits; required for art directors)
Students in this module improve their art-directing skills by visiting and talking with successful art directors, photographers, illustrators and filmmakers, learning about and practicing with the latest hardware and software, and in workshops discussing their own work in relation to the work of other students.

Advanced topics in Account Planning (30 credits; required for planners)
What is the relationship between consumer insights and advertising ideas? How can account planners work best with creative teams and account managers to turn these insights into great work? Learning from established account planners and sharing their own thoughts and ideas with their peers, students in this module learn how and why account planning has become central to the creative process in most agencies today.

Trimester three (60 credits)

Final Project (60 credits; dissertation-equivalent module)
To include a presentation by art direction, copywriting and account planning students to a major global advertising agency and mentoring undergraduate teams through the process.

Total credits = 180

Students should also attend their choice of intensive weekend short courses.
These short courses include:

• Typography
• Website design
• Social media for businesses
• Copywriting for the Web
• Adobe Creative Suite
• Creativity in mobile apps

TEACHING METHODS AND RESOURCES

Students will benefit from a variety of teaching methods – from guest lectures, team-teaching in the classroom, short courses covering specialist topics, and individual tuition with staff via Skype, email etc. Access to industry-standard computers, software and technical advice is freely available to all students on the course.

STAFF / TUTORS

Dr Paul Meyer, Subject Leader of Creative Writing and advertising creative director who has worked for the world’s top agencies, producing award-winning work for Reebok, McDonald’s, General Motors and Motorola among others. Specialist staff in art direction, copywriting and account planning drawn from top regional, national and global agency networks.

CAREER OPPORTUNITIES

Graduates will have first-hand experience of working in top agencies. The course is designed to help prepare graduates for work in the agency of their choice.

ASSESSMENT METHODS

- Portfolio
- Reflective essays
- Presentations

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Hyper Island’s MA in Digital Media Management programme offers an immersive learning experience delivered by some of the world’s most innovative leaders and pioneers. Read more
Hyper Island’s MA in Digital Media Management programme offers an immersive learning experience delivered by some of the world’s most innovative leaders and pioneers.

The programme combines a broad range of topics, including digital technology, business transformation, strategy, service design and research methods with real world application, developing the leaders of the future.

Designed in collaboration with industry, the programme provides those wanting to develop or refine their strategic and digital skills or transition into the digital and creative industries. It presents a unique opportunity to learn from leading industry thinkers and apply principles in a learning environment that mirrors real world challenges.

You will embark on a transformative journey to finessing your skills to become adaptive, collaborative and creatively driven, empowering you to go beyond conventional thinking and practices to create effective teams and business value.

This programme is offered in a part-time mode, specially designed to meet the time pressures and learning styles of busy professionals and to directly address the talent gaps of their companies.

It comprises 6 taught project-based modules and an advanced work-based project. Each module combines academic and professional perspectives, hands-on exercises, skills acquisition, industry speakers, collaborative teamwork, a major industry brief and individual and group reflection.

Students will be required to attend a foundation week and then will need to be available approximately 2-3 days every other week to study with us for the length of the programme. To give you a better idea of the time commitment necessary for this course, feel free to look through our Tentative Course Calendar subject to reasonable change.

Our “live” project briefs form the core of each module and are developed in collaboration with our network of industry partners who include Google, IKEA, Nestlé, Unilever, Greenpeace and the BBC as well as agencies including Ogilvy, TBWA, BBH and JWT.
Following successful completion of the taught part of the programme (43 weeks), students progress to a 18 week Industry Research Project. This is your chance to put your learning to work in an independent research or professional context and helps students take the next step in their careers.

Hyper Island will help you design your project and apply it within your workplace. To successfully graduate with a Master's degree, students will present the findings from their project using reports, videos and prototypes as appropriate to their chosen problem to assessors from industry, Teesside University and Hyper Island.

This programme will explore a wide range of business, technical and creative topics:

- Creativity, idea generation and concept development
- Change management, transformational leadership and group dynamics
- Entrepreneurship and learning from start-ups
- Business strategy, business development and business transformation
- Branding and communication, the role of brands, consumer insights
- Project management techniques, budgeting, pitching and planning
- Digital and mobile technologies, prototyping and development
- Designing for the consumer: human interaction, research and user centred design

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Hyper Island’s MA in Digital Media Management program offers an immersive learning experience delivered by innovative digital leaders and pioneers. Read more
Hyper Island’s MA in Digital Media Management program offers an immersive learning experience delivered by innovative digital leaders and pioneers. The programme combines a broad range of topics, including digital technology, business transformation, strategy, service design and research methods with real world application, developing the leaders of the future.

The Digital Media Management is a Masters-level leadership program, designed in partnership with the industry and accredited by Teesside University. It is designed to prepare you for a leading role in the media, creative, and digital industries. This post-graduate program gives you an insight into the thought processes that drive some of the world’s most successful and innovative companies.
Designed in collaboration with industry, the program provides those wanting to develop or refine their strategic and digital skills or transition into the digital and creative industries. It presents a unique opportunity to learn from leading industry thinkers and apply principles in a learning environment that mirrors real world challenges.

You will embark on a transformative journey to becoming a new kind of leader, who is adaptive, collaborative and creatively driven, who can go beyond conventional thinking and practices to create effective teams and business value.

You will be challenged by real world situations and given the opportunity to work on live briefs for clients. You will be challenged to create business and brand strategies and develop innovative solutions based on creative concepts.

In addition to group projects, Digital Media Management students are expected to complete individual assignments to compliment each group task.

At Hyper Island, you will be immersed in collaborative and high-energy learning environments that mirror the modern workplace dynamics. We value both professional and personal development and we seek to help you achieve that by supporting you with new methods, tools and knowledge to develop your abilities.

Following successful completion of the taught part of the programme (24 weeks), you will progress to an industry based research project (18 weeks). This is your chance to put your learning to work in an independent research or professional context and helps you to take the next step in your career.

Hyper Island will help you design your project and apply it within your career domain. To successfully graduate with a Master's degree, you will present the findings from your project using reports, videos and prototypes as appropriate to your chosen problem to examiners from industry, Teesside University and Hyper Island.

This programme will explore a wide range of business, technical and creative topics:

- Creativity, idea generation and concept development
- Change management, transformational leadership and group dynamics
- Entrepreneurship and learning from start-ups
- Business strategy, business development and business transformation
- Branding and communication, the role of brands, consumer insights
- Project management techniques, budgeting, pitching and planning
- Digital and mobile technologies, prototyping and development
- Designing for the consumer: human interaction, research and user centred design

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The research-master program in marketing is an in-depth study program focused on cutting-edge research in marketing. The program trains you in applying advanced marketing theories and methods to marketing problems of companies. Read more

Marketing

The research-master program in marketing is an in-depth study program focused on cutting-edge research in marketing. The program trains you in applying advanced marketing theories and methods to marketing problems of companies. Teaching is led by academics that are at the forefront of their fields. You will be part of a select group of finest students from all over the world. You take classes in very small groups. This allows intensive interaction with professors who are top-notch researchers, both during as well as outside of classes.

What do we expect from you?

The research master in marketing is an in-depth study program, aimed at ambitious students that want to distinguish themselves. In all our research, real world, business relevance is a core value, and you should not only be committed to conduct rigorous research but also have the capacity to ask and answer questions that have strong managerial relevance. You will need ability and drive. We expect you to come prepared to class, and to actively participate in intensive intellectual class discussions. In return, we offer a vibrant environment in which you can approach any member of faculty to discuss an idea or to ask for advice.

A strong liking for quantitative courses is a prerequisite. A marketing background is not needed. The background of our students is diverse, ranging from econometrics to economics, finance, organization, psychology, and information management.

Career opportunities

Research master graduates are well qualified for both academic and professional positions in the public and private sector.

Some of our research-master students embark on a 3-year Ph.D. and become professors in marketing – both in the Netherlands and abroad. With their research, discoveries, and insights – expressed through writing, speaking, and teaching – they help shape the business world.

Others opt for advanced marketing research jobs with international companies and consulting firms. Each year, GfK hires several of our research-master students as Business Analysts or Consultants Consumer Insights because of their outstanding training in state-of-the-art marketing research techniques. If you are still undetermined as to whether you would prefer to pursue an academic or business career, you are offered the possibility to write a research-master thesis with GfK. Along the way, you can discover whether an academic or a professional position would suit you most.

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This programme is aimed at Marketing and Business graduates, or graduates from cognate disciplines like Psychology or Media Studies. Read more
This programme is aimed at Marketing and Business graduates, or graduates from cognate disciplines like Psychology or Media Studies. The courses are designed to enhance career prospects and employability by obtaining in-depth knowledge in Marketing. Vocational and higher level academic aspects are linked in to provide students with a sound academic and professional background for their further career.

Course Overview

The course consists of two parts, a taught Part 1 and an Independent Research Project in Part 2. Part 1 must be completed successfully before Part 2 can be attempted.

Part I introduces students to key concepts and aspects of Marketing. It is designed to enable students to critically engage with theory and practical issues related to Marketing. The modules selected focus on topics central to contemporary thinking in Marketing. Together, this part accounts for 120 credits.

Part 2 of the programme centres on an independent piece of work which is achieved with supervisor support. This part accounts for 60 credits, and can take one of three forms: a traditional dissertation; an integrated case study or a business proposal. Students will discuss and negotiate topic ideas with their allocated supervisor or the Programme Director, towards the end of Part 1 of the programme and will be guided as to which of the three options of dissertation, integrated case study or business development proposal would be best suited to their ideas.

Modules

Part 1 of this course currently consists of six compulsory modules:
-Marketing Strategy and Planning
-Consumer Insights in the Digital Age
-Emerging Themes
-Marketing Communications & Branding
-Global Strategic Marketing
-Creating Customer Value

Part 2 consists of a series of workshops on research methods and a choice of:
-A dissertation
-An integrated case study
-A business development proposal

Key Features

This MSC in Marketing aims to provide a progression route for students with undergraduate degrees in related subjects who wish to study at postgraduate level in the area of marketing. It also offers the opportunity for further study to experienced marketers who wish to enhance their career with a postgraduate qualification.

The programme combines a theoretical approach with practical and promotes an understanding of key concepts from an applied perspective. Students will study a combination of marketing, global marketing and consumer-study modules which will engage them in discussion about their discipline set within the wider global context. Graduates from the programme will have developed transferable employability skills such as research, problem solving, data interpretation and critical thinking as well as gaining the knowledge and practical skills applicable to the sector.

This course also offers a direct entry route for candidates who hold the Professional Diploma from the Chartered Institute of Marketing (CIM) and who wish to obtain an MSc. Such candidates will be, after a successful interview, able to directly enter into part 2 of the course.

Key features of the course include:
-Available as full time and part time programme
-Builds on excellent industry and academic links
-Combines theory based discussion with practical application
-Learner focused approach
-Emphasis on sustainability and marketing ethics

Assessment

Assessment includes a variety of coursework formats which engage students in critical thinking about practical issues. In addition to more traditional essays and reports, assessment across the programme also includes presentations, blogs, web sites, articles, seminar report, critical discussion, case studies, portfolio, poster presentation.

Career Opportunities

The programme combines a theoretical approach with practical skills relevant for the sector and promotes an understanding of key concepts from an applied perspective. Graduates from the programmes will have developed transferable employability skills such as research, problem solving, market research, data interpretation and critical thinking as well as gaining the knowledge and practical skills applicable to the sector. UWTSD students benefit from extensive external engagement with the sector through applied research, guest lectures, live projects and by assisting students in gaining relevant work experience.

The Faculty enjoys excellent and well established links to the Chartered Institute of Marketing, the key professional body in this area. Team members also have links to the Federation of Small Businesses.

The Faculty is active in local and national industry networks to ensure industrially relevant curriculum development. It has an Industrial Liaison Group consisting of core lecturers, local employers and members of the Chartered Management Institute (CMI) Chartered Institute of Professional Development (CIPD), Chartered Institute of Marketing (CIM) and Association of Chartered Certified Accountants (ACCA) who meet to discuss study programmes to ensure their relevance to industry. Growing out of these networks, the Faculty offers a rich and varied programme of guest speakers who present lectures, lead workshops and hold discussions.

Professional Accreditations

Chartered Institute of Marketing accreditation and exemptions are planned.

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This programme is aimed at Marketing and Business graduates, or graduates from related disciplines. The courses are designed to enhance career prospects and employability by obtaining in-depth knowledge in Digital Marketing. Read more
This programme is aimed at Marketing and Business graduates, or graduates from related disciplines. The courses are designed to enhance career prospects and employability by obtaining in-depth knowledge in Digital Marketing. Vocational and higher level academic aspects are linked in to provide students with a sound academic and professional background for their further career.

Course Overview

The course consists of two parts, a taught Part 1 and an Independent Research Project in Part 2. Part 1 must be completed successfully before Part 2 can be attempted.

Part I introduces students to key concepts and aspects of Marketing and Digital Marketing. It is designed to enable students to critically engage with theory and practical issues related to Digital Marketing. The modules selected focus on topics central to contemporary thinking in Digital Marketing. Together, this part accounts for 120 credits.

Part 2 of the programme centres on an independent piece of work which is achieved with supervisor support. This part accounts for 60 credits, and can take one of three forms: a traditional dissertation; an integrated case study or a business proposal. Students will discuss and negotiate topic ideas with their allocated supervisor or the Programme Director, towards the end of Part 1 of the programme and will be guided as to which of the three options of dissertation, integrated case study or business development proposal would be best suited to their ideas.

Modules

Part 1 of this course currently consists of six compulsory modules:
-Marketing Strategy and Planning
-Consumer Insights in the Digital Age
-Emerging Themes
-Marketing Communications & Branding
-Digital Marketing
-Social Media Marketing and Web Analytics

Part 2 consists of a series of workshops on research methods and a choice of:
-A dissertation
-An integrated case study
-A business development proposal

Key Features

This MSC in Digital Marketing aims to provide a progression route for students with undergraduate degrees in related subjects who wish to study at postgraduate level in the area of digital marketing. It also offers the opportunity for further study to experienced marketers who wish to enhance their career with a postgraduate qualification in digital marketing.

The programme combines a theoretical approach with practical and promotes an understanding of key concepts from an applied perspective. Students will study a combination of marketing and digital marketing modules which will enable them to critically understand the theoretical and practical challenges that digital marketing presents. Graduates from the programme will have developed transferable employability skills such as research, problem solving, data interpretation and critical thinking as well as gaining the knowledge and practical skills applicable to digital marketing.

Key features of the course include:
-Available as full time and part time programme
-Builds on excellent industry and academic links
-Combines theory based discussion with practical application
-Learner focused approach
-Emphasis on critical and sustainable use of new technologies

Assessment

Assessment includes a variety of coursework formats which engage students in critical thinking about practical issues. In addition to more traditional essays and reports, assessment across the programme also includes presentations, blogs, web sites, reflective document, critical discussion, case studies, portfolio, poster presentation. Development of web presence.

Career Opportunities

The programme combines a theoretical approach with practical skills relevant for digital marketing and promotes an understanding of key concepts from an applied perspective. Graduates from the programmes will have developed transferable employability skills such as research, problem solving, market research, data interpretation and critical thinking as well as gaining the knowledge and practical skills applicable to digital marketing. UWTSD students benefit from extensive external engagement with the sector through applied research, guest lectures, live projects and by assisting students in gaining relevant work experience.

The Faculty enjoys excellent and well established links to the Chartered Institute of Marketing, the key professional body in this area. Team members also have links to the Federation of Small Businesses.

The Faculty is active in local and national industry networks to ensure industrially relevant curriculum development. It has an Industrial Liaison Group consisting of core lecturers, local employers and members of the Chartered Management Institute (CMI) Chartered Institute of Professional Development (CIPD), Chartered Institute of Marketing (CIM) and Association of Chartered Certified Accountants (ACCA) who meet to discuss study programmes to ensure their relevance to industry. Growing out of these networks, the Faculty offers a rich and varied programme of guest speakers who present lectures, lead workshops and hold discussions.

Professional Accreditations

Chartered Institute of Marketing accreditation and exemptions are planned.

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The digital era has dramatically changed the marketing landscape and the way that business identify, communicate and engage with consumers. Read more

What is the MSc in Digital Marketing about?

The digital era has dramatically changed the marketing landscape and the way that business identify, communicate and engage with consumers. Marketing professionals must navigate and embrace this new and dynamic landscape. The MSc in Digital Marketing at IT Carlow is aimed at graduates and professionals seeking to explore the strategic implications of the digital era and to develop their career path in digital marketing. This innovative and exciting programme will provide potential learners with an opportunity to study for an MSc in Digital Marketing, corresponding to a Level 9 qualification (90 credits). The MSc combines academic study and industry exposure to deliver a programme that has a strong focus on current and emerging research and practice.

What will I be able to do when I finish the course?
The MSc in Digital Marketing is designed to help you identify the strategic implications of digital era marketing and to create and implement effective digital marketing strategies. Successful completion of the programme will help you grow your career opportunities in this dynamic sector.

What follow-on study opportunities are available?
Graduates may pursue Level 10 (PhD) study opportunities upon successful completion of this programme.

What are the entry requirements?

Although applications are welcome from a broad range of disciplines, ideal candidates will come from a marketing background and/or demonstrate an interest in and aptitude for digital marketing. Candidates should hold a recognised third level Honours Degree (Level 8 – minimum 2nd class honours) in:

• Marketing or a business discipline
• Computer Science
or
• cognate programmes

Applicants applying for entry through progression routes other than those listed above will be considered through IT Carlow’s Recognition of Prior Learning (RPL) Policy. Shortlisted applicants may be called for interview.

Postgraduate Diploma Postgraduate Diploma in Science in Digital Marketing is an Embedded Exit Award.

What subjects will I study?
Strategic Marketing Management
Digital Marketing Landscape & Strategy
Marketing Communications in a Digital Era
Digital Marketing Technologies
Design, User Experience & Content Writing
Data Analytics & Consumer Insights
Research Methods
Consultancy Project

For Further Information Contact

Una Grant
BBS, MSc
Programme Director
E:
T: 059-9175300

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This programme is aimed at Marketing and Business graduates, or graduates from related disciplines. The courses are designed to enhance career prospects and employability by obtaining in-depth knowledge in Tourism Marketing. Read more
This programme is aimed at Marketing and Business graduates, or graduates from related disciplines. The courses are designed to enhance career prospects and employability by obtaining in-depth knowledge in Tourism Marketing. Vocational and higher level academic aspects are linked in to provide students with a sound academic and professional background for their further career.

Course Overview

The course consists of two parts, a taught Part 1 and an Independent Research Project in Part 2. Part 1 must be completed successfully before Part 2 can be attempted.

Part I introduces students to key concepts and aspects of Marketing in the context of Tourism. It is designed to enable students to critically engage with theory and practical issues related to Tourism Marketing. The modules selected focus on topics central to contemporary thinking in Tourism Marketing. Together, this part accounts for 120 credits.

Part 2 of the programme centres on an independent piece of work which is achieved with supervisor support. This part accounts for 60 credits, and can take one of three forms: a traditional dissertation; an integrated case study or a business proposal. Students will discuss and negotiate topic ideas with their allocated supervisor or the Programme Director, towards the end of Part 1 of the programme and will be guided as to which of the three options of dissertation, integrated case study or business development proposal would be best suited to their ideas.

Modules

Part 1 of this course currently consists of six compulsory modules:
-Marketing Strategy and Planning
-Consumer Insights in the Digital Age
-Emerging Themes in Marketing
-Marketing Communications & Branding
-Tourism Marketing
-International Tourism Context

Part 2 consists of a series of workshops on research methods and a choice of:
-A dissertation
-An integrated case study
-A business development proposal

Key Features

This MSC in Tourism Marketing aims to provide a progression route for students with undergraduate degrees in related subjects who wish to study at postgraduate level in the area of tourism marketing. It also offers the opportunity for further study to experienced individuals who wish to enhance their career with a postgraduate qualification in tourism marketing.

The programme combines a theoretical approach with practical and promotes an understanding of key concepts from an applied perspective. Students will study a combination of marketing and tourism modules which will enable them to critically understand the theoretical and practical challenges that tourism marketing presents. Graduates from the programme will have developed transferable employability skills such as research, problem solving, data interpretation and critical thinking as well as gaining the knowledge and practical skills applicable to digital marketing.

Key features of the course include:
-Available as full time and part time programme
-Builds on excellent industry and academic links
-Combines theory based discussion with practical application
-Learner focused approach
-Emphasis on sustainability in the tourism context

Assessment

Assessment includes a variety of coursework formats which engage students in critical thinking about practical issues. In addition to more traditional essays and reports, assessment across the programme also includes presentations, blogs, websites, reflective documents, critical discussion, case studies, presentations and the development of a web presence.

Career Opportunities

The programme combines a theoretical approach with practical skills relevant for tourism marketing and promotes an understanding of key concepts from an applied perspective. Graduates from the programmes will have developed transferable employability skills such as research, problem solving, market research, data interpretation and critical thinking as well as gaining the knowledge and practical skills applicable to digital marketing. UWTSD students benefit from extensive external engagement with the sector through applied research, guest lectures, live projects and by assisting students in gaining relevant work experience.

The Faculty enjoys excellent and well established links to the Chartered Institute of Marketing, the key professional body in this area. Team members also have links to the Federation of Small Businesses.

The Faculty is active in local and national industry networks to ensure industrially relevant curriculum development. It has an Industrial Liaison Group consisting of core lecturers, local employers and members of the Chartered Management Institute (CMI) Chartered Institute of Professional Development (CIPD), Chartered Institute of Marketing (CIM) and Association of Chartered Certified Accountants (ACCA) who meet to discuss study programmes to ensure their relevance to industry. Growing out of these networks, the Faculty offers a rich and varied programme of guest speakers who present lectures, lead workshops and hold discussions.

Professional Accreditations

Chartered Institute of Marketing accreditation and exemptions are planned.

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Behavioural science is a rapidly growing area for policy and business with fascinating insights into human behaviour and wide-ranging practical implications. Read more

Introduction

Behavioural science is a rapidly growing area for policy and business with fascinating insights into human behaviour and wide-ranging practical implications.
This exciting, course teaches the core theory and methods of behavioural science and behavioural economics, and how these can be applied to important business and policy-relevant issues.
This MSc is aimed at students with a very strong intrinsic motivation to study the link between economics, psychology, business and policy. The MSc is taught by dedicated staff from the Behavioural Science Centre who have extensive experience in integrating insights from economics and psychology to address key societal challenges.
The MSc offers students the opportunity to gain advanced training in behavioural theory, to learn a comprehensive suite of behavioural methods, and to understand how this ‘toolkit’ can be applied to understand and inform the decisions made by stakeholders, workers and consumers.

Key information

- Degree type: MSc, Postgraduate Diploma
- Study methods: Full-time
- Duration: MSc: one year; Diploma: nine months
- Start date: September
- Course Director: Dr Michael Daly

Course objectives

The course aims to enable students to:
- Develop an in-depth understanding of the core concepts and theory in behavioural economics.
- Understand the relevance of subfields of psychology (e.g. personality, IO) to business.
- Critically appreciate the psychological foundations of key concepts in behavioural science.
- Develop an understanding of how behavioural science has been and can be applied to business and policy contexts.
- Develop the capacity to understand the role of individual difference factors in shaping responses to and behaviours in different economic circumstances and business settings.
- Become proficient in carrying out statistical analyses (e.g. OLS, probit regression) using standard software.
- Understand the role of experiments in identifying decision processes and enabling behaviour change
- Design behavioural experiments and understand key issues involved in conducting and drawing conclusions from behavioural experiments.
- Understand methods of measurement and how the are employed across key domains in behavioural science (e.g. personality, preferences, well-being, health).
- Become aware of the data sources available to researchers in behavioural science and how best to utilise these resources to study business and policy-relevant issues
- Critically appreciate the complex conceptual, design, and statistical issues involved in testing causality in behavioural science.
- Develop, present and communicate arguments clearly and logically both in writing and orally.
- Develop an appreciation of unfolding trends in the behavioural science and behavioural economics literatures and to gain key insights from leading experts in the field.

English language requirements

If English is not your first language you must have one of the following qualifications as evidence of your English language skills:
- IELTS: 7.0 with minimum 6.0 in each skill
- Cambridge Certificate of Proficiency in English (CPE): Grade B
- Cambridge Certificate of Advanced English (CAE): Grade A
- Pearson Test of English (Academic): 67 with a minimum of 55 in each component
- IBT TOEFL: 100 with no sub test lower than 20

For more information go to English language requirements https://www.stir.ac.uk/study-in-the-uk/entry-requirements/english/

If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View the range of pre-sessional courses http://www.intohigher.com/uk/en-gb/our-centres/into-university-of-stirling/studying/our-courses/course-list/pre-sessional-english.aspx .

Delivery and assessment

You have an active role in your learning experience. Delivery includes lectures, seminars, guest speakers, article discussion groups, and presentations, followed by a three-month dissertation period. Assessment is by a mixture of examination and coursework, including written assignments and presentations. Successful completion of the taught element of the programme leads to the award of the Diploma or allows you to continue for the award of the MSc by completing a 15,000-word dissertation based on an original research question agreed by yourself and your supervisor. The project should reflect your own understanding and knowledge of selected topics learnt during taught modules.

Career opportunities

On completion of this course students will be ready and able to contribute innovative solutions to many businesses, governments and society.
The specialist knowledge they acquire in behavioural science will be invaluable in building long-term careers in business (e.g. human resource management, advertising, regulation, consumer marketing, social marketing and survey research) and those who wish to inform the design and implementation of public policy.
The course also provides an excellent entry for those thinking of progressing to doctoral research in this area.

Industry demand for skills

- Policy: The Cabinet Office has a Behavioural Insights team, which draws on insights from the growing body of academic research in the fields of behavioural science and psychology. The concepts and methods employed by the Behavioural Insights team are now being adopted in other countries and amongst those involved in policy implementation more generally.

- Marketing and Market Research: Key skills desired in marketing and market research include the ability to apply behavioural theory and methods to understand product pricings, promotion, and consumer perceptions. Part of this involves the understanding of the characteristics of customers, so that they can be grouped and targeted in customised ways.

- Human Resources: There is a demand for skills within organisation development, organisation design, resourcing and talent development as well as employee engagement within the HR environment.

- Survey Research: Government, state agencies, and businesses have demonstrated a strong demand for high quality survey data. Companies delivering this service seek sophisticated survey operations skills including knowledge of data collection modes, survey design, survey completion behaviour, formatting, quality control, and distribution.

- Business: Business and management careers now place increasing value on the capacity to apply behavioural insights to business challenges and to gather evidence using experimental methods.

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In the first academic year of the MSc program, the students of the 3 main subjects have several courses in common, aiming in giving them all an in-depth knowledge and know-how related to nutrition and rural development related topics, creating a common academic level between all program students of diverse backgrounds. Read more
In the first academic year of the MSc program, the students of the 3 main subjects have several courses in common, aiming in giving them all an in-depth knowledge and know-how related to nutrition and rural development related topics, creating a common academic level between all program students of diverse backgrounds. The common part of the programme consists on the one hand of basic knowledge, insights and skills in the areas of production, transformation, preservation, marketing and consumption of food products. On the other hand, it contains a practically oriented component that enables the alumni to identify problems by means of quantitative and qualitative research methods and analytical techniques, to assess and rank causes, and to plan, to execute and to evaluate appropriate interventions.

The other part of courses given during the first year are main subject specific courses. The academic second year provides a more in depth understanding of the specific problems and their solutions for the main subject and major chosen and consists of main subject and major specific courses, elective (optional) courses and Master Dissertation research (30 ECTS).

The specific expertise the students receive depends on the main subject , major and optional courses chosen.

Human nutrition

Transfers specific and profound knowledge, insights and skills related to the food and public health nutrition security problems and possible solutions at population level. Therefore, this subject focuses on themes such as food chemistry, food and nutrition science, nutritional requirements, food and nutrition policy, nutrition surveillance, nutrition disorders, nutrition research, food and nutrition interventions, food safety, nutrition epidemiology, consumer behaviour, rural development and agriculture, development economics, project management, and project planning.

Structure

Semester 1 (Sept-Jan)
-Preceded by introduction courses.
-Common and main subject specific basic courses.
-Fundamental, in depth and high level knowledge.
Semester 2 (Febr-June)
-Main subject specific courses with special attention to ‘in field’ applications.
-Possibility to do internships in summer holidays.
Semester 3 (Sept-Jan) and Semester 4 (Febr-June)
-Specialised courses (fine-tuned individual programme).
-Master dissertation (at Ghent University, other Belgian institutes/organizations/multinationals or one of our partners in the South or Europe).

Learning outcomes

Have thorough knowledge and comprehension (theory and practice) l in the interdisciplinary domains: food and feed production, socio-economic, (public health) nutrition and management concepts, theories and skills, and in the main subject specific domains and the chosen major domains. The program additionally focuses on international collaboration.
-Major: Public Health Nutrition : Have profound insights in public health nutrition realities and compare public health nutrition issues, approaches and policies within the international context.
-Major Nutrition Security and Management: Have profound insights in different food/nutrition security realities and compare nutrition security issues, approaches and (nutrition) policies within an international context.
-Major Plant Production: Have profound insights in plant production realities and compare plant production issues, and approaches within the international context.
-Major Animal Production: Have profound insights in animal production realities and compare animal production issues, and approaches within the international context.

Apply theories and methodological approaches to characterize and analyse specific problems: food, nutrition and agricultural chains, food sovereignty /safety and security, natural resource management, sustainable production, economic and social problems of rural areas, national and international agriculture.

Design and implement adequate instruments, methods, models and innovative tools to analyse, evaluate and solve interdisciplinary related problems in the context of sustainable development.

Apply the interdisciplinary tools to design, implement, monitor and evaluate national and international agro-nutrition policies and programs. More specifically:
-For Human Nutrition: construct innovative tools and instruments for the development of a better nutritional health status of a country/region/area and its inhabitants/households.
-For Tropical agriculture: a more efficient and economic feasible agricultural balanced, food production guaranteeing a better food security situation per country respecting local environment.

Assess the importance and magnitude of a problem, define strategies for intervention and/or identify knowledge gaps. Develop a research protocol based on the analysis of existing evidence and set up a research plan, analyse and interpret the data and present the findings.

Identify, select and apply appropriate research methods and techniques to collect, analyses and critically interpret data.

Critically reflect on program specific issues, and on ethical and value driven aspects of research and intervention strategies.

Take up a trans-disciplinary role in an interdisciplinary ((inter)national) team dealing with global challenges, and develop a global perspective.

Dialogue and professionally interact with different actors and stakeholders from peers to a general public to convincingly communicate evidence based research findings and project results.

To effectively use appropriate communication and behavioural skills in different language and cultural environments.

Learn to continuously critically reflect (individually and in discussion with others) upon personal knowledge, skills, attitudes, functioning, and develop an attitude of lifelong learning. This includes:
-Design and plan own learning processes.
-Self-Directed Learning: work independently, take initiative, and manage a project through to completion.

Other admission details

The applicant must be proficient in the language of the course or training programme, i.e. English. The English language proficiency can be met by providing a certificate (validity of 5 years) of one of the following tests: (TOEFL/IELTS predictive tests and TOEIC will not be accepted):
-TOEFL IBT 80.
-TOEFL PBT 550.
-ACADEMIC IELTS 6,5 overall score with a min. of 6 for writing.
-CEFR B2 Issued by a European university language centre.
-ESOL CAMBRIDGE English CAE (Advanced).

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This Master's degree offer a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations. Read more
This Master's degree offer a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations. Depending on your choice of modules, your final award could be either Master of Arts (MA) or Master of Science (MSc).

Students on this course are eligible for an Affiliate Professional Membership of Chartered Institute of Marketing (CIM) and access to a range of professional events.

Course content

You will develop a strategic perspective and broaden your existing understanding of marketing and its integration into an overall corporate strategy and structure. You will hone your capacity for analysing complex marketing and business situations and reaching decisions on appropriate courses of action. You will also improve your career prospects in marketing and general business areas.

A highlight for many students is the residential weekend organised as part of this course – a weekend away combining presentations and workshops with great opportunities to network and get to know your fellow students.

Students on this course benefit from free access to part of the material on the course reading list.

Modules

The following modules are indicative of what you will study on this course.

Core modules – MA
-DISTRIBUTION AND PRICE MANAGEMENT
-INTEGRATED MARKETING COMMUNICATIONS IN A DIGITAL AND GLOBAL WORLD
-MARKETING CREATIVITY AND INNOVATION
-MARKETING DISSERTATION
-MARKETING RESEARCH INSIGHTS
-PRODUCT AND BRAND MANAGEMENT
-STRATEGIC MARKETING IN AN INTERNATIONAL CONTEXT
-USING CONSUMER PSYCHOLOGY TO UNDERSTAND BUYER BEHAVIOUR

Core modules – MSc
-DISTRIBUTION AND PRICE MANAGEMENT
-INTEGRATED MARKETING COMMUNICATIONS IN A DIGITAL AND GLOBAL WORLD
-MARKETING DISSERTATION
-MARKETING RESEARCH INSIGHTS
-PRODUCT AND BRAND MANAGEMENT
-QUANTITATIVE ANALYSIS FOR MARKETING MANAGEMENT
-STRATEGIC MARKETING IN AN INTERNATIONAL CONTEXT
-USING CONSUMER PSYCHOLOGY TO UNDERSTAND BUYER BEHAVIOUR

Fast-track marketing management MA/MSc

A fast-track route to the Marketing Management MA qualification is available for holders of the CIM Postgraduate Diploma in Marketing (or equivalent). Holders of this qualification will be exempt from all but two modules:
-For MA: Marketing Creativity and Innovation Marketing Dissertation
-For MSc: Quantitative Analysis for Marketing and Management Marketing Dissertation

The fees will be proportional to the number of credits studied. Dissertation (40 credits) Quantitative Analysis for Marketing Management (20 credits).

Accredited internship

All students on our full-time business Masters courses can apply to undertake the PG/MBA Internship Programme Reflective Practitioner Module. This is an 8 week unpaid accredited internship, which can be taken in addition to option modules and will help students to gain invaluable work experience. The internships, which are with London-based organisations, take place during the summer period. To apply, students must submit a completed application form and a copy of their updated CV to the Business Experience Team; the team then shortlist from the applications and conduct group meetings with the applicants.

Ultimately it is up to our internship employers to decide whether they would like to interview the candidate(s) and offer him/her an internship. We have received very positive feedback from both postgraduate students and employers and expect that the internship programme will continue to remain popular amongst our students.

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