This course provides students with the theoretical foundations of marketing along with an added appreciation of the skills required in solving analytical and practical marketing problems.
Students will consider the use and application of management science techniques in a variety of marketing and business contexts through participation in courses in marketing management, marketing decision analysis, business statistics and forecasting, marketing research methods, and more advanced applications in credit risk management, problem solving and spreadsheet modelling skills and data mining.
This practical application of quantitative marketing, taught alongside the theoretical underpinnings of marketing aptly prepares students for careers as market analysts, business consultants, database managers and marketing researchers.
Learning will primarily be through lectures, set reading, class discussions, exercises, group-work assignments, problem solving in tutorials and case studies. Assessment methods include examinations, assignments, presentations or continuous assessment.
On graduating from your MSc in Marketing and Business Analysis, you will be able to:
The Master of Professional Business Analysis is a conversion programme designed for graduates outside the ICT sector who want to become business analysts.
The Master of Professional Business Analysis (MBusAn) degree has been developed as a component of the Wellington ICT Graduate School created by Victoria University and its partners. The programme is closely linked with industry requirements and courses are offered with industry collaboration.
The Master of Professional Business Analysis (MBusAn) consists of 10 taught courses plus a project taken full-time over 12 months, starting in July (Trimester 2) of each year.
Courses in the first part of the programme are organised around seminars where students learn about the latest theoretical advances, and apply these to a case which mirrors the challenges and complexities of a real-world business.
In the second part of the programme, courses are organised as clinics and students work directly with industry partners in a workshop setting, examining real business problems, and the final project requires significant time working with an industry partner, under the supervision of an academic.
The Master of Professional Business Analysis is a 180-point degree consisting of ten 15-point courses and a 30-point project, as follows:
Part 1 Core business analysis courses (total 90 points)
Part 2 Business environment (total 45 points)
Part 3 Project and consulting skills (total 45 points)
Courses will be centred on practical problem-solving tasks, and typically will start with a problem described in a case or directly by an industry partner. The courses will enable students to apply the various concepts seen in the classroom to the industry problem during the trimester.
In addition, it is expected that the 30-point project, MBUA 532, will be used to build on the knowledge covered in the courses. Projects are seen as an "industry intensive period", enabling students to reflect on how the academic content can be applied to a complex situation.
The MBusAn programme seeks to provide capabilities to students to meet the shortage of skills observed in the ICT sector.
646KB according to the latest Tech Employer Insight Report (Absolute IT, March 2017), with 79% of tech employers planning to hire in the coming year and more than half planning pay increases for existing staff.
You explore how multinational enterprises operate and carry out comparative business analysis.
The client-facing project is a unique element of this course that provides an excellent opportunity to test, improve and enhance the knowledge and skills learned in the classroom. It is a great chance to build your networks.
This consultancy project, lasting up to three months over the summer, involves you in either supporting a start-up company, finding growth opportunities for a medium-sized firm, or improving the effectiveness and efficiency of a function within a large, blue chip company.
Projects are sourced from a range of industries and sectors based in Manchester and the North West region. These can be SME's to large corporations. You'll also receive additional application and interview support from the School's Careers Service.
Assessment varies depending on the modules chosen. It may include a combination of coursework, group project assessment, presentations, assignments, report, individual essay and examinations.
The summer project is offered if you do not have any unit marks below 40%, and not more than one unit mark between 40-49% in semester 1. If you don't meet these criteria you will be offered a project related to an external client, with no direct contact with them. For those working on group projects, a group report and an individual report will be produced (both 6,000 words).
Alternatively, you may undertake an academic dissertation of 12,000 words.
During the course you will be taking 180 credits in all. The eight taught modules during semester one and two total 120 credits and consists of both compulsory and optional taught units which can be viewed in the list below.
The compulsory units are built around the problems of strategic management, the operation of multinational enterprises, comparative business analysis and the skills necessary to work efficiently in a international business environment. The optional courses allow you to specialise in particular aspects of strategic management and business analysis.
During the summer period, you will have the opportunity to apply the knowledge and skills learnt during the first two semesters, enhance your skills while working with a major real life client and work as part of a team. The result of this project is presented as a research report/dissertation. This part of the course is closely related to the Manchester Method that enables you to experience experiential learning and helps you to become a reflective practitioner or manager.
Examples of recent projects include:
Projects are sourced from a range of small, medium and large businesses, across a wide range of sectors in Manchester and the UK's North West region.
The project is offered if you gain a minimum of 50% in each first semester course unit. If not, you will be offered a project related to an external client, with no direct contact with the client. For those working on group projects, a group report and an individual report will be produced (both 6,000 words).
Alternatively, you may undertake an academic dissertation of 12,000 words. Your supervisor will help you to define the research and advise, guide and support you throughout.
Contact us for further information on scholarships available .
Practical support and advice for current students and applicants is available from the Disability Advisory and Support Service. Email: [email protected]
The course is aimed at graduates who are interested in pursuing a career in the area of business analysis and development, including business consulting, as well as candidates who seek a pathway to a research degree in the field of international management and comparative studies.
Graduates move into a wide range of careers, and recent recruiters include Accenture, BP, Ernst & Young, IBM, Tesco, Rolls Royce, Shell Petroleum, Standard Chartered Bank, Unilever and IBM.
The aim of the program is to provide future managers and consultants with the managerial and communication skills required to act as change agents and deliver sustainable performance for companies operating in a global environment.
Future managers/consultants are trained to acquire the necessary knowledge and competencies to translate strategic plans into tangible performance.
The Master of Science in Business Analysis and Consulting not only focuses on a financial perspective, but allows you to study performance from many angles, such as human resources management, IT, operations management, risks etc.
Accredited with the French National Association of Grandes Ecoles (La Conférence des Grandes Ecoles).
- Exposure to the business world through seminars and conferences led by professional consultants
- Study key performance indicators from different, yet complementary, perspectives
- International learning environment
- Graduates can expect to work as a business analyst or a consultant for both internal and external clients, in the private and public sector.
The Master of Science in Business Analysis and Consulting consists of 90 ECTS credits. It is developed around core courses, elective courses, seminars, internship or work experience and a final report, and includes French or other foreign language courses.
One of the key elements of the program is to ensure you learn managerial and communication skills. These are required to ensure sustainable performance can be achieved and how change can be implemented in a company.
Internships provide an opportunity to apply the concepts and theories studied and to create networks.
There are two semesters of coursework followed by an internship. French language courses are mandatory for non-Francophone students. French speakers may study another language.
The choice to study abroad is not only an academic decision, but also a financial one. Students need to be aware of the various cost involved in pursuing a master’s at IÉSEG.
Application process -
Admission is based on students’ online application available at https://application.ieseg.fr/ and the examination of the required documents. Admission is offered on an ongoing basis to qualified students. Decision release date: from Mid-October 2017.
May 30th 2018
€ 15,000 for domestic and international students.
International merit-based scholarships are available.
IÉSEG has a merit-based International Scholarship Program with a tuition waiver of 15 to 50% per year. Selection is based on the applicant’s previous academic performance and overall application portfolio.
The scholarship application is automatic; students do not need to apply separately.
All international students are encouraged to check with Campus France and their own government to see if there are any scholarships available. For American students please check with Sallie Mae for private loan options.
"I decided to attend IÉSEG School of Management to study the MSc in Business Analysis and Consulting for several reasons. Firstly, I wanted to study in Europe and IÉSEG Paris was an obvious choice. France is at the core Warren HENRICUS of the Eurozone economies, and the campus is situated in the heart of the Europe’s largest business district. Apart from its attractive location and high ranking, the MBAC program at IÉSEG has a rigorous, yet diverse syllabus, which is suited for anyone looking to broaden their horizons in the world of business. It will also be an opportunity to learn the French language. IÉSEG also provides a great deal of support to its students ensuring a smooth transition into life in France. It seems clear that IÉSEG is the perfect choice and I look forward to the year ahead."
Warren HENRICUS, Australia, MBAC 2015
The Business Analysis and Service Design pathway will give you the capability to use information and information management to design agile and innovative business services.
Our students learn to apply their knowledge and skills to design technology-based solutions to application domains in business and management. They also gain a thorough understanding of management and leadership issues to enable them to work effectively within a variety of organisations.
After you’ve graduated
Graduates will be equipped for a variety of roles in the digital economy including business analysis, digital marketing, service development, strategic data analysis and consulting roles.
Not sure which pathway to choose from 3 choices? Apply for the one that you feel fits you better and you will be able to change the pathway within the first few weeks from your arrival to the university.
In addition students must choose two optional modules from the list below.
A holistic approach
Effective leadership requires more than first-class business acumen. It also requires a degree of self-awareness and sensitivity. Henley is renowned for its well-researched, professional approach to this aspect of business education and all our postgraduate programmes examine this aspect of leadership - helping to create emotionally intelligent graduates who can be fully effective in their chosen careers.
How you will learn
Henley Business School enjoys a strong reputation for the practical application of business ideas and concepts, underpinned by academic excellence and the strength of our research. We offer high-quality technical skills training as well as a deep understanding of the importance of personal development for leaders, a thread that runs through all of our Masters programmes.
Our postgraduate masters programmes feature a mix of core and optional modules, allowing you to tailor your degree towards your individual personal development needs and career ambitions. You will complete up to 10 taught modules during your programme, totalling 180 credits. One module usually equates to 20 credits or 10 hours of work per week. Your week will include lectures, tutorials, workshops and personal study, with each accounting for 25% of your time on average. This stimulating mix of lectures and interactive tutorials provides you with the opportunity to discuss and explore the subject material in depth with your lecturers and fellow students. You will be introduced to the latest thinking and research findings and be able to challenge some of those that have created it. You will also explore real-world issues and tackle current business challenges, and interact with guest lectures and speakers from industry, giving you the opportunity to test, extend and refine your knowledge and skills.
How we assess you
You will learn and be assessed through a wide variety of teaching methods which vary depending on your chosen Masters programme. These include online materials and multimedia content, guest lectures, individual and group assignments, case studies, field visits, dealing room simulations, presentations, applied projects, consultancy work and examinations.
On average examinations form around 70% of the assessed work with the remaining 30% coming from coursework, including a written dissertation or project depending on your chosen programme. The exam period falls between April and June in the summer term, with students taking an average of 5 or 6 exams. Graduation normally takes place in December.
While postgraduate students are self-motivated and determined individuals, study at this level can present additional pressures which we take seriously. Lecturers are available to discuss the content of each module and your personal tutor can meet with you regularly to discuss any additional issues. Full-time support staff are also available to help with any questions or issues that may arise during your time at Henley
Each pathway of our MSc Information Management is designed to give a rigorous academic understanding of real-life and current business issues. Graduates of the Systems Analysis and Design pathway will be equipped to manage and utilize information resources in various business fields including business & management, construction management and healthcare through a thorough understanding of systems analysis and design methodology.
A number of our students join our PhD programmes each year.
Students who pass the module – Business Domain and Requirements Analysis with a mark of 60 or above will be eligible for the British Computer Society Professional Certificate in Business Analysis Practice.
The Master's specialisation in Business Analysis and Modelling focuses on two aspects of managerial decision making:
1. The individual and social biases and heuristics leading to suboptimal or even low quality decisions.
2. Interventions aiming at improving managerial decision making (group decision support).
This specialisation shares the application of formal methods and modelling with the Operations Research and Management Science departments of other economic and business administration programmes . However, consistent with the Nijmegen research profile, it looks at (strategic) decision making from the point of view of the ‘Responsible Organisation,' focusing not only on the analytical aspect, but also on the social aspects of decision making.
Students will be trained both in analysing complex problems as well as facilitation skills needed to intervene effectively in decision making processes.
See the website http://www.ru.nl/masters/bam
For the Master's programme Business Administration, the admission requirements for students with a non-Dutch diploma are:
- An academic Bachelor's degree in Business Administration
- English language proficiency
Most of the students in the BAM specialisation and in the two-year European Masters in System Dynamics (of which BAM is the Nijmegen component) will find jobs at advisory bureaus or the strategic planning departments of large companies.
- Theory and action-based learning
This programme is closely associated with the research carried out within the Institute of Management Research, where the focus is on research into relationship management, institutional dynamics, decision making and innovative management. You will become familiar with both the theoretical and practical aspects of your special subject. The programme combines a thorough training in methodology with action-based learning: you apply the theory you have learned to concrete cases and learn to develop appropriate solutions. And, in our Visa Skills Lab, students use computers to make scenario analyses and simulate decision-making processes within organisations.
- Truly international
The education and research training we provide are internationally oriented. Our students have the opportunity to take part in a Master’s level project on European Human Resource Management, a cooperative venture among six leading European business schools and universities. Here, students work in a multi-cultural team and follow a consultancy in-company project in one of the six countries involved.
See the website http://www.ru.nl/masters/bam
The International Pre-Masters Certificate in Business and English is designed to prepare non-native English speaking students for postgraduate study in business related disciplines.
The aims of the course are to equip you with the skills and knowledge you need to confidently achieve at postgraduate level in a business discipline.
The course aims to develop your understanding of key business vocabulary, theories and concepts integral to postgraduate business courses, and your linguistic competence in specific Business English to enable successful study at postgraduate level. It also aims to develop your academic, cognitive, meta-cognitive and professional skills required for successful study at postgraduate level in a business-related area, and to provide you with the necessary personal, professional, interpersonal and key skills to enable development as independent, autonomous learners in preparation for postgraduate study.
The course is delivered in two modules
You have the opportunity to carry out research projects with local and regional organisations, which will be an enriching cultural experience and enhance your employment prospects.
Successfully completing the course enables you to choose from a range of postgraduate courses to suit your interests and career development needs. These are available at Sheffield Hallam and other academic institutions.
Sheffield Business School runs postgraduate courses in
If you successfully complete this course you will be eligible for a discount on your fees on a full-time Sheffield Business School postgraduate beginning in September.
The course focuses on three areas of skills and knowledge
Full-time – 12 weeks
September to December for masters courses starting in January.
Study and Research Skills for Business
The Study and Research Skills for Business module constitutes the larger proportion of the two modules during the twelve week course. In this module you will
Principles of Business
The Principles of Business module provides you with fundamentals of Business Strategy, Global Business and Finance. The module is designed to give students an understanding and appreciation of the contemporary issues faced by businesses, both within national and international markets.
It will interlink three broad subject areas: Strategic Management, Business Practice and Financial Management and will introduce students to the fundamental features and concepts of business management. For those students who do possess some business experience the module will provide academic underpinning to their business practise.
By engaging successfully with this module a student will be able to appreciate and appraise different theories and frameworks in the context of Business and Management, evaluate real life company situations by applying conceptual knowledge and understanding of business practice, and apply theories, concepts and frameworks to analyse and evaluate practical management solutions and formulate operational strategies.
This is a pre-masters course which allows you to progress to a postgraduate course leading to many careers in all business-related areas.
If you successfully complete this course you will be eligible for a discount on your fees for a full-time Sheffield Business School postgraduate beginning in September.
The course is designed in such a way that it contributes towards Sheffield Hallam University Postgraduate attributes. High level transferable skills, such as knowledge application, creative and critical thinking, research and enquiry are integral to the course. You will be encouraged to develop skills that will underpin your future academic and professional development. For example, during the assessed debate students propose a new sales strategy for a UK company, and present and defend their idea to their peers who take on the role of directors of different departments of the company, understanding the different drivers from each area of the company in the decision-making process.
The modules include case studies, team working and industry examples. Module content and related assessment will focus on past and present business scenarios and will form a vital chain in connecting theory with practice. These situations and practice led examples will enhance the student experience and will count towards greater student employability.
A major enhancement to the course will be the opportunity for you to carry out an assessed project based on real-world business problems faced by local organisations, which will be supported by the Venture Matrix team and by module tutors. The project aims to enhance your business awareness and take an enquiry-based approach to learning. The opportunity to visit and communicate regularly with a company will be particularly beneficial to you as an international student from the point of view of business engagement and real-life practical experience. You will be supported through this experience by the module teaching team to propose research-led solutions to a real business issue for a real company.
Examples of previous projects have included market research for a luxury snack company, researching new markets for a local engineering manufacturer, investigating the potential for a sportswear start-up and a competitor analysis for an online service provider.