Our MBA Luxury Brand Management builds on GCU London's expertise in the luxury industry. We developed this innovative programme to meet the growing demand for experienced managers who really understand luxury brand management.
Through this programme, you'll master the tools and strategies of the global luxury market, launching your successful career in this fascinating industry. Luxury markets are becoming more competitive, more complex and more polarised; with the relevant, up-to-date industry knowledge you'll acquire in this programme, you'll be ready to meet those challenges head-on.
The curriculum emphasises data analysis to support evidence-based decision-making.
In the MBA Luxury Brand Management, you will explore key brand concepts such as authenticity, exclusivity and craftsmanship, balanced with brand access and immediacy. Then you'll develop your understanding of how these issues intersect with digital technology and contemporary culture.
At GCU, you'll join a welcoming and career-focused community of learners, professors and professionals. You'll find personal support as you work hard to achieve the successful career that's right for you.
Our well-established links with industry together with current thinking and research has shaped the structure of the programme, which consists of 7 modules, plus a dissertation.
Luxury Perspectives and Practice
Designed to critically assess the complexities of the luxury concept and the evolution of the global luxury sector. Students will analyse how perceptions of luxury value evolve across different product/market contexts and will investigate how individual consumers’ characteristics, social dynamics and brand related factors affect decisions to purchase luxury products and services.
Finance and Wealth Management
Develops a critical awareness of modern wealth management and builds on students' previous exposure to the financial management principles and techniques. The module will focus on all three major aspects of wealth management, which would be: wealth creation, wealth preservation and wealth transfer.
Luxury Distribution and Retail
Provides a critical analysis of management trends and developments with respect to the retailing and distribution of luxury goods and services. The dimensions of the luxury retail experience are considered - with a particular emphasis upon the creation of differential advantage through store image creation and customer service.
Strategy Leadership and Social Responsibility
Enables students to critically analyse the roles that managers play in formulating, implementing and evaluating strategy within organisations in the luxury sector. Students are encouraged reflect upon the importance of leadership in developing, protecting and exploiting strategic capabilities within organisations. The module is designed to help students take on a significant leadership role in their future careers in the luxury sector.
Strategic Brand Management
Explores the nature and role of the product from the perspective of brand delivery and experience across a range of luxury sectors. It highlights the importance of effective brand management in the luxury goods and services sector through a detailed consideration of the relative literature, supported by contextual examples.
Legal Aspects of Brand Management
Focuses on and contextualises niche aspects of law so as to be accessible to those without prior legal study of intellectual property law or regulation. It provides foundations for critical, analytical and legally creative thinking while exploring legal issues related to trademarks, domain names, passing off, design rights, patent rights, copyright, and issues relating to advertising standards.
Research Project: Design and Methods
Introduces students to research approaches and time management skills essential for their research project. The module provides essential knowledge of research design across key areas and adopts a critical perspective in comparing and contrasting alternative research models.
The final element of the programme is the dissertation, which provides you with an opportunity to design and undertake a piece of original research in a selective area of Luxury Brand Marketing. As part of the research, students have the opportunity to apply theories, concepts, theories and frameworks introduced in the modules that were previously taught.
The dissertation can assume one of 3 forms: An Applied Research Project, an Inquiry Project or a Business Consultancy Project.
Students studying the MBA Luxury Brand Management will be part of a small and focused class, a mix of local and international students sharing management expertise and benefiting from teaching by world-class professors, with research and professional experience as well as close links to industry.
The diversity and experience brought to the class by each individual is one of the primary strengths of the MBA Luxury Brand Management in GCU London. The programme is designed to promote informal peer support and knowledge sharing networks, helping them to become effective, independent, lifelong learners.
International academics from France, Spain, Italy, Taiwan, China and the USA have visited GCU London to gain insight into our teaching.
A number of assessment methods are used in the programme, which vary between modules, and include: group work, case studies, written coursework, group presentations, projects and a research-based dissertation.
GCU's MBA Luxury Brand Management produces graduates who are successful leaders and responsible global citizens, with the relevant, practical skillsets that employers value. The programme will help you build on your managerial experience with an in-demand specialisation so you can advance in your career.
The MSc Marketing and Brand Management focuses on planning and applying brand management strategies. You will learn about the importance of brand management within an overall framework of marketing and business management.
If you begin your course in September you have the choice to apply for an 8 month paid work placement in a marketing role instead of completing either a dissertation or client project. By gaining this professional experience you will be well prepared for your future career.
You will develop a strong foundation in marketing theory and practice, combined with a specialist perspective on brand management, including brand values and a wide range of related communication channels.
This course will prepare you to work for a branding or marketing agency or for a marketing, branding or communications department within an organisation. With practical case studies and live scenarios, you will apply brand management theory and analyse and critique what makes a successful brand. You will enhance your employment and future career prospects, through developing your knowledge of marketing and brand management theory and how it is applied in practice.
You will study eight compulsory modules and a module which helps develop your professional and academic skills. In addition, you will choose two optional modules and you also have the opportunity to apply for an 8 month paid work placement in a marketing role, or you can complete either a dissertation or client project. If you choose not to take a work placement, the course lasts 12 months. If you start in September and take the work placement the course last 17 months. Please see the September entry and January entry course structure charts.
Please also refer to the course structure chart for January entry.
Please also refer to the course structure chart for September entry.
You must choose one of the following:
Much of the teaching on the course takes the form of interactive workshops, but there are also lectures from staff and visiting speakers. Lectures, discussions, role-play exercises and seminars are linked with selected case studies and assessments to strengthen your practical analysis and decision-making skills. You will develop your skills in working as part of a team through structured group assignments and an online group-based marketing simulation.
You will gain practical experience and put your knowledge of marketing approaches and theory into practice during live research projects for an organisation. Teaching staff at the Business School are engaged in academic research and/or come from an industry background with in-depth practical experience of marketing and brand management issues. Visiting speakers from the world of marketing and branding, consultancies and research bodies augment the programme through leading edge discussions and specialist events.
We're investing over £30m to create a modern teaching and learning facilities and creating a new home at Headington for the Oxford Brookes Business School.
Set to be complete in 2017, you'll see:
Our library provides specialist business resources (both hard copy and via online access) to UK and overseas companies' annual reports, statistics on all aspects of business and management, a wide range of constantly updated key texts, and postgraduate MA, MBA, MSc and PhD theses.
If you are starting your course in September 2017 you are likely to experience all your teaching at the Headington Campus.
We offer an International Business in Practice Study Trip module. The purpose of this study trip is to give postgraduate students a hands-on, intensive experience with the ideas and practices of global business. The programme will include presentations from local management executives and experts. Students will have direct interaction with management executives and practices through site visits to major corporations and agencies.
This study trip is voluntary and all costs associated with the trip will need to be funded by you. It is not linked to university assessments in any way. If you successfully complete this module you will have the following non-credit bearing module recorded on your transcript: P58335 International Business in Practice: Study Trip.
The Master of Communication program allows students to further their careers in Communication by equipping them with an appropriate mix of theory and practice suited to industry. It provides an ideal balance of theoretical knowledge, practical skills, problem solving abilities, interpersonal skills and a high level of written communication.
A Master of Communication at Bond, allows graduates to complement their dynamic and flexible skills with a deep understanding of theory and practice. By building upon previously acquired knowledge with problem-solving skills and a high level of written communication, graduates can differentiate themselves in the industry.
The Master of Communication comprises 12 subjects, as follows:
Core subjects (2)
Foundation subjects (6)
Dissertation/Elective option subejcts (4)
Students must choose one (1) of the following suites of subjects as their dissertation/portfolio:
Bond University’s teaching methodology involves a combination of lectures, tutorials, seminars, examinations, projects, presentations, assignments, computer labs and industry projects.
Available research topics for dissertation / portfolio
The Faculty of Society & Design has highly skilled academic staff who can provide supervision to students in the following research areas:
Design Innovation and Brand Management are the commercial powerhouses of all global organisations. These need to be understood and applied to the fast-growing business and luxury markets worldwide. This course will help you become an innovator, attracting design savvy and communication conscious entrepreneurs.
This course will enable you to apply contemporary management and design thinking in a professional context, helping you compete in the growing global markets using your creativity, strategy and management theory.
The key to successful brand development is an understanding of business strategy in relation to design thinking models and a diverse and inquisitive mind as to the relationships involved in incremental or radical innovation. Branding connects to the consumer through a range of tools; identity, experience, advertising and manipulation, while design innovation is more about new thinking processes, new associations/relationships between functionality and aesthetics and new technologies.
Learn about these fascinating contemporary areas and gain relevant professional skills, preparing you for success in your career.
Students study luxury design, design innovation and its relationship to the experience of creative management through brand strategies. This is then applied creatively to a range of live industry projects. Through carefully designed modules you will explore a range of evolutionary and revolutionary processes that build a professional understanding of current global environments.
As well as this critical industry knowledge, you will also:
• Have the unique opportunity to collaborate across other post graduate courses delivered in the London School of Film Media and Design and the London School of Music
• gain specialist skills and knowledge in your course
• gain insight and professional practice from working alongside students from the other courses, replicating collaborative industry practices
• explore a range of evolutionary and revolutionary processes to build a professional understanding of today's competitive global environments related to design, innovation processes and the management of brands
• develop your own project driven by your new knowledge: the culmination of your Masters experience
• apply management and design thinking to support organisations to compete in the growing global markets combining creativity, strategy and management and visual language as communication powerful tools
• learn to research, apply and present/pitch design innovation and branding campaigns with mentored design partnerships or teams on industry set briefs.
The Professionalisation module is an immersive module that covers the key professional creative and technical skills that anchor industry.
Through seminars and practical workshops you will:
• explore the working life of a professional
• gain a better understanding of industry narratives
• understand historical approaches used within the field of advertising, branding and communications.
The Internship or Industry Mentored Brief is an important module and an integral element of the MA Luxury Design Innovation and Brand Management. This is a module designed to develop the experience of design, branding and communication through experience in industry or doing a professional live mentored brief, with one of our mentors.
The University of West London has its own 'W5 Productions' which will support appropriately-skilled students find relevant work placements or an industry mentored brief in the creative industries.
The MA Luxury Design Innovation and Brand Management develops graduate attributes that prepare you for a range of possible careers, depending on your interests and talents.These include:
• Brand and design managers
• Client account handlers
• Project managers
• Creative directors
• Senior designers
• Design team leaders
• Art directors
• Advertising managers
• Account planners
• Strategic thinkers
• Communication Consultants
• Content creators and managers
• Client account executives
The UK attracts many global brands, setting up flagship stores to attract domestic and overseas visitors to private retail locations. Retailers continue to look to enter new markets in potential higher growth regions, seeking to improve their existing operational performance in these markets to achieve sustained growth. This course has been designed to lead to employment and is targeted towards students whose career developments and interests lie within this field and the growth sector of the Design and Fashion Industries.
Click the following link for information on how to apply to this course.
Information about scholarships and bursaries can be found here.
Take advantage of the exciting career opportunities offered by the expanding luxury industry. One of the most prestigious UK masters courses specialising in luxury brand management, this degree is taught by academics with extensive professional experience and offers an unrivalled level of industry exposure.
Develop the creative and business skills necessary for success in the luxury industry – one of the fastest growing areas of global business. One of just a few courses of its kind in the UK, the MA Luxury Brand Management offers the opportunity to learn from academics with extensive industry experience. They use their network of contacts to create exceptional learning opportunitiessuch as field trips to London and Paris to visit prestigious luxury brands, regular talks by external speakers from companies such as Aston Martin and The Ritz, and the opportunity to work on a real-world industry consultancy project. Studying in a creative art school environment, you’ll learn about brand design and management in a range of premium industries, from fashion and perfume to yachts and automobiles. You’ll also gain an understanding of the evolution of the luxury market and contemporary debates in the field, informed by world-class research. In-depth study for your final project will allow you to become a specialist in an area of luxury that interests you. You’ll be prepared for a career in this exciting international industry, following in the footsteps of graduates who have gone on to work for brands such as Dior, Ferrari and Karl Lagerfeld.
We require our students to have one to two years’ experience in the luxury industry, so you’ll benefit from working within a high-calibre group with a range of existing skills and knowledge. We attract a diverse international cohort, so from day one you’ll be able to build a global network that will be invaluable as your career develops.
The course encompasses the creative as well as the business aspects of luxury brand management. Being based on a dedicated art school campus enables us to tap into a wealth of creative expertise – particularly valuable when exploring luxury from a design perspective.
Our graduates have gone on to work in a range of roles in luxury companies around the globe, in brand management, advertising, visual merchandising, PR, and marketing. Some have also gone on to create their own luxury brands. Alumni career destinations include:
Today the Brand Manager represents a key figure of the company, and should be a connoisseur of the brand, an innovator prepared and competent and a skilled tactician. The Master in Brand Management and Communication forms professionals able to create, develop and manage a brand awareness through all the tools of marketing and communication.
Students learn the secrets of brand strategy (tangible values of quality and performance and intangibles values related to the image, reputation, visibility and reputation) in order to ensure the success of a product, create business and develop business capital. The Master is organized in two editions, the first in November in Italian, the second in February, in English.
Career opportunities - At the end of the Master, the student can work in companies as a Brand Manager, Marketing Manager, Product Manager, and for Consultancies as Project Manager, Client Manager, Strategist, Brand Consultant. Other opportunities are advertising and communication agencies as Strategic Planner, Account Manager.
The Master is organized in partnership with Landor
Our MA Design, Innovation & Brand Management course gives you the opportunity to study a combined curriculum that will significantly improve your professional and managerial capabilities.
Our course at UCA Epsom encourages you to consider the value of branding in today's competitive global environment, where organisations continue to compete in overcrowded markets. As consumers become more sophisticated and the plethora of products more similar, the need to differentiate through emotional attachment has become increasingly important.
The key to successful brand development is an understanding of its synergistic relationship with innovation. The popular view has been that branding is connected with logos, advertising and manipulation, whilst innovation is to do with more process-orientated development.
For us, branding is about delivering a rewarding experience to customers, while innovation is about an organisational effort aimed at differentiating a company through original value creation. In other words, each is inextricably linked yet individually defined.
As a student on this course, you'll benefit from working alongside students on the MA Graphic Design, MBA Creative Industries Management and MA Fashion Management & Marketing courses.
Our course greatly benefits from its location in relation to London, and from our ability to attract top industry practitioners as visiting lecturers.
You'll also have the opportunity to:
-Take part in conferences and industry events
-And use advanced study facilities such as the British Library and the City Business Library.
Graduates from MA Design, Innovation & Brand Management work in a variety of exciting careers such as:
-Brand and design management
-Client account handling
Visit our Postgraduate Virtual Media Space to find out more about our courses, see what it's like to study at UCA and gain access to our campus virtual tours.