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Masters Degrees (Affiliate Marketing)

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This Master's degree offer a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations. Read more
This Master's degree offer a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations. Depending on your choice of modules, your final award could be either Master of Arts (MA) or Master of Science (MSc).

Students on this course are eligible for an Affiliate Professional Membership of Chartered Institute of Marketing (CIM) and access to a range of professional events.

Course content

You will develop a strategic perspective and broaden your existing understanding of marketing and its integration into an overall corporate strategy and structure. You will hone your capacity for analysing complex marketing and business situations and reaching decisions on appropriate courses of action. You will also improve your career prospects in marketing and general business areas.

A highlight for many students is the residential weekend organised as part of this course – a weekend away combining presentations and workshops with great opportunities to network and get to know your fellow students.

Students on this course benefit from free access to part of the material on the course reading list.

Modules

The following modules are indicative of what you will study on this course.

Core modules – MA
-DISTRIBUTION AND PRICE MANAGEMENT
-INTEGRATED MARKETING COMMUNICATIONS IN A DIGITAL AND GLOBAL WORLD
-MARKETING CREATIVITY AND INNOVATION
-MARKETING DISSERTATION
-MARKETING RESEARCH INSIGHTS
-PRODUCT AND BRAND MANAGEMENT
-STRATEGIC MARKETING IN AN INTERNATIONAL CONTEXT
-USING CONSUMER PSYCHOLOGY TO UNDERSTAND BUYER BEHAVIOUR

Core modules – MSc
-DISTRIBUTION AND PRICE MANAGEMENT
-INTEGRATED MARKETING COMMUNICATIONS IN A DIGITAL AND GLOBAL WORLD
-MARKETING DISSERTATION
-MARKETING RESEARCH INSIGHTS
-PRODUCT AND BRAND MANAGEMENT
-QUANTITATIVE ANALYSIS FOR MARKETING MANAGEMENT
-STRATEGIC MARKETING IN AN INTERNATIONAL CONTEXT
-USING CONSUMER PSYCHOLOGY TO UNDERSTAND BUYER BEHAVIOUR

Fast-track marketing management MA/MSc

A fast-track route to the Marketing Management MA qualification is available for holders of the CIM Postgraduate Diploma in Marketing (or equivalent). Holders of this qualification will be exempt from all but two modules:
-For MA: Marketing Creativity and Innovation Marketing Dissertation
-For MSc: Quantitative Analysis for Marketing and Management Marketing Dissertation

The fees will be proportional to the number of credits studied. Dissertation (40 credits) Quantitative Analysis for Marketing Management (20 credits).

Accredited internship

All students on our full-time business Masters courses can apply to undertake the PG/MBA Internship Programme Reflective Practitioner Module. This is an 8 week unpaid accredited internship, which can be taken in addition to option modules and will help students to gain invaluable work experience. The internships, which are with London-based organisations, take place during the summer period. To apply, students must submit a completed application form and a copy of their updated CV to the Business Experience Team; the team then shortlist from the applications and conduct group meetings with the applicants.

Ultimately it is up to our internship employers to decide whether they would like to interview the candidate(s) and offer him/her an internship. We have received very positive feedback from both postgraduate students and employers and expect that the internship programme will continue to remain popular amongst our students.

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This course is designed to offer students who hold an Institute of Direct & Digital Marketing (IDM) QCA Level 7 diploma qualification, with weighted average pass of 50% or more, the opportunity to upgrade their qualification to a Masters degree. Read more
This course is designed to offer students who hold an Institute of Direct & Digital Marketing (IDM) QCA Level 7 diploma qualification, with weighted average pass of 50% or more, the opportunity to upgrade their qualification to a Masters degree.

This course was designed in conjunction with The Institute of Direct and Digital Marketing (IDM), the leading body for the professional development of direct, data and digital marketing and will develop both the theoretical and practical knowledge of digital and marketing concepts that are vital in today's business environment.

The focus of this programme is to equip future marketing managers with the knowledge and understanding of the traditional academic theories, concepts and frameworks of marketing strategy and planning and be able to apply them in the contemporary digital environment. Students will learn the strategic importance of technical change and innovation in the context of information technology and knowledge management. They will also become highly aware of the regulations, legislation, and codes of practice affecting digital marketing and gain the ability to work with others to formulate appropriate and ethical business solutions.

It is anticipated that a high number of students applying for this course will be in full-time employment. Therefore a number of flexible study routes are offered:

Traditional campus based course

The traditional university campus based route of face to face learning will require weekly attendance over the 15 week semester. Teaching takes place during the daytime and would require attendance at the university.

Full-time route (12 months)

This route require you to take three modules over one semester starting in January and finishing in June. You will then have until December to submit your 20,000-word dissertation. International students will need to study full time and complete the whole course in two semesters due to visa requirements.

Part-time route (24 months)

The part time route will enable modules to be taken over two semesters. Starting in January you will finish the taught element 12 months later and will then have until the following December to complete your 20,000 word dissertation.

Blended route (24 months)

The blended learning route will enable you to study at home for two semesters before progressing to the dissertation. Each semester will include one or two intensive workshops introducing the core subjects, which are then supported extensively by online learning materials, presentations and webinars. Starting in January you will finish the taught element 12 months later and will then have until thefollowing December to complete your 20,000 word dissertation.

The workshops will normally take place in February,September, November and January.

See the website http://www.lsbu.ac.uk/courses/course-finder/digital-marketing-top-up-idm-msc

Modules

- Contemporary Marketing (20 Credits)
This module provides a theoretical look at the world of consumers and their behaviour in the digital environment, drawing on consumer behaviour, product, brand and communications theories to interpret and understand how consumers are respond to different technologies. This module sets out to enable students to learn how to operationalise the key marketing, consumer behaviour and communication theories to enable students to critically appraise the swiftly changing digital marketing channels in the light of marketing theory.

- Digital and social media (10 credits)
This module provides an intensely practical education in the core digital technologies, such as websites, search, display media, affiliate networks and mobile. Students will explore how they are being used and can assist in the delivery of marketing goals.

- Research methods (20 credits)
This module provides students with the learning, tools and techniques necessary for the completion of their dissertation, the final component for students wishing to obtain a Master's degree in Digital Marketing. Students will learn about the methods and tools of research and develop an understanding of the logic, sequence and structure of a research project, thus enabling students to design a logical structure for their dissertations. The aim of the module is to ensure that students are aware of the vast array of methodologies available to them and facilitating their ability to produce an original piece of work which adds to their existent body of knowledge and will help students explore the sources and types of information required for the research projects and the practical challenges associated with obtaining information.

Employability

The MSc Digital Marketing is designed to produce graduates with advanced expertise. You may find employment in middle to top management positions in large corporates or small charities, in modern e-businesses or public sector organisations. Digital marketing is the way of the business world for the future and the opportunities are vast.

Successful students from other LSBU marketing orientated Masters programmes have entered into many different types of organisations including multinational and global companies, public sector organisations, charities and startups.

Graduates have also found it a great addition to their professional Diploma qualifications, enabling them to develop a greater confidence in their work through being able to understand and apply more advanced levels of theory and practice to the marketing and business challenges that they face every day.

Sam Moore, (2012) said:"Being able to cover theory and real examples, both in Digital Marketing and Research Methods subject areas has given me valuable additional skills and knowledge to draw on in the workplace. The Masters requires commitment. If you're prepared to dedicate some time to the course, you'll reap the benefits both personally and at work."

LSBU Employability Services

LSBU is committed to supporting you develop your employability and succeed in getting a job after you have graduated. Your qualification will certainly help, but in a competitive market you also need to work on your employability, and on your career search. Our Employability Service will support you in developing your skills, finding a job, interview techniques, work experience or an internship, and will help you assess what you need to do to get the job you want at the end of your course. LSBU offers a comprehensive Employability Service, with a range of initiatives to complement your studies, including:

- direct engagement from employers who come in to interview and talk to students
- Job Shop and on-campus recruitment agencies to help your job search
- mentoring and work shadowing schemes.

Teaching and learning

The taught component of the LSBU course provides students with the module Marketing in the Digital Environment, which introduces elements of marketing science, changing consumer behaviour, new media, branding, and the communications process. In addition, the Research Methods module will develop your ability to apply qualitative and quantitative analytical techniques to interpret relevant business data and derive effective and ethical solutions. You will also be given the opportunity, through the dissertation, to develop an individual approach to a research project, enabling you to specialise in a particular area of digital marketing that is of interest to you and your career.

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Develop the wide range of skills and practical experience required to pursue a career in the management of festivals, events and conferences around the world. Read more
Develop the wide range of skills and practical experience required to pursue a career in the management of festivals, events and conferences around the world.

A career in marketing can take you into almost any sector of business and into workplaces all over the world.

This course is particularly aimed at those who wish to combine the key principles and practice of marketing with a specialisation in the management of festivals, events and conferences.

You’ll be able to make a vital contribution to commercial success in both the private and public sector. The practical applications, based on real business scenarios, will equip you for a marketing career in this fast-growing international industry.

See the website http://www.napier.ac.uk/en/Courses/MSc-Marketing-with-Festival-and-Event-Management-Postgraduate-FullTime

What you'll learn

Marketing requires a wide range of skills. You’ll learn to think analytically and critically examine the issues confronting the global business environment and the festival and events industries.

You’ll develop brand management, quantitative and qualitative research skills and presentation techniques alongside the ability to formulate policies and plans and deliver exciting business or cultural experiences.

You’ll benefit from our strong links within the global marketing, advertising, festival and event industries, as well as guest speakers. You’ll have the opportunity to immerse yourself in marketing practice within one of the most famous festival cities in the world.

This is a full-time course, starting in September or January, and is split up into three trimesters. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study.

Modules

Your course structure is based upon the MSc Marketing and includes modules from the specialist area of your choice including:
• Principles and Practice of Marketing
• International Business Event Management
• Strategic Brand Management
• International Festival and Event Management
• Research methods
• Dissertation

One option module from
• Marketing Communications
• Consumer Behaviour

One option module from
• Direct and Digital Marketing
• New Venture Planning
• Advertising as Cultural Discourse
• Global Marketing
• Professional Selling and Sales Strategies
• Developing Intercultural Competence in the Workplace

Study modules mentioned above are indicative only. Some changes may occur between now and the time that you study.

Careers

The scope of marketing employment opportunities is wide. Most businesses recognise the need for a marketing function and positions constantly arise in a variety of positions worldwide.

You’ll be particularly well-equipped for marketing roles in the festivals, events and conference industries.

How to apply

http://www.napier.ac.uk/study-with-us/postgraduate/how-to-apply

SAAS Funding

Nothing should get in the way of furthering your education. Student Awards Agency Scotland (SAAS) awards funding for postgraduate courses, and could provide the help you need to continue your studies. Find out more: http://www.napier.ac.uk/study-with-us/postgraduate/fees-and-funding/saas-funded-courses

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Accredited by the Chartered Institute of Marketing (CIM). This course is designed for graduates from any discipline. You become an Affiliate Post-Graduate Member of the CIM when you register. Read more

About the course

Accredited by the Chartered Institute of Marketing (CIM)

This course is designed for graduates from any discipline. You become an Affiliate Post-Graduate Member of the CIM when you register. On graduation, you qualify for associate CIM membership. Once you have three years’ marketing experience, you qualify for full membership.

Core modules

Global Marketing; Marketing Management; Retail and Services Marketing; Marketing in Society; Contemporary Marketing Practices; Marketing Communications; International Consumer Behaviour; Branding; Marketing Research; Project Dissertation

We don’t just teach the theory of marketing. There’s a lot of emphasis on applying what you learn in a business setting. You can also apply to do a project-based dissertation, working with an external organisation. Recent dissertation projects include a branding review for a large law firm and working with a local, environment-led SME to study consumer behaviour.

The example course structure listed is indicative and may be subject to change in future years. The content of our courses is reviewed annually to make sure it's up-to-date and relevant.

Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research; funding changes; professional accreditation requirements; student or employer feedback; outcomes of reviews; and variations in staff or student numbers. In the event of any change we'll consult and inform students in good time and take reasonable steps to minimise disruption. Please note that not all combinations of elective modules may be possible because of timetabling.

How we teach

We teach management from a truly global perspective, and our courses are based on pioneering research into the challenges faced by businesses everywhere. We use a combination of lectures, seminars, case studies, group work for collaborative learning, and web-based discussion groups. You'll be assessed through Individual assignments, group projects, end-of-semester examinations and a dissertation.

We’ll teach you how to identify opportunities, solve problems and inspire others. Many of our teaching staff are world-class researchers working in policy-relevant areas. Our courses are based on their research. We also bring in guest speakers from business, local government and industry. You can apply to carry out a project with an external organisation as part of your course. We also offer you the chance to spend the summer at another university overseas.

Your career

At Sheffield University Management School, we are committed to focusing on employability and our postgraduate students’ future career prospects. We have two specialist careers advisors in the School, dedicated to providing full-time career support throughout your course.

You will have many opportunities during your course to engage in personal and professional development. Our courses are designed to enable you to acquire the transferable skills essential for employment: communication, organisation, and the ability to deal with complex issues creatively and systematically.

Our dedicated Employability Hub acts as a key interface between students and employers. Its staff will help you access employability support, skills development and opportunities throughout your masters.

Our graduates work for companies such as Adidas, ASDA, Boots, ExxonMobil, HSBC, Morgan Stanley, Pepsico International, Sainsbury’s and Vodafone. Their job titles include Head of Business Enhancement, Management Consultant, Product Marketing Manager, Web Marketing Consultant and Campaign Manager.

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An MBA is widely seen as a passport to a successful career. Our MBA (Marketing) builds on your previous business experience and enhances your real-world management capabilities. Read more
An MBA is widely seen as a passport to a successful career. Our MBA (Marketing) builds on your previous business experience and enhances your real-world management capabilities.

Course overview

This MBA has a particular focus on marketing, giving you a fast track towards senior roles in marketing. You will develop a deep strategic understanding of the different functions within organisations. You will also learn how to re-apply the best of international management practices and how to implement approaches that deliver outstanding results.

In addition to the core elements completed by all our MBA students, you will also complete a specialist module: either ‘E-Marketing’ or ‘International Marketing’. You will also undertake a dissertation related to marketing.

Sunderland Business School has partnered together with the Chartered Management Institute, to offer you dual accreditation with your MBA to enhance your professional profile and add to your achievements. On successful completion of your MBA, you will be eligible for the Chartered Management Institute Level 7 Extended Diploma in Management and Leadership. During your study period, you will also become an Affiliate Member of CMI, which gives you access to CMI’s knowledge resources.

At the end of your studies, graduates with 3 or more years management experience will be entitled to apply for full membership of the CMI or Chartered status.

At Sunderland, we focus on problem-solving ability and linking theory to real-world challenges. As part of this, you will visit companies both in the UK and in Europe, and also learn from guest speakers who share their practical business experiences.

We understand that your MBA is part of an onward journey. We offer extensive career support to help you gain a rapid return on your investment in yourself.

If you prefer, you can choose to pursue our broad-based MBA or an MBA that has a specific reference in the award title to Marketing Innovation and Entrepreneurship, Supply Chain Management, Finance, HRM or Hospitality Management.

Students who successfully obtain their MBA will also be awarded CMI level 7 extended diploma (which is the highest level of accreditation in the UK for an MBA from the CMI). Students will also have associate membership whilst studying and benefit from extensive networking opportunities.

Course content

The course mixes taught elements with self-directed research. You can negotiate the topic of the dissertation to reflect your personal interests and career aspirations.

Modules on this course include:
-Financial Management and Control (15 Credits)
-Managing and Leading People (15 Credits)
-Operations Management (15 Credits)
-Marketing Management (15 Credits)
-International Business Environment (15 Credits)
-Global Corporate Strategy (15 Credits)
-Managing Innovation and Technology Transfer (15 Credits)
-MBA Dissertation (60 Credits)

Plus choose one optional module:
-E-Marketing (15 Credits)
-International Marketing (15 Credits)

Teaching and assessment

We use a wide variety of teaching and learning methods that include lectures, seminars, class discussions, case studies, group work, presentations and applied study.

Assessment is mainly through the dissertation and assignments, as well as exams in some subjects.

Facilities & location

This course is based on the banks of the River Wear at The Sir Tom Cowie Campus at St Peter’s. Recently we’ve developed a Student Learning Space that is specifically designed to facilitate collaboration and team-based projects. It includes a board room as well as bookable areas to hold meetings and to meet with staff and visitors from outside the University.

University Library Services
The St Peter’s Library contains over 31,000 books related to business, economics, management, human resources, marketing, strategy and tourism. Added to this, you’ll benefit from a wide range of journals and periodicals in the St Peter’s Library, many of them in online format. To help you make the most of the wealth of resources there’s a full-time librarian who is dedicated to the Business and Tourism sections. Further resources are available at the main Murray Library, which has a total of over 430,000 books with many more available through the inter-library loan service. The University spends around £1 million every year on new books and resources.

IT provision
When it comes to IT provision you can take your pick from over a hundred PCs in the St Peter’s Library, three computer laboratories, and wireless access zones. If you have any problems, just ask the friendly helpdesk team.

Learning environment
The University of Sunderland is a vibrant learning environment with an international dimension thanks to the presence of students from around the world. At the same time, the University is fully plugged into the world of business as a result of strong links with industry organisations.

Employment & careers

The applied nature of our MBA course will build on your previous managerial experience while moving you forward on a journey of practical professional development. The course is an investment in yourself that can lead to:
-Higher salary
-Promotion opportunities
-Greater employability
-Flexibility in an evolving job market

The most common reason for undertaking an MBA is to improve job opportunities. Previous Sunderland MBA graduates now work in roles such as:
-Financial Controller in the Gulf region
-Financial Analyst for ultra-high net worth investors
-Operations Director in an oil company
-Management Consultant with an international consultancy group
-General Manager in Eastern Europe
-Division Chief in China
-Business Development Manager for an automotive supplier
-Vice President of a Canadian corporation

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Perfect if you want to be recognised as a marketing professional that has the ability to create high level strategies while managing creative and systematic global marketing plans. Read more
Perfect if you want to be recognised as a marketing professional that has the ability to create high level strategies while managing creative and systematic global marketing plans.

This Master’s programme has the added value of the Chartered Institute of Marketing (CIM) accreditation. Combining the kudos of this leading professional body for marketers with our academic rigour gives you a postgraduate qualification with exceptional value in the marketing industry.

If you have a Masters level award you can progress to a senior marketing role in a variety of industries around the world. The specialist skills you will hold are highly valued by private and public sector organisations.

CIM Affiliate Membership included:

Whilst you are actively studying with us, we will cover the cost of your studying membership with the CIM. This gives you access to a range of great resources – find out more here.

Modules

Marketing Communications
Driving Innovation -CIM
Mastering Metrics - CIM
International Marketing
Strategic Marketing - CIM
Research Methods
Dissertation

What having the Chartered Institute of Marketing (CIM) accreditation means

In addition to developing a range of high level transferrable skills and the ability to demonstrate them, this programme is aligned to the CIM Professional Diploma in Marketing.

This means that on graduation, you will be able to add even more value to your Masters qualification by gaining an additional CIM qualification for relatively little extra time and cost.

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Accredited by the Chartered Institute of Marketing. This course bridges the gap between the two disciplines of management and marketing. Read more

About the course

Accredited by the Chartered Institute of Marketing

This course bridges the gap between the two disciplines of management and marketing. You’ll get a good grounding in each subject and, most importantly, you’ll learn about how they interact. On graduation, you become an Affiliate Post-Graduate Member of the CIM (ACIM).

Core modules

Contemporary Chinese Business and Management; Strategic Management; International Business Strategy; Global Marketing; Marketing Management; Contemporary Marketing Practices; International Consumer Behaviour; International Management; Marketing Research; Project Dissertation

You can apply to do a project-based dissertation, working with an external organisation. Recent dissertation projects include a feasibility study and business plan for a Sheffield-based product management organisation and a marketing project for a company in the care sector.

The example course structure listed is indicative and may be subject to change in future years. The content of our courses is reviewed annually to make sure it's up-to-date and relevant.

Individual modules are occasionally updated or withdrawn. This is in response to discoveries through our world-leading research; funding changes; professional accreditation requirements; student or employer feedback; outcomes of reviews; and variations in staff or student numbers. In the event of any change we'll consult and inform students in good time and take reasonable steps to minimise disruption. Please note that not all combinations of elective modules may be possible because of timetabling.

How we teach

We teach management from a truly global perspective, and our courses are based on pioneering research into the challenges faced by businesses everywhere. We use a combination of lectures, seminars, case studies, group work for collaborative learning, and web-based discussion groups. You'll be assessed through Individual assignments, group projects, end-of-semester examinations and a dissertation.

We’ll teach you how to identify opportunities, solve problems and inspire others. Many of our teaching staff are world-class researchers working in policy-relevant areas. Our courses are based on their research. We also bring in guest speakers from business, local government and industry. You can apply to carry out a project with an external organisation as part of your course. We also offer you the chance to spend the summer at another university overseas.

Your career

At Sheffield University Management School, we are committed to focusing on employability and our postgraduate students’ future career prospects. We have two specialist careers advisors in the School, dedicated to providing full-time career support throughout your course.

You will have many opportunities during your course to engage in personal and professional development. Our courses are designed to enable you to acquire the transferable skills essential for employment: communication, organisation, and the ability to deal with complex issues creatively and systematically.

Our dedicated Employability Hub acts as a key interface between students and employers. Its staff will help you access employability support, skills development and opportunities throughout your masters.

Our graduates work for companies such as Adidas, ASDA, Boots, ExxonMobil, HSBC, Morgan Stanley, Pepsico International, Sainsbury’s and Vodafone. Their job titles include Head of Business Enhancement, Management Consultant, Product Marketing Manager, Web Marketing Consultant and Campaign Manager.

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This innovative new course gives you a firm grounding in the two disciplines of management and marketing in an international context. Read more
This innovative new course gives you a firm grounding in the two disciplines of management and marketing in an international context. You gain knowledge and an understanding of the global influences on business and marketing, together with the ability to analyse marketing management decisions in an international setting.

Course details

If you are a business graduate or a graduate from a related discipline and want to pursue a career in management or marketing, this is the course for you. It is also ideal if you are already working in a marketing environment.

The course is the ideal foundation for students from a business or marketing background who are looking to develop management or marketing careers, but who do not yet have significant experience.

The marketing consultancy project is considered to be one of the highlights of the programme, enabling you to work on live consultancy projects with local SMEs. Mentoring by local CIM practitioners through the Marketing Consultancy module links with the activity generated through Teesside Marketing Clinic. This gives you opportunities to network with local employers and gain invaluable experience of putting theory into practice.

The Digital Marketing Theory and Practice module evaluates ways in which an organisation can deliver an online customer experience and the importance of the online presence to develop and support branding and customer service objectives. Search engine optimisation, customer acquisition and retention, display advertising, advergaming, mobile marketing, email marketing, viral marketing, online PR, affiliate marketing, social media, video and etailing are all explored in detail.

What you study

The programme develops your understanding of strategic issues in marketing and management. It reflects the main functional areas of international business and integrates theoretical knowledge with practical enterprise skills in a global context.

Core modules
-Business Research
-Business Research Methods
-Digital Marketing Theory and Practice
-Dissertation
-Managing People in Organisations
-Marketing Consultancy
-Marketing Principles and Practices
-Strategic Management in an International Context

Modules offered may vary.

Teaching

You learn through a variety of methods both in the classroom and also in workshops. The lectures/workshops are designed to enable you to apply the theoretical approaches you have learned into live and practical situations relevant to industry's needs today.

Modules are taught via lectures, seminars, practical workshops, group work and practise in the Marketing Clinic. Teaching staff adopt a range of web-based technologies to deliver module content and provide feedback.

Assessment methods vary according to the module studied and may include essays, report writing, presentations, formal examinations and course work.

Employability

This programme equips you with the necessary skills and knowledge to be successful in a career in marketing or management. It is relevant to the private and public sectors, as well as profit and non-profit organisations.

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The UK currently has a digital marketing skills gap, and this MSc aims to provide you with the necessary knowledge and skills to pursue or enhance a career in marketing with specialist digital marketing expertise. Read more
The UK currently has a digital marketing skills gap, and this MSc aims to provide you with the necessary knowledge and skills to pursue or enhance a career in marketing with specialist digital marketing expertise.

Why Study Digital Marketing with us?

Taught at our Warrington Campus, this course is ideal for marketing practitioners who wish to gain digital media skills and knowledge, or graduates who are interested in a digital marketing career and want to increase their job prospects in this growing industry sector.

Our course has been designed in partnership with leading digital practitioners and the Institute of Direct and Digital Marketing to make sure it provides you with the skills and knowledge needed by industry. As a result, there is also an opportunity for successful students to achieve further professional recognition.

What will I learn?

You will learn about key areas of digital marketing strategy, the application of digital technologies and how to monitor campaigns. This includes the development of practical and creative skills in email marketing, search engine optimisation (SEO), online advertising, website usability, mobile applications, market segmentation, affiliate marketing, online PR and social media.

It will enable you to develop a digital marketing plan, including devising and implementing online acquisition, conversion and retention campaigns, and to understand digital media techniques.

How will I be taught?

The course is taught by the Warrington School of Management in partnership with the Department of Media.

You will have access to contemporary practical IT suites located on Warrington Campus, including 24/7 access to the onsite library.

How will I be assessed?

This course is assessed by 100% coursework.

Postgraduate Visit Opportunities

If you are interested in this courses we have a number of opportunities to visit us and our campuses. To find out more about these options and to book a visit, please go to: https://www1.chester.ac.uk/study/postgraduate/postgraduate-visit-opportunities

Request a Prospectus

If you would like to know more about the University please request a prospectus at: http://prospectus.chester.ac.uk/form.php

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The MBA programmes at Northampton Business School are carefully designed to offer in depth knowledge of all critical business areas and functions. Read more
The MBA programmes at Northampton Business School are carefully designed to offer in depth knowledge of all critical business areas and functions. To succeed in business, you require more than just business skills. The Master of Business Administration is a globally recognised postgraduate qualification for ambitious, motivated graduates.

This unique MBA will suit those that are aspiring business professionals without previous business or management experience but have a clear interest in and passion for Business, Enterprise and Entrepreneurship. This MBA is available to study full time or by distance learning.

Obtaining an MBA at the University of Northampton will support your career progression by developing your critical thinking and research skills which will enhance your business knowledge and understanding. The MBA will teach you the theory of effective management practice and equip you with essential skills, confidence and competence to assist you when you venture into your chosen industry. You will learn to think laterally, challenge convention and offer knowledge based solutions to business issues. You will be able to think and operate differently to your colleagues which is essential in today’s global business arena.

The MBA is great for creating and building your networks. You will study alongside ambitious graduates and have the opportunity to engage with business professionals from a range of organisations, industries and countries exchanging their experiences, insights and best practice. You will join a community of influential tutors, business professionals and MBA alumni. Current staff and past MBA students from this university span the globe and offer extensive, diverse, cross cultural business experiences.

Course content

The programme has been designed to give you a thorough understanding of business and management processes. Your assignments will focus on real-life business and management situations and will develop your strategic thinking and entrepreneurial skills.

The MBA method of teaching is participative, enabling participants to consider issues in an organisation wide or total business context. Skills in analysing business and organisational problems are emphasised, as is the ability to recognise and exploit opportunities. The development of strategies and plans for business or departmental improvement is a major theme.

As you would expect from a postgraduate degree, this programme is demanding in terms of entry, rigour and workload and will require commitment and dedication from participants.

Course modules (16/17)
-Critical Issues in Business
-Management and Organisational Behaviour
-Strategic Marketing
-Managing Operations and the Supply Chain
-Competitive Strategy and Innovation
-Financial Decision Making
-Business Research Project
-International Business Negotiation
-The Entrepreneurship Project
-Organisational Culture and Work Environments (optional work placement module)

Chartered Management Institute (CMI) membership grade

The CMI is the leading management organisation in the UK with a developing reputation across the world. Membership provides significant benefits in networking, access to information and research. Included as part of your course fees, you will receive a CMI Level 7 Diploma and affiliate membership throughout the programme of study and this will continue to be valid for 12 months after graduation. Please note: Only applicable to students studying full time on campus or via distance learning directly through The University of Northampton.

Chartered Institute of Marketing (CIM) Introductory Certificate

The CIM Introductory Certificate provides an internationally recognised qualification in marketing. We provide all the materials necessary to prepare you for this award as part of your course fees. In order to achieve this award, two CIM assessments must be successfully completed in addition to your MBA study.

PRINCE2 Foundation and Practitioner Award

PRINCE2® (Projects in Controlled Environments) is the internationally recognised project management programme. Online learning materials are provided as part of your course fees. Additional PRINCE2 assessment must be successfully completed in addition to your MBA study.

MBA Business Event

Students will have the opportunity to participate in the MBA business event (Brussels in 2014/15) in their first year. The MBA business event is optional and the cost should not exceed £250 for flights and accommodation (If travelling from the UK). Students normally allow an additional £250 for their expenses.

Please Note: Additional fees, over and above your course fees, will be payable for the optional elements, for example for travel and accommodation for the Business Event or by the examination or membership bodies for membership and assessments associated with the qualifications.

Work Experience Opportunities

As a full time, on campus student, you can elect to participate in a Work Placement – completing the module Organisational Culture and Work Environments, instead of Business research (consultancy project). These placements can enable you to develop your skills and knowledge in a work environment, with the aim to give you an advantage over the competition for jobs and scholarships after you graduate.

Your placement would last between six and 12 months, and be appropriate to the level of study and you should also be paid. We will support you in finding and securing a placement opportunity, however it must be noted that placements are highly competitive and there is no guarantee of a placement offer being made by an employer.

Whilst on a work placement you will attend two full-day workshops held at the university, and complete a research project based on the organisation in which you are working.

If you think a work placement is not for you, or are unable to secure a placement within the first nine months of the programme, then you will be automatically transferred to our Business Research (Consultancy) Project module to gain the required credits to complete the MBA. The Business Research (Consultancy) Project module will be taught in three full day intensive workshops and supported with one to one supervision. You will have approximately three months to work on your project and will complete your MBA programme within 12 months. You will also have the opportunity to develop your skills through the taught employability skills programme, where you will be given opportunities for one-to-one support and guidance for professional and career development.

Schedule
The length of study for this course is one year for those that are studying full time. Students that are taking this course part-time or through distance learning can expect the course duration to be two years.

The programme is completed by full-time study on Park campus at Northampton Business School. Normally, you will complete two semesters of 14 weeks, with between 12 and 15 hours per week in the classroom with your tutors and fellow students. You will be expected to engage in significant additional study, around 20-25 hours per week in self-directed study, learning and networking and attending additional workshops to support your achievement of the professional body memberships and awards. The full-time programme normally runs twice a year with September and January starts.

Assessments

The programme is highly enterprise and business focused with an emphasis on real life business situations and problems. As such it has a mixture of assessment involving practical work, presentations, essays, reports and case studies and examinations.

Facilities and Special Features

Our programmes combine all of the study of critical business areas and leadership skills with the extra value of additional recognition, qualifications and activities. We offer a unique combination of opportunities including:
-Extensive online materials to support your studies
-Chartered Management Institute (CMI) Level 7 Diploma and affiliate membership throughout the programme of study and 12 months after graduation*
-MBA business event **(in 2015 a three day business networking trip to Brussels)
-Chartered Institute of Marketing (CIM) Introductory Certificate***
-PRINCE2 Foundation and Practitioner Award***

*Only applicable to students studying full time on campus or via distance learning directly through The University of Northampton.
**Optional – not included in course fees.
***Optional – membership and/or examination fees not included as part of course fees.

Read less
An MBA is widely seen as a passport to a successful career. Our course builds on your previous business experience and enhances your real-world management capabilities. Read more
An MBA is widely seen as a passport to a successful career. Our course builds on your previous business experience and enhances your real-world management capabilities.

Course overview

The Sunderland MBA is designed to accelerate your promotion to well-paid positions of leadership. It prepares you for new opportunities in any organisation, in any country.

You will develop your strategic knowledge, functional competence and problem-solving ability. You will also learn how to re-apply the best of international management practices and how to implement approaches that deliver outstanding results.

At Sunderland, we focus on problem-solving ability and linking theory to real-world challenges. As part of this, you will visit UK companies, and also learn from guest speakers who share their practical business experiences.

Sunderland Business School has partnered together with the Chartered Management Institute, to offer you dual accreditation with your MBA to enhance your professional profile and add to your achievements. On successful completion of your MBA, you will be eligible for the Chartered Management Institute Level 7 Extended Diploma in Management and Leadership. During your study period, you will also become an Affiliate Member of CMI, which gives you access to CMI’s knowledge resources.

At the end of your studies, graduates with 3 or more years management experience will be entitled to apply for full membership of the CMI or Chartered status.

We understand that your MBA is part of an onward journey. We offer extensive career support to help you gain a rapid return on your investment in yourself – and achieve your personal goals.

You will study core modules that include ‘Managing and Leading People’, ‘Global Corporate Strategy’ and ‘International Business Environment’. There is flexibility to choose a dissertation topic and an additional module that reflects your particular interests.
This course is the broadest of our MBA courses. If you prefer, you can pursue a more specialist MBA course that gives a specific reference in the award title to Finance, Marketing, HRM, Innovation and Entrepreneurship, Hospitality Management or Supply Chain Management.

Course content

The course mixes taught elements with self-directed research. You can negotiate the topic of the dissertation to reflect your personal interests and career aspirations.

Modules on this course include:
-Financial Management and Control (15 Credits)
-Managing and Leading People (15 Credits)
-Operations Management (15 Credits)
-Marketing Management (15 Credits)
-International Business Environment (15 Credits)
-Global Corporate Strategy (15 Credits)
-Managing Innovation and Technology Transfer (15 Credits)
-MBA Dissertation (60 Credits)

Plus choose one optional module from a list that may include the following:
-International HRM (15 Credits)
-e-marketing (15 Credits)
-Project Management (15 Credits)
-Global Logistics and Supply Chain Management (15 Credits)
-Management Accounting and Control (15 Credits)
-International Marketing (15 Credits)
-OD and Change (15 Credits)
-Enterprise and Entrepreneurship (15 Credits)
-Innovation and Growth (15 Credits)

Teaching and assessment

We use a wide variety of teaching and learning methods which include lectures, seminars, class discussions, case studies, group work, presentations and applied study.

Assessment is mainly through the dissertation and assignments, as well as exams in some subjects.

Facilities & location

This course is based on the banks of the River Wear at The Sir Tom Cowie Campus at St Peter’s. Recently we’ve developed a Student Learning Space that is specifically designed to facilitate collaboration and team-based projects. It includes a board room as well as bookable areas to hold meetings and to meet with staff and visitors from outside the University.

University Library Services
The St Peter’s Library contains over 31,000 books related to business, economics, management, human resources, marketing, strategy and tourism.

Added to this, you’ll benefit from a wide range of journals and periodicals in the St Peter’s Library, many of them in online format. To help you make the most of the wealth of resources, there’s a full-time librarian who is dedicated to the Business and Tourism sections.
Further resources are available at the main Murray Library, which has a total of over 430,000 books with many more available through the inter-library loan service. The University spends around £1 million every year on new books and resources.

IT provision
When it comes to IT provision you can take your pick from over a hundred PCs in the St Peter’s Library, three computer laboratories, and wireless access zones. If you have any problems, just ask the friendly helpdesk team.

Learning environment
The University of Sunderland is a vibrant learning environment with an international dimension thanks to the presence of students from around the world. At the same time, the University is fully plugged into the world of business as a result of strong links with industry organisations.

Employment & careers

The applied nature of our MBA course will build on your previous managerial experience while moving you forward on a journey of practical professional development. The course is an investment in yourself that can lead to:
-Higher salary
-Promotion opportunities
-Greater employability
-Flexibility in an evolving job market

The most common reason for undertaking an MBA is to improve job opportunities. Previous Sunderland MBA graduates now work in roles such as:
-Financial Analyst for ultra-high net worth investors
-Operations Director in an oil company
-Management Consultant with an international consultancy group
-General Manager in Eastern Europe
-Financial Controller in the Gulf region
-Division Chief in China
-Business Development Manager for an automotive supplier
-Vice President of a Canadian corporation

Read less
The MBA programmes at Northampton Business School are carefully designed to offer in depth knowledge of all critical business areas and functions. Read more
The MBA programmes at Northampton Business School are carefully designed to offer in depth knowledge of all critical business areas and functions. To succeed in business, you require more than just business skills. The Master of Business Administration (with CIPS accreditation) is a globally recognised postgraduate qualification for ambitious, motivated CIPS members seeking Chartered Status, through an accredited MBA.

The MBA (with CIPS accreditation) is fully accredited by the Chartered Institute of Procurement and Supply (CIPS) permitting students upon successful completion to apply for Chartered Procurement and Supply Professional Status which is internationally recognised as the Advanced Professional level for procurement and supply chain. Those with Chartered Status will be recognised as leaders in the profession and will be much sought after individuals as it becomes more commonly required as a prerequisite to progression within the Logistics, Procurement and Supply chain sectors.

The MBA (with CIPS accreditation) is available to study by distance learning. This mode of study has been selected and tailored to meet the needs of practising senior or potential senior managers in the logistics, procurement or supply chain sectors.

Obtaining an MBA at the University of Northampton will support your career progression by developing your critical thinking and research skills which will enhance your business knowledge and understanding. The MBA (with CIPS accreditation) will improve management practice and equip you with essential leadership skills, confidence and competence to assist your industry and achieving your organisation’s objectives. You will think laterally, challenge convention and offer knowledge based solutions to business issues. You will learn to think and operate differently which is essential in today’s global business arena.

The MBA (with CIPS accreditation) is great for networking. Throughout the programme, you will study alongside professionals from a range of organisations, industries and countries exchanging experiences, insights and best practice. You will join a community of influential tutors, business professionals and MBA alumni. Current staff and past MBA students from this university span the globe and offer extensive, diverse, cross cultural business experiences.

Course content

The programme has been designed to give you a thorough understanding of business and management processes, enabling you to develop your effectiveness as a practising manager and create opportunities for your organisation to improve on their performance.

The MBA (with CIPS accreditation) method of teaching is participative, enabling participants to consider issues in an organisation wide or total business context. Skills in analysing business and organisational problems are emphasised, as is the ability to recognise and exploit opportunities. The development of strategies and plans for business or departmental improvement is a major theme.

As you would expect from a postgraduate degree, this programme is demanding in terms of entry, rigour and workload and will require commitment and dedication from participants.

Chartered Institute of Marketing (CIM) Introductory Certificate

The CIM Introductory Certificate provides an internationally recognised qualification in marketing. We provide all the materials necessary to prepare you for this award as part of your course fees. In order to achieve this award, two CIM assessments must be successfully completed in addition to your MBA study.

PRINCE2 Foundation and Practitioner Award

PRINCE2® (Projects in Controlled Environments) is the internationally recognised project management programme. Online learning materials are provided as part of your course fees. Additional PRINCE2 assessment must be successfully completed in addition to your MBA study.

MBA Business Event

Students will have the opportunity to participate in the MBA business event (Brussels in 2014/15) in their first year. The MBA business event is optional and the cost should not exceed £250 for flights and accommodation (If travelling from the UK). Students normally allow an additional £250 for their expenses.

Please Note: Additional fees, over and above your course fees, will be payable for the optional elements, for example for travel and accommodation for the Business Event or by the examination or membership bodies for membership and assessments associated with the qualifications.

Course modules (16/17)

-Critical Issues in Business
-Management and Organisational Behaviour
-Leadership in a Changing Context
-Strategic Marketing
-Competitive Strategy and Innovation
-Financial Decision Making
-Applied Logistics, Procurement and Supply
-Business Research Project Procurement

Methods of Learning

The programme can be undertaken anywhere in the world, as we use facilitative technologies to enable your engagement with the course team, fellow students and course materials. Normally, you will complete three blocks of 14 weeks study. You will be expected to interact with the course team in online activities and in significant additional study, learning and networking and to engage online in development activities associated with your achievement of the professional body memberships and awards. After the completion of the taught modules you will have a further nine months to complete your Business Research Project. The distance learning programme normally runs twice a year with September and February starts.

Per module you should expect to spend between 10/20 hours per week engaging with online activities and study through NILE as well as self-directed study time.

Assessments

The programme has a combination of assessment involving practical work, essays, reports, case studies and examinations. The Business Research Project Procurement is a 15,000 word independent research project.

[[Facilities and Special Features
Our programmes combine all of the study of critical business areas and leadership skills with the extra value of additional recognition, qualifications and activities. We offer a unique combination of opportunities including:
-Extensive online materials to support your studies.
-Chartered Management Institute (CMI) Level 7 Diploma and affiliate membership throughout the programme of study and 12 months after graduation.
-MBA business event *(in 2015 a three day business networking trip to Brussels).
-Chartered Institute of Marketing (CIM) Introductory Certificate**.
-PRINCE2 Foundation and Practitioner Award**.

*Optional – not included in course fees.
**Optional – membership and/or examination fees not included as part of course fees.

Careers

These can be varied by type and title, dependant on the organisation and region. However, typically career opportunities will range from supervisory through middle management and up to board level appointments, of which a sample are contained below:

Middle Management
-Country Manager
-Logistics Manager
-Materials Manager
-Operations Manager
-Procurement Manager
-Purchasing Manager
-Supply Chain Manager
-Transport Manager
-Warehouse Operations Manager
-Transport Manager

Board level
-Logistics Director
-Procurement Director
-Supply Chain Director

Read less
The MSc in International Management will develop you as a future manager and leader who can do business across time zones, cultures and languages and in global and diverse contexts. Read more

Summary

The MSc in International Management will develop you as a future manager and leader who can do business across time zones, cultures and languages and in global and diverse contexts. The course provides a solid grounding in key areas of business and management practice and is fully recognised by the Chartered Management Institute (CMI). Successful completion leads to eligibility for membership of the CMI and the potential to gain chartered manager status.

This course will provide you with a thorough understanding of business and management practice in an international context. You will cover a wide range of stimulating core modules, and then have the option to focus in more detail on areas that interest you.

Recent core modules have covered topics including management research methods, international financial management, human resource management, managing ethics and professional issues, and international economic environment and marketing. Optional modules may focus on cross-cultural management, modern technology marketing, brand and brands management, retail marketing and entrepreneurship.

The course attracts graduates from a wide range of countries, thus making for an excellent cross-cultural mix in learning and teaching sessions. All students on the course are registered as affiliate members of the Chartered Management Institute.

Content

During this course you will develop your understanding of the theory and practice of different research methods, both quantitative and qualitative, in business. You will learn to assess how the external business environment will affect your business, and develop strategies for responding to this. You will cover the key theories that underpin financial decisions in an international business.

The business environment is very much international these days, which makes global and intercultural working a reality. Businesses need to be effective at managing people from an international perspective, and during this course you will look at organisational behaviour and human resources management with a focus on the continuous change and the increasing globalisation of business and management practice.

As an MSc student, you will also be required to complete a dissertation which will allow you to apply all the understanding, knowledge, analytical and conceptual tools that you have gained from your modules.

Students will also have the option to take a module of their choice which might focus on human resources, finance, project management or marketing.

Read less
An MBA is widely seen as a passport to a successful career. Our MBA (Hospitality Management) builds on your previous experience and enhances your real-world management capabilities. Read more
An MBA is widely seen as a passport to a successful career. Our MBA (Hospitality Management) builds on your previous experience and enhances your real-world management capabilities.

Course overview

This MBA has a particular focus on hospitality management. It aims to accelerate your promotion to well-paid positions of leadership, either in the hospitality industry or in any other sector.

You will develop a deep strategic understanding of the different functions within organisations. You will also learn how to re-apply the best of international management practices and how to implement approaches that deliver outstanding results.

In addition to the core elements completed by all our MBA students, you will complete a specialist module: ‘Hospitality Management Studies’. You will also undertake a dissertation related to the hospitality industry.

Sunderland Business School has partnered together with the Chartered Management Institute, to offer you dual accreditation with your MBA to enhance your professional profile and add to your achievements. On successful completion of your MBA, you will be eligible for the Chartered Management Institute Level 7 Extended Diploma in Management and Leadership. During your study period, you will also become an Affiliate Member of CMI, which gives you access to CMI’s knowledge resources.

At the end of your studies, graduates with 3 or more years management experience will be entitled to apply for full membership of the CMI or Chartered status.

At Sunderland, we focus on problem-solving ability and linking theory to real-world challenges. As part of this, you will visit companies both in the UK and in Europe, and also learn from guest speakers who share their practical business experiences.

We understand that your MBA is part of an onward journey. We offer extensive career support to help you gain a rapid return on your investment in yourself.

If you prefer, you can choose to pursue our broad-based MBA or a more specialist MBA that has a specific reference in the award title to Innovation and Entrepreneurship, Marketing, Finance, HRM or Supply Chain Management.

Course content

The course mixes taught elements with self-directed research. You can negotiate the topic of the dissertation to reflect your personal interests and career aspirations.

Modules on this course include:
-Hospitality Management Studies (30 Credits)
-Managing and Leading People (15 Credits)
-Operations Management (15 Credits)
-Marketing Management (15 Credits)
-International Business Environment (15 Credits)
-Global Corporate Strategy (15 Credits)
-Financial Management and Control (15 Credits)
-MBA Dissertation in the field of Hospitality Management (60 Credits)

Teaching and assessment

We use a wide variety of teaching and learning methods that include lectures, seminars, class discussions, case studies, group work, presentations and applied study. Assessment is mainly through the dissertation and assignments, as well as exams in some subjects.

Facilities & location

This course is based on the banks of the River Wear at The Sir Tom Cowie Campus at St Peter’s. Recently we’ve developed a Student Learning Space that is specifically designed to facilitate collaboration and team-based projects. It includes a board room as well as bookable areas to hold meetings and to meet with staff and visitors from outside the University.

University Library Services
The St Peter’s Library contains over 31,000 books related to business, economics, management, human resources, marketing, strategy and tourism. Added to this, you’ll benefit from a wide range of journals and periodicals in the St Peter’s Library, many of them in online format. To help you make the most of the wealth of resources, there’s a full-time librarian who is dedicated to the Business and Tourism sections. Further resources are available at the main Murray Library, which has a total of over 430,000 books with many more available through the inter-library loan service. The University spends around £1 million every year on new books and resources.

IT provision
When it comes to IT provision you can take your pick from over a hundred PCs in the St Peter’s Library, three computer laboratories, and wireless access zones. If you have any problems, just ask the friendly helpdesk team.

Learning environment
The University of Sunderland is a vibrant learning environment with an international dimension thanks to the presence of students from around the world. At the same time, the University is fully plugged into the world of business as a result of strong links with industry organisations.

Employment & careers

The applied nature of our MBA course will build on your previous managerial experience while moving you forward on a journey of practical professional development. The course is an investment in yourself that can lead to:
-Higher salary
-Promotion opportunities
-Greater employability
-Flexibility in an evolving job market

The most common reason for undertaking an MBA is to improve job opportunities. Previous Sunderland MBA graduates now work in roles such as:
-Financial Controller in the Gulf region
-Financial Analyst for ultra-high net worth investors
-Operations Director in an oil company
-Management Consultant with an international consultancy group
-General Manager in Eastern Europe
-Division Chief in China
-Business Development Manager for an automotive supplier
-Vice President of a Canadian corporation

Read less
An MBA is widely seen as a passport to a successful career. Our course builds on your previous business experience and enhances your real-world management capabilities, particularly in entrepreneurship. Read more
An MBA is widely seen as a passport to a successful career. Our course builds on your previous business experience and enhances your real-world management capabilities, particularly in entrepreneurship.

Course overview

This MBA has a particular focus on innovation and entrepreneurship, giving you a head start in realising the potential of your ideas.
You will develop your strategic knowledge, functional competence and problem-solving ability. You will also learn how to re-apply the best of international management practices and how to implement approaches that deliver outstanding results.

In addition to the core elements completed by all our MBA students, you will undertake two specialist modules: ‘Enterprise and Entrepreneurship’ and ‘Innovation Management’. You will also negotiate a dissertation topic that is relevant to your interests.

Sunderland Business School has partnered together with the Chartered Management Institute, to offer you dual accreditation with your MBA to enhance your professional profile and add to your achievements. On successful completion of your MBA, you will be eligible for the Chartered Management Institute Level 7 Extended Diploma in Management and Leadership. During your study period, you will also become an Affiliate Member of CMI, which gives you access to CMI’s knowledge resources.

At the end of your studies, graduates with 3 or more years management experience will be entitled to apply for full membership of the CMI or Chartered status.

At Sunderland, we focus on problem-solving ability and linking theory to real-world challenges. As part of this, you will visit companies both in the UK and in Europe, and also learn from guest speakers who share their practical business experiences.

We understand that your MBA is part of an onward journey. We offer extensive career support to help you gain a rapid return on your investment in yourself.

If you prefer, you can choose to pursue our broad-based MBA or an MBA with a specific reference in the award title to Finance, Marketing, HRM, Hospitality Management or Supply Chain Management.

Course content

The course mixes taught elements with self-directed research. You can negotiate the topic of the project/dissertation to fit both your personal interests and the supervisory expertise of Sunderland's tutors. Modules on this course include:
-Financial Management and Control (15 Credits)
-Managing and Leading People (15 Credits)
-Operations Management (15 Credits)
-Marketing Management (15 Credits)
-International Business Environment (15 Credits)
-Global Corporate Strategy (15 Credits)
-Enterprise and Entrepreneurship (15 Credits)
-Managing Innovation and Technology Transfer (15 Credits)
-Masters European Project Semester (60 Credits) or
-MBA Dissertation (60 Credits)

Teaching and assessment

We use a wide variety of teaching and learning methods that include lectures, seminars, class discussions, case studies, group work, presentations and applied study.

Facilities & location

This course is based on the banks of the River Wear at The Sir Tom Cowie Campus at St Peter’s. Recently we’ve developed a Student Learning Space that is specifically designed to facilitate collaboration and team-based projects. It includes a board room as well as bookable areas to hold meetings and to meet with staff and visitors from outside the University.

University Library Services
The St Peter’s Library contains over 31,000 books related to business, economics, management, human resources, marketing, strategy and tourism.

Added to this, you’ll benefit from a wide range of journals and periodicals in the St Peter’s Library, many of them in an online format. To help you make the most of the wealth of resources, there’s a full-time librarian who is dedicated to the Business and Tourism sections.

Further resources are available at the main Murray Library, which has a total of over 430,000 books with many more available through the inter-library loan service. The University spends around £1 million every year on new books and resources.

IT provision
When it comes to IT provision you can take your pick from over a hundred PCs in the St Peter’s Library, three computer laboratories, and wireless access zones. If you have any problems, just ask the friendly helpdesk team.

Learning environment
The University of Sunderland is a vibrant learning environment with an international dimension thanks to the presence of students from around the world. At the same time, the University is fully plugged into the world of business as a result of strong links with industry organisations.

Employment & careers

The applied nature of our MBA course will build on your previous managerial experience while moving you forward on a journey of practical professional development. The course is an investment in yourself that can lead to:
-Higher salary
-Promotion opportunities
-Greater employability
-Flexibility in an evolving job market

The most common reason for undertaking an MBA is to improve job opportunities. Previous Sunderland MBA graduates now work in roles such as:
-Financial Controller in the Gulf region
-Financial Analyst for ultra-high net worth investors
-Operations Director in an oil company
-Management Consultant with an international consultancy group
-General Manager in Eastern Europe
-Division Chief in China
-Business Development Manager for an automotive supplier
-Vice President of a Canadian corporation

Read less

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