Masters Degrees (Fashion Communication And Promotion)

Summary

Primarily vocational and practical, the course caters for those with career interests in fashion communication and the promotion of fashion companies, goods, events and brands. Students will be actively encouraged to take part in debates about the professional, educational, political and cultural implications of fashion promotion in modern societies around the world. The course encourages different research methods to investigate the branding and promotion of fashion through marketing, advertising, events management, publicity or public relations.

As a graduate, individuals will be able to apply their knowledge and practical skills to fashion promotion, as well as sophisticated marketing and advertising concepts.

The course focuses on ability to develop and manage project proposals and studies related to commercial fashion, fashion communication and fashion promotion. Students can adopt either an entrepreneurial, academic or creative approach to their studies.

Example projects include fashion magazines or blogs, plans for fashion businesses, marketing strategies. Throughout the course, students are encouraged to undertake relevant career planning and research. A series of topical lectures are provided exploring major theories and debates related to the world of fashion and textiles. These are followed by talks from industry practitioners.

This course is divided into three trimesters to allow students to work towards a Postgraduate Certificate, Postgraduate Diploma or a Master's qualification.

Modules

Modules undertaken include: Portfolio Concepts and Treatments, Lecture and Seminar Programme, Research Strategy, Portfolio: Short Project, Portfolio, Major Project, Dissertation.

Assessment

The programme includes a mixture of practical projects and written work; students develop a portfolio of work that showcases their abilities and ideas and is executed and managed in a professional manner; at each stage students also write reflective reports that encourage them to develop a critical and contextual framework within which to understand their practice and future career choices; students are assessed using a mixture of tutorial reviews, project work submissions and oral exams.

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The business of fashion is a global, cultural and economic force shaped by creative professionals who share a passion for innovative customer-centric solutions. The fashion marketplace requires senior managers who can seamless bring together material resources, human capital, and commercial vision to produce a personalised customer offering.

This programme, which has been designed in conjunction with leading fashion retailers, represents a new direction in the integration of fashion retail management, fashion marketing, international consumer behaviour and supply chain planning. Its unique structure allows you to study at both the internationally renowned School of Design and Leeds University Business School, one of the top departments of its kind in the world. This means you'll have the opportunity to gain the varied knowledge and skills needed to for a managerial career in the exciting, dynamic and internationally-oriented fashion sector.

Specialist facilities

We have plenty of facilities to help you make the most of your time at the School of Design. You’ll be able to develop your practice in well-equipped studios and purpose-built computer clusters so you can build your skills on both PC and Mac. There are computer-aided design (CAD) suites with access to the latest design software and some of the latest design technology, such as digital printing and laser cutting facilities, and colour analysis/prediction labs, EEG/eye-tracking technology and digital photography.

We also have an impressive range of resources you can use for research. We house the M&S Company Archive including documents, advertising, photos, films, clothing and merchandise from throughout Marks & Spencer’s history, offering a fascinating insight into the changing nature of our culture over time.

Course content

• The cultural reception, dissemination, promotion and eventual disposal of a fashion product within international markets involves an astoundingly complex chain of activities. This programme allows you to develop a unique blend of management skills, master analytical tools and customer marketing techniques in order to understand and shape global retail operations.
• You’ll study six compulsory modules in total, covering fashion marketing, retailing and a specialised fashion dissertation in the School of Design, and the management of logistics, supply chains and understanding global consumers in Leeds University Business School. You’ll also study two from a selection of fashion-based optional modules, allowing you the flexibility to specialise in an area of your choice.

Course structure

These are typical modules/components studied and may change from time to time. Read more in our Terms and conditions.

COMPULSORY MODULES

Fashion Marketing 15 credits

Dissertation Global Fashion Management 60 credits

Managing Global Logistics and Supply Chains 15 credits

Operations and Supply Chain Management 15 credits

Consumer Behaviour Across Cultures 15 credits

OPTIONAL MODULES

Fashion Industry Analysis 15 credits

Sustainability and Fashion 15 credits

Textile Consultancy and Management 15 credits

Textile Product Design, Innovation and Development 15 credits

For more information on typical modules, read Global Fashion Management MA in the course catalogue

Learning and teaching

This programme employs a variety of learning and teaching methods including lectures, seminars, tutorials and group discussions. The modules will utilise methods of learning, teaching and assessment which are appropriate to Masters level study, such as group discussions, presentations, and report writing. Although a proportion of the contact time will be spent in teaching, emphasis will also be placed upon the use of group and independent learning. Discussion and interactive sessions will encourage you to critically examine key elements of fashion retail and management further. You will have the opportunity to hear from external academic and professional speakers from the fashion and retail business world, and it may be possible to participate in retail colloquiums.

Assessment

You'll be assessed by a variety of methods. Assessment on the programme is designed to be an integral part of the learning process, allowing you to enhance and confirm your knowledge and practice. Formative feedback will be provided through a combination of self-reflection, peer group and tutor feedback. Summative assessments will provide a measure of the extent to which you have achieved the learning outcomes of the modules.

Assessment within the modules will take various forms including: coursework assignments, reports, group work, presentations, examinations and the dissertation. You are encouraged to consider and discuss your work in tutorials using multiple assessment criteria related to modules Including, originality and appropriateness of concepts and treatments, communication strategy, project management, organisation, comprehension and professionalism.

Career Opportunities

The multidisciplinary nature of this programme means that you’ll have the chance to develop a unique blend of skills including management, analytical tools and customer marketing techniques. This will allow you to understand and shape global retail operations by managing multinational fashion organisations, international retail, foreign market entry, and global supply chains and value chains.

On graduating you'll be equipped to thrive in either further study or a diverse range of career paths. The knowledge you’ll have gained will make you especially employable in careers throughout the fashion value chain, including fashion buying, fashion marketing, fashion public relations, merchandising and logistics management, management of the product development process, retail or brand management, product sourcing and supply chain management, and e-commerce.

Careers support

We encourage you to prepare for your career from day one. That’s one of the reasons Leeds graduates are so sought after by employers.

The Careers Centre and staff in your faculty provide a range of help and advice to help you plan your career and make well-informed decisions along the way, even after you graduate. Find out more at the Careers website.

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Milano Fashion Institute is the interuniversity Institute set up in 2007 by the 3 leading Italian Universities: Bocconi University, Polytechnic of Milan, and Cattolica University for realizing University Masters in Fashion Direction. An innovative didactical method thanks to the interdisciplinary approach provided by the partners qualifies MFI as a unique in the whole European scenario.

If brand management and how to develop a fashion collection are your source of inspiration, this Master is the source of your competitive advantage.

The Master in Fashion Direction: Brand & Communication Management goal is designed for students desiring to work inside the processes of communication, advertising and promotion of fashion brands, on different levels: product, brand, corporate, events, with a thorough knowledge of all the main business tools, from the press and PRs tools, to the digital tools, as well as printed traditional advertising.

Managing communication tools starting from the company DNA, heritage and strategy. From cultural knowledge, to management skills.

In terms of didactical activity, besides lectures leaded by the excellent Faculties of Bocconi University, Polytechnic of Milan and Cattolica Universities, there will be also field laboratories and projects, where students will continuously interact with the leading Italian and international fashion companies (among them, Gucci Group, Gianni Versace, Giorgio Armani, La Rinascente, Hugo Boss, Jil Sander, Levi’s, Max Mara Fashion Group, Miroglio Fashion Group, Ralph Lauren, Roberto Cavalli, Valentino Fashion Group, Vivienne Westwood). Field projects, the most compelling part of the Master’s experience, are led by teachers and tutors, on a specific brief by companies’ executive of solutions to collections’ development issues or of developing new business strategies, and are preparatory to the final internship activity.

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The Fashion Promotion pathway investigates the areas of the Fashion industry that support all areas of design. With the support and guidance from industry professionals, you will develop your own personal portfolio of work within an area that could include Fashion Styling, Fashion Photography, Fashion Illustration, Fashion Promotion or Fashion Film.

Course Overview

Our Master’s programme has been designed to support and enhance the skills of art and design practitioners who want to work in the cultural and creative industries. Awarded by Falmouth University and delivered in partnership with Hearst Magazines UK, publishers of ELLE, Cosmopolitan, Esquire and Harper’s Bazaar, together we have designed an exciting and industry-connected Master’s to equip you for the real world.

The 12-month MA supports students across a range of Art & Design specialisms and you will be given the unique opportunity to explore your area within an interdisciplinary global culture. Bringing together students from a variety of disciplines through dialogue, idea-exchange and collaborative activities, the course prepares students for the hybrid and dynamic nature of contemporary creative practice. By enabling the pursuit of specialist subject expertise alongside opportunities to acquire the skills, experience and outlook necessary for professional success, we give our graduates the confidence to take the next step toward building their own creative futures.

The course is open to graduates from any art and design related degree subject and who already have knowledge and experience of a specialist area. Our MA will allow you to enhance your skills within your existing area, taking it in your own direction with support from a subject tutor. We currently support pathways in Fine Art, Communication Design, Illustration, Animation, Photography, Fashion Design, Fashion Communication, Product Design, Craft and Spatial Design.

Alternatively, you may be looking for a Master’s degree, but you are not clear which specialist pathway to follow, this course is designed to support those students arriving from a variety of undergraduate programmes with varying degrees of focus. The scope of the award in Art & Design is flexible enough to provide opportunities for you to experiment and try out new approaches before finding your focus.

Unique Opportunities

This programme offers outstanding specialist tuition combined with extensive academic contact and studio access. As a Master’s student, you will have:

• exclusive access to media and industry expertise through Hearst Magazines UK and their teams
• regular workshops with key industry stakeholders
• industry projects
• internship opportunities through Hearst Magazines UK and other creative industry contacts
• your own individual design space giving you flexibility on where you study
• lecturers who are visible and accessible five days a week
• opportunities to expand and enrich your ideas through daily interaction with students across other disciplines

The inter-disciplinary nature of the course and the teaching team, along with the wider staff expertise within the college means that specific tuition can be provided on a ‘bespoke’ basis if and when needs arise. In addition to support from academic staff, you will have regular group and one-to-one access to our Study Skills Coordinator for support with writing, research and academic skills.

Our dedicated Welfare Team are resourced and prepared to support all students. Should you require help with English language, support is available from our in-house provision. 

Course Structure

The course is structured to provide you with a wide range of activities in the modules at the start of the course, together with the opportunity to experiment and explore different methods and approaches. As you move through the programme you will then start to focus and identify individual ambitions, and plan and execute your final project.

Semester One

EXPERIMENTAL PRACTICE

Introduces you to new methods and approaches. You will take part in a series of set projects, which will encourage collaboration, experimental practice and creative activity.

THEORY AND RESEARCH

Within this module you will be exposed to a series of lectures and seminars around a series of shared themes that cut across theory and practice. You will be inspired to try out fresh and innovative methods in practice and you will work collaboratively and individually.

Semester Two

FOCUSING PRACTICE

This module will support your development of independent and self-initiated project work in your specialist area. To build your portfolio you will take part in live briefs set by our partners in the creative industries and supported to enter local and international competitions.

ART & DESIGN FUTURES

You will be asked to look ahead by engaging in the issues shaping the professional practice of art and design today. Lecturer talks will introduce you to a diverse range of contemporary art and design practices to inspire and orient your own career pathways. This module also gives you the opportunity to organise and complete a work placement enabling you to gain valuable professional experience.

Semester Three

FINAL MAJOR PROJECT

You will spend the final semester working on a self-initiated project in your area of specialism, underpinned by the cross discipline culture of the course. Your final submission will be a portfolio of work and a written report culminating in a final MA show.

Careers and Employability

With staff and visiting tutors active in the creative industries worldwide as researchers and practitioners, as artists, designers, writers, and curators you will be exposed to issues, debates and challenges that are transforming art and design practice in the 21st century.

More specifically, the modules encourage you to reflect upon the broad and hybrid nature of art and design and the emerging global workplace in which you will ultimately take your next steps. To offer you real-world experience through live briefs and the work placements, we collaborate with both international media and communication organisations (such as our partner Hearst Magazines UK) as well as local creative businesses on our doorstep in Cambridge—one of the UK’s centres of leading-edge creativity and innovation.

Visit the website for full specifications: http://www.csvpa.com/art-and-design/ma-art-design/course-details/about.htm

Click here to apply online: https://www.csvpa.com/apply-online/step1

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The Fashion and Textiles MA at DMU offers a practice-based, design-led experience across the following four distinctive pathways:

• Contour Fashion – specialising in the study of intimate apparel, including jersey wear, lingerie, swimwear, corsetry, loungewear and bra design

• Fashion Design – with the opportunity to specialise in womenswear, menswear and fashion knitwear

• Footwear Design and Accessories – with options including women’s, men’s and children’s footwear and accessories for sport, leisure or fashion

• Textile Design – for fashion, interiors and lifestyle, with the opportunity to specialise in print, construct and mixed media

Prior to enrolling onto the course you will choose one of the pathways which will provide the focus of your design practice. The promotion of creative, technical and intellectual knowledge, alongside a critical, contextual understanding will be a key focus. This is complemented by teaching and learning across the pathways to consider design communication, portfolio development and promotion.

The course will prepare you for a variety of careers. Graduates from the School have gone on to work in roles ranging from design, product development, buying, and garment technology to working freelance or starting up a small business. They have also gone on to work for national and multinational companies such as Agent Provocateur, Courtaulds, Abercrombie and Fitch, Tommy Hilfiger, Superdry, Alexander McQueen, Vivienne Westwood, French Connection, Jigsaw, Next, H&M, Kurt Geiger, L.K. Bennett, Clarks, New Balance, Tesco, Joules, and Primark.

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This exciting degree offers you the opportunity to study one of the major areas in contemporary media and communications – branding- http://www.gold.ac.uk/pg/ma-brands-communication-culture/

The unique programme introduces you to the variety of ways in which brands are developed and used, and helps you to understand how the growth of branding – in business, but also in politics, government, sport and culture – has changed the societies we live in.

What happens when the state starts to use branding techniques to communicate with its citizens?

And how does the rise of digital and social media change the relationship between brands and their publics?

What, for example, are the consequences of understanding political parties, artists or sports teams as ‘brands’?

An introduction to contemporary branding debates

The MA in Brands, Communication and Culture aims to provide you with a comprehensive understanding of the history and development of brands and branding, and their relationship to contemporary forms of communication and culture. Specifically, you should acquire an in-depth knowledge of the social, political and economic backdrop against which branding has become so important, and an understanding of the key themes and debates surrounding its development and use, including the relationship between brands and intellectual property, and the extent to which branding promotes or inhibits openness and transparency within organisations.

You will also improve your ability to think critically and creatively about contemporary communications and cultural practices. When you have completed the programme you will have at your disposal a range of tools that will enable you to analyse contemporary communications, to make judgments about their significance and value and be able to thoughtfully contribute to contemporary communications.

A unique approach to the study of brands

This MA is not a conventional branding or marketing course. Instead it offers a unique approach to the study of brands. This is reflected in the topics taught on our core modules, which include:

The role of brands in and beyond markets
The rise of consumer culture
Critical perspectives on brand management and governance
Intellectual property
Immaterial labour and the rise of ‘branded workers’
Gender, colonial history and branding
Attachment, identity and emotions in branding
Ethics and transparency
The emergence of brand experiences and ‘staging’ of brands
Fair trade and accountability
Branded spaces and communities
Social media and open source cultures
Geodemographics and new forms of social classification
The MA Brands, Communication and Culture is taught across two departments: Media & Communications and Sociology. This gives you access to experts in many fields. In addition to the two core courses you will have the opportunity to customize your degree by choosing from a range of modules from different departments to allow you to explore your own interests and make wider connections.

We welcome students who bring to the course a range of experiences and interests in communication, management, politics, design and the cultural industries.

Recent dissertation topics include:

Branding post-capitalism? An investigation of crowdfunding platforms
Trespassed City: Mapping London’s privately owned public spaces
The rise of co-working spaces
Craft Entrepreneurs: an inquiry into the rise of artisanal production in post-industrial cities
Hashtags in photo sharing social media apps
Consumer culture in contemporary Shanghai
Branding of NGOs
Sustainable brand strategies - good for the environment or just a selling strategy?
Fashion bloggers and cultural capital
Medical tourism and branded healthcare
Intellectual property in the fashion industry
Branding London's districts

Contact the department

If you have specific questions about the degree, contact Dr Kat Jungnickel.

Overview

The programme is made up of two core modules (60 credits in total), between two and four options modules (60 credits in total), and a dissertation (60 credits).

The first core module, Branding I, introduces you to contemporary definitions and theories of branding, its history and development, changes in the role of marketing, promotion and design, and their place in the global economy.

The second core module, Branding II, puts greater emphasis on contemporary themes and issues in branding, and their relationship to wider debates in society, economy and culture.

Throughout the core components of the degree, you will examine the wide range of ways in which branding is currently used, in organisations ranging from large corporations to public sector bodies, charities and other third sector organisations.

For the optional modules, you'll have an opportunity to explore some of the wider contexts for brands and branding by taking up to 60 credits of modules provided elsewhere in Media and Communications or neighbouring departments such as Sociology, Cultural Studies and Anthropology.

Part-time students typically take the two core modules in their first year, and the options modules plus the dissertation in their second year.

Vocational elements

The department offers some practice-based options in areas such as:

Media Futures
Online Journalism
Campaign Skills
Media Law and Ethics
Design Methods
Processes for Innovation

Assessment

The MA is assessed primarily through coursework essays and written projects. Practical modules may require audiovisual elements to be submitted. It will also include a dissertation of approximately 12,000 words.

Skills

The programme helps students to develop a high-level understanding of contemporary branding and communications techniques and their social, economic and political contexts. You will be encouraged to develop your critical reasoning skills and your understanding of contemporary cultural and media theory, but also to develop greater visual literacy and a capacity for creative thinking. Assessments are designed to ensure that you are able to apply these skills in practical ways.

Careers

The programme equips you with the skills necessary to pursue a wide range of careers related to branding and communication in the media and other industries. Students are encouraged to seek work experience and work placements during the programme as time allows. Regular seminars with visiting speakers will enable you to gain an understanding of how your degree can be used in a professional context. The MA also allows you to pursue further academic research in one or more of the areas covered on the programme.

Funding

Please visit http://www.gold.ac.uk/pg/fees-funding/ for details.

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MA Fashion Art Direction will provide the opportunity for practice-based postgraduate study in the creation of innovative visual communication and imagery for fashion end use. Outcomes could be related to print and pattern design, promotion, marketing, branding, visual merchandising, art direction, illustration, publishing or pursuing further postgraduate study.

You will be encouraged to engage with contemporary fashion audiences through the creation of work that explores original approaches to product, concept and/or communication. Your work should demonstrate a keen sense of contextual awareness, knowing where the work fits in the world and how the world might affect it. The programme will emphasise the importance of being digitally articulate and you will be able to combine this with traditional media and design processes should you choose to. Collaborative, interdisciplinary approaches will be encouraged, as will engagement with the creative industries beyond the School of Art.

Design Network

Based in the heart of the School of Art, MA/MFA Design: Fashion Art Direction is part of an innovative design network — a community of staff and students exploring design ideas in a discursive, cross-disciplinary studio environment. Critically informed practical designers, the group works experimentally, inspired by new insights and possibilities.

While studying towards a particular qualification at MA/MFA level, students experience their subject in the broader context of contemporary design practice.

Specialist Environment

Dedicated spaces for the postgraduate community have been developed to enable the postgraduate community to flourish. These spaces, for thinking and practice, are located centrally within the School of Art, allowing easy access to an extensive range of workshops where the combination of traditional and state of the art equipment opens up a world of exciting possibilities.

Course Content

The MA Design: Fashion Art Direction is made up of four units totalling 180 credits.

The programme is designed to help you acclimatise to the challenges of MA level research and practice, enabling you to identify and describe a clear direction for your postgraduate design study.

You will be encouraged to develop design propositions that encompass key design issues and have complexity and ambition, taking full consideration of the relative contextual drivers.

You will also be encouraged and supported to extend your experience in the professional sphere either through a practical project, research context, exchange, work experience, or other negotiated professional set of interactions with an external partner, groups of students and creative industry.

Towards the end of the programme you will undertake a major project to consolidate your past research and practice into fully realised collections, pieces, proposals, business plans, or exhibitions – whatever means is appropriate to the work. You will also have developed a strategy for the continuation of your practice located and contextualised to the profession or discipline.

If you choose to progress to MFA Design: Fashion Art Direction award you will study a further two units of 60 credits each.

This route is focused on the continuation of your practice aligned to the research and selection of appropriate public or professional venues and platforms to disseminate a significant body of work. You will be required to produce work for a public audience in the most relevant and appropriate form along with any implicit publicity and dissemination material.

Resources

We have developed a dedicated postgraduate area occupying an entire floor of the main School of Art building, offering an exciting space to be, both intellectually and practically. The centre is located in the newly refurbished Chatham Tower with studios, design laboratories, seminar rooms and extensive workshops that form the nucleus of this vibrant, cross-disciplinary learning environment.

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Summary

Primarily vocational and practical, the course focuses on ability to develop a personal creative style, entrepreneurial abilities and a professional approach to fashion styling. Students will explore and use different research methods to investigate the promotion of fashion styling through marketing, advertising, events management, publicity or public relations. The course will equip students with the latest knowledge, skills and resources to help investigate areas of personal and work-based interest. Students will develop their studies around personal career ambitions and enjoy visits to leading fashion events. After graduating, individuals will be able to apply their knowledge and practical skills to fashion styling.

This course is divided into three trimesters to allow students to work towards a Postgraduate Certificate, Postgraduate Diploma or a Master's qualification.

Modules

Modules undertaken include: Portfolio: concepts and treatments; Lecture and Seminar programme; Research Strategy; Portfolio: short project; Portfolio: major project or dissertation.

Assessment

The programme includes a mixture of practical projects and written work; students develop a portfolio of work that showcases their abilities and ideas and is executed and managed in a professional manner; at each stage students also write reflective reports that encourage them to develop a critical and contextual framework within which to understand students practice and future career choices; students are assessed using a mixture of tutorial reviews, project work submissions and oral exams.

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Whether you want to explore innovative design, promote fashion internationally or set up your own label, we have the world-class facilities, practitioners and industry expertise to prepare you for an exciting career. Students can choose to work in any of the wide range of fashion areas, covering Fashion Design, Fashion Communication and Promotion, Jewellery and Accessories, or Fashion Textiles – our MA Fashion is uniquely structured to enable you to specialise while drawing on a broad range of resources and expertise.


Why you should study MA Fashion at Middlesex?

At Middlesex we take an innovative approach to Fashion that enables you to specialise while collaborating, experimenting, and enhancing your skills with students and staff from across the department. Taught by some of the UK's leading practitioners and technical experts, you'll explore your chosen area of Fashion within a contemporary framework that will equip you with the practical skills, business acumen and industry insights you need to succeed in today's global market.

Based in our £80 million Art and Design School, our course features state-of-the-art facilities and specialist workshops fitted with both new and traditional equipment to enable you to fully realise your visions. Through a combination of workshop enquiry, in-depth research and critical understanding of your practice, we ensure that you graduate with the skills, knowledge and body of work to advance your Fashion career in new, challenging and imaginative directions.

Course highlights:

- Exceptional facilities that are among the best in the country, including traditional fashion workshops and equipment for screenprinting, knitting, weaving, digital printing, embroidery, metalwork, photography, reprographics, film, laser cutting, 3D printing and more
- Flexibly designed module content to enable you to bring your interests and ambitions to every assessment, whether that's making textiles, designing jewellery, creating a book, producing a magazine, evolving an existing specialism you have, and more
- Despite being a new MA course we have an international reputation for high calibre graduates from our BA Fashion programmes who have gone on to work for Givenchy, Kenzo, Vivienne Westwood, Preen, Aquascutum and ASOS
- Opportunities to start your own label with recent examples including Boudicca, Christopher Raeburn and Ashley Isham
- Access to networking opportunities, world-leading research and expertise through the Art & Design Research Institute (ADRI) on campus

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This program covers the art and luxury management sector with a focus on France and its cultural excellence. Taught in English, this program explores the management, sales and distribution of luxury products using the themes of taste and luxury à la française from Louis XIV to present-day France. Themes covered include the French arts de la table, fashion, gemology, cosmetics and fragrances, interior design, furniture, art objects and design, scenery and décor, etc.

The innovative academic program combines lectures with practical field visits major historical monuments, fashion houses, and workshops that represent French cultural excellence. Legal aspects, finance, luxury marketing and management, communication and strategic marketing are all taught by professionals.

Direct interaction with industry players will allow students to build up a network of top professionals in the field and discover the savoir-faire of different sectors.

Structure

The year is made up of 3 terms: 2 terms of classes (Oct-Dec/ Jan-March) and a term of professional experience in the form of an internship (April-June). The first term ends with a group project to validate the term. During the last two terms, students will work on a personal project that they will be expected to present in front of a jury in validation of their diploma “Titre I”.

Each trimester consists of 200 hours of classes spread out over a 10-week period. Courses are taught in English.Participants are attributed a mentor for personalized coaching as well as group methodology sessions to guide them in the conception and realization of their personal project.

1st Term :

The history of art and style (17th-21st centuries), art law, the management of art objects and artistic projects communication and the marketing of art and luxury goods, defining an artistic project (content, business plan, legal structure, communication, marketing), meeting with professionals in situ during visits and workshops.

2nd Term:

e-communication and e-marketing of art and luxury products, negotiation of art objects, promotion of an artistic production, a brand or an artist, contemporary art and luxury, organizing an exhibit, the history of l’art de la table, the history of fashion and luxury products (fashion and accessories, wine and spirits, gastronomy, jewelry and watches, cosmetics and fragrances, niche brands), the history of interior design, meetings with professionals in situ for visits and workshops, methodology and follow up on personal projects.

3rd Term:

Full-time internship along with methodology sessions and personal projects.

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Would you like to improve your career prospects, start your own business or develop further specialist design skills?

Offering the perfect blend of theory and practice in the context of business and society, the MA Design course will enable you to focus on your own specialist area of design practice, in disciplines such as 3D design, fashion communication, fashion design, fashion marketing, graphic design, communication design, service design, interaction design, industrial design, interior design, 3D design and transportation design.

Developed specifically for those with a design background or relevant qualification, you will undertake a series of taught modules to develop your knowledge and practical skills, before competing a final project or thesis around your chosen specialism.

In addition to the taught aspect of this course, you will also have the opportunity to undertake a series of collaborative projects with industry and, where possible, field trips to collaborative companies or exhibitions to further enhance your learning experience.

Learn From The Best

Our academic team is made up of research-active experts with extensive knowledge of the design industry. This knowledge is integrated into all aspects of their teaching to ensure that all content within this course is relevant to the workplace and current and emerging trends.

All staff within this department have a strong commitment to developing your skills and knowledge by developing your critical thinking and your ability to apply your skills to complex real-world problems.

They will be there to support you through every step of your course, ensuring you leave with confidence and full understanding of all aspects of this dynamic industry.

In addition to our teaching staff, you will also have access to specialist communities of practice that will provide the foundation for your learning journey through research networks and cross-organisational collaboration. These communities will focus on strategic innovation, performance products and service design.

Teaching And Assessment

This MA Design course incorporates practice-based learning that is informed by contemporary and contextual influences and founded on your own personal aims and professional direction.

The first two semesters of this course will focus on developing your core skills through the completion of four modules: design thinking, design practice, direction and experimentation.

Teaching is delivered via a mix of lectures, seminars and tutorials, which are assessed by coursework and design projects. You will also undertake collaborative projects and, where possible, field trips to allow you to put your skills into practise in a real-world context.

Upon completion of the taught modules, you will undertake a final project or thesis to demonstrate all of the skills you have acquired on this course. This will be undertaken under the supervision of your dedicated tutor who will provide advice and guidance at all stages.

Module Overview
DE7001 - Design Thinking (Core, 30 Credits)
DE7002 - Design Process (Core, 30 Credits)
DE7003 - Project / Thesis (Core, 60 Credits)
DE7004 - Design Practice 1: Professional Direction (Core, 30 Credits)
DE7005 - Design Practice 2 : Experimentation (Core, 30 Credits)
EF0126 - E.S.A.P. in FADSS Level 7 (Optional, 0 Credits)

Learning Environment

This course is delivered at the Northumbria School of Design, which is located at City Campus East – a dedicated learning space that is located within Newcastle city centre.

Throughout the duration of your course you will have access to state-of-the-art facilities such as our University library – which is ranked in the top three in the UK – and well equipped working space, The Hub, which is open 24 hours a day, seven days a week.

Your learning experience will be enhanced though the use of technology and learning materials such as module guides, assessment information, lecture presentation slides and reading lists will be available via our innovative e-learning platform, Blackboard. You can also access student support and other key University systems through your personal account.

Research-Rich Learning

The MA Design course is taught by our team of research-active academics who incorporate their individual areas of specialism into the course’s contextual modules to ensure they reflect the realities of the design industry and today’s modern working environment.

The development of your own research skills is at the core of the MA Design course and you will develop research-informed methods of understanding the complexity inherent in real-world situations. These methods will enable you to make better decisions, advance the field of your practice and add new knowledge that will help you perfect your skills in your own particular discipline.

Supported by subject specialists and industry networks, you will also have the opportunity to join an expert-led community of practice in strategic design and innovation, performance product design or service design, as well as engaging with traditional disciplines such as fashion and industrial design.

Give Your Career An Edge

This course will allow you to enhance your practical skills and knowledge in a specialist area of design.

You will work on live industry projects that will enhance your CV and personal development through collaboration with those currently working within this dynamic industry. Some of the recent examples of industry projects include work on oral healthcare with Procter and Gamble, wearable technology projects with the CPI National Centre for Printable Electronics, person-centred healthcare services with the Academic Health Science Network and the development of innovative kitchenware with Lakeland.

You will also develop your business and employability skills, in addition to achieving a master’s level qualification in this discipline.

Your Future

Once you have completed the MA Design course you will possess the skills and ability to make an impact in the design industry, whether you are just starting out in your career or looking to enhance your professional development.

This course will prepare you for broad range of jobs within design companies, private organisations and the public sector, in addition to specialist jobs within your chosen specialism.

Completion may enhance promotion prospects in some professions, in addition to providing enhanced opportunities for management level roles.

This course will also provide you with the knowledge and experience to be able to set up your very own design company, in addition to providing a strong foundation for progression to PhD studies.

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This innovative Arts MRes course offers you the opportunity to undertake a closely-supervised piece of original research within a broad spectrum of arts disciplines, including art and design history, film and television studies, performance, and fine art practice.

You will undertake a specialist research project, based upon your own focused proposal, which may be subject-specific or span arts disciplines.

The centrepiece of the Arts MRes is an extended written Dissertation, or for practice-based researchers, a major Practical Project supported by a written dissertation component. This is supported by a framework of three modules, which provide expert knowledge and understanding of appropriate research methods to employ in your project, the wider critical contexts relating to your subject, and how to develop and communicate your research. The programme will enable you to position your research within a wider scholarly field, and furnish you with professional skills such as communication, self-management and planning, preparing you for doctoral study or further career advancement.

This course can also be taken part time, for more information, please view this web-page: https://www.northumbria.ac.uk/study-at-northumbria/courses/arts-dtpaar6/

Learn From The Best

The Arts MRes welcomes students from a wide range of interests. Whether your project is focussed on the history and theory of art and design, film and television, fine art or performance practice, or wider aspects of visual and material culture, you will be supported by a supervisory team with expertise in your subject.

Your supervisors will be academic specialists with in-depth knowledge of the critical issues relating to your topic, hands-on experience in appropriate research methodologies, and a highly regarded reputation of publishing scholarly materials, or exhibiting or performing works.Arts staff have specialist knowledge in Fine Art and Performance practice, art and design theory, film and television studies, curating, landscape, architecture, fashion, socially engaged arts, and digital arts practices.

Furthermore, if your project spans disciplines, your supervisory team may include staff members from different departments. Whatever your interests, you will be supported by the expertise of highly research-active staff whose work is of recognised excellence.

Teaching And Assessment

The Arts MRes is based around self-directed study, but you are supported by a framework of three modules. Research Methods and Critical Contexts in semester one are based around a series of seminars, and encourage the discussion and exchange of ideas between students with focussed research interests, but shared intellectual investment in the themes, concepts, practices and methods of visual and material culture. Assessment is through written assignments totalling 6000 words, or a smaller written element supported by materials for practice-based students (30 credits per module).

The semester two Research Development module is shared with students from MRes Humanities courses, to collaborate in all elements of organising (structuring, fundraising, marketing and publicity) and staging a cross-disciplinary symposium. You are assessed on a written paper, and a presentation at the symposium (totalling 30 credits). The culmination of your Arts MRes project is a final 20,000 word dissertation, or 10,000 word dissertation and body of work for practice-based students (90 credits).

Learning Environment

The Arts MRes will embed you in a vibrant postgraduate research culture, in which the formal framework of academic learning is enhanced by a multitude of opportunities to develop your specific research interests and skills, and widen the scope of your scholarly development. The modules themselves are based around seminars which encourage discussion and the exchange of ideas between researchers from a wide range of disciplines.

In addition you have access to specialist postgraduate training workshops, and events both on and beyond the campus. Fine Art practice-based students have access to studio space at the Baltic 39 studios, and all students are continually informed of events and opportunities of special interest to their research through the electronic learning portal, while regular individual tutorials with project supervisors will enable you to develop your project effectively.

Overall the Arts MRes provides a learning environment in which disciplined and self-directed academic rigour is enhanced by opportunities for the interdisciplinary pollination of ideas.

Module Overview
EF0126 - E.S.A.P. in FADSS Level 7 (Optional, 0 Credits)
EL7028 - MRes Dissertation (Core, 90 Credits)
HI7011 - Research Development (Core, 30 Credits)
VA7029 - Research Methods (Core, 30 Credits)
VA7030 - Critical Contexts (Core, 30 Credits)

Research-Rich Learning

With a student-focused course of study, supported by supervisors specifically chosen to compliment your project, research is embedded in the Arts MRes course from your initial project proposal, and you will be encouraged think about, develop, evaluate and refine your research approaches throughout the programme. The first module, Research Methods, will introduce you to generic considerations of research in the arts, before encouraging you to find and develop advanced methodologies specific to your project.

REF2014 placed Northumbria’s Art and Design research within the UK top ten for “research power”, and as you progress, your tutors and supervisory team will advise you on how to hone these approaches, drawing upon their own rich research expertise and knowledge of the latest practices and developments. You will apply your developing expertise to a wide range of research materials, subjecting them to disciplined analysis and interpretation, and presenting your findings in an academic symposium and in your final thesis or project.

Give Your Career An Edge

Graduates of the Arts MRes have proven that they can undertake independent research to a high academic standard. They have demonstrated intellectual curiosity, sophisticated critical thinking and discernment in their investigation, evaluation and interpretation of many types of research materials.

A Masters of Research also develops transferable professional skills of communication, the ability to present intellectually complex information over written, verbal or visual platforms, time and resource management, and professional independence. In directing an individual research project from initial proposal to finished thesis, and through organising an academic symposium with others from different disciplines, MRes students develop a host of skills relating to project organisation, teamwork, marketing, using communication platforms, and event management.

The Arts MRes is an ideal way to develop a set of impressive outlooks, attributes and skills, which are directly transferable, whether you wish to pursue further academic research at doctoral level, or build a career in arts practice, the cultural professions or education.

Your Future

The Arts MRes is well established as a bridge between undergraduate or postgraduate study and focussed Doctoral research. It can also stand alone as an important step in career development.

Through carrying out a focussed project of independent research, MRes students develop skills ideally suited to careers in the contextualisation, communication or promotion of the visual arts. Whether developing careers in creative practice, education, curating, cultural management, community engagement, or traditional and digital media publishing, MRes graduates possess a directly relevant qualification and skill set to push their ambitions forward.

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This taught research course gives you the opportunity to carry out in-depth original research into design practice while developing the skills to become an independent, critical thinker and effective design researcher.

The taught modules provide a framework of transferable skills that apply to all researchers as well as those relevant to your chosen pathway subject of Arts, Design, English Literature, History, Social Science, or Media.

You will gain an understanding of research methods while developing expert professional skills in communication, self-management, and project planning. You will devise and deliver a significant research-based project in the form of a dissertation or practical arts based project, to demonstrate your interests and ability to think independently.

Whether you go on to further PhD study, or work as a researcher for a range of public services and professions, this course gives you the research and professional skills for a successful career.

Learn From The Best

Mark Bailey is Director of Innovation Design and leads the University’s partnership with Unilever. He spent 10 years in the Aerospace industry working on advanced passenger and business jet concepts.

After graduating from Northumbria’s School of Design, Bruce Montgomery became a designer for fashion brands including Katherine Hamnett, Moschino and Jeff Banks.

Matthew Lievesley has helped develop improved care-pathways for people with Type II Diabetes in collaboration with Newcastle University Medical School.

Dr Irini Pitsaki specialises in Design Management and Strategic Brand Management with more than 15 years of experience as a researcher and lecturer in higher education.

Dr Mersha Aftab’s current work looks at Role of Design at strategic level in multinational industries. Her passion for teaching led to a full time lectureship teaching Innovation.

Dr Stuart English is a specialist in design led innovation, and the creator of Ideas-lab. He leads a portfolio of postgraduate programmes.

Elizabeth MacLarty has a degree in Fine Art from Leeds University and her research interests include the relationship of theory to practice, particularly in Design Education teaching practice.

Teaching And Assessment

You’ll learn through a combination of discipline-specific and core framework modules that develop your research skills.

You’ll undertake a dissertation or project of 20,000 words (or 10,000 word dissertation in support of a practical project for Arts practice researchers). This can be either a specialist, in-depth study based upon a substantial body of subject-relevant sources or a you can take a broader ranging approach crossing over a number of disciplines.

You will also take two discipline-specific modules that examine the key themes, traditions, and debates in your chosen discipline.

You’ll be assessed by a mixture of traditional and innovative practices, including dissertation (or equivalent project), oral and written presentations, critical reviews, and portfolios of work.

The academic team will help you develop the skills required to plan, manage and review your learning.

Learning Environment

Northumbria's School of Design was named one of Europe’s top design schools by US Business Week magazine and has an international reputation for innovation and creativity.

It has been fitted out with state-of-the-art facilities and the latest in design technology including:

- Dedicated exhibition gallery and outdoor show spaces
- Modern presentation rooms with the latest screening facilities
- Digital photography studio
- CAD suites
- Traditional letterpress and screen printing
- The latest in computer numerically controlled machinery
- Extensive 3D prototyping workshops
- Industry standard textile, printing, knit and garment
- Construction facilities
- Sound studios and recording booths
- Interaction and animation studios
- Mobile laptop facilities
- Postgraduate, research and consultancy suites

Alongside teaching staff with experience as designers, technicians, craftsmen and journalists, you’ll also learn from visiting designers and design professionals.

Research-Rich Learning

Northumbria is in the UK top 10 for research power in Arts and Design. The School of Design hosts three research groups:

Design Issues
This research group addresses complex social and cultural issues from a design perspective. They work on themes such as social care issues with the Carers Centre Newcastle and Alzheimer’s Scotland and socio-economic challenges with Newcastle YMCA and Traidcraft.

Design Innovation and Research Methods
This group focuses on innovating and creating value across society by applying design-led innovation and better research methods to support the work of designers in context. Work involves the industrial and commercial sector, such as design's role in corporate innovation and creativity in product manufacturing and service organisations.

Design Making
This research group focuses on materials and the cultural and technology benefits of making in society. Researchers work in product, industrial, interaction, service, textile, craft, fashion and interior design disciplines.

Give Your Career An Edge

This course will give you skills for life-long learning, including critical skills and attitudes, presentation skills, and the ability to reflect and evaluate abilities. These are all attractive traits and in demand from employers.

You’ll be able to demonstrate critical awareness of research and scholarship in your chosen design discipline and show that you are self-motivated, disciplined and possess a thirst for independent learning.

Throughout the course, you’ll build on your undergraduate skills, adding intensity, complexity and depth of study as you also develop communication, time management and highly developed research and inquiry skills.

Your studies have a real world focus and you’ll have the opportunity to work with external partners and industries to develop your experience and network of contacts. We seek to nurture home-grown talent to support and grow the economic, social, cultural and intellectual capital of the region and beyond.

Your Future

Northumbria boasts an illustrious design alumni list including Sir Jonathan Ive, principal designer of the iPad, iPhone and iMac. Rob Law MBE, Founder of Trunki, Nicola Morgan, Designer, Lanvin, Paris, and Tim Brown, Chief Executive, IDEO.

As a graduate you’ll be able to demonstrate critical thinking and judgement and will leave equipped with excellent practical, communication, and transferable skills.

You will become an expert on your chosen research topic and well placed to use this as a platform to excel in your career and contribute to the community and the wider world in which you live.

On graduating, you will have a qualification which may enhance your promotion prospects in the fields of teaching, professional research, museums and archives, public policy, and project management.

There are also opportunities for you to advance your studies further, with advice in writing PhD and funding applications available to support students.

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Do you have a keen interest in the value of creativity and design and how this can best be used as a strategic tool for organisations?

The MA Design Management course will allow you to harness the power of design and innovation in a corporate context.

Offering industry engagement in fashion management or design strategy and innovation, you will develop transferrable design knowledge that will enable you to recognise the value of design and provide effective leadership and management within this sector. You will also have the opportunity to undertake a series of collaborative projects with third parties or organisations currently working within this industry.

On completion of this course you will leave with an in-depth understanding of how design can contribute to leadership, sustainability and business or social innovation, in addition to possessing the necessary skills to build and manage organisational growth through the development and launch of new products, services and brands.

Learn From The Best

Our academic team is made up of research-active experts with extensive knowledge of the design industry. This knowledge is integrated into all aspects of their teaching to ensure that all content within this course is relevant to the workplace and current and emerging trends.

All staff within this department have a strong commitment to developing your skills and knowledge by developing your critical thinking and your ability to apply your skills to complex real-world problems.

They will be there to support you through every step of your course, ensuring you leave with confidence and full understanding of all aspects of this dynamic industry.

In addition to our teaching staff, you will also have access to specialist communities of practice that will provide the foundation for your learning journey through research networks and cross-organisational collaboration. These communities will provide industry engagement in design strategy and innovation or fashion management.

Teaching And Assessment

The MA Design Management course incorporates learning through investigation and the application of design methods in a business context.

The theory-based aspect of the course covers essential elements such as creative thinking, intellectual property, inter-cultural communication, research principles, reflective practice, contemporary influences and commercialisation.

These contextual modules provide the perfect foundation for the remainder of your degree, which develop your understanding the field of design management.

Teaching is delivered via a mix of lectures, seminars and tutorials, which are assessed by coursework and design projects. You will also have the opportunity to participate in collaborative projects and, where possible, field trips to allow you to put your skills into practise in a real-world context.

Upon completion of the taught modules, you will undertake research report under the supervision of your dedicated tutor who will provide advice and guidance at all stages.

Module Overview

DE7001 - Design Thinking (Core, 30 Credits)

DE7002 - Design Process (Core, 30 Credits)

DE7003 - Project / Thesis (Optional, 60 Credits)

DE7003 - Project / Thesis (Core, 60 Credits)

DE7006 - Design Management 1: Articulating Design Value (Core, 30 Credits)

DE7007 - Design Management 2: Strategy (Core, 30 Credits)

EF0126 - E.S.A.P. in FADSS Level 7 (Optional, 0 Credits)

Learning Environment

This course is delivered at the Northumbria School of Design, which is located at City Campus East – a dedicated learning space that is located within Newcastle city centre.

Throughout the duration of your course you will have access to state-of-the-art facilities such as our University library – which is ranked in the top three in the UK – and well equipped working space, The Hub, which is open 24 hours a day, seven days a week.

Your learning experience will be enhanced though the use of technology and learning materials such as module guides, assessment information, lecture presentation slides and reading lists will be available via our innovative e-learning platform, Blackboard. You can also access student support and other key University systems through your personal account.

Research-Rich Learning

The MA Design Management course is taught by our team of research-active academics who incorporate their individual areas of specialism into the course’s contextual modules to ensure they reflect the realities of the design industry and today’s modern working environment.

The development of your own research skills is at the core of the MA Design Management course content and you will develop research-informed methods of understanding the complexity inherent in real-world situations. These methods will enable you to make better decisions, advance the field of your practice and add new knowledge that will help you perfect your skills in your own particular discipline.

Supported by subject specialists and industry networks, you will also have the opportunity to join an expert-led community of practice in focussed on design strategy or fashion management to further enhance your learning experience.

Your Future

Once you have completed the MA Design Management course you will possess an in-depth understanding of how to harness the power of design within a corporate context. You will also be suitably qualified to take on managerial and leadership roles within the design sector.

This course will prepare you for broad range of jobs within design companies, private organisations and the public sector, in addition to specialist jobs within your chosen specialism. Completion may also enhance promotion prospects in some professions.

This course will also provide you with a strong foundation for progression to PhD studies.

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Introduction

With its three distinctive but interconnected pathways, this course is for dynamic students looking to thrive within the fashion communications industry at the highest level. The Fashion Journalism pathway focuses on writing, editing and digital media. Fashion Communication & Promotion is for innovative image-makers; and Fashion Critical Studies offers an academic approach to the analysis of Fashion.

Content

The MAFC course consists of three specific pathways. While each pathway has a distinct approach to Fashion Communication, cross pathway projects will connect subject specialists into vibrant groups creating challenging and industry relevant experiences.

There are key points in the year when MAFC students will interact with MA Fashion Design students and experience Fashion Communication in a live context. In January and February the build up to the MA Fashion Show at London Fashion Week will provide opportunities to participate in the production and organisation of a fashion show. In May MAFC students can work with BA Fashion students as they present their degree fashion show.

The MAFC course is framed in the highly creative Fashion Programme at Central Saint Martins, but also within an Art School philosophy where other creative disciplines such as Graphic Communication, Architecture, Textiles, Jewellery, Product Design and Fine Art offer debates, collaborations and new approaches to the subject.

The extensive global CSM networks offer contemporary fashion links, creative networks and live industry projects. Expertise from the UAL research staff, high-profile academics and industry professionals ensure a global and industry relevant perspective. The vibrant post-graduate community across UAL also offers exciting opportunities for subject discussion and collaboration.

Structure

Fashion Communication & Promotion

Unit 1: Investigation
Unit 2: Specialist Major Project

Fashion Journalism

Unit 1: Investigation
Unit 2: Specialist Major Project

Fashion Critical Studies

Unit 1: Investigation
Unit 2: Specialist Major Project

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