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Paid Social advertising allows universities to reach prospective postgraduate students on platforms like Facebook, Instagram and TikTok, helping drive awareness, engagement and leads.
We offer both Brand Awareness and Lead Generation campaigns across Meta (Facebook & Instagram) and TikTok – giving you flexible options to suit your goals and audience.
As part of your campaign, you’ll also:
- Access our global audience of over 7 million* engaged FindAMasters users
- Benefit from our trusted brand presence, which helps your messaging stand out in a crowded digital landscape
On TikTok, campaigns can either be run from our account or utilise SparkAds, which allows amplification of your existing posts. This flexibility ensures maximum reach for the content that resonates most with your audience.
*2025 total users on FindAMasters
Illustrative example of this partnership shown below.
Take a look at how we increased student interest and engagement for Masters programmes at The University of Edinburgh.
Platform options at a glance
Brand Awareness Campaigns
Best used when you want to increase visibility and recognition for your university or specific courses. These campaigns help you reach large volumes of prospective students early in their decision-making journey, keeping your institution top of mind ahead of key recruitment periods.
Lead Generation Campaigns
Ideal when you want to capture expressions of interest from prospective students. These campaigns use built-in social media forms to collect details such as name, email address and subject interest, helping you build a qualified pipeline for follow-up communications.
| Feature | Meta (Facebook & Instagram) | TikTok |
|---|---|---|
| Campaign Types | Brand Awareness & Lead Generation | Brand Awareness & Lead Generation |
| Ad Format | Static image / Video | Vertical video & static images |
| Lead Gen Forms | Fully integrated, customisable forms | In-app forms, pre-filled with user data |
| Targeting | Lookalikes, geo, subject, behaviour | Interest, geo, age, device |
| Minimum Spend | £3,000 (Brand) / £3,900 (Lead Gen) | £3,000 (Brand) / £3,900 (Lead Gen) |
Creative Specifications
To ensure your campaigns meet platform requirements, please follow the creative specs below:
| Format | Meta | TikTok |
|---|---|---|
| Image | JPG/PNG, min 1080x1080px | Static vertical image (min 1080x1920px) or video |
| Video | MP4/MOV/GIF, 1:1 or 4:5 ratio | MP4/MOV, vertical (9:16) preferred |
| Text |
Primary: 125 chars Headline: 27 chars Description: 27 chars |
Up to 100 characters for ad copy. Captions/subtitles strongly recommended |
| Lead Form | Custom questions, up to 5 fields | Standard TikTok fields only |
Promote events or campaigns with our social reach
Use Meta and TikTok to promote:
- Your presence at Postgrad LIVE events
- Application deadlines or open days
- Subject-specific campaigns targeting high-intent audiences
All campaigns are supported by our expert team, with performance tracking and optimisation throughout.
To find out more click the ‘Enquire now’ button below
Do you have a question about advertising on FindAMasters?
1.2 million annual enquiries & referrals
Over 900,500 monthly site visits globally
Prices start at just £100
A dedicated Account Manager to help & advise via email, phone, at international conferences, or request a meeting on your campus.
