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Executive MBA for the Creative Industries


Course Description

The two-year Executive MBA for the Creative Industries is a 24 month programme starting October 2016. You will study mainly online with 4 residential weeks over 2 years, 3 of which are at Ashridge Business School and one is an international business experience outside of the UK.

Programme overview

This Executive MBA, delivered mainly online, is for professionals either already working in the creative sector or looking to make the transition into the sector, who wish to gain the strategic skills and knowledge required to respond to changing global market forces due to increased digitisation and globalisation. You will learn how to lead and inspire innovation and how to build a culture of creative excellence whilst balancing the demands of commercial enterprise. The programme is designed and delivered by world-ranked, triple-accredited Ashridge with the expertise and contribution from an Advisory Board of senior-level professionals from the creative industries and two experienced industry partners; Creative Skillset and Atticus Education.

Course Modules:

The Ashridge MBA for the Creative Industries is built around six core modules each containing two units. You will study each module according to a published study schedule over 18 months. The last 3-6 months of your programme will be spent on your business-based masters project. This draws on your skills and knowledge you have developed during the programme and is directly relevant to your preferred industry.

The six core modules are:

• Business Finance
• Creating Strategy
• Marketing
• Leading the Creative Process
• Achieving Scale
• Effective Leadership

What sets this programme apart?

• It is run by Ashridge, a world-class triple-accredited business school and is based on our established Executive MBA programme which has been tailored to the creative industries
• A programme that combines learning, consulting, facilitation, coaching and research that is directly applied to the challenges faced by organisations
• A focus on practice and impact provides the backbone of the programme
• Led by faculty who are, at the same time, academics and practicing professional consultants, connected to relevant organisations at the highest level
• It is delivered mainly online, fitting in with the schedules of busy freelancers and employees
• It is backed by an impressive Advisory Group of industry experts from all areas of the creative industries including film, music, advertising, television and publishing

Who is the programme for?

• Mid-career professional and experienced managers seeking to gain skills which will allow them to shape and lead creative businesses into a future of commercial success in the global marketplace
• Entrepreneurs who want to gain the knowledge, skills and confidence needed to start and lead their own businesses
• Small business owners who want to grow the scope and scale of their companies

Funding your Executive MBA

A range of scholarships are available for self-funded students wishing to study on this programme. Please contact the Admissions Team for more information.

Meet the Ashridge faculty:

http://www.ashridge.org.uk/qualifications/executive-mba-for-the-creative-industries/faculty/

Course Advisory Board:

http://www.ashridge.org.uk/qualifications/executive-mba-for-the-creative-industries/faculty/advisory-board/

Funding and Scholarships:

http://www.ashridge.org.uk/qualifications/executive-mba-for-the-creative-industries/fees-and-funding/

Visit the Executive MBA for the Creative Industries page on the Ashridge website for more details!

(Student Profile)

Mark Anderson

1274.gif Why Ashridge?
My boss had done his MBA at Ashridge and recommended it to me. I had seen what the MBA had achieved for him, so I didn’t look anywhere else.

What did you learn?
It has helped me think about the implications of activity across the organisation and has made me a more rounded business person. I understand more about fi nance, strategy and operations which means I can have credible conversations with people in different fi elds and recognise the challenges they face. The EMBA puts you under a lot of pressure, so I learnt to prioritise and plan effectively. It has made me a more mature individual.

How has it benefited your career?
Four months into the EMBA, we sold Onetel to The Carphone Warehouse. I was already talking to Sky, and the fact that I was doing the EMBA was of interest to Sky and I landed the job. I have been rapidly promoted and am now Managing Director of Sky Ireland and am involved in sales, marketing, content choices, operations, supply chain, legal and regulatory decisions. It’s a signifi cant progression from where I was before and is largely due to the fact that I was fasttracked
thanks to the EMBA and the broad business skills it gave me. My salary has increased 2.5 times since I started the EMBA, so the personal ROI is tremendous.

What did you particularly like about the Ashridge EMBA?
It’s so practical, up-to-date and in tune with today’s business challenges. The assignments focus on your company, and the faculty have been there and done it – the brand marketing expert at Ashridge worked at P&G, for example.
There was an extraordinary breadth of experience in the group, and such a range of nationalities. Everyone had at least fi ve to ten years experience which meant we could focus less on theory and more on the practical
elements. Many of my fellow classmates have remained good friends. Iloved the residential aspect as it meant you could block off the time and immerse yourself in the experience. Ashridge is an environment based around learning with plenty of space to walk, clear your head and reflect – it was the catalyst for me to have a good think about my career and what I
wanted to achieve.

(Student Profile)

Peter Markey

1276.gif Why Ashridge?
I know several people who have done the Ashridge EMBA and it came so highly recommended that I didn’t look anywhere else. I loved the fact that assignments link into your organisation and that learning is on a modular basis. I was also sold by the reputation of the faculty who actively consult for businesses and are plugged into the real world. They teach you things they have tried and tested themselves, so it’s very practical.

What did you learn?
To research my EMBA assignments, I worked with key stakeholders at MORE TH>N and our parent company RSA across a range of disciplines. It widened my network within the organisation and gave me a massive insight into how our business is run. I built a much stronger network, which I am still working closely with today. The EMBA taught me a great deal about time management, and because I was around less, it encouraged me to empower my team more. The visioning exercise has helped me create a sustainable vision which we are working towards and I found the session ‘Why would anyone want to be led by you?’ very insightful around helping to shape my leadership style. I have a non-fi nance background but Dr Steve Seymour, the Head of Finance Faculty and EMBA Programme Director, really brought finance to life and my knowledge and experience in that area has rocketed. I also learnt a huge amount from the group. My classmates came from such a
wide range of industries, cultures and backgrounds. There were only two other people with a marketing background and I was the only person in fi nancial services. It was very powerful to get such diverse perspectives.

How has the Ashridge EMBA changed your career?
It has taken me to a new level. My promotion to Marketing Director saw me leading a team of over 60 people. My next aim is to take on a Managing Director role in the next 12 months. Also, following my EMBA I was voted Marketing Society ‘Marketer of the Year’ and made a Fellow of the Marketing Society – a huge accolade which has opened many doors
including networking and speaker opportunities.

The Ashridge EMBA has been a real win-win both for me and MORE TH>N.

(Student Profile)

Zoe Farmer

1281.gif Why did you decide to do an EMBA?
When I started the EMBA I was in a senior role at Vue Entertainment. I was reaching a glass ceiling and felt there were some gaps in my knowledge that needed fi lling in order to get to the next stage of my career. I chose Ashridge because of its personality. At other schools I looked at, it felt as if you were just a number, but at Ashridge they care about you as a person right from the outset. It’s an amazing place; calm and inspirational. They think of every detail such as having umbrellas by the doors.

How is the EMBA structured?
It’s modular, which means that you can immediately put the knowledge into practice at work. Between modules you have time to refl ect on further areas for improvement which I found useful. There is a good balance of technical and theoretical insights and the faculty are good at drawing out examples from the group which really brings the content alive and helps ensure it is fully in tune with reality. Two of the case studies we looked at were GE and Barilla which were particularly relevant to me at the time.

What about the group?
We were a good mix of male and female and most were very experienced. You could tell that some would go very far. We learnt a great deal from each other and were in constant contact between modules. It felt good to be with people who were in the same situation as me and the support we gave each other was invaluable.

To what degree would you say an Ashridge EMBA represents a good ROI?
From an organisational perspective I would say it is high. I left Vue due to the glass ceiling however, they got value from day one of my study and continue to reap the rewards from things I put in place. From a personal perspective my ROI is huge and goes far beyond the financial gain of a higher salary and career progression.


(Scholarship)

All Ashridge Master Programmes - Single Award

Scholarships are available for Ashridge Masters programmes, and can be applied for after you have received an offer of a place. Please contact the relevant admissions office to find out more.

Value of Scholarship(s)

Various

Eligibility

Scholarships are available for Ashridge Masters programmes, and can be applied for after you have received an offer of a place. Please contact the relevant admissions office to find out more.

Application Procedure

Scholarships are available for Ashridge Masters programmes, and can be applied for after you have received an offer of a place. Please contact the relevant admissions office to find out more.


(Scholarship)

MBA Headstart Scholarships - 10 Awards

Scholarships are usually awarded in the following categories:-Women in Leadership
-Emerging Markets
-Responsible Leadership
-Not-for-profit Sector
-Post Redundancy / Return-to-workThere are also a range of scholarships available relating to the Creative Industries. For more information please contact the Admissions Team.

Value of Scholarship(s)

Up to 50% of the programme fee

Eligibility

Ashridge offers a number of scholarships to self-financed participants.
To be eligible you must first: 1- Apply and be accepted onto the qualification
2- Be able to state the grounds on which you are applying.

Application Procedure

Scholarship applicants are asked to complete an essay in application for the award. Essays are judged on a competitive basis and awarded to candidates who demonstrate the greatest potential or would benefit most from doing an MBA.

Further Information

http://www.ashridge.org.uk/creativemba


(Scholarship)

Channel 4 Scholarship - 2 Awards

We are delighted to offer scholarships of up to 90% of the tuition fee on behalf of Channel 4. In order to be considered for these scholarships, you must be: - Resident in the UK
- Currently working in the creative industries
- Connected to television, film or production
- Self-funded with no access to any other source of funding other than personal savings
- Must be in possession of an offer of admission onto the programme from Ashridge.

Value of Scholarship(s)

90%

Eligibility

- Resident in the UK
- Currently working in the creative industries
- Connected to television, film or production
- Self-funded with no access to any other source of funding other than personal savings
- Must be in possession of an offer of admission onto the programme from Ashridge.

Application Procedure

In order to apply, complete an application and indicate that you would like to apply for a Channel 4 scholarship on the form. Our Admissions Team will then confirm your eligibility and advise on how you can apply for these scholarships.

Further Information

http://https://ashridge.org.uk/qualifications/executive-mba-for-the-creative-industries/fees-and-funding/


(Scholarship)

Film Skills Fund Bursary - 3 Awards

We are delighted to offer bursaries of between £5,000 and £19,500 for the programme on behalf of the Creative Skillset's Film Skills Fund, supported by the BFI National Lottery. In order to be considered for a bursary, you must be:
- A UK resident for at least three years
- Currently working in the UK film industry
- Be from an under-represented group, such as people who are BAME, women in leadership roles, people with disabilities, people who are LGBT, people from socio-economically disadvantaged backgrounds or people returning to work
- Must be in possession of an unconditional offer for a place on the programme

Value of Scholarship(s)

Up to £19,500

Eligibility

- A UK resident for at least three years
- Currently working in the UK film industry
- Be from an under-represented group, such as people who are BAME, women in leadership roles, people with disabilities, people who are LGBT, people from socio-economically disadvantaged backgrounds or people returning to work
- Must be in possession of an unconditional offer for a place on the programme

Application Procedure

In order to apply, please complete an application and indicate that you would like to apply for a Film Skills Fund Bursary on the form. Our Admissions Team will then confirm your eligibility and advise you on how you can apply for a bursary.

Further Information

http://https://ashridge.org.uk/qualifications/executive-mba-for-the-creative-industries/fees-and-funding/



Entry Requirements

3 years professional experience with a degree OR 5 years professional experience without a degree. Students will also require a GMAT score 550 or a pass in the Ashridge Admissions Test.

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