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Full time & Part time March, October MA 3 or 4 semesters
Business & Management (5)

FindAMasters summary

Are you fascinated by the power of brands and want to understand their real business value? Look no further than our innovative Brand Management (M.A.) programme. Designed to meet the demands of today's digital society, this programme equips you with the skills needed to effectively develop and manage brands in the ever-changing market. From strategic planning to cross-media usage, you'll learn the ins and outs of brand management. With modules like brand development, marketing communications, and social media strategy, you'll be well-prepared for leadership roles in brand development, marketing communication, and design functions. Join us and unlock exciting career opportunities in corporations, media companies, ad agencies, and more. To be eligible, you'll need a recognized Bachelor's degree, English language proficiency, and a passion for branding. Don't miss out on this chance to kickstart your successful brand management career!

About the course

Do you want to understand the real business value of brands? Structural changes in today’s population and the digitalisation of our society demand new brand management skills.

Digital branding forms a new core competence for agencies and companies. Creative and strategic planning skills as well as the cross-­media usage of all media channels are required in order to develop and manage brands effectively.

Get our brochure today for more information about our innovative Brand Management (M.A.) programme.

Read more about this course

Entry Requirements

Admission requirements are as follows:

• Recognised Bachelor's degree
• English language proficiency certificate
- TOEFL (at least 72 out of 120)
- IELTS (at least 6 out of 9)
• CV (curriculum vitae)
• Motivation statement
• Letter of recommendation (by your lecturer or employer)
• Personal interview (optional)

Applicants with a bachelor's degree of 180 ECTS study a four-semester programme, while applicants with 210 ECTS may join the three-semester programme.




Fees

Tuition fees
6,500 € per semester

One-off registration fee
• 500 € (EU students)
• 750 € (Non EU students)

 Course Content

Visit institution website
Where is Macromedia University of Applied Sciences

Videos



Student Profiles

Dominik Erdmann

The good relationships with fellow students last to this day, and some have even developed into business relationships.

Moritz Heitmeier

In my studies, it was possible to pursue my professional ideas and try things out.

Tim Holzmüller

The benefits of the degree include working on real projects and working in small, international teams.

Laura Bohn

Close friendships (and record labels!) have developed with some fellow students, others are good acquaintances to this day.

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