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Consumer Behaviour (MSc)

Course Description

The MSc in Consumer Behaviour equips you with a comprehensive grounding in approaches to understanding consumer preferences, judgements, decision-making and behaviour- http://www.gold.ac.uk/pg/msc-consumer-behaviour/

You will learn how to use this knowledge to improve organisational strategy and success, in terms of targeting, product placement, advertising, marketing, influencing and protecting consumers.

The programme aims to enhance your employability by fostering the development of the real-life and job-relevant competencies and skills that are required to succeed in today's competitive job market. You will be provided with the strong knowledge base and hands-on research experience needed for succeeding in careers such as marketing, media, communications, advertising, consumer research, entrepreneurship, and public relations.

You will develop the skills necessary to conduct independent research and to understand:

the psychological impact of various types of media
the psychological processes underlying consumer behaviour
the psychology of consumer preferences
psychological theories of attitude change, persuasion, and influence
the psychology of branding
behavioural economics (including the psychology of pricing)
The Institute of Management Studies at Goldsmiths benefits from staff who conduct high impact, applied research and who have excellent links with industry. For example, recent speakers in our Innovation Case Studies series have included fashion designer Sir Paul Smith, 'city super woman' Nicola Horlick, and editor of Monocle Tyler Brûlé.

The MSc Consumer Behaviour contributes to and strengthens Goldsmiths’ reputation as being one of the premier institutions of its kind in the United Kingdom.

Contact the department

If you have specific questions about the degree, contact the Institute of Management Studies.

Modules & Structure

The MSc in Consumer Behaviour consists of:

five core modules (90 combined credits)
two optional modules (30 combined credits)
a research dissertation (60 credits)
The modules are organised within the IMS and most have a strong practical component.

All lecturers on this programme have a strong research profile, which they bring to bear when presenting the theoretical, technical, and applied components of consumer behaviour.

Research Project (60 credits)

You'll undertake an independent piece of research related to consumer behaviour. The dissertation should be no longer than 10,000 words. You'll be allocated to an appropriate supervisor.

Option modules

You can choose one approved 30 credit module, or two approved 15 credit modules. The list of approved modules will include those run by the Institute of Management Studies and by other departments at Goldsmiths that have modules relevant to Consumer Behaviour.


You will become adept at assessing marketing techniques, problem solving, interpreting human behaviour, influencing consumer choice, analysing complex information, working in teams and excelling in individual projects.


Possible careers for graduates of the programme include:

Consumer research
Public relations


Please visit http://www.gold.ac.uk/pg/fees-funding/ for details.

Visit the Consumer Behaviour (MSc) page on the Goldsmiths, University of London website for more details!

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Student Profiles

Banco Santander Scholarships - 7 Awards

In partnership with Banco Santander, Goldsmiths will be awarding seven scholarships to outstanding candidates from within the Santander Universidades network. Each scholarship provides a £5,000 fee waiver and is tenable for one year only.

Value of Scholarship(s)



Scholarships will be open to students applying to study a taught masters degree (excludes MRes and Masters by Research) in any discipline starting in September 2016. The countries targeted (although not exclusively, should exceptional candidates apply from other eligible countries*) will be:Mexico
* The Santander Universidades scheme covers institutions in Argentina, Belgium, Brazil, Chile, China, Colombia, Germany, Ghana, Mexico, Poland, Portugal, Puerto Rico, Russia, Singapore, South Korea, Spain, United Arab Emirates, UK, Uruguay and USA.

Application Procedure

Your scholarship application should be completed online through your myGoldsmiths account. This is the online account that you created in order to apply for a course at Goldsmiths.As part of the application, you'll be asked to answer three questions relevant to the award that you are applying for.For more information, please see the Banco Santander Scholarships page.

Further Information



Goldsmiths Masters Scholarships - 20+ Awards

Please note that scholarship schemes and awards are subject to the availability of funds, and the details given here are subject to change at any time. we therefore encourage you to check this information regularly.

Value of Scholarship(s)



Home and EU students (full-time and part-time).

Application Procedure

Applications for 2015 entry are now closed.

Further Information



The Goldsmiths' Company Postgraduate Bursaries - 4 Awards

Please see website for more details.

Value of Scholarship(s)



Students on taught postgraduate programmes (not including MA Filmmaking or PGCEs) starting October 2015. You must be: a UK student; new to postgraduate study; experiencing financial difficulties. You should also demonstrate academic potential and you must not be in receipt of any Goldsmiths, AHRC or ESRC funding.

Application Procedure

Applications for 2015 entry are now closed.

Further Information


Entry Requirements

You should have (or expect to be awarded) an undergraduate degree of at least upper second class standard in a relevant/related subject. Appropriate work experience will be considered in place of an undergraduate qualification on a case-by-case basis. This may include (but not be limited to) sufficient experience within a design agency, and/or marketing or advertising department. IELTS 7.0 (including 7.0 in the written test).

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