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Museums & Galleries Entrepreneurship (PGCert)

Course Description

This programme will cover sponsorship and marketing, audience development, regeneration and partnerships, and commerce/merchandise, giving a detailed insight into the ways that museums and galleries are managed and develop entrepreneurship- http://www.gold.ac.uk/pg/pgcert-museums-galleries-entrepreneurship/

Perhaps you already work in a museum or gallery and want some CPD experience. Or maybe you work in a different area but are thinking about a change of career.

Through a combination of lectures, seminars, outside visits, interviews, projects, workshops and presentations you'll examine the ways in which museum and gallery professionals have developed sophisticated new strategies and applied innovative entrepreneurial thinking to find ways of attracting visitors from a wide range of backgrounds to visit their institutions, engage with their events, and interact with art works in different ways.

Entrepreneurial thinking in museums and galleries is unique and cannot be viewed in the same way as a start-up business or new commercial venture. Instead it's a progressive way of developing commercial strands within the public sector. So you'll be encouraged to identify entrepreneurial activity, identify the target audiences for whom activities or resources have been developed, and the type of income raised.

The programme will use case studies of large-scale public/cultural projects like the Unilever series in Tate Modern's Turbine Hall, and the Fourth Plinth project in Trafalgar Square. Many of the sessions will take place in a museum or gallery (for example, Tate, the V&A, National Gallery), where you'll be able to carry out practical research. You'll also be able to meet and engage with potential professional contacts in different departments.

The programme is made up of two 30-credit modules, which you can also take as standalone short courses:

Museums & Galleries as Creative Entrepreneurs (Autumn term)
Museums & Galleries as Cultural Entrepreneurs (Spring term)
You can start the course at either point in the year.

For your assessment you'll be asked to use all of your creative, entrepreneurial and research skills to 'create' a museum of your own. You'll then produce a museum guide containing a director's foreward, an introduction to a collection, a description of how the institution is managed and structured, and an account of leisure facilties and fundraising, sponsorship and enterprise activities.

Contact the department

If you have specific questions about the degree, contact Libby Tuson.


By completing this programme you'll be able to:

Critically evaluate the main theories and concepts underpinning gallery and museum entrepreneurship
Analyse complex museum structures and the way that cultural organisations operate
Understand how museums and galleries attract sponsorship, develop marketing strategies, and communicate their brands
Network with gallery and museum professionals
Develop and complete an independent research project


This programme covers many different areas and roles within museums and galleries, including:

You'll therefore finish the course with a good understanding of these areas and how they interact with each other. This could prove to be excellent experience if you're keen to obtain employment or a placement in these sectors in future.

It's also ideal continuing professional development (CPD) for anyone already working in a museum or gallery.


Please visit http://www.gold.ac.uk/pg/fees-funding/ for details.

Visit the Museums & Galleries Entrepreneurship (PGCert) page on the Goldsmiths, University of London website for more details!

All Available Videos:

Student Profiles

The Goldsmiths' Company Postgraduate Bursaries - 4 Awards

Please see website for more details

Value of Scholarship(s)



Students on taught postgraduate programmes (not including MA Filmmaking or PGCEs) starting October 2015. You must be: a UK student; new to postgraduate study; experiencing financial difficulties. You should also demonstrate academic potential and you must not be in receipt of any Goldsmiths, AHRC or ESRC funding.

Application Procedure

Applications for 2015 entry are now closed.

Further Information


Entry Requirements

You should normally have an undergraduate degree of at least second class standard in a relevant/related subject. You might also be considered if you have at least two years' professional experience working in the creative industries. IELTS 7.0 (including 7.0 in the written test).

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Recipient: Goldsmiths, University of London
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