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Tourism and Cultural Policy (MA)

Course Description

This is a trans-disciplinary Masters that builds expertise in understanding the role played by the cultural sector (arts, theatres, heritage etc) in developing and managing tourism and hospitality as major engines of growth, regeneration and job creation in the 21st century- http://www.gold.ac.uk/pg/ma-tourism-cultural-policy/

The programme offers the possibility of engagement with the study of the cultural sector in developing and managing tourism and hospitality.

Cultural policies designed to support the arts sectors to enhance high value added tourism and to increase lengths of stay and repeat visits are increasingly being adopted by governments worldwide with the support of the tourism and hospitality sector.

This degree applies to those wishing to work in the arts and tourism sectors or perhaps in galleries and theatres associated with the hospitality sector. It is also for art practitioners and cultural professionals who wish to develop careers involving cultural tourism, cultural policy, culture-led regeneration and destination, city and country branding. It is also relevant to work in NGOs or the cultural policy arms of government and intra-governmental organisations and consultancies.

Specialists from academia and industry

The MA is run by the Institute of Creative and Cultural Entrepreneurship (ICCE) and is designed for students from a variety of academic and professional backgrounds. It is taught by specialists from academia and industry, ensuring a high level synthesis of practice based knowledge and cutting edge research. Both the staff and student body at ICCE have extensive international experience, enhancing peer-to-peer learning and providing an excellent base for networking and gaining contacts worldwide.

Study in London

Studying the role of culture in tourism in a London setting is a unique experience, providing access to some of the world’s most renowned culture and event led regeneration projects that include the legacy of the London Olympics and many other major projects. ICCE also has links with an extensive network of organisations, businesses, policy advisors, consultancies and cultural practitioners that provide exceptional research and study opportunities, such as Creative England, Tourism Concern and visitbritain.org.

Tailor your interests

The Masters is flexible and you can tailor your interests by choosing options from other departments across the College, including Anthropology, Sociology, the Centre for Cultural Studies, Politics, English and Comparative Literature, Educational Studies, Media and Communications, Computing and the Confucius Institute for Dance and Performance.

Contact the department

If you have specific questions about the degree, contact ICCE.

Modules & Structure

Core modules:
Cultural Policy and Practice- 30 credits
Cultural and Creative Tourism- 30 credits
Culture, Tourism and Regeneration- 30 credits

Option modules:
Entrepreneurial Modelling- 30 credits
Enterprising Leadership: An Introduction to the Discourse of Contemporary Leader- 30 credits
Interpretation, Education and Communication in the Art Museum- 30 credits

Option modules available from other departments:
In addition to the option modules available within ICCE, you can also opt to take 30 CAT modules from other departments within Goldsmiths.

-Anthropological Perspectives on Tourism
-Critical Voices in Development
-Borders, Migrants, and the National Imaginary
-Anthropology and Cultural Politics
-Anthropology of Art
-Social Anthropology of the Caribbean

-Urban Cultural Policy and City Branding:

-Global Political Cultures 1: Knowledge, Power, Culture
-Global Political Cultures 2: Body, Gender, Politics
-Theories of International Relations

Centre for Cultural Studies:
-Globalisation: Policy, Politics, Critique

English and Comparative Literature:
-Global English
-and other modules to be confirmed

Educational Studies:
-Spaces of Practice (in association with the Whitechaple and Showroom Galleries)
-Culture, Language and Identity in Education
-Race and Education
-Masculinities, Femininities and Identities in Education
-and other modules to be confirmed

Media & Communications:
-Race, Empire and Nation
-Structure of Contemporary Political Communications

-Social Media Campaigning (tbc)

Confucius Institute for Dance and Performance:
-Chinese Language


Please visit http://www.gold.ac.uk/pg/fees-funding/ for details.

Visit the Tourism and Cultural Policy (MA) page on the Goldsmiths, University of London website for more details!

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Student Profiles

Banco Santander Scholarships - 7 Awards

In partnership with Banco Santander, Goldsmiths will be awarding seven scholarships to outstanding candidates from within the Santander Universidades network. Each scholarship provides a £5,000 fee waiver and is tenable for one year only.

Value of Scholarship(s)



Scholarships will be open to students applying to study a taught masters degree (excludes MRes and Masters by Research) in any discipline starting in September 2016. The countries targeted (although not exclusively, should exceptional candidates apply from other eligible countries*) will be:Mexico
* The Santander Universidades scheme covers institutions in Argentina, Belgium, Brazil, Chile, China, Colombia, Germany, Ghana, Mexico, Poland, Portugal, Puerto Rico, Russia, Singapore, South Korea, Spain, United Arab Emirates, UK, Uruguay and USA.

Application Procedure

Your scholarship application should be completed online through your myGoldsmiths account. This is the online account that you created in order to apply for a course at Goldsmiths.As part of the application, you'll be asked to answer three questions relevant to the award that you are applying for.For more information, please see the Banco Santander Scholarships page.

Further Information



Goldsmiths Masters Scholarships - 20+ Awards

Please note that scholarship schemes and awards are subject to the availability of funds, and the details given here are subject to change at any time. we therefore encourage you to check this information regularly.

Value of Scholarship(s)



Home and EU students (full-time and part-time).

Application Procedure

Applications for 2015 entry are now closed.

Further Information



The Goldsmiths' Company Postgraduate Bursaries - 4 Awards

Please see website for more details

Value of Scholarship(s)



Students on taught postgraduate programmes (not including MA Filmmaking or PGCEs) starting October 2015. You must be: a UK student; new to postgraduate study; experiencing financial difficulties. You should also demonstrate academic potential and you must not be in receipt of any Goldsmiths, AHRC or ESRC funding.

Application Procedure

Applications for 2015 entry are now closed.

Further Information


Entry Requirements

You should have (or expect to be awarded) an undergraduate degree of at least second class standard in a relevant/related subject. You might also be considered for some programmes if you aren’t a graduate or your degree is in an unrelated field, but have relevant experience and can show that you have the ability to work at postgraduate level. IELTS 7.0 (including 7.0 in the written test).

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