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Promotional Media: Public Relations, Advertising & Marketing (MA)


Course Description

This exciting new degree offers you the opportunity to study public relations, advertising and marketing from media, cultural and sociological perspectives; exploring the inter-relations between promotional professions, the media and society- http://www.gold.ac.uk/pg/ma-promotional-media/

This is not a business studies-style MA; instead you'll take a rigorous, academic approach to promotional media and the uses of media in contemporary campaigns.

The core modules include two full modules and two half-modules taught in the Department of Media and Communications. These modules will explore public relations, advertising and marketing as inter-related professional disciplines, drawing on theoretical and professional debates. They will also offer introductions to media and cultural theory at the overlaps between the promotional professions, media and society.

The syllabus combines wider social theory with practical considerations and current issues. In addition, you may choose 30 further credits of options from a wide range of theoretical and practice-based modules within the department or elsewhere within Goldsmiths.

Vocational elements

The programme also offers vocational elements, so you'll have the opportunity to benefit from interaction with industry professionals and talks from visiting speakers.

You may take practice-based options in, for example:

media futures
online journalism
social media campaigning
campaign skills
media law and ethics
design methods
processes for innovation
Find out more about the Media and Communications and Skillset Media Academy.

Contact the department

If you have specific questions about the degree, contact Dr Anamik Saha.

Modules & Structure

Throughout the core components of the degree, you'll examine the very wide range of ways in which public relations, advertising and marketing is represented in society, together with the skills and techniques enacted by practitioners in their day-to-day roles. You will be encouraged to develop your critical and analytical skills, but also to think creatively and become more confident in your aesthetic judgment.

Goldsmiths prides itself on its innovative and critical approach, and you will be encouraged to immerse yourself in its wider intellectual environment in order to deepen your understanding of the cultural infrastructure surrounding branding and promotional media.

Promotional Media I- 30 credits
Promotional Media II- 30 credits
Promotional Culture- 30 credits and 15 credits

Assessment

The MA is assessed primarily through coursework essays and written projects. Practical modules may require audiovisual elements to be submitted. It will also include a dissertation of approximately 12,000 words.

Careers

The programme equips you with the skills necessary to pursue a wide range of careers related to public relations, advertising and marketing; and across the media industries.

Regular seminars, together with exposure to vocational options, will enable you to gain an understanding of how your degree can be used in a professional context. The MA also allows you to pursue further academic research in one or more of the areas covered on the programme.

Skills

The programme helps you to develop a high-level understanding of contemporary promotional communications and media techniques and their social, organisational, economic and political contexts.

You'll be encouraged to develop your critical reasoning and writing skills and your understanding of contemporary cultural and media theory, but also to develop greater visual literacy and a capacity for creative thinking. assessments are designed to ensure that you are able to apply these skills in practical ways.

Funding

Please visit http://www.gold.ac.uk/pg/fees-funding/ for details.

Visit the Promotional Media: Public Relations, Advertising & Marketing (MA) page on the Goldsmiths, University of London website for more details!



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Student Profiles
(Scholarship)

Fee waivers for MA programmes - 13 Awards

Fee waivers Equivalent in total to 13 full-time home/EU fees.

Value of Scholarship(s)

Equivalent in total to 13 full-time home/EU fees

Eligibility

Eligible for home, EU and international students applying for relevant MA programmes.

Application Procedure

If you confirmed an offer for an eligible programme by 1 May 2015 you automatically become eligible for the fee waiver scheme that will fund waivers equivalent in total to 13 full-time home/EU fees. International students are also eligible for the scheme.

Further Information

http://www.gold.ac.uk/pg/fees-funding/departmental-awards/media-communications/


(Scholarship)

Banco Santander Scholarships - 7 Awards

In partnership with Banco Santander, Goldsmiths will be awarding seven scholarships to outstanding candidates from within the Santander Universidades network. Each scholarship provides a £5,000 fee waiver and is tenable for one year only.

Value of Scholarship(s)

£5,000

Eligibility

Scholarships will be open to students applying to study a taught masters degree (excludes MRes and Masters by Research) in any discipline starting in September 2016. The countries targeted (although not exclusively, should exceptional candidates apply from other eligible countries*) will be:Mexico
Brazil
Colombia
China
* The Santander Universidades scheme covers institutions in Argentina, Belgium, Brazil, Chile, China, Colombia, Germany, Ghana, Mexico, Poland, Portugal, Puerto Rico, Russia, Singapore, South Korea, Spain, United Arab Emirates, UK, Uruguay and USA.

Application Procedure

Your scholarship application should be completed online through your myGoldsmiths account. This is the online account that you created in order to apply for a course at Goldsmiths.As part of the application, you'll be asked to answer three questions relevant to the award that you are applying for.For more information, please see the Banco Santander Scholarships page.

Further Information

http://www.gold.ac.uk/pg/fees-funding/scholarships-2016/


(Scholarship)

Goldsmiths Masters Scholarships - 20+ Awards

Please note that scholarship schemes and awards are subject to the availability of funds, and the details given here are subject to change at any time. we therefore encourage you to check this information regularly.

Value of Scholarship(s)

£1,000

Eligibility

Home and EU students (full-time and part-time).

Application Procedure

Applications for 2015 entry are now closed.

Further Information

http://www.gold.ac.uk/pg/fees-funding/scholarships-2016/


(Scholarship)

The Goldsmiths' Company Postgraduate Bursaries - 4 Awards

Please see website for more details

Value of Scholarship(s)

£5,000

Eligibility

Students on taught postgraduate programmes (not including MA Filmmaking or PGCEs) starting October 2015. You must be: a UK student; new to postgraduate study; experiencing financial difficulties. You should also demonstrate academic potential and you must not be in receipt of any Goldsmiths, AHRC or ESRC funding.

Application Procedure

Applications for 2015 entry are now closed.

Further Information

http://www.gold.ac.uk/pg/fees-funding/scholarships-2016/



Entry Requirements

You should have (or expect to be awarded) an undergraduate degree of at least upper second class standard in a relevant/related subject. You might also be considered for some programmes if you aren’t a graduate or your degree is in an unrelated field, but have relevant experience and can show that you have the ability to work at postgraduate level. IELTS 7.0 (including 6.5 in the written test).

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