Specialists in Rural Development, Communication and Innovation are greatly needed in organizations and projects around the world, especially those offering capacity building, training, information and e-learning while addressing rural poverty, social equity, sustainability, resource scarcity and food security. Communication is the key in bringing about social change and innovation. However, adapting development projects and processes to social, political, economic and environmental changes poses challenges to many organisations, which has resulted in a pressing need to facilitate innovation and communication processes. Organizations and professionals providing such services require knowledge on facilitation, public participation and innovative praxis.
To ensure appropriate responses to contemporary conditions and local circumstances, such organisations need to adapt their approaches, as well as design new operational structures, to increase the relevance of their performance and the sustainability of their actions. This programme equips mid-career professionals and their organisations with competences that will strengthen their ability to work in a range of complex multi-actor settings in his increasingly digitized world.
At graduation, you will have developed the ability to: • analyse stakeholders’ interests and needs and outline policies that lead to social change and participation • design processes and strategies that facilitate communication and knowledge sharing • transform traditional extension policy and practice and develop new approaches to communication and innovation • design and facilitate effective, appropriate and exciting learning environments
When an organisation reorganises its service provision and information management, there is often a considerable need for new management styles and thus for capacity building. Various sources and activities – such as policy reforms, customer surveys and the formulation of funding conditions – suggest this applies at all organisational levels. In some cases, complex organisational problems need to be addressed; in others, staff needs to improve their ability to design and implement new strategies and activities for information and communication.
“I work in a system where we persuasively transfer technology from researchers to farmers and categorize farmers into innovators, adopters and laggards. It is when I joined Rural Development and Communication course that I understood the social nature of technical practice , what farmers do or do not do has a reason. I thought about how to analyse complex realities like rape, child marriages, drug and alcohol abuse. I learned to integrate instructive or best practices into narratives, entertainment and communicating to the audiences how they can tackle complex issues. My organisation works on pre-determined objectives, but I learnt I have a role to change my organisation.”
To be eligible for admission you have to meet the following requirements: A Bachelor degree, or an equivalent qualification in a relevant subject. A minimum of 2 years of relevant working experience. A good working knowledge of spoken and written English (TOEFL IBT 80 points/IELTS 6,0). Applicants have to prove this proficiency, for example by submitting certificates issued by a recognised language institute such as TOEFL or the British Council .Computer literacy (Windows, Word, Excel and Internet use) is required.
Recipient: Van Hall Larenstein, University of Applied Sciences
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