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International Master in Multichannel Marketing Management (IM4)

Course Description

The International Master in Multichannel Marketing Management is a programme that aims to develop the knowledge and skills that a future manager working in marketing should have. This is achieved during the master by a combination of activities that aim to build a theoretical background for the participant but also enable them to apply this knowledge and skills in the real business world, with a particular focus on the Italian best practices. Moreover, thanks to the unique collaboration with IBM, Nielsen, OTB and UM McCann, students will enter in direct contact with the company, through Business Seminars, Lectures, Workshops and Business Games.
The course is a 12-month Master programme offered by MIP Politecnico di Milano that seeks to instruct students on managerial topics relevant to the Marketing Management with special focus on today's important areas such as Digital Marketing, Big Data and Customer Experience.

The Master aims at developing in candidates:
• The ability to design and manage valuable customer experiences (with a special sensitivity derived by continuous relationships with Italian and multinational companies at the forefront of experiential marketing)
• The ability to exploit the opportunities in communication, promotion and distribution enabled by ICTs and big data
• The ability to develop marketing accountability in order to quantify and effectively measure returns on marketing investments
• The ability to combine managerial skills and creativity, interacting with the operations, R&D and Finance & Control to develop sustainable innovations and continuous improvement in customer relationships.

Application Deadlines

Applications are now open, please refer to http://www.mip.polimi.it/im4 for details.

Candidates applying before 31st January 2016 are eligible for the early-bird tuition fee waiver of € 1000 (upon availability).

For more information and application assistance, please write to .

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Visit the International Master in Multichannel Marketing Management (IM4) page on the MIP Politecnico di Milano website for more details!

Student Profiles

Merit-Based Scholarships for Master programs - No. of awards TBC

Types of Scholarships: Erasmus Mundus Scholarships: Only for International Master in Industrial Management and Master in Strategic Project Management programs Early Bird tuition fee waivers Country Based scholarships Merit-Based scholarships Consortium scholarships

Value of Scholarship(s)



MIP Politecnico di Milano and its partner schools for each master program offer merit-based scholarships to eligible candidates from around the world. The scholarships are usually granted in the form of partial tuition fee waivers.

Application Procedure

Eligible candidates have to activate their application for the master program and pass the selections. once admitted the admissions committee will inform them on the scholarship decision. Additional documents can be requested from the candidate in some cases.

Further Information


Entry Requirements

The minimum requirements for the IM4 programme are:• Application form (View Website )• Application (€100)• CV or resume in English• Motivation letter in English• Copies of University degrees and academic transcripts• Copy of English certificate (TOEFL, TOEIC or equivalent) for non-native speakers• Two reference letters (optional)Applicants will have to sit for a final motivational interview.

Email Enquiry

Recipient: MIP Politecnico di Milano
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