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International Marketing - MSc

Course Description

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and their qualifications highly sought after by employers. Our CIM-accredited MSc in International Marketing ensures you’ll be equipped for a successful marketing career in the UK or internationally.

Combining the latest academic thinking and industry practice underpinning contemporary marketing, our programme reflects the increasingly global dynamic of modern business. You’ll build your knowledge of integrated marketing management in key areas including consumer behaviour, marketing planning, branding and the use of digital technologies, along with an appreciation of the cross-cultural challenges in international marketing. As well as the theories and practical skills, you’ll gain the confidence to develop and implement successful global marketing strategies.

We aim to enthuse and challenge you by incorporating current thinking, theories and practice with live business projects, industry- led workshops and masterclasses, along with group projects and presentations that simulate real life business challenges and encourage your practical thinking. We focus on learning for the real world and your future employability. You will have the benefit of learning from a diverse teaching team, who have both academic and industry experience across a wide range of disciplines, and are involved research and consultancy activities across the public, private and voluntary sectors.

Chartered Institute of Marketing (CIM)

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Glasgow School for Business and Society has joined forces with CIM to give our students the opportunity to gain CIM professional qualifications through their Multi Award Pathway (MAP). CIM qualifications are highly sought after by employers, and MAP alongside our own degrees, ensures we are equipping our students with the best opportunities for a successful marketing career.

Employment Details

Our MSc International Marketing will provide you with the skills and qualities for a fast-paced and successful career within marketing leading to leadership positions where you can make a real and immediate impact.

Visit the International Marketing - MSc page on the Glasgow Caledonian University website for more details!

Entry Requirements

UK Honours degree 2:2 (or equivalent).

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Recipient: Glasgow Caledonian University

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