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Master in Web and Digital Design

Course Description

The aim of the Master’s course in Web and Digital Design is the creation of different professional profiles within the web media design area which are able to plan, produce and share through the online communities a new generation of content and services in an effective way. The program offers an experimental pathway at the forefront of design, marketing and technology. Students blend sound design competence with strategic vision, knowledge of technical aspects and project management skills in order to coordinate all the different stages in the development process. The plan of studies blends art direction and design contents with solid technical skills and an in-depth background in digital marketing and communication.

The programme develops in the interplay between theoretical teaching and practical tasks. Project-based activities in particular are central to the learning experience and leverage abilities and information acquired in the other courses. The projects follow a professional workflow encompassing the definition of the digital strategy, the interaction model and user’s journey, the design of the interface and its look and feel, the creation of a prototype using front/back end programming tools.

As the user experience is increasingly developing through social media, companies are changing their business accordingly: this new and thrilling scenario is deeply investigated with specific regard to the integration of content and navigation flow between websites and search/social platforms and vice versa. The overall didactic experience provides the students with professional abilities that allow them to engage in dialogue with the different figures involved in digital media projects.


The Master lasts 15 months (from October to December 2015, with a summer break in August). Attendance is compulsory and full time. The total workload of the course corresponds to 1500 hours/student encompassing lessons, class exercises, internship and individual study.


At the end of lessons, students start a three-month internship at companies or professional firms in the field.


The Master’s course is held in English.


After passing the final exam, eligible students will obtain a Master’s Degree from IULM and SPD. The Master corresponds to 60 ECTS credits.

Visit the Master in Web and Digital Design page on the Scuola Politecnica di Design website for more details!

Student Profiles

Design Master Scholarships 2016 - Design students make a better world - 5 Awards

The theme of the competition "Design students make a better world". The starting point is the candidate’s creativity to make a better world. To be creative, curious and sensitive can define our own personality and design. New ideas, modern concepts and respect for tradition and the environment can help the world be a better place for everybody. Use your design tools, your independent and qualified point of view to propose solutions, spaces, and products to make the world much better through a new perspective. Candidates must develop the theme related to the postgraduate or master's programe they wish to apply for. A jury of experts will award scholarships to the best works. The deadline for submitting projects is 8th April 2016.Award: 5 full scholarships covering the 100% of the tuition fee of the academic year. Housing and other costs shall be covered by the winners.

Value of Scholarship(s)

100% scholarship - tuition free


Students and professionals from all over the world aged 21 to 44 can participate to the competition. BA Degree or higher – in relevant fields such as Architecture, Design, Visual Arts – or significant work experience in a relevant field (+ High School Diploma)

Application Procedure

Submit the project online (available after registration)
The Candidate will submit up to 5 pictures, scans or drawings of the Concept. Digital images must be supplied in Jpeg 72dpi format with a minimum width of 600 pixel, optimized for the Web (maximum 2Mb file size).
The Candidate can submit a link to a video previously uploaded on Youtube.com or Vimeo.com, or an attachment in .doc .pdf .ppt or .keynote format (maximum 2Mb file size).

Further Information


Entry Requirements

BA Degree or higher (in relevant fields such as Architecture, Design, Visual Arts, etc.) OR significant work experience in a relevant field (+ High School Diploma); Transcripts (list of subjects + grades) (graduates only); Portfolio in digital format

Email Enquiry

Recipient: Scuola Politecnica di Design
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