The fashion industry has become an important actor in world social and economic development. Yet too often fashion communications have been analyzed exclusively from the point of view of the Western fashion system—or simply been dismissed as superficial or irrelevant.
The optional fashion track within the Master of Arts in Global Communications (MAGC) addresses this misperception. It offers courses taught by theorists of fashion and professionals in the field. Students get the chance to explore the many facets of fashion communications.
From traditional to cutting-edge
The specialized fashion track of MAGC provides an in-depth background applicable to careers in traditional fashion communications, as well as in several expanding and cutting-edge aspects of the industry including: -The marketing of global luxury brands. -The rise of ethical fashion, such as cause-related marketing, Labor Behind the Label, and sustainable consumption. -NGO fashion and textile production for sustainable development. -Cultural implications of globalized fashion. -The digital revolution in fashion journalism and marketing including blogs and websites. -Fashion centers and cities worldwide.
Students take introductory background courses which provide theories and models to prepare them for study of specific fashion issues in modules. These modules are taught by visiting professionals and researchers, top in their fields.
This specialized knowledge will be supplemented by and integrated with courses for the Master of Arts in Global Communications.
Structure of the specialized track
As in the regular MA in Global Communications program, coursework can be completed in three semesters, including the summer. The length of the internship or thesis may vary, however—many students choose to take additional time for these components. The program requirements for the MAGC Fashion Track are as follows: -Four core courses (16 credits) -Four fashion modules (8 credits) -Two courses out of a list of seven core options (8 credits) -Two electives chosen from any of the Global communications graduate course offerings (8 credits) -Final project: thesis or internship (8 credits)
Core courses focus on the fundamentals of global communications—and particularly how they relate to the fashion industry and fashion theory. Modules include such specialized topics as Asian Fashion Communication, Applied Design Thinking for Sustainability, and Paris Style, An Emerging Designer Pop-up Store, among many others. You also have a choice of practicums in sustainable development, NGOs, or Branding and courses in PR and journalism.
Coursework and Research Masters
The MA in in Global Communications, Fashion Track is a 48 credit Coursework and Research Masters that can be completed in one calendar year. Coursework and Research Masters at AUP open up international horizons and enable career-transition through an extensive range of classes blending theory and practice. You will develop precision in your problem-solving skills through challenging hands-on modules and choice of an internship or a personalized research project.
At the end of my master’s degree, I began an internship as an Assistant Client Manager at Landor Associates, a branding and design agency. My internship in Paris was a remarkable experience, where I learned a lot and was able to integrate things I learned during my studies. My master’s degree played a significant role in better understanding the way a communication and branding company works. In particular, the theories, strategies and research methods I learned, were support for work at Landor. Thanks to great professors who taught the class topics well and supported me in the course of my studies, I was able to find the field of work that suits me and that I enjoy.
Happily, my internship turned into a job. As a client Manager, I serve as an interface between clients and designers, creators and producers. I prepare creative briefs, meetings and conference calls, as well as follow the creation, development and execution of projects. Moreover, I ensure daily follow-ups of projects, such as budget, book keeping and administration, timing, resources, and delivery of color-proofs and files. Some of my clients are Bel Group, Campofrio Food Group, Philip Morris, Marlboro, and Danone. At Landor, one quickly realizes that language skills are a significant advantage – I make daily use of my French, English and German skills.
Through the MAGC program I was able to dive deep into my love for global culture and for understanding how best to both communicate my own message and elevate the messages of others. My interests are vast, and it's one of the reasons I was drawn to the interdisciplinary program, and to being in Paris. I was able to oscillate between engaging with branding (which is deeply serving me now as I establish my own company), exploring incredible art and visual culture theory simultaneously, and to be well-versed in the digitization of information. It gave me a very strong jumping-off point from which to launch myself into the world, well-equipped with knowledge from arenas as vast as human rights and as niche as sustainable fashion. I now fuse my interests in travel, writing, movement, and being of service to the world through my own entrepreneurial venture Wild, Healthy, Free.
Graduate students must maintain a cumulative grade point average (GPA) of 3.00. This can be subject to change, see the website for the latest admission requirements: View Website
Recipient: The American University of Paris
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