The Master of Arts in Global Communications (MAGC) is a 48-credit Coursework andResearch Masters taken over the course of three semesters. It may be completed in one calendar year, though students may choose to take additional time to complete their final degree requirements.
Students graduate with a stellar profile: theoretical sophistication, skills-based mastery in key domains, and practical experience in global communications.
The digital, the global, the local
As a MAGC student, you’re encouraged to develop a layered understanding of: -Today’s digital revolution -The economic transformations caused by brand globalization -The intercultural challenges associated with new media and globalization—and the development of appropriate responses by governments, corporations, and NGOs -The development of communications industries, including global advertising, social networking, search engines, and image management
You’ll study digital media development and globalization and become active world citizens in these processes. You’ll develop theoretical knowledge and critical research skills in media and communications, and receive practical hands-on training in areas including international advertising, branding, public relations, video production, and advocacy.
Courses are taught by academic researchers and top practitioners in their respective fields.
Challenging coursework, compelling experiences
The program provides students with theoretical core courses in global communications, global cultures, global media, rhetoric and globalization, as well as in new methodologies for emerging fields, branding, advertising, and cultural policy.
In addition to these core courses, students choose from a series of professional oriented, hands-on practical courses leading to an extended project, specialization through further course work, an internship, or a substantial master’s thesis leading to doctoral study.
The program requirements are as follows: -Four core courses (16 credits) -Six electives (24 credits) -Internship or thesis (8 credits)
Coursework and Research Masters
The MA in in Global Communications is a 48 credit Coursework and Research Masters that can be completed in one calendar year. Coursework and Research Masters at AUP open up international horizons and enable career-transition through an extensive range of classes blending theory and practice. You will develop precision in your problem-solving skills through challenging hands-on modules and choice of an internship or a personalized research project.
At the end of my master’s degree, I began an internship as an Assistant Client Manager at Landor Associates, a branding and design agency. My internship in Paris was a remarkable experience, where I learned a lot and was able to integrate things I learned during my studies. My master’s degree played a significant role in better understanding the way a communication and branding company works. In particular, the theories, strategies and research methods I learned, were support for work at Landor. Thanks to great professors who taught the class topics well and supported me in the course of my studies, I was able to find the field of work that suits me and that I enjoy.
Happily, my internship turned into a job. As a client Manager, I serve as an interface between clients and designers, creators and producers. I prepare creative briefs, meetings and conference calls, as well as follow the creation, development and execution of projects. Moreover, I ensure daily follow-ups of projects, such as budget, book keeping and administration, timing, resources, and delivery of color-proofs and files. Some of my clients are Bel Group, Campofrio Food Group, Philip Morris, Marlboro, and Danone. At Landor, one quickly realizes that language skills are a significant advantage – I make daily use of my French, English and German skills.
Through the MAGC program I was able to dive deep into my love for global culture and for understanding how best to both communicate my own message and elevate the messages of others. My interests are vast, and it's one of the reasons I was drawn to the interdisciplinary program, and to being in Paris. I was able to oscillate between engaging with branding (which is deeply serving me now as I establish my own company), exploring incredible art and visual culture theory simultaneously, and to be well-versed in the digitization of information. It gave me a very strong jumping-off point from which to launch myself into the world, well-equipped with knowledge from arenas as vast as human rights and as niche as sustainable fashion. I now fuse my interests in travel, writing, movement, and being of service to the world through my own entrepreneurial venture Wild, Healthy, Free.
Undergraduate degree (min. 3.0 GPA). This can be subject to change, please see the website for the latest admission requirements: View Website
Recipient: The American University of Paris
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