The first of its kind in the UK, the MBA in Luxury Brand Marketing provides the perfect vehicle for career development within the world of luxury brand management.
Developed and taught by the leading British academics from the luxury marketing field, the course provides a rigorous analysis of the last trends and developments within the luxury sector and draws upon the very latest thinking with respect to market, corporate and consumer behaviour.
The one year course, while luxury market focused, provides a wealth of skills development in areas such as business strategy, product development, brand management and communications technologies.
The MBA dissertation provides an excellent opportunity to develop niche expertise and will provide an excellent passport for career advancement.
The MBA in Luxury Brand Marketing will provide excellent support for those planning a career in luxury marketing, brand management, retailing & distribution and communications.
It also provides an excellent underpinning for those seeking to specialist in management consulting within the luxury goods sector.
The course structure includes coverage of areas such as Luxury Perspectives and Practice; Finance and Wealth Management; Luxury Distribution and Retail; Strategy Leadership and Social Responsibility; Strategic Brand Management; Legal Aspects of Brand Management and Research Project: Design and Methods.
Students may also have an opportunity to undertake a business-based placement project. The course culminates in the undertaking of an in-depth study of luxury brand marketing in the MBA dissertation.
Links with Industry
Private members' club Quintessentially, part of the world's leading luxury lifestyle group, supports the MBA in Luxury Brand Marketing through lectures, hosted projects and student internships. Department store group House of Fraser also sponsors a scholarship for the exclusive course.
A good honours degree, 2.2 or above, or equivalent in Business or Management related discipline OR a good honours degree, 2.2 or above, in non-Business or Management related discipline but with a minimum of 3 years relevant work experience. English Language Candidates whose normal medium of education and work has not been English, will normally be required to present evidence of competence in English as demonstrated by a pass at Academic IELTS level 6 (with no element less than 5.5) or TOEFL Internet based test with reading at 22, listening at 21, speaking at 23 and writing at 21.
16,800 GBP (Offer holders receive GCU London 25% MBA Scholarship)
Recipient: GCU London
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