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Digital Fashion Strategy - MSc

Course Description

The British School of Fashion is launching the world’s first MSc in Digital Fashion Strategy at its GCU London, Fashion Street campus based in the heart of East London.

This programme is unique globally as it focuses on the strategic adoption, integration and optimisation of technology specific to the diverse needs of the fashion sector. Developed in consultation with senior industry stakeholders, this innovative course aims to develop graduates to be the digital thought leaders of the future.

This will be achieved through the programme’s distinctive trans-discipline approach to learning and an emphasis on industry engagement with Honorary Professor Masterclasses, on-campus networking events, live company project briefs, industry visits and a credit bearing internship.

This programme has several different available start dates and study methods - for more information, please view the relevant web-page:
SEPTEMBER 2017 (Part Time) - http://www.gculondon.ac.uk/study/coursedetails/index.php/P02956-1PTL-1718/Digital_Fashion_Strategy_(Part-time)?utm_source=GCUL&utm_medium=web&utm_campaign=courselisting

JANUARY 2017 (Part Time) - http://www.gculondon.ac.uk/study/coursedetails/index.php/P02956-1PTLB-1617/Digital_Fashion_Strategy_(Jan_-_PT)?utm_source=GCUL&utm_medium=web&utm_campaign=courselisting

JANUARY 2017 (Full Time) - http://www.gculondon.ac.uk/study/coursedetails/index.php/P02905-1FTLB-1617/Digital_Fashion_Strategy_(Jan)?utm_source=GCUL&utm_medium=web&utm_campaign=courselisting

JANUARY 2018 (Full time) - http://www.gculondon.ac.uk/study/coursedetails/index.php/P02905-1FTLB-1718/Digital_Fashion_Strategy?utm_source=GCUL&utm_medium=web&utm_campaign=courselisting

JANUARY 2018 (Part Time) - http://www.gculondon.ac.uk/study/coursedetails/index.php/P02956-1PTLB-1718/Digital_Fashion_Strategy_(Part-time)?utm_source=GCUL&utm_medium=web&utm_campaign=courselisting

Programme Description

Digital is a rapidly growing and evolving sector, and this is clearly evident within the fashion industry whereby traditional models of supply and demand are being challenged and transformed through technology.

The British School of Fashion, alongside the British Fashion Council and Innovate UK, identify that these changes translate into a considerable gap in knowledge and skills within both academia and industry. Therefore, the MSc Fashion Digital Strategy has been created specifically to fill this gap.

The programme team undertook six months of intensive research and consulted with a variety of industry representatives from fashion, media, retail, academia, technology, investment and government in order to ensure the structure and content of the programme were right for the market. The results of the development research indicated that the nascent nature of the digital fashion sector required a unique approach. Therefore, three key features are evident:

Integrated - digital is not an 'add on', we believe that technology can, and should, be a point of differentiation and therefore be embedded holistically at both a strategic and operational level across all business functions.

Co-creative - due to the emergent nature of the subject area, participants of the programme will co-create new knowledge through the critical evaluation and evolution of traditional academic frameworks as applied to live industry collaborative projects.

Hybrid - the course will enable its graduates to develop the innovative blend of creative and analytical skills required to facilitate the transformational change involved in the digitisation of fashion businesses.

Why Choose This Programme

The MSc Digital Fashion Strategy offers a distinctive balance of academic rigour and industry practice throughout its teaching and assessment, which is facilitated through its network of Honorary Professors, Practitioners in Residence and research active staff. This course is the first of its kind globally and therefore its graduates will have a first mover advantage in the marketplace and be instantly distinctive. Knowledge and skills related to digital strategy are very much increasing in demand globally and the application of this within the fashion sector further enhances employability prospects. Industry participants involved in the course development research indicated that as a result of its credit-bearing internship, innovative structure and industry focus, they expect the graduates of the programme to have jobs secured before they complete.

Career options for graduates of this programme include: digital strategists, digital managers, social media managers, e-commerce managers, content managers, innovation managers, brand managers, marketing managers, online visual merchandisers, bloggers, consultants, and entrepreneurs.

Visit the Digital Fashion Strategy - MSc page on the GCU London website for more details!

Student Profiles

Common Good Scholarship - 20+ Awards

GCU's Common Good Scholarship allows US based students to study a Masters degree in an exiting range of subjects, at one of our modern city locations in Glasgow or London. Find out more about this exciting opportunity at: http://www.gcu.ac.uk/study/usa/commongoodscholarship

Value of Scholarship(s)

$2,500 to $4,700 (Approx)


Scholarships are awarded against tuition fees when a conditional or unconditional offer is made. Applicants must have applied to one of our prestigious Common Good focused graduate programmes for intake in January or September 2017.

Application Procedure

If this applies to you, you will automatically receive the fee discount when you are offered a place on your chosen course, ahead of the time of invoicing.For personal guidance and advice regarding UK study opportunities and this scholarship, contact our New York campus (Wooster Street, Manhattan).

Further Information


Entry Requirements

UK Honours degree 2.2 (or equivalent) in a business, marketing, fashion or technology related degree.

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Recipient: GCU London
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