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MSc Media and Communication


Course Description

This programme aims to provide suitably qualified you with the opportunity to develop a deep understanding of the field of media and communication at theoretical and practical levels. The programme is intended for graduates from the fields of media and communication, the social sciences, advertising and public relations, for individuals already working in the media and trying to gain a more profound understanding of their field, and for others who want to develop and extend the range of their theoretical and professional media skills. It is also a stepping stone for any individual wanting to pursue a PhD in the media and communication field.
You will graduate with a critical and theoretical knowledge of the contexts of communication studies in combination with the opportunity for developing practical skills in digital media production. These, combined with the strong English language skills that studying at XJTLU gives, produces students who will be very attractive employees for Chinese and international companies in an increasingly globalised workplace.

The programme will:

• give you an advanced critical understanding of key issues, concepts and theories and the relationship between theory and practice in the fields of media and communication
• instil in you a sound knowledge and understanding of media language and its iterations on different media platforms
• encourage your exploration of the implications of media analysis for work purposes
• help you develop an understanding of current methodology as it is embodied in media and communication practices
• encourage you to engage with theories underlying current views on communicative practices, including the importance of global and local media manifestations
• engage with and critically appreciate the connections made between theory and practice in the field of media and communication
• foster your research skills and techniques
• provide hands-on expertise through practical modules and a work placement

In addition, the programme provides an overview of the contemporary theoretical, methodological, practical and ethical principles that underpin research in the field of media and communication and develops your skills, knowledge and understanding further in the theory and practice of applied media work.

Modules

Students in this programme will study the following modules:
• Global Media Cultures
• Contemporary Media Theory
• Digital Ethics
• Social Media Management
• Contemporary Chinese Media Environment
• Research Methods in Communication
• Interactive and Emerging Technologies
• Advanced Public Relations and Advertising
• Gaming
• Practical Skills Development (audio/video, web design, print media)

Students will graduate with a combination of critical and theoretical knowledge of the contexts of communication studies in combination with the opportunity for developing practical skills in digital media production. These, combined with the strong English language skills that studying at XJTLU gives, produces students who will be very attractive employees in an increasingly globalised workplace, for Chinese and international companies.

Facilities

The department has a digital media laboratory, featuring Apple iMac computers, Final Cut Pro X editing software and the Adobe suite of professional digital media production software, in addition to Sony high definition digital video production kits for short film-making, digital media and documentary production.

Visit the MSc Media and Communication page on the Xi’an Jiaotong-Liverpool University website for more details!

Student Profiles
(Scholarship)

Scholarship - No. of awards TBC

50% ScholarshipXJTLU offers a generous scholarship of 50% of the total tuition fee for all full-time masters programmes. All applicants will be considered for this scholarship based on academic merit.
Note: There are currently no scholarships available for part-time programmes.


The University of Liverpool discount If you are a graduate of XJTLU, the University of Liverpool or Xi’an Jiaotong University, you will automatically receive a discount of 20% of the tuition fee.


Corporate and Association Discounts

We are pleased to offer corporate and business/professional association discounts for managers

• For 2 or more managers from the same company or organisation for the same start date: 10% company discount on presentation of a confirmation letter from the employer • For managers working for a company or organisation that is a paid-up member of an approved professional or industry association: 10% association discount on presentation of a confirmation letter from the employer and/or the association
To sign up for the corporate or association discount or to enquire whether an association has already been approved by the University please contact [email protected] e-mail address is being protected from spambots. You need JavaScript enabled to view it.

Value of Scholarship(s)

50% off the tuition fee

Eligibility

All applicants for full-time programmes will be considered for this scholarship, based on academic merit.

Application Procedure

For any enquiries regarding scholarships please contact [email protected]

Further Information

http://www.xjtlu.edu.cn/en/admissions/masters/feesscholarships.html



Entry Requirements

Degree in communication, media, english with media or similar. No practical experience is required, but some relevant media practice/background would be an advantage.

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